Transcription
Poultry Farm10200 Bolsa Ave, Westminster, CA, 92683(650) essPlanJohn Doe
Table of ContentsExecutive Summary4Objectives5Mission Statement5keys to success5Financial Summary5Net IncomeChart66Business Overview7Company Ownership8OwnersLocation and facilitiesMarket Analysis889Industry Analysis10Challenges facing the poultry industry10Market segmentation10Chart11Target market segment strategy11Market trends11Startup SummaryStartup costs1314Products & Services15Product description16Future products16Service Description16Future services16Competitive Analysis17Competition18Competitive edge18Marketing Strategy and Implementation19Marketing strategy20Pricing and promotion strategy20Web strategy20Sales strategy20SWOT analysis211 / 35
PEST 2Political22Management and Organization Structure23Management team24Organizational structure24FAUSTIN HATEGEKIMANA24AISHA ALIMI24KHADIJAH KHALID24ASMAU ABUBAKAR25ERIC HAGENIMANA25LAWAL NURA BADA25Hiring Plan25Financial Plan26Projected Profit and Loss27Projected Cash Flow29Projected Balance Sheet31Risk Assesment33Financial risks34Health risks34Technological risks342 / 35
Easy to use Business Plan SoftwareGet started using a business plan template is always the fastest way to write yourbusiness plan, but as you know, you can't just fill in the blanks along with a template. Youwill need a collaborative tool that guides you on every step of your planning.Upmetrics can help. With Upmetrics, you can easily bring your team to write aprofessional business plan with automated financial forecasts. You can also do:200 Sample business plansGet access to hundreds of sample business plans covering almostall industries to kick start your business plan writing. This helpsyou to get an idea how the perfect business plan should look like.View Sample Business PlansStep-By-Step GuideYou'll receive step-by-step instruction as soon as you select anybusiness plan template. We made business planning easy withprompt help and examples on every step of your business planwriting.See How It WorksConduct accurate financial projectionsDo not worry about not having accounting skills. With Upmetrics,Simply enter your sales and costs figures, and we'll prepare all ofyour monthly/quarterly and yearly financial projections.See How It Works[YEAR ] Bus ines s Plan Poultr y Far m3 / 35
1.Executive SummaryObjectivesMission Statementkeys to successFinancial Summary[YEAR ] Bus ines s Plan Poultr y Far m4 / 35
Hencube poultry is a farm focused on both egg and meat production thatprovides for a large market range. It also produces manure as a by-product. Itis based in yola city, wuro Haussa. The founders have noticed the healthimplication of red meat and are creating a business to meet the increasedhelp try Upmetrics! demand for white meat and eggs. Chickens happen to Tobeunlocka greatsource ofStart Writing here.ObjectivesHencube poultry will measure its success by its ability to achieve the followingobjectives:Becoming the "Best and most hygienic poultry producer in the area"unlock help try Upmetrics! complying by the national standards for food andTodrugs.Start Writing here.Mission StatementHencube poultry’s mission is to provide customers with quality, fresh, andvaluable products. To respect all employees and enable everyone to have asay in company affairs. Quality and service are our number one priority. Toprovide investors with opportunities to receive a nice return on investment andTo unlock help try Upmetrics! high-quality growth. To contribute to the community throughphysical and socialStart Writing here.keys to successHencube poultry will follow these principles in order to achieve success in itsmarket:State of art cage framework accommodating an optimum number ofTo unlock help try Upmetrics! chickens with lessened possible hazards.Start Writing here.Financial Summary[YEAR ] Bus ines s Plan Poultr y Far m5 / 35
Net IncomeSalesGross MarginNet ar2Year2Financial YearSalesGross MarginNet ar2310000200000150000[YEAR ] Bus ines s Plan Poultr y Far m6 / 35
2.Business OverviewCompany OwnershipLocation and facilities[YEAR ] Bus ines s Plan Poultr y Far m7 / 35
