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INSTRUCTORS WHO ARERECOGNIZED EXPERTS INTHEIR FIELDSAll instructors have been in private servicefor many years and/or held posi ons inesteemed households or corpora ons. Thiscombina on of comprehensive knowledgeand considerable experience, coupled with adeep pride of and affec on for a singular andrespected profession, ensures that all studentswill benefit from such devo on to duty. Weare the only school with a comprehensivewri en syllabus that provides a frameworkand standard for all our instructors to follow.OPEN LETTER FROM OUR TRAINERS“THE MODERN BUTLER IN THE CHANGING WORLD”“It is a commonplace saying that “the world is changing”. Indeed, it is changing very fast. In the past, beforetelephones, automobiles and computers, when me was slow and gracious, and life was lived with eleganceand style, the butler was the glue that held the world of the wealthy and powerful together. Today, themodern butler is s ll that glue, but there is a difference. Instead of horses and carriages, there are cars ofincreasing luxury and speed. Instead of handwri en le ers, there is email, Facebook and Twi er. Instead ofsquadrons of specialized servants to run a house, there are computer systems to coordinate the light, the heatand the sound systems. Instead of a home being a retreat from the busy world, media hunger and invasivespying have made privacy, safety and security increasingly problema c for the wealthy and powerful.New materials, new designs, new products have changed the way we care for the fabric of our lives in thetwenty-first century. Brick and wood, plaster and stone have given way to concrete, exo c woods, andspace-age plas cs. Heightened awareness of our fragile planet and the environment, have made us ques onhow we look a er our lives. The training at The Interna onal Butler Academy is ac vely engaged in theprocess of preparing butlers for these changing challenges of the modern world. We, the trainers at theAcademy, work con nuously to find the balance between the fine tradi ons of the past, and the modernrevolu on of technical innova ons. Equally important, The Interna onal Butler Academy takes care toensure that its graduates have the right a tude to approach all the developing trends, so that the modernbutler can con nue to balance her or his superb service with rapidly changing technologies. It is vital thatthe modern butler is able to consider carefully what to change and what to keep, in order to adapt. AtThe Interna onal Butler Academy, technology and change are never held cap ve by tradi on.The training at The Interna onal Butler Academy is innova ve in all areas. The teaching processes and topicsare adjusted, as demand and feedback from clients from around the world show what is necessary in order to beon the cu ng edge of prepara ons. So, while professional email is a “given”, other media, such as LinkedIn,Facebook and Twi er, are also important aspects of communica on for the modern butler. Worldwidetravel, computers, and high speed internet make the world faster and “smaller”, but o en less gracious.Houses are now run by computers instead of fleets of specialized servants. Security and safety areincreasing issues for the wealthy and powerful. Media hunger makes privacy problema c. We con nueto develop ways of raising both the awareness of these issues and their possible solu ons in our curriculum.Graduates and faculty con nue to maintain professional mutual contact. Our staff is available for advice,sugges ons, support and friendship. We welcome sugges ons from graduates “in the field” to help us maintainour first class, cu ng edge curriculum, as we prepare future butlers for the modern world.”[07]www.butlerschool.com

4Butlers and house managers in today’s residen almarket must understand the skill set of each staffmember in the residence. Our students learn how tocorrectly execute each household task to facilitatesuperior management of their staff. We havepainstakingly put together a superb curriculum ofwhich we are very proud. We cannot provide toodetailed informa on in our brochure, but we can showyou a glimpse of what you may expect. You will beresponsible for the rest of the staff, and possibly theyacht, the jet and other proper es. You will be theestate or house manager, some mes the chauffeur andat mes even the housekeeper, handyman, accountant,gardener etc. Whatever your role, we will teach you todo it with style and grace.[08]THE CURRICULUMPRACTICAL AND SKILLS FOCUSEDTRAININGThe art of managing a 21st century household requirestraining and prac ce. Our training, and our curriculumare broad, prac cal and skills focused. We emphasizeskills that are current and relevant to today’shouseholds. Our curriculum is designed to providestudents with comprehensive butler and house managerskills that can be put to use on day one of their privateservice posi on.Our comprehensive ten-week, 800 hour curriculum,government licensed training program, will introduceand test each student to all the expected du es ofa butler, personal assistant, valet, house and estatemanager. Although a large part of your responsibilityas a butler could be such things as serving meals,se ng tables and the like, and you will receive ampletraining in these areas, the overall training mainlyfocuses on how to professionally run and managea large, mul -million-dollar estate, and how to handleyour staff.www.butlerschool.com

