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GartnerPortals, Content &Collaboration Summit 2013Engage to Succeed in the Social, Mobile, Digital Enterprise16 – 17 SeptemberLancaster London Hotel, London, UKgartner.com/eu/pccGARTNER PREDICTSViewon thepa agge en4 daBy 2014, refusing to communicatewith customers via social channelswill be as harmful as ignoring emailsor phone calls is today.
Engage toSucceedin theSocial,Mobile,DigitalEnterpriseHot Topics Creating ExceptionalUser Experiences Advancing SocialCollaborationDelivering business valuethrough improved engagementJoin us to modernize what you’ve got, understandwhat’s ahead, deliver exceptional user experiencesand transform your workplace.The Gartner Portals, Content & CollaborationSummit 2013, will paint a comprehensive pictureof what’s changed and what’s ahead, and will giveyou the tools, insights and best practices to deliverexceptional user experiences.You’ll get pragmatic essentials, such as optimizingSharePoint, deriving business value out of unstructuredcontent and crafting new practices to make socialand mobile more secure. You’ll also get big-picturethinking about portal innovations, the strategic role ofengagement, as well as help in making customers andconstituents want to use social collaboration and inmigrating to mobile platforms.Nikos DrakosResearch VP and SummitChair, Gartner Exploiting UnstructuredContent Optimizing Sharepoint Ensuring That YourBYOD Programs are aSuccess2Gartner Portals, Content & Collaboration Summit 2013
Attending for the first time?Why return? Discover how to harness the business value of mobileand incorporate it effectively and safely for maximumeffectivenessIf you’ve attended in the past, you can build on thatknowledge base with new research and case studies, newMagic Quadrants, leading-edge Maverick sessions andmore. Join us at this year’s event where you’ll find: Understand the role of engagement as a criticalinstrument to transform employee performance anddrive marketplace success Learn how to meet user expectations for aconsumerized experience across all platforms (portals,collaboration, applications) Gain strategies to tame unstructured content Learn key motivators for getting people to collaborate/work together when they’re not compelled to. Network with Gartner analysts, your peers and guestspeakers to exchange ideas and best practices. An expanded focus on user experience, driven byenhanced expectations of an increasingly ‘consumerized’business user New research on The Engagement Initiative andBig Content A greater emphasis on innovation, agility plus somemaverick thinking on 21st Century Management Practical strategies, tactics, guidance and best practicesaround leveraging the “Nexus of Forces”Who should attend?See who’s coming to the Summit —visit our website: gartner.com/eu/pccMeet one-on-onewith a Gartner analystEnd-User CaseStudy SessionsAnalyst-UserRoundtablesGartner Events give you more thanwhat your normal industry eventoffers. Meeting face-to-face witha Gartner analyst is one of the keybenefits of attending a GartnerSummit. Personalize your 30 minuteprivate appointment to discuss yourspecific issue and walk away withinvaluable, tailor-made advice thatyou can apply to your role and yourorganization straight away.Hear real hands-on “this is howwe made it happen” insight, frominternational organizations whose seniorexecutives are working on the bestand most successful PCC initiatives inEurope. The latest case study informationwill be added to the agenda as it isconfirmed at gartner.com/eu/pccModerated by a Gartner Analyst,these roundtables are a great forum forexchanging ideas and hearing whatyour peers are experiencing around aparticular issue.Visit gartner.com/eu/pcc or call 44 20 8879 2430Pre-registration is required.Reserved for end-users.3
