IDC Events - European Portfolio

Transcription

IDC Events - European Portfolio

IDC EventsEuropean PortfolioYour Strategic PartnerIDC's events portfolio offers an array of solutions to engage with your targetaudience, transitioning from prospects to existing customers along thebuying cycle.IDC events are part of a strategic journey designed to generate interest,build awareness, and encourage participation.Digital and physical events and campaigns are available in regional, singlecountry specific, or multi-country formats.Unlike traditional events companies, IDC couples: Market intelligence providing the context for conversations Partner capabilities framed in the language the audience will easilyrelate to Face time and orchestrated networking with IT and business decisionsmakersThese benefits and more result in focused and structured businessdevelopment.Changing the way theworld thinks about theimpact of technology onbusiness and society

IDC EventsEuropean PortfolioIDC Events Help You Meet Your Strategic Goals and Business ObjectivesBecome the strategic partner of choiceSecure a return on your investmentIDC events attract business leaders who are eager to learnabout market trends, and network with our sponsor partners tokeep abreast of how solution providers can support themaddressing their business challenges and upcoming projects.Driven by thought leadership content sessions, IDC eventsenable our partners to engage on a deeper and more intimatelevel with prospects. A deep dive into topics and discussionsallows for a more targeted understanding and more productivefollow-up communications. Raise your profile and reinforce your market positioningas a key technology player. Maintain a strong expert position, enhance trust andcredibility to compete with new markets entrants.Drive your businessforward with the powerof the IDC global research,worldwide reach andthought leadership Get mindshare and engage with senior level prospects. Build the relationship with potential clients as a trustedpartner, not just a supplier.

IDC EventsEuropean PortfolioMore than 1,100 analysts located in over 50 countries worldwide. Significant primary demand-side research with more than300,000 end users surveyed annually. 500 events in Europe alone. Providing global, regional, and local expertise on technologyand industry trends for over 110 countries.Executive SummitsIDC ConferencesIDC Custom EventsIDC Flagships EventsIDC Future EnterpriseCustomized approach Engage with the most seniortechnology and line-of-businessdecision makers. Position yourself as a thought leaderfocused on business challenges withina high-level content-driven agenda. Reaching physical and virtualaudiences Local or regional Persona and industry focus C-level attendees Take advantage of direct contact with80 key decision makers, influencersand buyers at each IDC event. Extend your brand awareness as akey player in the Future Enterprise. Reaching physical and virtualaudiences In local language Leverage IDC research practices IT decision makers, buyers, andinfluencers Engage deeper with your priorityaudience in your key markets. UseIDC’s full turnkey customized eventsand measure performance againstKPIs. VIP lunches/dinners or digitalroundtables and debates Webinar sessions In local language Persona and industry focus

IDC EventsEuropean PortfolioWhy IDC Events Are Your Best Choice?IDC SpeakerLeverage IDC analysts' strong(local) market expertiseAnalyzeGather campaign indicatorsand feedback on overallaudience engagementIDC ContentInsightful and fact-basedcontent that will attract keydecision makersIDC End User CommunityA broad active database andextensive relations with C-level,IT, and business decisionmakers and influencersVisibilityAmplify your visibility throughintegrated and co-brandedmarketing campaignsRelationshipEngage decision makers anddevelop meaningful post-eventrelationships

IDC EventsEuropean PortfolioIDC Custom Events

IDC EventsEuropean PortfolioWe Tailor Our Events To Suit Your NeedsIDC Custom Events provide a platform to demonstrate thought leadership to IT andline-of-business decision makers that want to understand how technology can helpthem overcome key business challenges.IDC analysts, together with our event professionals, will draw on their research andexperience to create compelling content to engage and educate your target audience,enabling you to advance prospects and customers along the buyer journey. Thesecontent-rich events will create an environment in which delegates are willing to engagein post-event business discussions where you can develop commercial relationships.IDC strongly believes that, in order to maximize return on investment, events mustbe a central component of a wider marketing campaign that includes:In-person or virtual roundtable or webinarPre & post event content deliveryA well-planned follow up program

