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September 2014Out ofDangerComesOpportunityEmergency Management & Safety SolutionsEmergency Management &Safety SolutionsSHAKE IT UP!How To Bring Energy & NewLife Into Your Program &CareerOut ergency Management & Safety Solutions1
September 2014Out ofDangerComesOpportunityEmergency Management & Safety Solutions“If you don‘t knowwhere you’regoing, you‘ll endup somewhereelse.”Yogi BerraOut ofDangerComesOpportunityEmergency Management & Safety Solutions2014 Top Global Risks1.2.3.4.5.6.7.8.9.10.Business interruption, supply chain riskNatural catastrophes (for example, storm, flood, quake)Fire, explosionChanges in legislation and regulationMarket stagnation or declineLoss of reputation or brand value (for example, from social media)Intensified competitionCyber crime, IT failures, espionageTheft, fraud, corruptionQuality deficiencies, serial defectsAllianz 2014 Risk Barometer Surveywww.ems-solutionsinc.com2
September 2014Out ofDangerComesOpportunityEmergency Management & Safety SolutionsWhat to Expect? More more of everything:– Visible increases of the overall effects ofclimate change.– Weather-related disasters of all kinds.– Cyber-security issues impacting largeraudiences. “A breach-a-day!”– Disease outbreaks due to populationconcentrations, zoonotic illnesses, andfree-moving populations.– Issues related to globalization, includingoutsourcing and supply chain disruptions.Out ofDangerComesOpportunityEmergency Management & Safety SolutionsThe World is Changing Impactful disasters are on theincrease and present a broadrange of issues. Events are now:––––The worst.The most significant.The strongest storms ever recorded.The 100 year flood now happensevery 25 years.– More/Most catastrophic.– More/Most deadly.– More/Most expensive.www.ems-solutionsinc.com3
September 2014Out ofDangerComesOpportunityEmergency Management & Safety Solutions Shifts and changes areoccurring in the BC professionand will continue rapidly.The World isChanging– Management is questioning theinvestment and the return ontraditional BC. “When was the lasttime we had an activation?” “BCshould be routine business.”– BC departments being part of alarger enterprise activity (such asrisk) rather than free-standing. Migration towards risk management.– Retrenchment and resizing of manygroups/departments.– Targeted planning vs. broadplanning.Out ofDangerComesOpportunityEmergency Management & Safety SolutionsThe World is Changing Are You?Are you doing things the same way you havealways done them? Time to shake it up?www.ems-solutionsinc.com4
September 2014Out ofDangerComesOpportunityEmergency Management & Safety SolutionsREOut ergency Management & Safety SolutionsWhat’s in a word? What does it mean to “shake it up?” ThinkRevitalize, Reinvigorate, Reinvent.– Imbue (something) with new life and vitality.– To make (someone or something) active, healthy, orenergetic again.– Give new energy or strength.– Made or become fresh in spirit and/or vigor.– Make over completely.– Bring back into existence or use.www.ems-solutionsinc.com5
September 2014Out ofDangerComesOpportunityEmergency Management & Safety SolutionsCultivate a Beginner’s MindOut ofDangerComesOpportunityEmergency Management & Safety SolutionsShake up your programwww.ems-solutionsinc.com6
September 2014Out ofDangerComesOpportunityEmergency Management & Safety SolutionsTypical Program ComponentsIncident ryEmergencyResponseCrisisCommunicationsOut ofDangerComesOpportunityEmergency Management & Safety Solutions8 Ways to “Shake it Up”1. Question everything.– How could I think aboutrecovery differently?– How could I deliver “similarresults” but develop and/ ordeliver it “differently?”– What is the value add ofBC? Only in a disaster or valueeveryday?www.ems-solutionsinc.com7