AGENDA AT A GLANCEAgenda correct as of 22 July 2013At the Summit, please refer to the agenda in the event guide provided,for the most up to date session and location informationMONDAY 16 SEPTEMBER07:30 – 20:00Registration08:00 – 08:45Tutorial: The Portal Market'sEvolutionJim Murphy09:00 – 09:15Welcome to the Gartner PCC Summit 201309:15 – 10:15Gartner Opening Keynote: Engage to Succeed in the Social, Mobile, Digital Enterprise10:15 – 10:45Refreshment Break in the Solution Showcase10:45 – 11:30Guest Keynote: Doing Business in the Digital World — Myths and Realities11:30 – 12:00Panel Discussion12:00 – 13:15Lunch in the Solution ShowcaseTutorial: Information Governance — Essentials for Managing Risk,Compliance and RetentionKen ChinTutorial: Design Considerationsfor Enterprise Social NetworkingMike GottaNikos DrakosDaryl C. PlummerJamie Anderson, Author, Adjunct Professor in Strategic Management, Antwerp Man12:20 – 12:40 Magic Quadrant: Social SoftwareNikos DrakosTrack A:User Experience Platformsand PortalsTRACK B:Governing and ExploitingContentTRACK C:Social CollaborationTRACK D:The Mobile OrganizationAnalyst-User RoundtablesThe Future of Web ContentManagement: Beyond the WebMick MacComascaighThe Engagement Initiative:Catalyzing Participation &CollaborationMike GottaMaking BYO a Success in YourOrganizationNick JonesRoundtable: iPads in theEnterprise: Best Practices inMobile Content ManagementHanns Köehler-Krüener14:30 – 15:00Reduce Time to Market andImprove UX with a PlatformApproach for Websites, Portalsand Mobile AppsGene PhiferSolution Provider SessionSolution Provider SessionSolution Provider Session15:00 – 15:30Refreshment Break in the Solution Showcase15:30 – 16:00To The Point: Top TechnologyPredictionsDaryl C. PlummerTo The Point: Content toGo: How Mobile is ChangingContent ManagementHanns Köehler-Krüener16:15 – 16:45Solution Provider SessionSolution Provider Session17:00 – 18:00Your Next Intranet: The SocialPortalJim Murphy13:15 – 14:1518:00 – 20:00Solution Provider SessionTechnical Insights: What's Newin SharePoint 2013 and is itWorth Migrating to it?Hanns Köehler-Krüenerand Craig RothNetworking Reception in the Solution Showcase15:05 – 15:25 Magic Quadrant: Enterprise Content Management and Web Content ManagementMick MacComascaighTo The Point: Using Mobile toTo The Point: Engagification:Applying Gaming Techniques to get a Better Return on ERPIncrease Motivation and Improve InvestmentsNigel RaynerTeamworkCarol RozwellSolution Provider SessionSolution Provider SessionHow the Nexus Enables Agileand Collaborative BusinessProcessesDaryl C. PlummerDeveloping, Testing andDelivering Compelling MobileApplicationsNick JonesRoundtable: Customer-centricWeb: How UX, Mobile, Socialand Digital Marketing PlayKey RolesGene PhiferTUESDAY 17 SEPTEMBER07:30Registration09:00 – 09:45To The Point: EngagementTo the Point: Socially EnabledTechnical Insights: To the Point:Initiatives that Work — A PanelBusiness Applications —Creating an Effective EnterpriseDiscussionFinding, Following and FilteringContent ManagementSue Landry, Mike Gotta and EdWhat MattersEnvironmentThompsonNikos DrakosDarin StewartGartner Keynote: Information is the Next Business Opportunity — Are you Ready? Ted Friedman09:45 – 10:15Refreshment Break in the Solution Showcase10:15 – 11:00End-User Case StudyEnd-User Case StudyEnd-User Case StudyEnd-User Case Study11:15 – 12:15Learning from the World's PortalInnovatorsJim MurphyTechnical Insights: Big Content:Unlocking the Unstructured Sideof Big DataDarin StewartAnalytics and CollaborativeDecision Making: We (and theMachines) Are Smarter Than MeNigel Rayner and Carol Rozwell12:15 – 13:30Lunch in the Solution Showcase13:30 – 14:30Customer Experience BusinessModel InnovationEd ThompsonThe NextGen ECM Goes Social,Mobile and Cloud Ken ChinCapitalism Goes Social:Management Thinking for the21st CenturyNigel RaynerThe Next Great Disruption— Smart Machines and theirTechnical, Business, Economicand Social ImpactTom Austin12:30 – 12:50 Magic Quadrant: Horizontal PortalsGene PhiferRoundtable: GettingTechnical Insights: MobileSharePoint and EnterpriseProductivity Framework: HowSocial Networkingto Mobilize Key BusinessApplications to Work TogetherProcessesNikos DrakosCraig Roth14:45 – 15:15Technical Insights: To The Point:Making SharePoint GovernanceRealCraig RothTo The Point: InformationInnovation — The Art of ThePossibleTed FriedmanTo The Point: DriveOrganizational Performanceand Teamwork with New OfficeWorkspaces and