IDC EventsEuropean PortfolioIDC Custom Events — More than 300 in Europe in 2021In-personRoundtable C–level/VP/Director 5* locations 12-15 key prospects and/or existingcustomers IDC analyst develops the contentand moderates/presents at theeventVirtualRoundtable C–level/VP/Director level 6-8 senior-level delegates 90 min. live, online discussion IDC analyst develops the content andmoderates the discussion Hosted and delivered on Zoom Analyst-authored post-eventsummary document licensed for 12150 43 %80 %90%VIP events in 2019of the audience is C-Suiteof the audience is Director and aboveof the audience is from 1000 employee's organizationsmonths120 62 %43 %90%events in 2021of the audience is Director and aboveof the audience is C-Suiteof the audience is IT decision makersor buyersWebinar IT decision makers – manager levelupwards 30 to 40 minutes IDC Analyst develops the content &moderates or presents Available on-demand on gated platform Analyst authored post event summarydocument licensed for 12 months200 events in 202115000 contacts registered91%are IT decisions makers65%of the audience is from 1000 employees organizations

IDC EventsEuropean PortfolioIDC Executive Physical Event Format and AgendaIDC RecommendsFORMATMorning briefing,lunch, cocktail ordinner in a 5-starvenueSample Agenda30’LENGTHSTYLETIMELINE4 Hour session led by an IDCInformal and open discussion10-12 weeks to the liveanalyst and partners’around 3 set topics its of this Format50’Gain a realunderstandingof attendee'sinvestmentprioritiesValuable experiencesideal for buildingdynamic andprofitable businessrelationsStructured andguided discussionsled by the IDCanalystIntimacy andface-to-facerelations leadingto post-eventdiscussions45’20’Delegates Arrive& Drinks ReceptionIDC Welcome & TopicScene SettingPartner Introduction& PositioningDelegate Introductions1st Theme, Debate, andFeedback/Starter Served2nd Theme, Debate, andFeedback/Main Course Served3rd Theme, Debate, andFeedback/Dessert ServedIDC & Customer Wrap Up

IDC EventsEuropean PortfolioIDC Digital Roundtables Format and AgendaSample AgendaIDC RecommendsFORMATLive discussions15’LENGTH90 minutes led byIDC analysttogether withpartner’s expertSTYLEInformal and opendiscussion around2 to 3 set topicsTIMELINE10-12 weeks to the live15’10’event15’15’Benefits of this Format10’Gain a clearunderstandingof attendee'sinvestmentprioritiesValuable experiencesideal for buildingdynamic andprofitable businessrelationsStructured andguided discussionsled by the IDCanalystIncreased postevent engagementwith attendees andregistrants via IDC’spost-eventcaptures10’IDC Welcome& Delegate IntroductionsIDC Topic Scene SettingCustomer Introduction &Positioning1st Theme On Screen andDebates2nd Theme On Screen andDebates3rd Theme On Screen andDebatesIDC & Customer Wrap Up

IDC EventsEuropean PortfolioIDC Webinar Format and Agenda40-min Sample AgendaIDC RecommendsFORMATOnline andon-demandLENGTH30—40 minutesession led by IDCtogether withpartners’ expertsSTYLEFire-side chatTIMELINE10-12 weeks to the liveParticipants can belocated anywherein the countryIntroduction Client/IDCLive poll question10 ‘Analyst PresentationLive poll result & debateLive poll question10 ‘Partner Spokespersonor Partner’s CustomerCase StudyLive poll result & debateLive poll question10 ‘Panel Q & A SessionPost-event satisfactionsurveyeventBenefits of this FormatIDC combinesmarket intelligencedriven contentwith access to ITdecision makers10 ‘IDC's recordedwebinars can beviewed on demandover a 12-monthperiod to generatefurther leadsLeverage onlinepoll to gatherkey insightsand relevantinformation's