September 2014Out ofDangerComesOpportunityEmergency Management & Safety SolutionsFor Example What We See Out ofDangerComesOpportunityWhat Kids See Emergency Management & Safety Solutions8 Ways to “Shake it Up”2. Location– Where is your departmentcurrently? Does it matterwhere it lives?– Where is an ideal location?– Should you promote adifferent location now?– Will it exist as a freestanding department in thefuture or be subsumed ?www.ems-solutionsinc.com8
September 2014Out ofDangerComesOpportunityEmergency Management & Safety Solutions8 Ways to “Shake it Up”3. Benchmark Carefully.– Imitation: When a companydecides to measure a marketleader, it can end up as a carboncopy.– Limit innovation: There is not“out of the box” thinking.– Complacency & arrogance: Weare doing OK and then relax &fail to see opportunities &challenges.– We should be asking: “Is thisright for us?”Out ofDangerComesOpportunityEmergency Management & Safety Solutions8 Ways to “Shake it Up”4. Rethink Plans– Old plans & planning Reams of detail, lots of data. Complicated databases and denseplans. Special training, complicated.– New plans & planning Slim, easy to maintain and update. What you need and nothing more. Easy administration.– If you had to do a plan differently,how would you do it?www.ems-solutionsinc.com9
September 2014Out ofDangerComesOpportunityEmergency Management & Safety Solutions8 Ways to “Shake it Up”5. Workout!– In a real event, you fallback to your level oftraining.– Exercises are asimportant and perhapsmore important thandetailed plans.Out ofDangerComesOpportunityEmergency Management & Safety Solutions A simple exercise that you could do every fewmonths.– Open any newspaper.– Find a exercise narrative (EQ, shooting, flood, bomb, etc.)– Spend 30 – 60 minutes. Review the incident assessment processDiscuss your communication strategy.Develop an Incident Action Plan.Discuss the business continuity approach.– Is it in the plan? No? Add it!September om2010
September 2014Out ofDangerComesOpportunityEmergency Management & Safety Solutions8 Ways to “Shake it Up”6. Manage InformationCreatively– How to manageinformation in acommand center? Paper (forms, boards). Purchased tools such asWebEOC. Others?– Ask someone whodoesn’t see thelimitations.Out ofDangerComesOpportunityEmergency Management & Safety Solutions8 Ways to “Shake it Up”7. Engage– Social media is becomingmainstream – even in corporateAmerica. Learn about social media. Become social media savvy. Get a Twitter account.– Follow people and groups.– When something happens, go toTwitter and follow the information –contrast that to traditional sources.www.ems-solutionsinc.com11
September 2014Out ofDangerComesOpportunityEmergency Management & Safety Solutions8 Ways to “Shake it Up”8. Market– Think of business continuity as a product thatneeds to be marketed “strategically” within theorganization.– What is your marketing approach? Overt efforts– National Preparedness month – September! Covert efforts– Keeping business leaders “current” on topics of the day.Out ofDangerComesOpportunityEmergency Management & Safety Solutions“If you want to build a ship, don’t drum up the men to gatherwood, divide the work, and give orders. Instead, teach themto yearn for the vast and endless sea.”-- Antoine de Saint-Exupérywww.ems-solutionsinc.com12
September 2014Out ofDangerComesOpportunityEmergency Management & Safety SolutionsShake up your careerOut ofDangerComesOpportunityEmergency Management & Safety SolutionsState of Mindwww.ems-solutionsinc.com13
September 2014Out ofDangerComesOpportunityEmergency Management & Safety Solutions8 Ways to “Shake it Up”1. Think of yourself as abusiness–––––What’s your product?What do you have to sell?How are you marketingyourself?Create a positive onlinepresence.Build your brand.Out ofDangerComesOpportunityEmergency Management & Safety Solutions8 Ways to “Shake it Up”2. Gain clarity – know thyself.– What kind of work is meaningfulto you?– What’s your ideal workenvironment?– The better you know what youlike and need, the more you willrecognize a trend/job/opportunity when you see it.www.ems-solutionsinc.com14
