MEET - Bseindia

Transcription

India‘s1 8. Only ListedMarket f The Enterprrse'MRSS companyMay 28, 20l8To,Bombay Stock Exchange LimitedThe Corporate Services Department,PhirozeJeejeebhoy Towers,Dalal Street,Mumbai7400 001Sub: MRSSRef:UpdatedInvestor Presentation-May 20l8.Scrip Code 539229 (Majestic Research Servicesand SolutionsLimited)Dear Sir/MadamWith reference to the above mentionedPresentationA«-MeetAnalystMay 2018.Copy of Investor Presentation is also placedKindlyMRSSfind enclosedsubject. kindlytake thesame onyour record .Majestic Research Services and Solutions Ltd.1,\W“Kajal SudaniCompany SecretaryEncl: As aboveMajestic Research ServicesRegistered Office:2nd Floor,Kalpak Arcade,and Solutions LimitedNo, 46/17, Church Street,Bangalore 560001i-400070Gateway to BKC LBS Marg, Kurla West, Mumbai-Corporate Office:Not 0-509, 5th Floor, Kanakia Zillion,Tel./Fax No.:022-26502751 / 52 Email:ClN No.:info@mrssindia,comWeb site:L72200KA2012PL0063818 An ISO CompanyEntrepreneur I MSME Number 27222202663-www.mrssindia.com

ANALYSTMEET

Introduction to SpeakersMr. Raj SharmaMr. Sarang PanchalChairman,Whole Time Director & CFOManaging Director Engineer (Electronics andTelecommunications) and MMS (Marketing) More than 2 decades of experience in MarketResearch Prior to forming Majestic MRSS in 1998,worked with Godrej, Océ- a Dutch, Tata Nelcospearheading product launches, internationalbusiness development and customermanagement functions Bachelor’s degree in commerce from Universityof Bombay and Master’s degree inManagement studies from University ofBombay More than 25 years of experience in the field ofresearch, alternative construction, strategy,consulting and e-commerce Headed Nielsen for Asia Pacific operationshandling the custom research business2

Experienced Board of DirectorsMr. Raj Sharma - Promoter, Chairman, Whole Time Director & CFO Engineer (Electronics and Telecommunications) and MMS (Marketing). Prior to forming Majestic MRSS in 1998, worked with Godrej, Océ- a Dutch, Tata Nelco spearheading product launches,international business development and customer management functions.Mr. Sarang Panchal - Promoter & Managing Director Bachelor’s degree in commerce from University of Bombay and Master’s degree in Management studies from Universityof Bombay. More than 25 years of experience in the field of research, alternative construction, strategy, consulting and e - commerce.Mr. Rupesh Pandurang Bhujbal - Independent Director Bachelors’ Degree in Science from University of Bombay. He has an aggregate experience of 30 years in the field of marketing.Mr. Rajesh Dharambir Oberoi - Independent Director Holds a graduation degree in Bachelors of Commerce. He has an aggregate experience of over 25 years in the field of marketing and sales in water purification segment andalso provide training in areas of Memory Technique, effective communication and human relations.Ms. Ritu Gupta – Independent Director Holds a B.E degree in Electronics & Telecommunication. Has more than 17 years of experience in the Information Technology industry, and about 3 years of experience as asoftware trainer. She worked as a Project Lead and Documentation Strategist at Cisco Systems, an Americanmultinational technology conglomerate that develops, manufactures and sells high technology services and products.Management’s hands-on approach & deep knowledge of MarketResearch Industry are key to MRSS growing business model.3

COMPANYOVERVIEW4

Vision, Mission & ValuesVisionTo be the largest independent market research company in Asia by the end of the decadeMissionTo be the most respected and innovative independent market research companyValuesIntegrityTransparencyRespectTeamwork5

Snapshot of MRSS1st & Only company inMR space in India tobe listed on BSE SMEExchange – greatervision, greatercommitmentDigital Insight MarketResearch companywith focus on ImplicitResearchThe Company is anIndependent MarketResearch Agency.Their USP is designingquestions, interpretingdata & presenting it tothe client in a usableformat.An Aggregator ofinnovative tools andtechnologies in marketresearch, providingcustomised marketresearch solutions tomarquee clients.Marque customersinclude Google, HPCL,Land Rover, Myntra,Umilever, Cipla,Marico, Bosch, GMR,HDFC Bank, Disney,State tourism, etc.MRSS INDIA is amember of MRSI, DIN(Digital Insight Network– Global) AIAI, SMEChambers, IBG,Bombay Chambers ofCommerceThe Company aims tobecome the largestand most profitableIndependent MRAgency in Asia byFY20.6