The Interna onal Butler Academy teaches a personal service exper se and organiza onal structure that supportsthe management of complex homes and lifestyles. We train you in all the aspects of butling and house management.For the dura on of the en re ten-week training program, all students will have from us their own personaliPad Air with so ware installed on it. This personal iPad Air is one more tool that allows students to learnrunning a high-value estate, mega yacht, or Palace. Of course, the iPad Air is also used for learning techniquesand informa on gathering at our Academy. It even allows students to communicate with the faculty and witheach other, on and off duty.THE CORE AREAS OF STUDY, AND SOME EXAMPLESOF SUBJECTS COVERED IN EACH INCLUDE:THE LIFE OF A BUTLERincludes history and traditions, personal traits,technical skills, personal and professional standards,and service in detail.THE MODERN BUTLERincludes the usage of cutting-edge technology,the TIBA butler’s online platform, and more.STAFF MANAGEMENTincludes interviewing skills, hiring and firing, agencystaff, employee handbooks and house rules, humanresources and personnel issues, staff communications,boundaries, time management.VALETING SKILLSexamines the professional Gentleman’s Gentleman,and includes dress codes, formal wear, purchasingand care of bespoke clothing and shoes, maintaininginventories, packing and unpacking suitcases.COMMUNICATIONincludes cultural differences, interpersonal skills,body language, remembering names and makingconversation, telephone manners, presentation skills.PETSincludes responsible animal care, animal welfare,pets’ behavioral needs, dogs and cats grooming, etc.HOUSE MANAGEMENTincludes setting of routines and schedules, householdhierarchy, defining and setting standards, purchasing.ETIQUETTE & PROTOCOLincludes addressing persons of different cultures andtitled persons, acquiring social confidence, socialand business correspondence, common-sense goodmanners and consideration for others, personalnorms and values.TABLE MANAGEMENTincludes se ng tables and serving meals, serving skills,styles of service, table manners, wines and champagnes,cigars, crea ng menus, special celebra ons.COOKINGincludes balancing food and wine, menu planningand record keeping, hygiene, speed-cuisine, qualitycontrol, “the Chef’s night off”.LAUNDRY & WARDROBE MANAGEMENTincludes linens and fine fabric care, clothingmaintenance, ironing & pressing, dry-cleaning,storage, product knowledge.MISCELLANEOUSincludes traveling with your employer, relocatingthe household, chauffeuring techniques, security,character building and much, much more.[9]www.butlerschool.com

PRACTICAL TRAININGEvery few days one student is appointed student head butler, and one student is appointed assistant studenthead butler. Both are in charge of the group. As student head butler, a student is responsible for organizing allmeals that day, organizing any field trip during that me, looking a er guests, and managing the rest of the staffso that everyone knows what he or she needs to do. Role-playing is an important instrument we use in our trainingmethods. It allows students an opportunity to know and understand what it is like to be in charge of a large staff,and at the same me the staff will learn to work under a demanding supervisor. Every single day is a prac callearning day. Events at school are real. Delivery people are real. Maintenance people are real. The demandingemployer is real. Problems you face as butler in this a mul -million-dollar private home are real. Know this; on theevening of your gradua on, you will stand on stage with confidence, knowing that you have just completed atraining program of unsurpassed realism and quality.TRAINING DAYSA typical day runs from 8 a.m. un l 8 p.m. Many days run longer. On a daily, and on a weeklybasis you will receive feedback on your progress toward becoming a superb butler. Various testsneed to be fulfilled throughout the training program, with final tests taking place in the lastweek. The instructors will coach you throughout the training program.An enormous amount of training takes place in ten weeks. You have to come mentally prepared. The trainingprogram is intensive and strenuous, perhaps even exhaus ng. However, these ten weeks are also a lot of fun andyou will undoubtedly return home with many new friends and many fond memories.[10]www.butlerschool.com