Company OwnershipHencube poultry is owned by six persons. They are namely FaustinHategekimana, Aisha Alimi, Eric Hagenimana, Lawal Nura bada, KhadijahIbrahim Khalid, and Asmau Abubakar Umar. It is a partnership and eachperson has an equal share in the business and is also equally liable for anyTo unlock help try Upmetrics! business debts or claims.Start Writing here.Owners20%20%20%10%10%20%Faustin Hategekimana20 SharesAisha Alimi20 SharesEric Hagenimana20 SharesLawal nura bada10 SharesKhadijah Ibrahim Khalid10 SharesAsmau Abubakar Umar20 SharesLocation and facilitiesAt this point in the business, we don’t have an exact point yet but we havenarrowed the location down to wuro Haussa, yola city. We are trading from thisspot because is it a great place to reach our target market. We think thepopulation base is large enough for our business and it has a stable economicTo unlock help try Upmetrics! base that promotes a healthy environment for the poultry.Also, we think it is aStart Writing here.[YEAR ] Bus ines s Plan Poultr y Far m8 / 35
3.Market AnalysisIndustry AnalysisChallenges facing the poultry industryMarket segmentationTarget market segment strategyMarket trends[YEAR ] Bus ines s Plan Poultr y Far m9 / 35
Industry AnalysisThe poultry industry in the last 40 years has shown dramatic changes in bothdomestics and international environments. Those environmental forces includeare classified into 2 categories: the internal forces and external forces. Internaland external forces include:To unlock help try Upmetrics! Start Writing here.Challenges facing the poultry industryPoultry farming has some challenges that need to be attended to with vigor.Below are some of the common challenges that are faced by poultry farmers:Death of chickens: In poultry, one or many chickens usually die because ofTo unlockhelp tryUpmetrics! their fragile nature and the weather they are living in. Somefactorssuchasheat and overcrowding causing that death can be controllable.Start Writing here.Market segmentationAlthough in the Nigerian populace, there are a few taboos, religious or culturalpractices that will prevent the consumption of poultry products, during themarket segmentation, we found out that nearly everybody eats eggs and meat,so we are targeting the whole market, individuals, homes, and firms that usehelp try Upmetrics! eggs and chicken in large quantities. Specifically, thereToisunlocka highdemand forStart Writing here.[YEAR ] Bus ines s Plan Poultr y Far m10 / 35
Others: 10.0 %Hotels and restaurants: 20.0 %Individuals: 10.0 %Homes: 20.0 %Bakeries and food joints: 20.0 %Retail shops: 20.0 %Market SegmentationMarket ShareHotels and restaurants20Bakeries and food joints20Retail shops20Homes20Individuals10Others10Target market segment strategyIndividuals are a small sector in the market segmentation. They are a prettylarge group but they buy a relatively small amount of eggs.The part of the market that we hope to supply a large number of eggs to areTo unlockUpmetrics!the industries that need eggs. We have strategically placedourhelpsitetrycloseto these industries. They are bakeries, restaurants, boarding schools, homeStart Writing here.Market trends[YEAR ] Bus ines s Plan Poultr y Far m11 / 35
While some countries are reputed to be important exporters of poultry products,Nigeria has a problem of meeting its local demand for poultry products. Thisproblem started for the poultry market in 1984 when the federal governmentbanned the importation of maize. This had quite an effect on declining poultryTo unlock help try Upmetrics! production.Start Writing here.[YEAR ] Bus ines s Plan Poultr y Far m12 / 35
4.Startup SummaryStartup costs[YEAR ] Bus ines s Plan Poultr y Far m13 / 35
Our business has start-up cost and we will need a bank account, we chose ourbank to be GTBank because of its proximity in the area. This section of theplan shows projected startup costs prior to our opening.To unlock helptry Upmetrics! Start-up expenses for Hencube poultry include initial insurancepaymentscovering both general liability and product liability, pre-launch marketing toStart Writing here.Startup costsItemsCosts( )Business cards20Printer200Leaflets10Blank tal12350EquipmentCost( )Feeders and drinkers80Crates150Lighting system500Egg tray50Cages3000Others1000Total equipment4780[YEAR ] Bus ines s Plan Poultr y Far m14 / 35
5.Products &ServicesProduct descriptionFuture productsService DescriptionFuture services[YEAR ] Bus ines s Plan Poultr y Far m15 / 35
