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Independent Business Owner NotebookTable of ContentsINTRODUCTIONAmway Facts & Milestones .11. REASON/DREAM 32. COMMITMENT. . .53. LIST 74. CONTACTING 891214Contacting ApproachesSample Contacting ScriptsContacting Flow Chart5. PRESENTATIONQualifying InterviewsPresentation of the Business PlanCompensation Plan Example . . . . 6. FOLLOW THROUGH/STRATEGY. Registration Process .7. REVIEW PROGRESS/STRATEGIZE Understanding/Maximizing PV/BV .Ditto Delivery and Fast Track Program .8. REPEAT PATTERN (LEARN, DO, TEACH)Prospecting Tools and Top AudiosRecommended Books . . .1515182122222425262727289. FREQUENTLY ASKED QUESTIONS292930313233GLOSSARY OF TERMS36 . .1) Business, Legal and Tax Questions . .2) Negative Web Sites. .3) What About Prices? . . . 4) Business Support Materials – The Financial Side . .5) Amway Versus Other Businesses. . Jan 2012

INTRODUCTIONAmway Facts & MilestonesProfile – Amway is a business opportunity company offering entrepreneurs the ability to have abusiness of their own through Amway’s I-commerce business model. I-commerce empowersIndividuals to market products and manage their own business via the Internet, while beingcompensated by the low-cost, low-risk Independent Business Ownership Plan, and supported bythe full-service infrastructure of Amway. In 2010, Independent Business Owners (IBOs) poweredby Amway, generated more than 9.2 billion in sales. This was a 800 million increase over 2009.Their efforts have propelled Amway to be named the number one online retailer in the Health &Beauty category, according to Internet Retailer’s “Top 400 Guide”. Based near Grand Rapids,Michigan, Amway supports over three million independent businesses in 86 countries andterritories.History – The original Amway catalog business was created by Rich DeVos and the late Jay VanAndel in 1959. In 1999, Quixtar.com was created as a separate business to capitalize on newtechnology and e-commerce, and quickly became the company’s exclusive North Americanbusiness opportunity. Since then, Amway affiliate markets around the world have adopted ecommerce, lessening the need for a separate, web-based brand. In 2009, Quixtar North Americarejoined the global business under Amway. Steve Van Andel is Chairman of the parent companyAlticor; Doug DeVos is President and Steve Lieberman is Managing Director.Products, Services, and More – Best known for its Health and Beauty offerings, Amway featuresexclusive brands that include: NUTRILITE , the world’s leading brand of vitamins, minerals and dietary supplements (intablet/capsule form, based on 2010 sales). ARTISTRY skin care and cosmetics, one of the world’s top five largest-selling prestige brandsof facial skin care and color cosmetics (based on a study by Euromonitor International). eSpring water purifier, uses UV, only residential system to meet all three NSF water standards ATMOSPHERE air purifier, twenty times more effective air cleaning than Ionic Breeze iCook one of the highest ranked and lowest cost stainless steel cook ware brands in the world XS Energy Drinks, the second highest selling energy drink in the world, and the number oneselling American made energy drink. Legacy of Clean (LOC) household cleaning products include SA-8, the number one rankedlaundry detergent in the world according to a leading consumer magazine.Amway has also contracted with manufacturers and over 100 major online partner stores andcatalog companies such as: Sears, K-Mart, Best Buy, Office Depot, Barnes & Noble, Bass ProShop, Ace Hardware, Dell, Disney Store, FTD, eToys, Hickory Farms, Avis, Days Inn, Visaand many more.Compensation – Income is earned from the retail sales of products and services, and throughmonthly performance bonuses ranging from 3% to 25% of business volume from retail sales,personal volume and the volume of sponsored Independent Business Owners. See chapter seven formore on the compensation plan or the Amway website for details.1

DATEAMWAY BUSINESS MILESTONES1934Nutrilite was founded and invented and produced the first multivitamin.1959Rich DeVos and Jay VanAndel found Amway.09.01.99Amway officially launches Web-based business. (Quixtar)11.13.01Business 2.0 ranks Quixtar.com #1 in sales for the online Health & Beauty category,with 20.5% of the estimated 1.45 billion market segment. Based on the analysis ofNielsen NetRatings and Harris Interactive eCommercePulse, Quixtar was rankedahead of Drugstore.com (12.2%), Avon.com (4.5%) and MaryKay.com (4.1%).10.13.03Quixtar announces its national partnership with Easters Seals as a leading corporatepartner and presenting sponsor of “Walk With Me,” Easters Seals’ signature event tobe held in up to 75 countries.06.10.05In Internet Retailer’s annual “Top 500 Guide”, Quixtar was again ranked the toponline site in the Health and Beauty category based on web sales.02.01.07Quixtar announces record 2006 retail sales of 1.118 billion. IBOs drove another 84 million to Quixtar Partner Stores. North American IBOs earned a record 370million in bonuses and incentives. Parent company Alticor also announced over 6.8 billion in global retail sales.09.01.08As the Quixtar e-commerce model is successfully adopted throughout Amwaybusinesses around the world; the Quixtar name begins transition to Amway Global.02.05.09Amway announces record sales of more than 8.2 billion for the year ending Dec.31, 2008, a 15 percent increase over the 7.1 billion reported in 2007. There areless than 2000 companies in the world with total annual sales of one billion dollars.05.01.09Amway celebrates its 50th Anniversary. Miss America becomes Amway’sspokesperson for Artistry cosmetics and skin care.06.04.09Internet Retailer ranks Amway Global as the number one online retailer in theHealth and Beauty category for the sixth consecutive year with almost half of themarket share. Amway Global is also ranked 22nd overall out of all internet retailers.02.05.11Amway announces record sales of more than 9.2 billion for the year ending Dec.31, 2010.08.01.11Amway has first 1 billion dollar month in June 2011. Over 90 million dollars andover one million hours are donated by IBOs and the corporation to charities.10.01.11Internet Retailer ranks Amway as the number one online retailer in the Health andBeauty category for the eighth consecutive year. With 12 months of consecutivedouble digit growth, Amway rises from the 44th to the 32nd largest privately heldcompany in the world according to Forbes.01.18.12Amway announces record sales of 10.5 billion for the year ending Dec. 31, 2011.2