IDC EventsEuropean PortfolioHow to Develop a Decentralized Strategy?OBJECTIVES OF RUNNING THE EVENT SERIESWhat do you want to achieve? Lead generation, thought leadership,product/service launch, education and awareness?WIDER CAMPAIGN CONTEXTWhat activities, content and collateral will support the engagement andgo to market with your chosen audience? How will you create touchpoints with the audience before and after the event?SALES/EXECUTIVE TEAM READINESSAre your sales teams trained for communicating with this audience interms of seniority, agenda, technology/business value creation?“We believe event campaigns are mostsuccessful when the key criteria is agreedupon and understood by key stakeholders.We propose to discuss and document thesethroughout the scoping process.”MEASURING EVENT SUCCESSHow will the event success be measured? How will this be tracked?POST-EVENT FOLLOW UP ACTIONS FROM SALES AND EXECUTIVESAchieve measurable outputs from the event – How and when willsales/executives follow up? (meetings, telephone calls, targeted digitalmarketing engagement, etc.)

IDC Events – Promotion Campaign Overview & Operational PlanIDC end-to-end managed event serviceCompelling Agenda Creation with IDC Local AnalystLeverage IDC’s active database & relationship with ITDM (end user community)Amplification via Social Media with teaser banners on LinkedIn & TwitterLinkedIn ad & integrated message campaignDigital Platform Management/Venue ManagementDuring the eventThought Leadership &InteractionDry run and live/on-site managementIDC moderated eventEvent recording (webinars only)Audience & speakers managementAfter the eventMarketing QualifiedLeads & Follow-Up6-8 WeeksDesign, branded microsite and promotional materialsD-DayPre-eventAppealing Content andIncreased visibility10-12 WeeksEuropean PortfolioRegistration List Including Contact Details Respecting GDPRUnified reporting and analysis of delegate engagements to personalize follow-upOn demand hosting (webinars only)Post event executive summary (digital events only)-1 WeekIDC Events

IDC EventsEuropean PortfolioIDC Syndicated Events

IDC EventsEuropean PortfolioWhy Become a Partner at IDC Conferences?Whether your primary objective is to increase your brand exposure, demonstrate thought leadership or drive new business,IDC attracts senior decision makers eager to learn about market trends and new solutions and build new business relationships.Unique ContentExpert SpeakersLead GenerationUnrivaled NetworkingWith locally based analysts in officesacross the region, supported byregional hubs around the world, IDCcan create truly world-class eventsthat draw on our extensive expertinsights into the dynamic ICTmarkets in diverse regionsworldwide.By facilitating face-to-faceengagements with handpicked ICTand business executives, IDCenables our partners to showcasetheir capabilities, engage in effectivebusiness development withinfluential decision makers, andgenerate qualified leads that alignwith their target customersegments.Each event features respected thoughtleaders from various sectors of theeconomy, including technologyleaders, business innovators, and IDCanalysts. Speakers deliver unbiasedinsights into the trends and challengesshaping the region's ICT environment.IDC events in Europe attract thousands ofsenior ICT decision makers annually. Thesemovers & shakers of local and regionalmarkets come to network and discuss ICTissues with their peers, IDC analysts, andrenowned business and technologyleaders.

IDC EventsEuropean PortfolioValue-Add of Common olutions in ourLab/boothBreakoutworkshopdiscussionsDelegate insightreportOne-to-one ordedicatednetworkingsessionsTech talksessionsTeam challengeand gamificationVisibility prior,during, andpost event Is your primary objective toincrease your brandexposure? Do you aim to demonstratethought leadership? Are you focused on drivingnew business and generatingleads?We offer a broad range ofsponsorship opportunities tosuit your budget and objectives.Partnerships include varioustypes of engagement, adjustedto suit your needs.