September 2014Out ofDangerComesOpportunityEmergency Management & Safety Solutions8 Ways to “Shake it Up”3. Connect – count the ways:––––Make real connections.Social media – LinkedIn.Professional associations .Conferences – DRJ, WCDM,CI, CPM.Out ofDangerComesOpportunityEmergency Management & Safety Solutions8 Ways to “Shake it Up”4. Be generous with your time and knowledge.– People are rewarded when they create andparticipate.– How do you do that? Write, speak, help & volunteer whenever you can. Don’t know how? Learn.www.ems-solutionsinc.com15
September 2014Out ofDangerComesOpportunityEmergency Management & Safety Solutions8 Ways to “Shake it Up”5. Be creative / learn.– Do things to get your creativejuices flowing.– Do things for fun.– Education is critical for yourprofessional and personallife.– Our opportunity is to: Revisit what you think youknow.And learn something newevery single day.–Out ofDangerComesOpportunityEmergency Management & Safety Solutions8 Ways to “Shake it Up”6. Acknowledge your internalcritic and send them onvacation.––Often referred to as thelizard (reptilian) brain – theprehistoric part of our brainthat deals with safety, angerand other basic emotions.Acknowledge your lizard,and then ignore it.www.ems-solutionsinc.com16
September 2014Out ofDangerComesOpportunityEmergency Management & Safety Solutions8 Ways to “Shake it Up”7. Be Proactive– Proactive healthier, happier, morefulfilling.– Have clear goals and plans in mind andin writing.– Create a strategic plan for your life, andact with urgency.– The goal is to: Get things done. Make things happen. Create outcomes that people seek.Out ofDangerComesOpportunityEmergency Management & Safety Solutions8 Ways to “Shake it Up”8. Fail– What is failure? It means that you have tried.– Didn’t work this time? Take a moment, take a deepbreath, get up and keep going.– Failing and then trying againis what separates us all.– Think of all the other greatfailures: Babe Ruth, Edison,Lincoln, Steve Jobs .www.ems-solutionsinc.com17
September 2014Out ofDangerComesOpportunityEmergency Management & Safety SolutionsChangeOut ofDangerComesOpportunityEmergency Management & Safety SolutionsChange is Coming Our industry (you, me,world) is changing. It is always best toreinvent yourselfbefore someone elsedoes it for us. Become a changemaster.www.ems-solutionsinc.com18
September 2014Out ofDangerComesOpportunityEmergency Management & Safety SolutionsGreat Change The Dalai Lama once saidthat the greatest gift wecould give our children wasto prepare them for greatchange.Out ofDangerComesOpportunityEmergency Management & Safety SolutionsWhat if tomorrow 1. Your CEO tells you:“I want you to do recovery ‘differently’ come back in aweek with suggestions on how it can be done.”– How would you do that?2. She then asks you:–“How could business continuity be part of ‘routinebusiness’, not a stand alone plan or function?” How would you do that?3. As she leaves she says –And be prepared to discuss the ways your programadds value to the business www.ems-solutionsinc.com19
September 2014Out ofDangerComesOpportunityEmergency Management & Safety Solutions“If we all did the things we arecapable of doing, we would literallyastound ourselves.”-Thomas EdisonOut ergency Management & Safety Solutions20
September 2014Out ofDangerComesOpportunityEmergency Management & Safety SolutionsThank youRegina Phelps, CEM, RN, BSN, MPAEmergency Management & Safety SolutionsSan Francisco, ems-solutionsinc.com21
-Thomas Edison Emergency Management & Safety Solutions Out of Danger Comes Opportunity. September 2014 www.ems-solutionsinc.com 21 Emergency Management & Safety Solutions . Danger Comes Opportunity Regina Phelps, CEM, RN, BSN, MPA Emergency Management & Safety Solutions San Francisco, California 415-643-4300 www.ems-solutionsinc.com Thank you .