FIELD TRIPSField trips are important for many reasons. Theyincrease student knowledge and understanding ofa subject, they add realism to the topic of study, andthey provide an opportunity to develop and enhancea student’s socializa on skills. Our students go ona number of field trip excursions to give them a firsthand look at the life they will lead, and to receivevaluable, on-site training in specialized areas. Fieldtrips enable the instructors to expand learningbeyond the walls of the classroom into the vastcommunity outside. Besides the obvious educa onalvalue, the field trips are also a welcome break fromour highly intensive training schedule.AN OPPORTUNITY TO LEARNFIRST-HANDOur field trips provide our students with experiencesthat cannot be duplicated in a classroom environment,but are nonetheless an integral part of TheAcademy’s instruc on. During the middle of theeight-week training program, our students spendabout three days travelling to Germany (Laura ChavinCigars), France (Veuve Clicquot champagne) andother loca ons. All (hotel) costs are of course included inthe tui on fee. Students also visit a number ofprivate homes, where the resident butler informsour students of the inner workings of a mul million-dollar home. Field trips are regular trainingclasses and are considered a vital part of theoverall curriculum.[11]www.butlerschool.com

5FURTHERMOREGradua on at The Interna onal Butler Academy is a serious, and at the same me a happy and celebratory event.A student may invite as many people as he or she wishes to witness, and be part of the gradua on ceremony.Gradua on day is an emo onal me for the students. On the one hand, the students are happy they are at theend of their journey, but on the other hand they are also sad that they now will be leaving. Gradua on is anopportunity for the students to celebrate their incredible hard work together with family, friends and lovedones. Graduates show their diplomas to their loved ones with enormous pride and joy.A TIME TO CELEBRATEYOUR DIPLOMAUpon arrival around 19:00 hrs. guests are servedcoffee, tea and pe t fours. Usually around 20:00 hrs.the official part of the evening starts. Speeches areof course part of the program. The evening concludeswith champagne, cocktails and hors d’oeuvres. Typically,gradua on takes place on the last Friday evening ofthe training program, and lasts some three to fourhours. The ceremony has the structure that allows usall to acknowledge and celebrate this momentousoccasion. At the Gradua on Ceremony, we presentgradua ng students with the official Interna onalButler Academy diploma, demonstra ng thestudents’ successful comple on of the course andits associated training.The Interna onal Butler Academy diploma is proof ofsuccessfully comple ng the intensive training program,and represents a valuable passport into the worldof private service. Your diploma is a handcra eddocument that you will receive beau fully framedduring the Gradua on ceremony. A PDF copy ofyour diploma is then mailed to you, so you do notneed to remove the original diploma from thepicture frame in case you need a copy to be sentsomewhere. You will also receive your personalGraduate Profile Binder, a document that you canuse to apply for any private service posi onanywhere. This professional document will makeyou stand out from every butler out there.PROMINENT GUESTSThe Interna onal Butler Academy is always proudto welcome dis nguished guests from around theworld to the Gradua on Ceremony. Many mes weinvite a prominent person to hand out the diplomasto the students. Previous gradua ons includedguests such as the Mayor, a number of prominentpoli cians, including Ministers and Mr. Theo Bovens,the (Dutch) King’s Representa ve for Limburg,prominent employers such as Mrs. Monique Heijnand Dr. Olaf Juergens and many others who wecannot men on in our brochure. In 2011 we hada prominent member of a Royal family giving actede présence.[12]www.butlerschool.com

