Customer Journey Mapping The Love Conductor - 3XE Digital PDF Free Download

1y ago

22 Views

1 Downloads

6.65 MB

56 Pages

Report/dmca

Download PDF

Transcription

Great marketing means understanding customers. All toooften we fall in love with our solution (or preferred marketingmedia), losing customers on the winding road from awarenessto purchase.This fun, hands-on workshop weaves together customerquestions, cross-channel touchpoints and marketing content;you’ll create a customer journey map. From planningcampaigns to skills investment to KPIs, learn how to raise yourstrategic marketing game with customer journey mapping.Tweet@Jane E Morgan#3xedigitalhttp://jem9.com/Copyright 2017 JEM 9

WHY CUSTOMER JOURNEY MAPPING? Understand questions your prospects askStep away from isolated touchpoints Virtually “be with” your lover customer“Think”: it’s a strategic toolTweet@Jane E Morgan #3xedigitalhttp://jem9.com/Copyright 2017 JEM 9

pyright 2017 JEM 9

I WANT TOATTEND PRODUCTCAMP DUBLININ ORDER TOLEARN FROM, TEACH TO & NETWORK WITH PRODUCT MANAGEMENT PEERSBETTER BUILD PRODUCTS THAT SCALEEVALUATINGALTERNATIVESAWARENESSJKLI heardabout 3XE ata TechBreweventCONVERSIONYOUR QUESTION HEREYOUR QUESTION HEREYOUR QUESTION HEREYOUR QUESTION HERETransitionPointREGISTER FOR PRODUCTCAMPSigned up whileon the train toGalway usingmy SmartPhoneGot an emailfrom XXX about PCJUNE 1ST5th APRILWI got areminderemail from3XEI heard about3XE at ameeting withcolleaguesMay 28thKI read about3XE in IrishTech Newshttp://jem9.com/Copyright 2017 JEM 9

I want to function so that benefit .I want to see what 3Dscanning can do to speedmy product developmentprocess.TweetI want to get my accountset up so that I can startusing the new SEOmarketing tool.@Jane E Morgan #3xedigitalhttp://jem9.com/Copyright 2017 JEM 9

I want to function so that benefit .I want to see what 3Dscanning can do to speedmy product developmentprocess.I want to get my accountset up so that I can startusing the new SEOmarketing tool.I want to understand whichchannel is most cost effective insigning up new customers so thatwe can reduce marcom spend.Tweet@Jane E Morgan #3xedigitalhttp://jem9.com/Copyright 2017 JEM 9

WHAT ARE YOU HOPING TO GET FROM YOUR TIME AT 3XEDIGITAL? TweetSCRIBBLE PAPERINDIVIDUALLY ANSWER THIS QUESTIONSUGGESTED FORMULA:“I WANT TO function . SO THAT .benefit .”@Jane E Morgan #3xedigitalhttp://jem9.com/Copyright 2017 JEM 9

I want to attend 3XE Digitalso that benefit .IDENTIFY THE CUSTOMER JOURNEY YOU’RE MAPPING TweetWORKING TOGETHERFORMULATE A JOURNEY STATEMENT@Jane E Morgan #3xedigitalhttp://jem9.com/Copyright 2017 JEM 9

“Very few beings really seek knowledgein this world. try to wringfrom the unknown the answers.To really ask is to open the door to the whirlwind.”― Anne RiceTweet@Jane E Morgan #3xedigitalhttp://jem9.com/Copyright 2017 JEM 9

I WANT TOATTEND 3XE DigitalIN ORDER TO .CUSTOMER JOURNEYAWARENESSBUYING PHASESEVALUATINGALTERNATIVESIs 3XE a good use of my time& money?CONVERSIONRETENTIONHow do I get a ticket?CUSTOMERPERSONALOYALTYWhere is the aftersevent?CUSTOMER QUESTIONS / NEEDHow can I contribute tothe community?When & where is 3XE on?Tweet@Jane E Morgan #3xedigitalhttp://jem9.com/Copyright 2017 JEM 9

