WIXLIB

JOHN ASSARAF“How To Close More Leads,Increase RepeatRevenue Purchases,and Skyrocket LifetimeCustomer Value By Using360 Marketing”With Jermaine Griggs

My Quick Story Started HearandPlay.com in 2000 at 17 years old with 70 and a dream! We teach folks how to play piano and otherinstruments “BY EAR.” Struggled with it for 18 months. Breakthrough came when I started studying directresponse marketing with Corey Rudl in 2002. Had my first 6 figure year at age 18 that same year. 7 figures a couple years later Reaching 8 figures in online sales since inception Married to high school sweetheart with 2 daughters

Why I Switched I was frustrated because I kept hitting the same grosssales for the last couple years. Started looking for an “edge” Decided to take an Infusionsoft tour. THE REST WASHISTORY!– Before I got off the call, I realized what I had beenmissing:MULTI-CHANNEL AUTOMATED FOLLOW UP(A.K.A. – “360 Marketing”)

Here’s What I Immediately ChangedIn My Business

Condition-BasedMarketingRetention & RecencyBased MarketingBirthday &Event-basedMarketingIntelligent 1-ClickUpselling &BackendingAction-BasedPersonalizedE-mail Marketing“Stress-Free”ContinuityPostcard MarketingGifts & CustomerAscensionOffline LetterMarketingPersonalizedInternet AudioMarketingText MessageMarketingPersonalVoice BroadcastMarketing

Action-Based Personalized E-mails Instead of the normal “delayed” e-mails, createintelligent sequences based on what the USERdoes or does not do.– Example: If you have a chain of content/offers youwant to deliver, instead of setting it up like this:Content/OfferDay 1Content/OfferDay 4Content/OfferDay 12

Set it up like this:Content/Offer ADoesn’tClickReminder forContent/Offer A(Different angle)Doesn’tClickFinal Reminder forContent/Offer A(Different angle)Does ClickDoes ClickContent/Offer BDoes ClickEtc. Etc.Doesn’tClickReminder forContent/Offer B(Different angle)Does ClickDoesn’tClickFinal Reminder forContent/Offer B(Different angle)

Action-Based Personalized E-mailsAUTOMATION (TRACKABLE) LINKS AND CONDITIONSALLOW YOU TO DO THIS!– If possible, make every link TRACKABLE so you cancontrol the process.– Make follow-up sequences with steps that assume theyDON’T TAKE ACTION. Those steps remind them to take the desired action. Once they take it, move them to the next step and make surethey do not get any future reminders for previous step.

Example: Visitor does NOT acceptcontinuity program on order form

They Get Put On Follow Up Sequence That ConvincesThem To Give It A Try This is the SECOND Remindera.k.a. – “Conditionedbased Marketing

Continued

Postcard MarketingAutomated withSendOutCards &InternetAutomater.com(Ryan)

Offline-To-Online Letter MarketingLeads to 1-click order form(I call it “instant backending”)See Example at:www.HearandPlay.com/trymmm

Security: Encrypted E-mail In Offline LettersAdds security to “offline-to-online” campaign.ALL AUTOMATED USING THE INFUSIONSOFT API

Text Message MarketingUser Opts-In On Squeeze Page

On Next Page, I Give Them Reason To GiveMe Cell Phone I use eztexting.com(Also going to try outInfusionsms.com)

Audio/Voice Marketing Personalized VoicemailStrategy Trash the “professionalvoicemail” --- GETPERSONAL (having anewborn baby in yourarm works best.) Personalized Audio I built a program thatgenerates personalized mp3sand html pages in /Sarah r Welcome.html

Gifts/Customer Ascension &Birthday MarketingAs they spend more, theyGet random gifts from us(automatically)

How Do I Get Their Birthday?Answer: By making it their digital downloads password!Principle: Find a way for them to give you their birthday-or- just flat out ask them for it (Reason? “Because you want tosendthem a special gift for being a valued customer”)

How Do I Get Their Birthday?Answer: By making it their digital downloadspassword!Principle: Find a way for them to give you their birthday-or- just flat out ask them for it (Reason? “Because you want tosendthem a special gift for being a valued customer”)

Stress-Free Continuity “Cd-of-the-month” club that works sequentially– Everyone starts at cd 1, then cd 2, then cd 3,then cd 4– I’ve recorded 20 cds and counting – Benefit: If I ever get tired of building out thecds, I can keep marketing this program becauseit’s evergreen (everyone starts at 1) and fullyautomated through infusionsoft.com– No pressure to come up with as much newcontent. All members start from MONTH 1

Stress-Free Continuity The secret is using a customfield called “Product Number”and running a 30-day sequencethat repeats itself over and over Then, use the “Set a personfield” action along withconditions to increase theproduct number each month:from 1, to 2, to 3, to 4. Then use“Queued Fulfillment” list tosend out the products everymonth.

Stress-Free Continuity

Intelligent Upselling / Instant BackendingOne single link automatically sends them to the best offer basedon 1) What they last bought, 2) What tags they do or do not have,or 3) What products/subscriptions they do or do not have.

Retention / Recency Based Marketing RFM Analysis – Recency, Frequency, Monetary– Recency: When is the last time they’ve bought?– Frequency: How often do they buy?– Monetary: How much do they spend? I have separate follow up sequences called “Retention Follow up” and “Recency Follow-up.”– They restart every time someone makes a purchase (including monthly subscriptioncharges).– At 45 days, they automatically get catalog and special offer in the mail.– At 6 months, they get a speical “ 50 Bill – We Miss You” Letter Promo– At 9 months, if they still haven’t bought, we resend 50 bill promo. Using an api script, every time they buy, I re-calculate how much they’ve spent and store itin a custom field. This figure is used to determine if and when they get promos moving themup the ascension ladder (monetary)

Retention / Recency Based MarketingI use customerhub.net to manage/control released content (forboth retention and new leads), manage subscriptions (billing),store invoices/history, make 1-click offers, and allow auto-loginto all my 3rd party portals and membership sites.

We’re BackFull Circle!

We’re on track to DOUBLE our NET PROFIT thisyear With Record-Breaking Income And CostSavings Avg Value Per Customer Went From 167.13 to 321.38!

For more products, tools, and resources designed to helpyou live the life of your dreams.Go to: www.praxisnow.comYou may also have instant access to me through:Facebook: www.facebook.com/johnassarafpageTwitter: www.twitter.com/johnassarafCopyright (c) 2011. Jermaine Griggs Companies. All Rights Reserved.

360 Marketing " With Jermaine Griggs . Breakthrough came when I started studying direct response marketing with Corey Rudl in 2002. Had my first 6 figure year at age 18 that same year. 7 figures a couple years later Reaching 8 figures in online sales since inception . Internet Audio Marketing