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Juice BarBUSINESS PLAN2021-22Upmetrics10200 Bolsa Ave, Westminster, CA, 92683(650) 359-3153info@upmetrics.cohttps://upmetrics.co

Table of ContentsExecutive Summary3Mission Statement4Vision Statement4Customer Focus5Success Factors5Financial Summary53 Year profit forecastCompany Summary67History8Business Structure8Startup summary9Startup cost9Store Design11Products and services12Market Analysis14Market Trends15Target Market15SWOT Analysis16Strategy & Implementations19Sales Strategy20Advertising Strategy20Direct Mail20Public Relations21Advertising21Sampling21Ongoing Customer Communications21Pre-Opening Events22Pricing StrategyFinancial Plan2223Important Assumptions24Brake-even Analysis24Projected Profit and Loss25Profit Yearly26Gross Margin Yearly261 / 30

Projected Cash Flow27Projected Balance Sheet28Business Ratios292 / 30

1.Executive SummaryMission StatementVision StatementCustomer FocusSuccess FactorsFinancial Summary2021- 22 Bus ines s Plan J uic e Bar3 / 30

Before you think about how to start a Juice bar business, you must create adetailed Juice bar business plan. It will not only guide you in the initial phasesof your startup but will also help you later on.Read More Freshwell Juice Bar, LLC is a licensed fruit juice shop business that will bebased in Detroit – Michigan. We are a unique fruit juice brand because we donot just sell assorted fresh fruit juice, but we will also offer consultancyservices in line with our area of business.Read More Freshwell Juice Bar, LLC is set to redefine how the fruit juice business shouldStart Writing here.Mission StatementOur mission is to build a fruit juice shop business that will meet the needs of allour customers in the regions where we have our outlets and to sell franchisesall across the United States of America and Canada.Read More Start Writing here.Vision StatementOur vision is to be amongst the top 5 leading fruit juice shops in the UnitedStates of America before our 10th anniversary.Read More Start Writing here.2021- 22 Bus ines s Plan J uic e Bar4 / 30

Customer FocusFreshwell Juice Bar will primarily serve the residents who live within a 2-mileradius of our juice bar and workers within a quarter-mile radius. Thedemographics of these customers are as follows:68,827 residentsRead More Start Writing here.Success FactorsFreshwell Juice Bar is uniquely qualified to succeed due to the followingreasons:There is currently no juice bar in the community we are entering. InRead More addition, we have surveyed the local population and received extremelyStart Writing here.Financial SummaryFreshwell Juice Bar is currently seeking 370,000 to launch. Specifically, thesefunds will be used as follows:Store design/build: 250,000Read More Working capital: 120,000 to pay for marketing, salaries, and lease costsStart Writing here.2021- 22 Bus ines s Plan J uic e Bar5 / 30

3 Year profit forecastSalesGross MarginNet Profit15.00k10.00k5.00k0Year1Year2Year3Financial SummaryYear 1Year 2Year 3Revenue 965,742 1,878,611 2,718,300Read More Start Writing here.2021- 22 Bus ines s Plan J uic e Bar6 / 30

2.Company SummaryHistoryBusiness StructureStartup summaryStore Design2021- 22 Bus ines s Plan J uic e Bar7 / 30

Freshwell Juice Bar, LLC is owned and managed by Mrs. John Moore is agraduate of MicroBiology from the University of Detroit – Michigan. She hasover 7 years of hands-on experience working for some of the leading brands inthe fruit and smoothie bar industry.Read More Due to our corporate business goal of becoming one of the top 5 fruit juice andStart Writing here.HistoryFreshwell Juice Bar’s owner, John Moore, has been in the food industry since2015. She worked as a chef in known hotels and restaurants before deciding toopen a juice bar of her own. Her long experience in the food industry gave heran in-depth knowledge of the ins and outs of opening a food and beverageRead More business before she started Freshwell Juice Bar.Start Writing here.Business StructureAs part of our plan to build a successful fruit juice business in Detroit –Michigan, we have perfected plans to get it right from the onset which is whywe will ensure that we have competent employees in our company. We willensure that we only hire people that are qualified, honest, hardworking,More customer-centric, and are ready to work to help us build a prosperousReadbusinessStart Writing here.2021- 22 Bus ines s Plan J uic e Bar8 / 30

Startup summaryStartup Cost nt35000InvestmentStart-up ExpensesAmountLegal 75,500Consultants 0Insurance 62,750Rent 22,500Research and Development 42,750Expensed Equipment 42,750Signs 1,250TOTAL START-UP EXPENSES 247,500Start-up Assets 0Cash Required 322,500Start-up Inventory 52,625Other Current Assets 222,5002021- 22 Bus ines s Plan J uic e Bar9 / 30

Start-up ExpensesAmountLong-term Assets 125,000TOTAL ASSETS 121,875Total Requirements 245,000START-UP FUNDING 0START-UP FUNDING 273,125Start-up Expenses to Fund 121,875Start-up Assets to Fund 195,000TOTAL FUNDING REQUIRED 0Assets 203,125Non-cash Assets from Start-up 118,750Cash Requirements from Start-up 0Additional Cash Raised 118,750Cash Balance on Starting Date 121,875TOTAL ASSETS 0Liabilities and Capital 0Liabilities 0Current Borrowing 0Long-term Liabilities 0Accounts Payable (Outstanding Bills) 0Other Current Liabilities (interest-free) 0TOTAL LIABILITIES 0Capital 0Planned Investment 0Investor 1 312,500Investor 2 0Other 0Additional Investment Requirement 0TOTAL PLANNED INVESTMENT 695,000Loss at Start-up (Start-up Expenses) 313,1252021- 22 Bus ines s Plan J uic e Bar10 / 30