Key Business Metrics 160 70 70 Team StrengthTotal No. of ClientsTotal No. ofProjects127%60-65%25-30%3 Year CAGR ofConsol-ToplineRetention Rate ofClientsRevenue from top10 Clients195% 20 3 Year CAGR ofConsol-BottomlineTechnologyPartnersGlobal Presence7

Our JourneyInitial Publicoffering ofEquity Sharesof ourCompanyIncorporationof Company asPrivate Ltd.2012Setting upCorporateOffice inMumbai &Conversion ofCompany fromPrivate Limitedto PublicLimited.2014BecameCorporateMember ofMarketResearchSociety of IndiaThe Companywas conferredthe digitalmarketresearchagency of theyear.2015Atrevido Researchand ConsultantsPrivate Limited(“Arcpl”) becamewholly ownedsubsidiary of ourCompanySMERA RatingAssigned “SE1-A”& "InsightSuccess" ranksMRSS India in top50 Most ValuableConsultantCompaniesFollow-on PublicOffer of EquityShares of ourCompany2016CompletedAcquisition ofMarket ProbeAsia(Singapore)Bonus Issue ofthe ratio 1:1Incorporation ofWholly OwnedSubsidiaryMajesticResearch AsiaPacific Pte Ltd.(MR-AP)201720188

Business ModelMRSS India has a robust business model with defined work flows to ensure atimely and efficient delivery of Services.Request forQuotation (RFQ)BusinessDevelopmentProject ExecutionPresentation /Proposal9

Importance of Market ResearchAudiences areincreasinglyscreen, platformand deviceagnosticConsumers arebuying in newways, across newchannelsServices OfferedPre-productdevelopment stageClients’information andinsights needsare increasingValue To Clients Market scopingEnd-to-end service offerings Sensory & Ideation New product development & testingWide array of researchmethodsAdvertising & productpositioning Brand communicationsSpecifically tailoredsolutionsPost-product launchmonitoring Tracking & Monitoring Mobile & real-time data analyticsQuantitative and QualitativeOutputsProduct development &optimization10

Quantitative TechniquesDigital Behaviour TrackingResponseFace to Face Interview19Online Survey210CommunitiesSMS Based Survey311Sensorial MRPerception Analyser412Indoor Audience MeasurementEye Tracker513Facial RecognitionCATI & CAPI614Social Media ListeningNeuroscience715Virtual RealityAffective / EmotionalEngagement816IOT11

Quanlitative TechniquesFocus Group Discussions16Ethnographic ApproachesExtended Creativity Groups27Online Focus GroupsConflict Groups38Gang SurveysIn-Home Interviews49Exit InterviewsIn Store Interviews510Dyad/Triad12

Revenue ModelMRSSRevenue Share by Research Design %(FY18)Multi YearContracts9%SyndicatedProducts1%IndustrySpend by Research Design %(India) 2016Othertypes ofResearch0%OtherContinuous34%Ad hocResearch57%Ad e: ESOMAR13

Segmental RevenueMRSSIndustrySector-wise Revenue Breakup 2018 (%)Sources of turnover by client type 2016 (%)Agriculture2%EducationReal EstateBFSI rnment14%Information &Communication earchConsumer Institutes Utilities3%Durables2%4%Wholesale &Retail5%Telecommunications & on-Durables20%Media &Entertainment17%6%Government &Non-Profit9%Pharmaceuticals14%Source: ESOMAR14

Steady Customer Base (1/2)15

Steady Customer Base (2/2)16

Our Competitive StrengthsAggregators of Innovative MarketResearch TechnologiesSpecialists with industry/sectorknowledgeMulti-Country research capabilityManagement Expertiseof more than 25 Years in MarketResearchAsset light business modelOnly Listed Companyin Market Research17

