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Two-thirds of European driversstill want to be able to drive even ifself-driving cars become commonplaceTwo out of three European drivers want to be able to drive even if self-driving cars become commonplace, according to a major new pieceof research launched by Mazda recently.The Ipsos research – which was commissioned as part of Mazda’s Drive Together campaign designed to celebrate the joy of driving –polled 11,008 people across key European markets and revealed that an average of 66% of drivers wanted to remain behind the wheeleven if self-driving cars become widely available; the figure is as high as 71% in the UK, Germany, Austria and Poland and only in Italydoes it dip below 60% (59%).Coupled with this, the study also found that only 33% of drivers “welcome the advent of self-driving cars” with the number droppingas low as 25% in France and the Netherlands and reaching only 29% in the UK. Interestingly, there is virtually no evidence of greatersupport for self-driving cars in younger age groups across Europe – in fact, 18-24 year olds (33%) were no more likely to welcomeself-driving cars than 25-34 year olds (36%) and 35-44 year olds (34%).The research also reveals a significant emotional connection between car and driver as demonstrated by the following statistics: Anaverage of 69% of drivers “hope that future generations will continue to have the option to drive cars” – the figure is as high as 74%in Poland and 70% or higher in the UK, Germany, France and Sweden. In addition, 36% of those who enjoy driving see their car and theact of driving as an “extension of my personality” with the number rising to 56% in Poland and 46% in Italy. And 34% agree driving isin danger of becoming a “forgotten pleasure” – in France, Italy and Poland the figure is 40% or higher.Mazda Motor Europe’s President and CEO Jeff Guyton said: “As a brand we simply love driving and this research demonstrates veryclearly that a huge number of European drivers agree with us – of course, there is a role for self-driving cars but for us, and for manyothers it seems, there really is nothing quite like the physical pleasure of driving.“This is why at Mazda we believe in putting the driver at the heart of everything we do and it’s why our current Drive Together campaignfocuses on the bond between car and driver. We call this Jinba Ittai which is the Japanese phrase used to describe the perfect harmonybetween the mounted archer and his horse. It is this human-centric philosophy that underpins our business and helps us create carsthat bring the driver and their car closer together.“If you look at the car industry in general, we believe that many manufacturers are taking a lot of the pure driving pleasure away fromdrivers. At Mazda we are fighting against this and it’s clear from the research that there is still a huge percentage of drivers who justwant to be behind the wheel. In a world that questions the act of driving and devalues the role of the car and the role of the driverthrough technological changes, we will continue to challenge convention for the love of driving.”Further findings from the research show that 54% of Europeans have been for a drive “just for fun” – in Sweden it’s as high as 73% andthe UK, Netherlands, Poland and Austria all top 60%; an average of 53% say “driving is about more than simply getting from A to B”,climbing to 66% in Poland, whilst 55% think driving with family and/or friends can be a “special experience” with the figure higher than60% in Spain, Italy, Sweden and Poland.* Technical note: Data from the consumer research conducted by Ipsos MORI is based on a survey conducted among 11,008 adults across 11 European markets, with at least1,000 interviews in each market. All interviews were conducted between 7th – 22nd September 2017. The consumer survey data is weighted to the known populationproportions of each country‘s adults by age, gender, and home region.ZOOM-ZOOM \ 9