Start-up ExpensesAmountTOTAL CAPITAL 221,875TOTAL CAPITAL AND LIABILITIES 221,875Total Funding 265,000Store DesignFreshwell Juice Bar will develop a 5,000 square foot store whose key elementswill include the following:16 Person Seating areaRead More KitchenStart Writing here.2021- 22 Bus ines s Plan J uic e Bar11 / 30

3.Products andservices2021- 22 Bus ines s Plan J uic e Bar12 / 30

At Freshwell Juice Bar, LLC we deal in a wide variety of fresh fruit juice, we arean establishment that primarily prepares, serves/sells fresh fruit juice andtoppings. As part of our strategy to create multiple sources of income in linewith our core business concept, we will run a consultancy service and training.Read More Our intention of starting Freshwell Juice Bar, LLC is to make profits from theStart Writing here.Fruit juices Vegetable juices Holistic juices Crafted with functional botanicalsand superfood ingredients topromote health, wellness &nutrition.Fruit Smoothies Training, Advisory and Consultancy Services2021- 22 Bus ines s Plan J uic e Bar13 / 30

4.Market AnalysisMarket TrendsTarget Market2021- 22 Bus ines s Plan J uic e Bar14 / 30

The most important component of an effective Juice bar business plan is itsaccurate marketing analysis. If you are starting on a smaller scale, you can domarketing analysis yourself by taking help from this Juice bar business plansample or other Juice bar business plans available online.Read More The Juice Bar industry has grown steadily over the past five years. Theindustry is anticipated to grow 1.9% because consumer spending and percapita disposable income is estimated to increase. Demand for industryproducts will continue to increase along with health-conscious trends, keepingRead More revenue stable.Start Writing here.Market TrendsLoads of people are beginning to switch from drinking carbonated drinks todrinking fresh fruit juice and smoothies because of their health benefits. As amatter of fact, the sale of juicers has increased tremendously as mosthouseholds now make it a point of duty to get one for their families and also toRead More start grooming their kids to choose fresh juice and smoothies over carbonatedStart Writing here.Target MarketWhen it comes to fresh fruit juice, there is indeed a wide range of availablecustomers. In essence, our target market can’t be restricted to just a group ofpeople, but all those who love fresh fruit juice and those who would want to trythem out.Read More We are in business to engage in wholesale distribution and to retail a wideStart Writing here.2021- 22 Bus ines s Plan J uic e Bar15 / 30

5.SWOT Analysis2021- 22 Bus ines s Plan J uic e Bar16 / 30

Our plan of starting our fruit juice shop in just one outlet is to test run thebusiness for a period of 3 to 5 years to know if we will invest more money,expand the business and then open other outlets.We are quite aware that there are several fruit juice bars and similar Read More businesses all over Detroit – Michigan and even in the same location where weStart Writing here.2021- 22 Bus ines s Plan J uic e Bar17 / 30

StrengthsWeaknessesOur strength lies in the fact that we have awide range of fruit juice that can meet theneeds of a wide range of customers. Wehave a state-of-the-art facility andequipment that has positioned us to meetcustomer demands even if demand tripledovernight or if we have a massive order tomeet.The fact that we are setting up a fruit juicebusiness in a city with other juice andsmoothie bars may likely pose achallenge for us in breaking into thealready saturated market in Detroit –Michigan. In essence, our chosen locationmight be our weakness. But nevertheless,we have plans to launch out with a bigbang. We know with that, we will be ableto create a positive impression and have aproper handle when it comes to buildingon already gathered momentum.Another factor that counts to ouradvantage is the background of our ChiefExecutive Officer; she has robustexperience in the industry and also goodacademic qualifications to match theexperience acquired which has placed heramongst top professionals in the UnitedStates of America. We are not ignoringthe fact that offering consultancy servicesand running a standard and accreditedtraining center is definitely going to countas a positive for us.SWOpportunitiesThreatsThe opportunities available to us areunlimited. Loads of people consume freshfruit juice on daily basis and all that we aregoing to do to push our products to themis already perfected. There are also loadsof people who would want to learn how toproduce fresh fruit juice and they willreadily find our government-approved fruitjuice training center ideal for them to fulfillthat goal.The threat that is likely going to confrontus is the fact that we are competing withalready established juice and smoothiebars in Detroit – Michigan and also thereare other entrepreneurs who are likelygoing to launch similar businesses withinthe location of our business.O2021- 22 Bus ines s Plan J uic e BarOf course, they will compete with us inwinning over the available market.Another threat that we are likely going toface is unfavorable government policiesand of course economic downturn.T18 / 30

6.Strategy &ImplementationsSales StrategyAdvertising StrategyPricing Strategy2021- 22 Bus ines s Plan J uic e Bar19 / 30