Our Awards and RecognitionSMERA Rating ofSE-1A(Highestperformance andfinancials ratings)Digital MarketResearch Agencyof the year at theMobile & DigitalMarketing SummitCMO-DigitalInnovation AwardRaj Sharma,Chairman, MRSSLtd. won DigitalEntrepreneuraward at theMobile & DigitalMarketing SummitMRSS Indiaranked in top 50most valuableconsultantcompanies by'Insight Success'18

MAJESTICRESEARCHASIA PACIFIC(MR-AP)

Majestic Research Asia Pacific (MR-AP) Market Probe Asia is now part of the MRSS group and has become MR-AP. MR-AP is a full service custom research consultancy serving a broad range ofprivate, public and social sector client across South East Asia. MR-AP is based in Singapore & focuses on the Asian markets such as Singapore,Indonesia, Thailand and Vietnam.20

Majestic Research Asia Pacific (MR-AP)MR-AP specialises inTechnology-driven ResearchCustom surveyor-basedResearchAdvancedanalyticsVerticals catered by MR-APPrivatePublic Finance and Banking Insurance Hospitality Travel & Tourism FMCG Retail Healthcare Public Transportation Govt. Services and Ministries NGOs Public Sector Enterprises21

Majestic Research Asia Pacific (MR-AP)MR-AP ApproachExpertTeamIndustry leading thinkers with expertiseacross every type of researchVastExperienceAlmost 60 years of market research ofexperienceTechnologicalInnovationExtensive suite of technologicalsolutions to deploySpeedyResponseFlexible and quick working teamDedicatedServicingPassionate about meeting your teamStory in Numbers10 Years ofExperience200 DifferentProjects3,000 Days ofField Work17,46,000Interviews /Observations22

MR-AP: Aviation ExpertiseTrusted research partners of ChangiAirport for 10 yearsAirport operationsCustomer SupportAirport planningAirfreight CenterConcession ManagementAdvertising and PromotionsExtensive knowledge of AviationDesigned and conducted a Passengerjourney experience survey to understandsatisfactionDesigned and implemented acomprehensive research program tocapture the efficiency of various airporttouch points for CAAS.Designed and implemented a touch pointefficiency monitoring system, conducted anEmployee engagement surveyTo understand the new businessopportunity for conversion of aircraftsTo understand new product introductionacceptance for Aviation flight managementsystems23

INDUSTRYOVERVIEW

Industry OverviewAsia Pacific - Market Research Turnoverin USD Mn6,5217.8%6,2186,0904.8%The Nielsen Company1414Kantar78Quintiles IMS77Gartner55Ipsos54GfK44Rest of the market5858Company6,0275,95420122015MarketShare (%)2016MarketShare(%)1.6%1.6%20132014Source: ESOMAR1.2%2015201625

FINANCIALHIGHLIGHTS

Standalone Income StatementParticulars (INR Mn)FY15FY16FY17FY18Total Revenue*55.1112.8229.7463.6Total Expenses43.781.5154.7290.3Direct Expenses10.345.2108.5236.4Employee benefit expenses25.325.129.030.8Other 173.320.69%27.75%32.65%37.38%Finance 69.9155.2Tax %20.16%23.64%0.892.504.9310.95EBITDAEBITDA Margin (%)PAT Margin (%)EPS *Total Revenue includes Other Income EPS has been calculated after considering Bonus Issue27

Standalone Balance Sheet (As Per iGAAP)Particulars (INR Mn)FY15FY16FY17FY18 Particulars (INR Mn)EQUITY & LIABILITIESASSETS1. Shareholder’s Funds1. Non-Current Assets(A) Share Capital(B) Reserves & SurplusTotal Net-worthFY15FY16FY17FY1830.041.250.0100.3(A) Fixed Assets1.62.56.361.46.625.8151.9212.5(B) Deferred Tax Assets0.50.71.41.336.667.0201.9312.8(C) Non-Current Investments0.10.20.130.9(D) Long Term Loans andAdvances1.21.52.41.3--0.00.02. Non-Current Liabilities(A) Long term borrowing--0.073.1(B) Deferred Tax Liability0.00.00.00.02. Current Assets(C) Long Term Provisions0.30.01.11.1(A) Current Investments--0.00.0(B) Inventories--0.00.046.661.8102.9159.63. Current Liabilities(A) Short Term Borrowings(E) Other Non Current Assets12.37.13.319.8(C) Trade Receivables(B) Trade Payables0.72.08.911.3(D) Cash & Cash Equivalents0.46.4124.8257.1(C) Other Current Liabilities4.211.715.353.9(E) Short Term Loans &Advances2.619.910.014.5(D) Short Term Provisions1.06.917.558.9(F) Other Current 30.9TotalTotal28