MAZDA NEWSMazda tops EPA fuel economy listfor fifth year runningMazda has the most fuel-efficient model line-up on U.S. roads for the fifthconsecutive year, according to the annual Light Duty Fuel Economy Trends report*published last week by that country’s Environmental Protection Agency (EPA).The average manufacturer adjusted fuel economy of Mazda models sold in the U.S.during the 2016 model year was 29.6 miles per gallon (7.9l/100km) for the combinedcycle, a 0.4mpg improvement over the previous year. At 301g/mi (187g/km), Mazdaalso recorded the lowest average CO2 emissions of any carmaker. The overall U.S.market averages were 24.7mpg (9.5/100km) and 359g/mi (223g/km) CO2. The EPAuses its adjusted figures, which are considered to closely reflect real-world values,for each vehicle sold during the model year and calculates the averages based onsales volumes.Deployed throughout Mazda’s model line-up, the SKYACTIV Technology range oflightweight engines, transmissions, chassis and car bodies has been a key factor tothe company leading the EPA’s list for the last five years. This achievement reflectsin particular the carmaker’s efforts to optimise internal combustion in the name ofreal-world performance and fuel economy.* “Light-Duty Automotive Technology, Carbon Dioxide Emissions, and Fuel Economy Trends: 1975 Through2017”, see: www3.epa.gov/otaq/fetrends-complete.htmNew Mazda prototype team set for Daytona debutMazda Motorsports has begun a new erawith the creation of Mazda Team Joest,which will be the factory Mazda Prototyperace team competing in the NorthAmerican IMSA WeatherTech SportsCarChampionship under Daytona Prototypeinternational rules.Created in 1978 by then-factory Porschedriver Reinhold Joest, Joest Racing is oneof the most successful endurance sportscar teams in history, with 16 victories atthe 24 Hours of Le Mans plus multiple winsin prestigious North American races suchas the Rolex 24 at Daytona, 10 wins at the12 Hours of Sebring, and six titles at PetitLe Mans. The Mazda team will make itsracing debut at the 2018 Rolex 24 atDaytona in January 2018.10 / ZOOM-ZOOM

Bermaz appoints Emily Yapas brand ambassadorBermaz Motor Sdn Bhd, the exclusive distributor of Mazda vehicles in Malaysia,appointed Miss Astro Malaysia Chinese International Pageant 2010 winner EmilyYap as their new brand ambassador.Emily Yap was chosen to be Mazda’s Brand Ambassador as she exudes qualitiesmuch like Mazda cars – fun, stylish and elegance. Emily is best known for her roleas a host and shopping confidant on popular Pay TV shopping channel Go Shop.“I am proud to represent the Mazda brand – Mazda cars are not only beautiful tolook at but most importantly is the handling, which really puts a smile on yourface.” said Emily Yap.Mazda carmaintenanceservice right atyour door stepMazda Mobile Service team has beenfactory-trained to provide you withconvenient car maintenance service andensure your Mazda is performing at itsbest. Only Genuine Mazda Parts andcertified equipments are used to ensureyour Mazda receives the finest carepossible right at the ease of your doorstep.Mazda Mobile Service is currently onlyavailable in Klang Valley and Penangregion, and will soon caters for Mazdaownersnationwide.Contactourappointment hotline at 03-7627 3288 /03-7661 8868 ( Klang Valley) or 04-6115025 ( Penang ) to find out more.ZOOM-ZOOM \ 11

NEW ZOOM-ZOOMZoom-Zoom SpotlightM{zd{MX-5 RFDRIVING. IN PERFECT HARMONY.The all-new first ever Mazda MX-5RetractableFastbackembodieseverything the iconic MX-5 is famousfor and more. Incorporating truesports car elements with the spirit ofits predecessors and the captivativeKODO: Soul of Motion design, theMX-5 RF commands a striking roadpresence unlike anything else.Featuringouraward-winningSKYACTIV Technology, this excitingsports car offers the perfectcombination of fuel economy andthrilling rear-wheel driving fun, whilstalso offers high levels of innovativetechnology and advanced in-carconnectivity. Inspired by the Japanesenotion of Jinba Ittai – 'horse and rideras one', this intimate bond betweencar and driver is what makes theMazda MX-5 RF feel so responsive,exhilarating and fun to drive.12 / ZOOM-ZOOM

The interior blends the boundaries betweenthe inside and the outside of the vehicle. Thesleek design promotes a greater sense ofconnection to the open air, and onenessbetween car and driver. Interior panelsenveloping the driver feature exteriorpaintwork for a sport-luxe finish to thecockpit. Understated, quality finishes featurethroughout the passenger cabin, with allcontrols intuitively positioned to surroundthe driver in symmetry for optimal drivingposition and comfort.The power retractable hardtop consists offront-, middle- and rear-roof sections and therear window glass panel. When open, the rearroof remains on the body while the otherparts are stowed in the space behind theseats. Opening/closing the roof is done in 13seconds by simply pressing the switch on thefront console, even when MX-5 RF is in motion(at speeds up to 10km/h). The movements ofeach roof section are synchronized andoverlapped to achieve smooth, fast operation.Operation is confirmed by a five-stepanimation shown in the multi-informationdisplay in the meter cluster.