THE BUTLER UNIFORMThe Interna onal Butler Academy is pleased to provide its students with a free,high quality butler uniform, including 2 white shirts, cufflinks, 4 pairs of whitegloves, a butler’s e and more. Our butler uniforms are not for sale. We know thestudent’s measurements before he or she arrives, so the uniforms areprepared in advance. Then, once the student arrives, the uniform receivesa final tailoring to fit. At the end of week one of the program, the studentsreceive their tailored uniform. This procedure can obviously not be copiedfor non-students. Our butler uniforms are also custom-made only for us.A GIFT FROM US TO YOUWEAR THE UNIFORM WITH PRIDEOur students appreciate the fact that they receive afree butler uniform from our school. We find itimportant to provide our students with a highquality butler uniform (100% wool) because thisuniform is an integral part of the training. Such acustom-made uniform is expensive. When workingin private service, the butler uniform is worn only onspecial occasions. In our specific case, the uniformis an important training tool. We are pleasedto provide our students with a beau ful butleruniform. Students receive many more gi s from usthat help them during the training program.Much of the training is hands-on and includes roleplaying sessions. There are many formal and informalevents our students are part of, including, but notlimited to, formal dinners and lunches, weddings,recep ons, teas and more. Throughout the year,The Interna onal Butler Academy receives requeststo par cipate in events. Some events that studentspar cipate in are truly unique. We are also pleasedto give our support to a number of charitableorganiza ons and fundraising events. Our studentswear their butler uniforms at these events withenormous pride.[13]www.butlerschool.com

6FINDING REWARDING JOBSGRADUATES FINDINGREWARDING JOBSThat’s what it’s all about. 95% of our studentsgraduate successfully with a diploma. 85% of ourgraduates hold outstanding posi ons in serviceall over the world, working in Royal households,private homes, hotels and resorts, embassies, oncruise ships and super yachts and with Fortune500 companies. Many of these graduates wererecruited with the assistance of our own recruitmentdivision. More importantly however is that 75%of these graduates are s ll employed in the samejob one year later. Because of our world-widecontacts, your chances of finding a rewardingposi on are indeed superb. Most important,however, is your Diploma. Recruitment services forour students are of course completely free of charge.CAREER CONSULTING SERVICESRecruitment knowledge and interviewing skills arepart of our training program. We work with eachstudent to assist him or her in developing a focusedand well-targeted Résumé, as well as job searchstrategies that will increase their job opportuni esupon gradua on. We will teach you how to prepareyourself for a successful job interview in the bestpossible way. This service will open up many doorsto domes c management posi ons for you.Throughout the training program, a personalmarke ng document, called the Graduate ProfileBinder, is prepared for, and with each student forrecruitment purposes. This marke ng material isdistributed to our partner placement agencies aswell as targeted luxury interna onal residen al andhospitality clients.[14]You will not be left to your fate upon completion ofthe training program. Upon successful gradua on, youreceive a handcra ed and beau fully framed Diploma,with the original document emailed to you as a PDFdocument. This valuable document proves that youare a cer fied professional butler, personal assistantand estate or household manager. We are the onlyschool of its kind to train private service professionalsand reach out to outside placement agencies, so thatstudent opportuni es for employment upon gradua onare maximized. We want you to secure a rewardingposi on, through our recruitment division, or that ofanother company. We do not “claim you”, so to speak.FOLLOWING SUCCESSFULGRADUATIONWe will be there for you during the process offinding a rewarding posi on. The Interna onalButler Academy supports its graduates a 100%through its own recruitment division. Note thatmost of the world’s placement agencies recognizeour Diploma. Success is not guaranteed of course.In the end you are the one going to a job interviewand not we. Success requires devo on, and theability to combine energy, passion and commitment.Through the Academy’s many partners, graduates havean extended reach into the labor market.The Interna onal Butler Academy maintains a record ofall numbered and cer fied Academy graduates and theirinterna onally recognized Diplomas.www.butlerschool.com

THE INTERNATIONAL GUILD OFPROFESSIONAL BUTLERSBUTLER AT THE INTERNATIONALBUTLER ACADEMYExclusive to our Academy is the unique partnershipwith The Interna onal Guild of Professional Butlers.Our graduates are automa cally en tled to execu vemembership of this pres gious organiza on.We also have splendid internship opportunity availableat our Academy in The Netherlands, and at our Academyin Chengdu, China.Because of your Guild membership, you will be incontact with successful colleagues from aroundthe world. More importantly, the Guild always hasouts

BUTLER ACADEMY The Interna onal Butler Academy (TIBA) is a professional, unique, and exclusive butling & house management school. We are proud to be the fi nest and most innova ve butler service training ins tute in the world, second to none. We are equally proud that some of the world's wealthiest families, interna onal businesses, as