Consolidated Income StatementParticulars (INR Mn)FY15FY16FY17FY18Total Revenue*55.1112.8229.8653.7Total Expenses43.781.5154.8451.6Direct Expenses10.345.2108.5307.7Employee benefit expenses25.325.129.094.7Other 202.120.69%27.75%32.64%30.92%Finance 169.9181.7Tax %20.15%20.82%0.892.504.9313.61EBITDAEBITDA Margin (%)PAT Margin (%)EPS *Total Revenue includes Other Income EPS has been calculated after considering Bonus Issue29

Consolidated Balance Sheet (As Per iGAAP)Particulars (INR Mn)FY15FY16FY17FY18 Particulars (INR Mn)EQUITY & LIABILITIESASSETS1. Shareholder’s Funds1. Non-Current Assets(A) Share Capital(B) Reserves & SurplusTotal Net-worthFY15FY16FY17FY1830.041.250.0100.3(A) Fixed Assets1.62.56.364.76.625.8152.0299.9(B) Deferred Tax Assets0.50.71.41.336.667.0202.0400.2(C) Non-Current Investments0.10.20.00.0(D) Long Term Loans andAdvances1.21.52.41.4(E) Other Non Current Assets0.00.00.00.02. Non-Current Liabilities(A) Long term borrowing0.00.00.073.1(B) Deferred Tax Liability0.00.00.00.02. Current Assets(C) Long Term Provisions0.30.01.11.1(A) Current Investments0.00.00.00.0(B) Inventories0.00.00.00.046.661.8103.3254.83. Current Liabilities(A) Short Term Borrowings12.27.13.519.8(C) Trade Receivables(B) Trade Payables0.72.09.011.0(D) Cash & Cash Equivalents0.46.4124.8273.3(C) Other Current Liabilities4.211.715.358.9(E) Short Term Loans &Advances2.619.910.014.2(D) Short Term Provisions1.06.917.558.9(F) Other Current 623.0TotalTotal30

Standalone Financial HighlightsEBITDA (INR Mn) andEBITDA Margins (%)Total Revenue* (INR 3FY15FY16FY17FY18PAT (INR Mn) andPAT Margins (%)20%RoE and RoCERoCE (%)17%40%10%5FY15RoE %23%FY17FY18*Total Revenue includes Other Income31

Consolidated Financial HighlightsEBITDA (INR Mn) andEBITDA Margins (%)Total Revenue* (INR 2FY15FY16FY17FY18PAT (INR Mn) andPAT Margins (%)RoE and RoCERoCE (%)RoE %15%FY15FY1639%34%23%FY17FY18*Total Revenue includes Other Income32

FUTUREGROWTHSTRATEGY

Future Growth StrategiesORGANIC(Linear)Acquiring NewTechnologiesORGANIC (Non Linear)Syndicated Research:Productization ofServicesINORGANICAcquisitionsStrong potential for growth inthe regionAcquiring NewTechnologiesMarket researchonline communitiesForming strategicalliances and acquisitionsIndustrial researchreportsSyndicated ResearchSocial Research andopinion pollsBusiness toGovernment SectorB2G segmentPlans to implement strategicinitiatives for growth34

THANKYOU

India's 1 8. Only Listed Market Research Company MRSSlndla.C0m 'FutureProof The Enterprrse' A Majestic MRSS company May 28, 20l8 To, Bombay Stock Exchange Limited The Corporate Services Department, Phiroze Jeejeebhoy Towers, Dalal Street, Mumbai 7 400 001 Sub: MRSS Updated Investor Presentation-May 20l8. Ref: Scrip Code 539229 (Majestic Research Services and Solutions Limited) Dear Sir/Madam