WHAT QUESTIONS DID YOU ASK YOURSELF BEFOREREGISTERING FOR 3XE DIGITAL?DISCUSSION WITH YOUR GROUPCHOOSE CORE QUESTIONS TO ADD TO YOUR CUSTOMER JOURNEY MAPSEQUENCE THE QUESTIONS AS YOU EXPERIENCED THEMTweet@Jane E Morgan #3xedigitalhttp://jem9.com/Copyright 2017 JEM 9

I WANT TOATTEND 3XE DigitalIN ORDER TO .CUSTOMER JOURNEYEVALUATINGALTERNATIVESAWARENESSYOUR QUESTIONHEREYOUR QUESTIONHERETweetYOUR QUESTIONHERECUSTOMERPERSONACONVERSIONREGISTER FORPRODUCT CAMPYOUR QUESTIONHERE@Jane E Morgan #3xedigitalhttp://jem9.com/Copyright 2017 JEM 9

I WANT TOATTEND 3XE DIGITALIN ORDER TO blablabla CUSTOMER JOURNEYCUSTOMERPERSONABUYING PHASESCUSTOMER QUESTIONSEVALUATINGALTERNATIVESAWARENESSYOUR QUESTION HEREYOUR QUESTION HEREJKLTweetI heardabout 3XEat aTechBreweventI heard about3XE at aTechBrew eventKYOUR QUESTION HERECONVERSIONTransitionPointREGISTER FOR PRODUCTCAMPYOUR QUESTION HERECUSTOMERTOUCHPOINTSJI heard about3XE at aTechBrew eventL@Jane E Morgan #3xedigitalhttp://jem9.com/Copyright 2017 JEM 9

I Looked at blabla onthe 3XEwebsiteJI heard about3XE on publication JBEFORE TODAY, WHAT ACTIONS LED YOU HERE TODAY?HOW DID YOU ANSWER THE QUESTIONS?ONE ANSWER ONE POST-ITREADABLETweet@Jane E Morgan #3xedigitalhttp://jem9.com/Copyright 2017 JEM 9

1-TO-1 TOUCHPOINTS FACE TO FACE VOICE EMAIL1-TO-MANY TOUCHPOINTS SOCIAL MEDIAWEBSITE (W)EMAILPRESS / EDITORIALFOR EACH TOUCHPOINTS: ASSIGN A CHANNEL / MEDIAPOST-IT NOTESTHERE MAY BE MULTIPLE TOUCHPOINTS ON EACH POST-ITTweet@Jane E Morgan #3xedigitalhttp://jem9.com/Copyright 2017 JEM 9

I WANT TOATTEND 3XE DIGITALIN ORDER TO blablabla EVALUATINGALTERNATIVESAWARENESSYOUR QUESTIONHEREYOUR QUESTIONHEREYOUR QUESTIONHEREJKLI heardabout 3XE atthe DigitalMarketingInstituteCONVERSIONSigned up whileon the train toGalway usingmy SmartPhoneJUNE 1STI first hearabout 3XE froma colleagueREGISTER FORUPRISE FESTIVALYOUR QUESTIONHEREGot an emailfrom XXX about PC5th APRILTransitionPointWI got areminderemail from3XEMay 28thKI read about3XE in IrishTech Newshttp://jem9.com/Copyright 2017 JEM 9

Customer Journey MappingCLICK HERE FOR - INSPIRATIONAL CUSTOMER JOURNEY MAPEXAMPLESJane, B2B Technology Marketing Consultant,Helps Business LeadersBetter Understanding & Reach CustomerJane Morganhttp://jem9.com/http://jem9.com/Copyright 2017 JEM 9

you'll create a customer journey map. From planning campaigns to skills investment to KPIs, learn how to raise your strategic marketing game with customer journey mapping. Tweet @ Jane_E_Morgan #3xedigital