IDC EventsEuropean PortfolioFuture EnterpriseRecover from current adverse events, build resilience, and enable future growthBy 2023, global crises will make 75% of CIOsintegral to business decision making as digitalinfrastructure becomes the business OS whilemoving from business continuation to reconceptualization. In a time of turbulence anduncertainty, senior IT leaders must discern howIT will enable the future growth and success oftheir enterprise while ensuring its Decision-maker audience20%more than 500038%IT & Telecoms1000 to 5000Financial servicesless than 500500 to 100073%C-level &Directors32%Marc DowdPrincipal, IDCLeadership AdvisoryChris WestonExperienced C-LevelIT Leader and AdvisorWholesale/Retail/E-commerceKey Topics:CIO AgendaResilienceDigital TransformationInnovation27%Head of /expertsPublic Services, Education & ServicesManufacturingTarget Group:CIOs, VP/Heads/Directors of IT, CTOs, LoB Leaders

IDC EventsEuropean PortfolioFuture EnterpriseWestern Eastern EuropeDuration Type of leadsRangeEvent StartDateFormatMarketTopicRangeEvent StartDateMQL10023-FebDigital & In-PersonDuration Type of leadsFormatCXO Directions180'MQL60 25-JanDigital & In-PersonPolandFuture Enterprise2 daysCXO Directions180'MQL60 25-JanDigital & In-PersonHungaryFuture Enterprise4hAttendees5024-MarPhysical Event120 to 180' MQL60 1-FebDigital EventRomaniaFuture Enterprise1 dayAttendees60 7-AprPhysical EventAttendees60 6-JunPhysical ape1 dayMQL250 24-FebDigital & In-PersonAdriaticFuture Enterprise1,5 daySwitzerland Swiss IT1 dayMQL80 14-AprPhysical EventGreeceFuture Enterprise180'MQL7023-JunDigital & In-PersonDenmarkCIO Awards1 dayAttendees60 8-JunPhysical EventCzechiaFuture Enterprise180'MQL709-JunDigital & In-PersonAustriaCIO2 daysAttendees60 15-JunPhysical EventCISFuture Enterprise2 daysMQL1008-SepDigital & In-PersonSpainCIO180'MQL200 27-SepDigital EventPortugalCIO1 dayMQL800 28-SepDigital & In-PersonEuropeanCIO2 daysAttendees70 10-OctPhysical EventPortugalInnovation1 dayMQL250 24-NovDigital & In-PersonFranceCIO180'MQL60 8-DecDigital & In-PersonSpainCIO1 dayAttendees70 16-DecPhysical EventUK-IrelandDigital1 dayAttendees60 12-OctPhysical Event

IDC EventsEuropean PortfolioFuture of TrustMitigate risk, create value, and engender trust with customersThe concept of digital trust is rapidlybecoming a business imperative in thedigital era. At the heart of all this, as always,is security: the critical barrier between dataintegrity and compromise; and afundamental building block for digital trust.IndustriesCompany SizeHealthcare20%32%Utilities/EnergyDecision-maker audienceRetailmore than 5000IT & Telecoms1000 to 500013%500 to 1000less than 500Financial services50%C-level cesManufacturing35%Public ServicesDuncan BrownVP of EnterpriseResearch EuropeKey Topics:(Cyber) SecurityPrivacyRiskTarget Group:CISOs, CIOs, CTOs/Directors of Enterprise Security, PrivacyOfficers, Risk Managers, Auditors, Security, Risk,Compliance, Data Privacy, Auditing, Critical Infrastructureand large Data Processors