NEW ZOOM-ZOOMZoom-Zoom SpotlightM{zd{CX-9LUXURY AND PRACTICALITY COME TOGETHERThe all-new Mazda CX-9 is theultimateblendofstunningsophistication and family SUV.Reimagined from the ground up, andthe first Mazda to feature thebreakthrough SKYACTIV-G 2.5L Turbopetrol engine, that delivers unrivalledefficiencywithimpressiveperformance never before felt in afamily SUV.Mazda CX-9 presents an elegantfigure on the road with the superbstyling of ‘KODO – Soul of Motion’design. The spacious interior isfinished with quality craftsmanshipthat is evident in every detail. Coupledwith the latest in connectivity,passenger comforts and advancedi-ACTIVSENSE safety technology, theMazda CX-9 brings together luxuryand practicality.14 / ZOOM-ZOOM

The all-new Mazda CX-9 delivers V-G 2.5L Turbo petrol engine. Thistop-of-the-range 2.5-litre direct injectionturbocharged engine delivers an athleticdriving performance, bringing new levels ofdriving pleasure.Enjoy powerful acceleration and an excellentresponse in the low-to-mid rpm range withoutturbo lag. This traditional problem has beenovercome by the Dynamic Pressure Turbo – aworld-first turbocharging system that adaptsits processes according to engine speed.The seven-seat Mazda CX-9 indulges everypassenger with unprecedented comfort,technology and spaciousness. Every elementof the cabin features exceptional design andsuperb craftsmanship. The elegantly finishedcockpit envelops the driver with thoughtfullypositioned controls, while the front passengeris surrounded in style. The middle and rearpassengers are accommodated in full comfort,with plush seating and ample legroom.

NEW ZOOM-ZOOMZoom-Zoom SpotlightM{zd{CX-5RENEWED. REFINED. PERFECTED.Speedandgrace.Auniquecombination that defines the core ofNext-Gen Mazda CX-5 design. Mazda’ssignature ‘KODO – Soul of Motion’design philosophy has been evolved torepresent a boldness, elegance andmaturity that will set the standard fora new generation of SUVs.Every element has been designed towork in harmony as well as pleasing tothe eye. The new front grille, rearcombination lights and new alloydesign, complement the flowing linesalong the CX-5’s profile.Together they represent a form androad stance that redefines modernSUV design.16 / ZOOM-ZOOM

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COVER STORY‘Mazda is committed to enrichpeople’s lives through “Celebrate Driving”.Mazda has begun a new journey, and we wantto show our determination to seize hold of thisexciting new future.’Masamichi KogaiRepresentative Director, President and CEOMazda Motor Corporation18 / ZOOM-ZOOM

THE 45TH TOKYO MOTOR SHOW 2017MAZDA’S VISION FOR THE FUTUREIn August 2017, Mazda announced “Sustainable Zoom-Zoom 2030,” a new long-term visionfor technology development that looks ahead to the year 2030. Mazda believes its mission isto help bring about a beautiful earth and to enrich people’s lives as well as society. The newvision states the company’s commitment to continue to seek ways to inspire people throughthe value cars offer them.As the first step toward realization of this vision, Mazda has developed a next-generationgasoline engine called SKYACTIV-X, which uses a proprietary combustion method, as well asits next-generation SKYACTIV-VEHICLE ARCHITECTURE platform, the latest iteration of thecompany’s human-centred car-making philosophy. These technologies contributefundamentally to a “well-to-wheel” reduction of carbon dioxide, while Mazda continues topursue further technological innovation to fully support its Jinba Ittai driving experience.At the same time, the company is further evolving its KODO—Soul of Motion designphilosophy to take it to the next stage. Based on traditional Japanese aesthetic sensibilities,next-generation design focuses on an elegant and refined atmosphere and a new sense ofvitality that makes Mazda cars look truly alive.This combination of next-generation technologies and next-generation design enablesMazda to further hone the fundamental appeal of the automobile — driving pleasure — to helpsolve issues facing people, the earth and society as stated in Sustainable Zoom-Zoom 2030.ZOOM-ZOOM \ 19