1. REASON/DREAMMany of us have spent most of our time following the same schedules day-to-day year-to-year.The discomfort, inconvenience, stress and sameness are overlooked in the hurry of going anddoing. If someone had proposed our current lifestyle to us, we would probably modify it. Instead,as it develops, we adjust, accept, and ignore. If you could live life on your terms, what things wouldchange? (Jerry & Cherry Meadows)Small things?What time you get upHow long your drive to work would beWhat you driveFlowers (a gift) for someone every monthMajor areas?One week per month vacation (go somewhere or just stay home)Being the “mystery giver” making someone else’s dreams come truePaying cash for a major purchase – a car, a home, etc.Retire early – it doesn’t take time to retire, it takes moneyThere’s a book titled If You Don’t Know Where You’re Going, You’ll Probably End UpSomewhere Else. Or put another way, if you don’t have a destination you’re already there. Astudy showed that only 2% of a Harvard graduating class had defined and written down their longterm goals upon graduation. Twenty years later, they found that that 2% controlled about 97% ofthe class’s wealth.There are numerous stories of people who have set goals and accomplished amazing things. Just asimportant are those many untold stories of those that set goals, missed them, grew because of theexperience, and then went on to achieve. In his book Move Ahead With Possibility Thinking, Dr.Robert Schuller tells us; “It is better to attempt something great and fail, than to attempt nothingand succeed.” This is a great starting point to layout some goals of your own. Don’t feel awkward.This is a new exercise for most people. The first question that comes up is how do you set a goal?Keep in mind that any exciting goal will be one you’ve never accomplished before and thereforeshould be a new, perhaps even an uncomfortable experience. So what process does one go through?What is a “realistic goal”? A “realistic goal” is any goal you believe in your heart you can achieve.You may notice I didn’t say, “believe in your mind”. A famous Biblical quote tells us, “As a manthinketh in his heart so is he”. A goal isn’t something where all the facts tell us we can do it. Thatwould just be an exercise. A “realistic goal” should be one that stretches you. Just the thought ofaccomplishing it creates excitement. It starts the adrenaline moving and gives you the energy to dosomething – right now. Let’s get started. A goal is not a goal unless it is:1) Written Down2) Measurable3) Has a Date3

You’re going to hear terms like Goals, Dreams, Purpose, Vision, Reason, and Strategy. Dependingon the teacher, they will overlap in their meaning. Regardless of which one we talk about, they allshould have one important ingredient – they need to spark some excitement, light a fire and createenergy so you just can’t sit still.We want to deal with each of these terms. You may have already observed that a man or womanwith a purpose will outdistance a man or woman with a dream every time. A purpose is bigger thansomething for our self and cannot be accomplished by our self. Cherry and I, at various times, got abigger picture or vision of what we were working for. It wasn’t just a material goal or pin – we feltwe were working to preserve and expand personal freedoms and free enterprise throughout theworld. We still feel that is a worthy cause and one we stay dedicated to. What creates a burningdesire in you so you just can’t sit still?My purpose is . Date .Goals for us have been the levels of accomplishment in business. Whether these levels are involume, number of people registered or profitable businesses established, or something else theyare, as we said earlier, measurable with dates. What is the goal that lights your fire?My goal is . Date .Now that you’ve set some goals, you’ll have the answer to a question that is going to come to youwhen things aren’t going how you thought they would or should go. That question is “Why Am IDoing This”? If we don’t come up with a meaningful answer, whether that answer is a business pinlevel, or some reward, we start declining in our attitude, energy, and activity.My suggestion would be each goal should have some proportionate reward with it – a dream. Ifyou’re building it with a spouse, each can have their own dreams, but as you get closer you’ll wantto come to an agreement on these dreams. Your goals and dreams should not be placed somewhereprivate, but where you can focus on them frequently.Dreams should be viewed, touched and smelled frequently. Go experience them on a regular basis.What are some that spark you?My top five dreams are:1.2.3.4.5.Reasons for us were always more personal things we wanted to be able to do for our family:education (private, college), helping relatives, a home (even a second one) for the family,vacations, (or just time together), and special events. The reasons were not so material, as personal.4