IDC EventsEuropean PortfolioFuture of TrustWestern EuropeMarketTopicEastern EuropeDuration Type of leadsRangeEvent StartDateFormatSpainSecurity180'MQL200 15-FebDigital EventItalySecurity90'MQL40 23-FebDigital EventBenelux(Regional)Identiy & Privacy180'MQL60 15-MarDigital & In-PersonNordic(Regional)Identiy & Privacy180'MQL60 15-MarDigital & In-PersonFranceSecurity180'MQL40 17-MarDigital & In-PersonPortugalSecurity1 dayMQL150 20-AprDigital & In-PersonUK-IrelandSecurity1 dayAttendees60 21-AprPhysical EventItalySecurity180'MQL80 9-JunDigital & In-PersonSwitzerlandSecurity1 DayAttendees60 1-SepPhysical EventUK-IrelandPrivacy1 dayAttendees60 7-SepPhysical EventGermanySecurity1 DayAttendees80 13-SepPhysical EventNetherlands Security1 dayAttendees60 27-SepPhysical EventBelgiumSecurity1 dayAttendees60 28-SepPhysical EventNorwaySecurity1 dayAttendees60 21-SepPhysical EventSwedenSecurity1 dayAttendees60 22-SepPhysical EventFinlandSecurity1 dayAttendees60 20-SepPhysical EventDenmarkSecurity1 dayAttendees60 29-SepPhysical EventAustriaSecurity1 DayAttendees60 29-SepPhysical EventEuropeanCISO2 daysAttendees70 14-NovPhysical EventMarketTopicDuration Type of leadsRangeEvent StartDateFormatCzechiaSecurity180'MQL70 17-FebDigital & In-PersonAdriaticSecurity180'MQL7024-MarDigital EventHungarySecurity6hAttendees7019-MayPhysical EventCIS (*)Security180'MQL10026-MayDigital & In-PersonPolandSecurity, DataGovernance180'MQL10031-MayDigital & In-PersonPolandSecurity & Cloud120'MQL6027-OctDigital Event(*) In person - Kazakhstan, Almaty / Digital – Armenia,Azerbaijan, Belarus, Georgia, Kyrgyzstan, Mongolia,Tajikistan, Turkmenistan, Ukraine, Uzbekistan

IDC EventsEuropean PortfolioFuture of WorkCreate dynamic work models that promote agility, flexibility, and intelligenceStructure work transformationstrategies, define the technologies andrelated services essential to the agilemodern workplace, and support anincreasingly diverse, distributed, anddynamic workforce securely, effectively,and productively.IndustriesCompany ision-maker audiencemore than 5000Utilities/Energy1000 to 5000Public Services, Education & 500 to 10008%less than 50050%C-level &Directors30%Managerlevel31%Angela SalmeronAssociate ResearchDirector, EuropeanFuture of WorkKey Topics:Hybrid WorkplaceAugmented WorkforceAgilityIT & Telecoms20%Expert &HRFinancial servicesServicesManufacturingTarget Group:CIOs, CTOs, CDOs, Leaders involved in WorkplaceTechnologies, Mobility, Agile Transformation, End-Userengagement, Employee experience, OrganizationalDevelopment, Talent HR, Finance, Marketing

IDC EventsEuropean PortfolioFuture of WorkWestern EuropeMarketTopicDurationType of leadsRangeEvent Start DateFormatEuropeanFuture of Work180 to 240'MQL180 24-FebDigital EventItalyFuture of Work180'MQL80 24-MarDigital & In-PersonSpainFuture of Work180'MQL20027-AprDigital EventUK-IrelandFuture of Work1 dayAttendees60 28-AprPhysical EventFranceFuture of Work180'MQL40 19-MayDigital & In-PersonBenelux (Regional)Future of Work180'MQL60 25-OctDigital & In-PersonNordic (Regional)Future of Work180'MQL60 25-OctDigital & In-PersonGermanyFuture of Work1 DayAttendees60 17-NovPhysical Event

IDC EventsEuropean PortfolioFuture of Digital InfrastructureEnsure ever faster delivery of reliable digital services and experiencesImprove business, IT, and developmentcollaboration while taking full advantage ofautomation technologies, end-to-end processes,application security, microservices architecture, andcloud infrastructure to accelerate development anddelivery and enable innovation.Company SizeIndustriesHealthcare22%more than 50009%35%Decision-maker audienceRetail1000 to 5000IT & Telecoms500 to 1000Public Servicesless than 50050%C-level &Directors40%Managerlevel34%Carla ArendSenior ProgramDirector: Lead Analyst,Cloud in EuropeUtilities/EnergyKey xpert/SpecialistServicesFinancial servicesManufacturingTarget Group:CIOs, CTOs, CDOs & COOs, Heads of IT, DatacenterManagement, IT Sourcing & Provider Management,Enterprise Cloud Manager, IT Architecture Management,Networks Management, Infrastructure Management