MoreTom Austin15:15 – 15:45Refreshment Break in the Solution Showcase15:45 – 16:15To The Point: Mobilizing YourPortal StrategyJim Murphy08:00 – 08:30To The Point: The Modern WebGene PhiferTo The Point: What do AppStores Teach us about UserExperience?Nick Jones16:45 – 17:30To the Point: Your SensoredTo The Point: Using Analytics to To The Point: Cloud-BasedLife: Personal Surveillance asOffice Systems: Google vs.Turn Info into InsightThe New Barter SystemMicrosoftHanns Köehler-Krüener andMike GottaTom AustinCarol RozwellGuest Keynote: The Improv Insight — What Can Improvisation Comedy Teach Us About Engagement? Neil Mullarkey17:30 – 17:45Gartner PCC Summit Closing Remarks17:45410:00 – 11:00Roundtable: Creatingand Maintaining a MobileEnterprise StrategyNick JonesNikos DrakosSummit CloseGartner Portals, Content & Collaboration Summit 2013
TRACKS AND KEYNOTESagement School, BelgiumAUser Experience Platforms and PortalsLearn how the User Experience platform, a naturalevolution of the venerable portal, will help to boostengagement with your nexus applications.BGoverning and Exploiting ContentFresh opportunities are injecting new life intoenterprise content management (ECM) and the wayorganizations derive value from content. Understandhow to drive real value from the content “chaos” andhone your strategies to achieve a higher return oninformation.Workshops13:15 – 14:45Workshop: Creating an EffectiveSocial Business StrategyCarol Rozwell15:30 – 17:00Workshop: Strategy Roadmap forEnterprise Content ManagementKen Chin10:15 – 11:45Workshop: Assessing theCustomer Experience Maturity ofYour OrganizationEd Thompson13:15 – 14:45Technical Insights: Workshop:Content Clean-up: How toCorral, Auto-tag, and MigrateDisorganized ContentDarin StewartCSocial CollaborationCollaboration is now mobile, cloud-based, contextualand social. Learn how to optimize your investments,regain the trust of business stakeholders and engageindividuals both inside and outside the organization.DThe Mobile OrganizationBy year’s end, the number of smartphones andtablets will exceed the number of PCs. Are youready for this reality? We’ll examine how mobilityis challenging fundamental assumptions aboutcomputing, and share the strategies you need toconsider now.VVirtual Track: Technical InsightsLooking for the in-depth technical view? We’ve gotit covered with our Technical Insights Virtual Track,presented by Gartner for Technical Professionalsanalysts. Providing in-depth technical research andguidance to help technology implementers advancethe initiatives/projects that support the execution oftheir IT strategy.Gartner Keynote: Engage to Succeed in theSocial, Mobile, Digital EnterpriseDaryl C. PlummerManaging VP and Gartner FellowGartner Keynote: Information is the NextBusiness Opportunity — Are you Ready?Ted FriedmanVP Distinguished AnalystGuest Keynote: Doing Business in the DigitalWorld — Myths and RealitiesJamie AndersonAuthor, Adjunct Professor in Strategic Management,Antwerp Management School, BelgiumVisit gartner.com/eu/pcc or call 44 20 8879 2430BUILD YOUROWN AGENDAPowerful tools tonavigate manageand decideTo get the most out of yourSummit experience, we’vecreated a range of tools to helpyou manage your goals andobjectives of attending.ONLINE AGENDABUILDERA powerful planning tooldesigned to help you organize,view and select an agendabased on the following criteria: Analyst profile Date and time Schedule analysts one-onones Schedule a roundtable Session descriptions Activities by dayGo to ab.gartner.com/pcce8to view the full agenda.GARTNER EVENTSNAVIGATOR MOBILE APPManage your agenda anytime,anywhere with Gartner EventsNavigator Get up-to-the-minute eventupdates Integrate social media intoyour event experience Access session documentsand add your notes Available for iPhone, iPad andAndroid5