Product descriptionWe offer chicken eggs and chicken meat that will be gotten from layers andbroilers to our target market. We plan to take pride in the uncompromisingquality of our products. We also offer fertilizer in the form of chicken manure.This is mostly used in vegetable farming and as an ingredient for feed in fishTo unlock help try Upmetrics! farming. Hencube poultry shall produce high quality, contaminant-freeStart Writing here.Future productsWe have big plans for the future. We plan on supplying cracked eggshells forsome detergent companies for use. These special detergents are used inwashing basins and pots. Another thing we have planned for the future is thesale of processed chicken meat.To unlock help try Upmetrics! Start Writing here.Service DescriptionWe plan on servicing our customers by providing home delivery for customerswho are willing t buy at least a certain amount of our products.To unlock help try Upmetrics! Start Writing here.Future servicesIn the future, we plan on creating a restaurant that has eggs as its main menu.It will be like a breakfast restaurant. In the future, if this business gets largeenough, we would also like to build our own bakery. A major ingredient in mostbaked goods is eggs and we will be funding that through the poultry.To unlock help try Upmetrics! Start Writing here.[YEAR ] Bus ines s Plan Poultr y Far m16 / 35
6.CompetitiveAnalysisCompetitionCompetitive edge[YEAR ] Bus ines s Plan Poultr y Far m17 / 35
CompetitionCompetition is not so keen on the markets, however, it still exists. The reasonsare;Poultry products are not branded products; hence what usually matters isTo unlock help try Upmetrics! effective positioning and timing.Start Writing here.Competitive edgeOur strength over its competitors is firstly based on the fact that we are notentering this business to make much money. We are entering this industry tosolve the present problem that our population is facing. We are here to providequality affordable chicken products. We saw that some of our competitors areTo unlock help try Upmetrics! seasonal they only produce their chicken at a given periodof time. We won’tStart Writing here.[YEAR ] Bus ines s Plan Poultr y Far m18 / 35
7.Marketing Strategyand ImplementationMarketing strategyPricing and promotion strategyWeb strategySales strategySWOT analysisPEST analysis[YEAR ] Bus ines s Plan Poultr y Far m19 / 35
Marketing strategyHencube poultry will strive for the production of products with the highestquality and we plan on employing the following strategies. Our location puts usin the proximity of a major hotel, restaurant, schools with campuses and homedeliver food centers we will be supplying to. We would also make contractsTo unlock help try Upmetrics! with hawkers in markets to sell our live chickens and eggs.We would alsoStart Writing here.Pricing and promotion strategyThe price of the chicken would range from N1500 up to N1700 depending onthe size and quality. Also, the price for a crate of eggs ranges from N600 toN1000. The price of a wheelbarrow of manure costs about N200. These priceswould also vary depending on the existing market price of poultry meat andTo unlock help try Upmetrics! eggs. As we compete with other poultries, we will promoteour productsStart Writing here.Web strategyHencube poultry also has a website where customers can interact with us andget a feel of what the business is about. We know a site or two where we canplace online advertisements and we would also make mentions of our poultry inonline newspapers.To unlock help try Upmetrics! Start Writing here.Sales strategyBetter farm management practicesRegular visit by veterinary doctorsRecycling wastes as fertilizer“consumer is king” policyTo unlock help try Upmetrics! Start Writing here.[YEAR ] Bus ines s Plan Poultr y Far m20 / 35
SWOT analysisSWOT stands for strength, weakness, opportunities, and threats and we havemade an analysis in each case.To unlock help try Upmetrics! Start Writing here.StrengthsWeaknessesProduce high-quality eggs enrichedwith proteinRelatively good infrastructure systemsGood marketing systemEggs and chicken are not seasonalproducts and can be eaten at any timeof the yearCapital intensive. Starting a poultrybusiness requires a large capitalfunding.Outbreak of disease can ruin entirebusiness in a goThe smell can be quite disturbingIn this area, the poultry business hasn’tbeen over-exploitedSWPoultry are environmentally friendlyOpportunitiesThreatsExpansion into large scale productionof byproducts(fertilizer and detergent)More competitionExport to neighboring townsHigh feed ingredients pricesA large and successful poultry willensure food securityThreat of import of frozen chickenOAvian diseasesTPEST analysis[YEAR ] Bus ines s Plan Poultr y Far m21 / 35