COVER STORYMazdaVISION COUPENEXT-GENERATION DESIGNSince 2010, Mazda has striven to create cars that embody the dynamic beauty of lifethrough application of its KODO—Soul of Motion design philosophy. "Breathing Life IntoThe Car" This is our philosophy—an all-encompassing vision that we intend to carry forwardand develop into the future as an ongoing tradition. We will need to develop our aestheticstyle still further if we are to continue these values into the future. For the cominggeneration of Mazda vehicles, we will pursue the expression of a “new elegance” based onJapanese aesthetic sensibilities.Here, the word “elegance” implies a beauty that is subtle and restrained yet rich andabundant. Within its conveyed impression of dignified tension, next-generation design alsoallows people to sense a hint of warmth and seductiveness. This is the image of “elegance”Mazda wishes to express in its car designs.Japanese aesthetics call for a delicate sense of balance rather than a show of ostentation.For this reason, next-generation design aims to breathe life into cars with a “less is more”aesthetic. Eliminating all but the truly essential elements creates precious blank spacessurrounding simple forms. To these, Mazda applies effective use of light and shadow tocreate subtle details and achieve the desired result.With next-generation design, Mazda is reinterpreting the very essence of Japaneseaesthetics and its subtle beauty, which has been cultivated since ancient times. The goal isto create an elegant and refined atmosphere with a sense of vitality that makes Mazda carscome truly alive.20/ ZOOM-ZOOM

COVER STORYA DISTINCTIVE FORM THAT EMBODIES JAPANESE AESTHETIC SENSIBILITIESAND A NEW EXPRESSION OF ELEGANCEThe Mazda VISION COUPE adopts the basic form of a flowing four-door coupe. Itsproportions conform to the golden ratio of classic coupe design with the cabin positionedtoward the rear of the body. The silhouette hints of powerful forward momentum, creatingthe impression of a high-performance machine.In pursuing this expression, the VISION COUPE forgoes the rhythmical motion that prioriterations of KODO design emphasized in body styling. It opts instead for a simple formthat strips away all non-essential elements to embody a “less is more” aesthetic.A powerful axis runs from the badge on the grille through to the one at the rear, evokingthe look and feel of supple steel. All movements centre on this vector, creating a “onemotion form” that is extraordinarily simple yet conveys a sense of speed.The sharp and powerful highlight on the body shoulder is the primary focus of this model’sdesign and imparts a dignified air of tension. The sides of the body are crafted to presentlinear transitions in light and shadow that change continuously in conjunction with thecar’s motion. This subtle movement of light and shadow makes the Mazda VISION COUPElook truly alive.The Mazda VISION COUPE aims to embody Japanese aesthetics and give form to a uniqueMazda expression of elegance. The challenge in designing this concept model was toachieve a simple form upon which sharp, powerful highlights contrast against subtletransitions of light to create a new sense of vitality.The VISION COUPE sets the stage forthe introduction of Mazda’s eye-catching,further evolved KODO design.22/ ZOOM-ZOOM

SPATIAL HARMONY BASED ON THE CONCEPT OF ‘MA’The interior space design applies the traditional Japanese architectural concept of ‘ma’, the meticulous use of space to createatmosphere. The intentional use of spaces between components such as the instrument panel, door trim and centre consoleintroduces ma and encourages a flow of air between them. This creates the impression of a space that flows in the direction of thecar’s motion, gently embracing occupants, yet without any sense of confinement.Also wanting to create a connection between driver and car that is like that of a rider and his or her horse, Mazda strove to establishthe appropriate relationship between driver and the controls with which he or she interacts. One example is in the way the drivertouches the centre console to call up information on the display. This could be compared to the way a rider communicates with thehorse by stroking its mane and back. Implementation of such unique, intuitive methods for strengthening the bond between driverand car helps express the Jinba Ittai experience.ZOOM-ZOOM \ 23