IDC EventsEuropean PortfolioFuture of Digital InfrastructureWestern EuropeMarketTopicEastern EuropeDurationType of leads120 to 180' MQLRangeEvent StartDate100 10-MarDigital EventFormatDACHCloudPortugalCloud1 dayMQL150 17-MarDigital & In-PersonFranceDigital Factory180'MQL40 14-AprDigital & In-PersonNordic (Regional) DevOps180'MQL60 31-MayDigital & In-PersonBenelux(Regional)DevOps180'MQL60 31-MayDigital & In-PersonSpainCloud180'MQL20025-MayDigital EventItalyInfrastruture180'MQL80 19-MayDigital & In-PersonFranceCloud180'MQL40 22-SepDigital & In-PersonItalyInfrastruture90'MQL40 22-SepDigital EventUK-IrelandDevOps1 dayAttendees60 29-SepPhysical EventGermanyDevOps1 DayAttendees60 13-OctPhysical EventNetherlandsCloud1 dayAttendees60 23-NovPhysical EventBelgiumCloud1 dayAttendees60 22-NovPhysical EventNorwayCloud1 dayAttendees60 16-NovPhysical EventSwedenCloud1 dayAttendees60 17-NovPhysical EventFinlandCloud1 dayAttendees60 15-NovPhysical EventDenmarkCloud1 dayAttendees60 24-NovPhysical EventBenelux(Regional)Application180'MQL60 1-DecDigital & In-PersonNordic (Regional) Application180'MQL60 1-DecDigital & In-PersonMarketCIS (*)TopicInfrastructureDuration180'(*) In person - Kazakhstan, Almaty / Digital – Armenia,Azerbaijan, Belarus, Georgia, Kyrgyzstan, Mongolia,Tajikistan, Turkmenistan, Ukraine, UzbekistanType of leadsMQLRangeEvent StartDate10031-MarFormatDigital & In-Person

IDC EventsEuropean PortfolioFuture of IntelligenceBuild intelligent organizations based on evidence-based culturesRealizing the value of data is the first step to fuelgrowth. Uncover the hidden patterns from diversedata sources, harness immense computing powerand strong analytical capabilities to driveorganization decision making.IndustriesCompany ision-maker audiencemore than 5000Utilities/Energy1000 to 50008%500 to 1000less than 500Public Services40%C-level &Directors40%Managerlevel40%Philip CarnelleyAVP, EuropeanSoftware GroupIT & TelecomsKey Topics:AI&MLData Analytics &GovernanceIntelligent BusinessOperationsIT Automation with AIData PrivacyEthics20%Expert/SpecialistServicesFinancial servicesManufacturingTarget Group:CIOs, IT directors and managers, IT planners andstrategists , IT architects and IT infrastructure managersDatawarehouse managers and data scientists, Solutionarchitects, Heads of digital strategy, Heads of analytics, BI,and insight, Business heads of department

IDC EventsEuropean PortfolioFuture of IntelligenceWestern EuropeMarketTopicDurationType of leadsRangeEvent Start DateFormatFranceData180'MQL40 5-AprDigital & In-PersonPortugalData1 dayMQL150 18-MayDigital & In-PersonEuropeanData2,5 daysAttendees60 7-JunPhysical EventSpainData180'MQL200 16-JunDigital EventGermanyAI & ML1 DayAttendees60 7-JulItalyData180'MQL80 19-OctDigital & In-PersonFranceAutomation180'MQL60 24-NovDigital & In-PersonItalyAI & ML90'MQL40 17-NovDigital eventPhysical Event