Eating habits of our consumers will definitely affect our business. Also, thesuccess of restaurants and other firms that order our products will indirectlyaffect our business.To unlock help try Upmetrics! Socio-culturalStart writing here.A good technical infrastructure would lead to better production and hence lowercosts. Technology will also mean more effective business marketing.To unlock help try Upmetrics! TechnologicalStart writing here.Economic trends such as demand and supply will determine the sustenanceand profitability of the business. Also, inflation rates will affect the way we payour employees and the price of the product.To unlock help try Upmetrics! EconomicStart writing here.This will include government policies concerning inspection by the ministry ofhealth and organizations like NAFDAC.To unlock help try Upmetrics! PoliticalStart writing here.[YEAR ] Bus ines s Plan Poultr y Far m22 / 35
8.Management andOrganizationStructureManagement teamOrganizational structureHiring Plan[YEAR ] Bus ines s Plan Poultr y Far m23 / 35
Management teamThe management team is simply the partners in this business. They areFaustin Hategekimana, Aisha Alimi, Eric Hagenimana, Lawal nura bada,Khadijah Ibrahim Khalid and Asmau Abubakar Umar.To unlock help try Upmetrics! Start Writing here.Organizational structureFAUSTIN HATEGEKIMANAfast@example.comAs the top manager, the CEO, he is typically responsible for the entire operationsof the poultry. It is his responsibility to implement decisions and initiatives and tomaintain the smooth operation of the poultry, with the assistance of themanagement teamAISHA ALIMIChief Operational Officer- aisha@example.comAs the COO, she looks after issues related to marketing, sales, production, andpersonnel. More hands-on than the CEO, the COO looks after day-to-day activitieswhile providing feedback to the CEO.KHADIJAH KHALIDChief Financial Officer- khad@example.comAlso reporting directly to the CEO, she is responsible for analyzing and reviewingfinancial data, reporting financial performance, preparing budgets and monitoringexpenditures and costs. The CFO routinely checks the corporation's financialhealth and integrity.[YEAR ] Bus ines s Plan Poultr y Far m24 / 35
ASMAU ABUBAKARChief Information Officer- asmau@example.comShe reports directly to the CEO and is a more internally oriented person focusedon technology needed for running the poultry. She is also in charge of the webdesigns of the poultry.ERIC HAGENIMANAChief Revenue Officer- eric@example.comHe is responsible for all revenue generation processes in an organization, and isultimately accountable for driving better integration between all revenue-relatedareas.LAWAL NURA BADAChief Visionary Officer- lawal@example.comAs the CVO, he decides on the general direction of a company, and has a broadand comprehensive knowledge of all matters related to the business of theorganization and the vision required to steer its course into the future. The CVO isgenerally in charge of defining corporate strategies, working plans, and oftenproduct ideas.Hiring PlanApart from the management team, other personnel include1. Cleaners2. Security3. TechnicianTo unlock help try Upmetrics! Start Writing here.[YEAR ] Bus ines s Plan Poultr y Far m25 / 35
9.Financial PlanProjected Profit and LossProjected Cash FlowProjected Balance Sheet[YEAR ] Bus ines s Plan Poultr y Far m26 / 35
Projected Profit and LossAs the Profit and Loss table shows the farm expects to have rapid growth in sales revenue and anincrease in net profit over the next three years of operations.Year1Year2Year3Sales 29,137 172,500 315,000Direct Cost of Sales 6,799 50,350 93,600Other Costs of Sales 0 0 0Total Cost of Sales 6,799 50,350 93,600Gross Margin 22,338 122,150 221,400Gross Margin %76.67%70.81%70.29%Payroll 5,000 90,000 120,000Marketing/Promotion 180 300 400Depreciation 6,000 15 45,000Building Expense 804 400 800Equipment Expense 3,000 0 0Utilities 5,719 8,000 15,000Phone/Fax 1,266 1,500 1,800Legal 500 250 250Rent 3,996 0 0Repair Maintenance 3,798 1,500 4,500Inventory 966 1,000 2,500Auto/Truck Expense 9,600 5,000 5,000Total Operating Expenses 40,829 107,965 195,250Profit Before Interest and Taxes( 18,491) 14,185 26,150EBITDA( 12,491) 14,200 71,150Expenses[YEAR ] Bus ines s Plan Poultr y Far m27 / 35