MEET THE ANALYSTSGartner analysts draw on the real-life challenges and solutions experienced by clientsfrom 12,400 distinct organizations worldwideTom AustinVP and Gartner FellowFOCUS AREAS: Social Process Support;Collaboration; Cloud Email and CollaborationServices; Enterprise 2.0; People-CenteredComputingTed FriedmanVP Distinguished AnalystFOCUS AREAS: Advancing Data ManagementMaturity; Information Governance and MDMPrograms; Information Infrastructure and BigData ProjectsHanns Köhler-KrünerResearch DirectorFOCUS AREAS: Enterprise ContentManagement; Web Content Management;Content in the CloudJim MurphyResearch DirectorFOCUS AREAS: Portals; Mashups; ContentManagement; Collaboration; SearchNigel RaynerResearch VPFOCUS AREAS: Enterprise Applications Suitesand ERPKenneth ChinResearch VPNikos DrakosResearch Director andConference ChairFOCUS AREAS: Content, Collaboration andSocial Initiatives; SharePointMike GottaResearch VPFOCUS AREAS: Social Software; Collaboration;Employee Social Networking; Social BusinessNick JonesVP Distinguished AnalystFOCUS AREAS: Collaboration Strategiesand Technologies; Social Applications;Organizational Value of Communities & SocialNetworkingSue LandryManaging VPFOCUS AREAS: Mobile Enterprise Strategy; ITStrategic Planning; Positioning and MessagingMick MacComascaighResearch VPFOCUS AREAS: Content; Collaboration; SocialSoftware and Strategy; Application Strategy andMaturityGene PhiferVP and DistinguishedAnalystFOCUS AREAS: Customer ExperienceManagement; Portal and Web Strategies; CloudComputing; SharePointCarol RozwellVP and DistinguishedAnalystFOCUS AREAS: Social Business Strategy;Social Media, Social Networks; CollaborativeCommunitiesFOCUS AREAS: Web Content Management/Enterprise Content Management; OnlineChannel Optimization; Content, Collaborationand Social Initiatives; SharePointDaryl C. PlummerManaging VP andGartner FellowFOCUS AREAS: Cloud Computing; SOAand Application Architecture; ApplicationDevelopment; Application and IntegrationPlatformsEd ThompsonVP and DistinguishedAnalystFOCUS AREAS: Customer Experience; CRMStrategy and Implementation; EnterpriseFeedbackGartner for Technical Professionals (GTP)Gartner for Technical Professionalsprovides in-depth, how-to research foryour project teams to help them assessnew technologies at a technical level,develop technical architecture anddesign, evaluate products and create animplementation strategy that supportsyour enterprise’s IT initiatives.6Craig RothManaging VPDarin StewartResearch DirectorFOCUS AREAS: Portal and Web Strategies;Microsoft Windows and Office SharePointFOCUS AREAS: SharePoint; Content,Collaboration and Social InitiativesGartner Portals, Content & Collaboration Summit 2013
SPONSORSHIPOPPORTUNITIESSOLUTION SHOWCASEDevelop a shortlist of technology providers who can meet your particularneeds. We offer you exclusive access to some of the world’s leadingtechnology and service solution providers in a variety of settings.PREMIER SPONSORPLATINUM SPONSORSHP Autonomy is a global leader in software thatprocesses human information, or unstructureddata, including social media, email, video, audio,text and web pages, etc. HP Autonomy’s powerfulmanagement and analytic tools for structuredinformation together with its ability to extractmeaning in real time from all forms of information,regardless of format, is a unique tool for companiesseeking to get the most out of their data. HPAutonomy’s Enterprise Search solution enablescompanies to discover new insights from real-timeaccess to unified information across all systems.www.hp.comM-Files enterprise content management (ECM)solutions transform how businesses manage, secureand share information with a metadata-drivenapproach that organizes content based on what itis, rather than where it resides. M-Files can bedeployed on-premise, in the cloud or in hybridenvironments to improve productivity, quality andcompliance activities.www.m-files.comFor further information aboutsponsoring this event: 44 1784 267456european.exhibits@gartner.comYammer is a best-in-class Enterprise Social Networkused by more than 200,000 organizationsworldwide—including 85% of the Fortune 500—tofoster team collaboration, empower employees,promote organizational connectedness and drivebusiness agility. Yammer has a freemium businessmodel, letting customers see the value beforeupgrading to the premium offering. Founded in2008, Yammer is now part of the Microsoft OfficeDivision.www.yammer.comSILVER SPONSORSAccellion