COVER STORY24/ ZOOM-ZOOM

MazdaKAI CONCEPT 魁THE COMPACT HATCHBACK THAT SETS THE STAGE FOR THE FUTURE OF THEMAZDA BRANDThe Mazda KAI CONCEPT compact hatchback makes its world premiere at the Tokyo MotorShow. In pursuit of representing the ideal vehicle powered by an internal combustionengine, the KAI CONCEPT skillfully blends Mazda’s breakthrough next-generationtechnologies with next-generation design. The KAI CONCEPT embodies Mazda’s goal ofbeing a brand that forms a strong bond with customers and becomes an indispensable partof their lives, and its commitment to continue making cars that exceed customerexpectations.The powertrain selected for the KAI CONCEPT is the SKYACTIV-X, Mazda’s next-generationengine that introduces an innovative combustion method called Spark ControlledCompression Ignition (SPCCI). SKYACTIV-X is set to become the world’s first* commercialgasoline engine to use compression ignition. Also adopted is Mazda’s next-generationSKYACTIV-VEHICLE ARCHITECTURE, which maximizes the human body’s inherent abilitiesand realizes the ultimate connection between driver and car. Combined with theSKYACTIV-X engine, it delivers highly refined driving dynamics in every respect, from theperformance feel and comfort, to the quietness of the ride.The design features deeply honed beauty created by shaving away all unnecessaryelements to produce a hatchback that presents itself as a strong, solid mass. As an artisticexpression embodying Japanese aesthetics, Mazda has condensed the latest iteration ofKODO design into a compact car. What results is a car that depicts Mazda’s ideal hatchbackproportions.The name “KAI” literally means “the pioneer.” Mazda chose the name in hopes the KAICONCEPT will set the stage for the next generation.*As of August 2017. According to in-house investigations.ZOOM-ZOOM \ 25

COVER STORYCreating allure thatstirs the instincts –a new challenge inhatchback design.26/ ZOOM-ZOOM

CREATING ALLURE THAT STIRS THE INSTINCTS — A NEW CHALLENGE INHATCHBACK DESIGNPeople worldwide love hatchbacks for the great value they offer, including features such ashighly practical packaging. Mazda set its sights on bringing the brand’s unique value to theuniversal presence and tradition of the hatchback. Specifically, Mazda decided to take on anew hatchback challenge through the application of evolved KODO design. The goal was tocreate an alluring hatchback that differs from all that have come before to win hearts andstir people’s instincts. The Mazda KAI CONCEPT is born of this wish as a model that,standing unfettered by conventional concepts or stereotypes, represents the idealhatchback form in its simplicity and beauty.One goal of the design team was to achieve proportions that realize a condensedpresentation of power and beauty. They then took on the challenge to create new stylingthat presents the body and cabin as a single solid mass. The result is a bold expression witha whole new twist that accentuates characteristic hatchback solidity and presence alongwith an overwhelmingly powerful stance.The body design does away with character lines and instead adopts boldly punctuatedsurfaces with constantly changing reflections that create a lively, emotional expression.While featuring a simple form, this design exhibits beauty that causes the viewer to standand stare in admiration, much as when viewing a fine work of art. The key to achieving thisand to evolved KODO design on the whole is the concept of “less is more.” It calls forintentionally eliminating unessential elements to generate richness in the resulting blankspaces. The bold yet subtly detailed body side panels were crafted at the hands of Mazda’shighly skilled clay modellers, and finely controlled transitions between light and shadowcreate a rich sense of vitality. This is the primary feature of the KAI CONCEPT design.The front

04 12 18 30 32 Mazda News New Zoom-Zoom The Future is Now Mazda Escapade Mazda Events 02 0 a P 6 Reproduction in whole or part of Mazda Zoom-Zoom News is prohibited without prior permission of Bermaz Motor Sdn Bhd.