Year1Year2Year3Interest Expense 5,778 4,877 3,077Taxes Incurred 0 2,792 6,922Net Profit( 24,269) 6,516 16,151Net Profit/Sales-83.29%3.78%5.13%[YEAR ] Bus ines s Plan Poultr y Far m28 / 35
Projected Cash FlowFarm shows positive cash flow and the analysis is outlined in the following table. The investment ofgrant funding along with the disbursements of it was primarily accounted for in one month to simplifycash flow assumptions.Year1Year2Year3Cash Sales 29,137 172,500 315,000Subtotal Cash from Operations 29,137 172,500 315,000Sales Tax, VAT, HST/GST Received 0 0 0New Current Borrowing 15,000 0 0New Other Liabilities (interest-free) 0 0 0New Long-term Liabilities 0 0 0Sales of Other Current Assets 0 0 0Sales of Long-term Assets 0 0 0New Investment Received 1,944,390 0 0Subtotal Cash Received 1,988,527 172,500 315,000Cash Spending 5,000 90,000 120,000Bill Payments 47,111 432,961 75,327Subtotal Spent on Operations 52,111 522,961 195,327 0 0 0Cash ReceivedCash from OperationsAdditional Cash ReceivedExpendituresExpenditures from OperationsAdditional Cash SpentSales Tax, VAT, HST/GST Paid Out[YEAR ] Bus ines s Plan Poultr y Far m29 / 35
Year1Year2Year3Principal Repayment of Current Borrowing 1,932 2,000 2,000Other Liabilities Principal Repayment 0 0 0Long-term Liabilities Principal Repayment 2,400 12,000 20,000Purchase Other Current Assets 40,000 10,000 10,000Purchase Long-term Assets 1,500,000 0 0Dividends 0 0 0Subtotal Cash Spent 1,596,443 546,961 227,327Net Cash Flow 392,084( 374,461) 87,673Cash Balance 401,834 27,373 115,047[YEAR ] Bus ines s Plan Poultr y Far m30 / 35
Projected Balance SheetThe balance sheet shows healthy growth of net worth and a strong financial position.Year1Year2Year3Cash 401,834 27,373 115,047Inventory 8,480 399,543 305,943Other Current Assets 53,500 63,500 73,500Total Current Assets 463,814 490,416 494,489Long-term Assets 1,594,047 1,594,047 1,594,047Accumulated Depreciation 44,700 44,715 89,715Total Long-term Assets 1,549,347 1,549,332 1,504,332Total Assets 2,013,161 2,039,748 1,998,821Accounts Payable 4,315 38,386 3,308Current Borrowing 15,168 13,168 11,168Other Current Liabilities 0 0 0Subtotal Current Liabilities 19,483 51,554 14,476Long-term Liabilities 40,600 28,600 8,600Total Liabilities 60,083 80,154 23,076Paid-in Capital 1,944,390 1,944,390 1,944,390AssetsCurrent AssetsLong-term AssetsLiabilities and CapitalCurrent Liabilities[YEAR ] Bus ines s Plan Poultr y Far m31 / 35
Year1Year2Year3Retained Earnings 32,957 8,688 15,204Earnings( 24,269) 6,516 16,151Total Capital 1,953,078 1,959,594 1,975,745Total Liabilities and Capital 2,013,161 2,039,748 1,998,821Net Worth 1,953,078 1,959,594 1,975,745[YEAR ] Bus ines s Plan Poultr y Far m32 / 35
10.Risk AssesmentFinancial risksHealth risksTechnological risks[YEAR ] Bus ines s Plan Poultr y Far m33 / 35
Financial risksChanges in our pricing policies or that of our competitorsFluctuation in revenue from distributors and retailersTiming of costs related to acquisitions or paymentsTo unlock help try Upmetrics! Start Writing here.Health risksContagious disease and virus outbreak are very deadly; if one of the chickensshould catch the disease, all of them will be affected and if it's not recognizedand treated early it will lead to the death of all the chickens which is a greatloss for the business. And also some of the diseases are also contagious tounlock help try Upmetrics! humans not just between the chickens which will affectTotheworkers and alsoStart Writing here.Technological risksTechnology is good but they also have their disadvantages. There are normallyproblems involved in using technology; the use of the machine that collectseggs may fail to work or spoil, making the work slow and adding more cost tothe business by repairing it. The cost of electricity is also not easy and someunlock help try Upmetrics! electric problems can lead to fire outrage and burn the Tobuildingcausing the lossStart Writing here.[YEAR ] Bus ines s Plan Poultr y Far m34 / 35
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