provides enterprise mobile filesharing solutions that enable anytime,anywhere access to information whileensuring enterprise security andcompliance.www.accellion.com/ukAirWatch is a mobile security, device,application, content, email and BYODmanagement solution designed tosimplify mobility in a single, web-basedconsole.www.air-watch.comAvePoint is the world’s largest provider ofenterprise-class governance,compliance, and management solutionsfor social enterprise collaborationplatforms.www.avepoint.eue-Spirit is the manufacturer of FirstSpiritCMS, the content integration platform forcreating attractive websites, intranets,collaboration platforms and online shops.www.e-Spirit.comharmon.ie, the user experience companyfor the mobile enterprise, providesproducts that deliver a consistent userexperience on mobile devices, thedesktop, and the cloud, for a host ofsocial and collaboration platforms fromvendors such as Microsoft and IBM.http://harmon.ie/HighQ is an innovator in secureenterprise collaboration and file sharingand provide solutions to some of theworld’s leading law firms, investmentbanks and corporations.www.highq.comHippo CMS is a powerful, enterpriseclass solution to deliver personalizedCustomer Experiences based onEnterprise Agility and Innovation Power.www.onehippo.comThe award-winning Liferay Portal is theworld’s leading open source portalplatform, with over 85,000 communitymembers and 500,000 deploymentsworldwide across all industries.www.liferay.comMagnolia CMS allows organizations toorchestrate online services, sales andmarketing across all digital channels,maximizing the impact of everytouchpoint.www.magnolia-cms.com83% of knowledge workers lose time todocument versioning issues each day!Discover how to get that time back andencourage safe , Inc, the leading business videoplatform provider, empowers organizationsto better engage and inspire employees,improve productivity and reduce coststhrough enterprise video technology.www.qumu.comSquiz creates, delivers and manageseffective and usable web solutions,enabling organisations to manage andoptimise online engagement with theirusers.www.squiz.co.ukMEDIA PARTNERSWorkshare is a leading provider of secureenterprise collaboration applications.Workshare allows individuals to easilycreate, share and manage high-valuecontent anywhere, on any device.www.workshare.comVisit gartner.com/eu/pcc or call 44 20 8879 24307
WHY GARTNER EVENTSGartner is the world’s leading information technologyresearch and advisory company. Our pivotal advantage:890 analysts delivering independent thinking and actionableguidance to clients in 12,400 organizations worldwide. Themajority from the Fortune 1000 and Global 500.This extensive body of knowledge, insight and expertiseinforms all of our 60 events around the world. You simplywon’t find this unique quality of content at any other ITconference. Why? Because no one understands the impactof technology on global business like we do.What’s New in 2013? New research across dozens of sessions New mobile and social best practices Maverick strategies on the leading edge Guest keynotes to inspire and spark new thinking Practical next steps in Technical Insights trackTeam attendance: Maximiselearning by participating together Magic Quadrants on the latest solutionsView full team benefits ongartner.com/eu/pcc New end-user case studies in successREGISTRATION3 easy ways to registerWeb: gartner.com/eu/pccEmail: emea.registration@gartner.comPhone: 44 20 8879 2430PricingStandard Price: 2,325 UK VATPublic Sector Price: 1,800 UK VATGartner event ticketsWe accept one Gartner summit ticket or one Gartner Catalyst ticket for payment.If you are a client with questions about tickets, please contact your AccountManager or email emea.events@gartner.com.8Gartner Portals, Content & Collaboration Summit 2013
15:00 - 15:30 Refreshment Break in the Solution Showcase 15:05 - 15:25 Magic Quadrant: Enterprise Content Management and Web Content Management Mick MacComascaigh 15:30 - 16:00 To The Point: Top Technology Predictions Daryl C. Plummer To The Point: Content to Go: How Mobile is Changing Content Management Hanns Köehler-Krüener