IDC EventsEuropean PortfolioFuture of OperationsDevelop resilient decision making and unify operational data streamsLeverage machine-assisted learning, Internetof Things, and converged data to build moreoperational resilience and sharpen focus onmarket-responsive outcomes. To besuccessful, leaders must embrace complexity,avoid losing core focus, and merge marketand operations capabilities through convergeddigital engineering.IndustriesCompany ision-maker audiencemore than 5000Utilities/Energy1000 to 50008%500 to 1000less than 500Public Services40%C-level &Directors40%Managerlevel40%Jan BurianHead of IDCManufacturingInsights EMEAIT & TelecomsKey cialistServicesFinancial servicesManufacturingTarget Group:CIOs and VP/Heads/Directors of: Head DevOps, Head ofOperations, Head of Digital Transformation, Head ofInfrastructure, Enterprise Architects

IDC EventsEuropean PortfolioFuture of OperationsWestern EuropeMarketTopicEuropeanFuture of OperationsGermanyIIOTDuration180 to 240'1 DayType of leadsRangeEvent Start DateFormatMQL180 14-JunDigital EventAttendees60 23-JunPhysical Event

IDC EventsEuropean PortfolioFuture of Customers and ConsumersStrengthen customer loyalty through empathy at scale73% of consumers say a differentiatedexperience, not just an acceptable one, iswhat it takes for a customer to remainloyal. Human conversations, clear journeysacross multiple channels, and contextualexperiences strengthen the ion-maker audienceIT & Telecomsmore than 5000Public Services1000 to 5000500 to 1000Wholesale/Retail/E-commerceless than 5009%Gerry BrownResearch Director,European SoftwareGroupIndustriesCompany Size40%22%Key Topics:Customer ExperienceCustomer SuccessOperationCustomer AdvocacyMeasurementCustomer ServicesC-level cial servicesManufacturingServicesTarget Group:CIOs, CTOs, senior IT decision makers, Head of CustomerExperience, Heads of customer intelligence, Head ofMarketing, Digital Marketing Manager, Customer ServiceManager, Head of Innovation, Head of Operations

IDC EventsEuropean PortfolioFuture of Customers and ConsumersWestern EuropeMarketTopicDurationType of leadsRangeEvent Start DateFormatBenelux (Regional)Customers Sucess180'MQL60 26-AprDigital & In-PersonNordic (Regional)Customers Sucess180'MQL60 26-AprDigital & In-PersonPortugalCustomers Experience1 dayMQL150 2-JunDigital & In-PersonFranceCustomers Experience180'MQL40 17-NovDigital & In-Person

IDC EventsEuropean PortfolioFuture of Industry EcosystemsAdapt and respond to unforeseen business disruptions to achieve successNo matter the industry you’re in, there areuniversal habits or qualities that thrivingbusinesses have in common - technologyinvestments, customer-centric approach,empowered employees, agility, leadingwith empathy, and more. Join one of theindustry-specific events and learn frompractitioners to achieve success in ourincreasingly digitalized economy.Roberta BiglianiGroup Vice President,Head of IDC Insightsand Future of WorkExecutive Lead —IDC EuropeProfessionsCompany SizeIT- Consulting & AuditIT- Big Data & Analytics22%30%Decision-maker audienceIT- Applicationsmore than 5000IT- Security1000 to 50008%IT- Architecture and 500 to 1000less than 50050%C-level &Directors30%Managerlevel40%Key Topics:Energy / lIT- Strategy20%IT- Digital TransformationExpert/SpecialistIT- Operations and systems IT- Project managementIT- managementTarget Group:CIOs and VP/Heads/Directors, Head DevOps, Head ofOperations, Head of Digital Transformation, Head ofInfrastructure, Enterprise Architects, LoB Leaders

IDC EventsEuropean PortfolioFuture of Industry EcosystemsWestern EuropeMarketTopicEastern EuropeDurationType ofleadsRangeEvent StartDateFormatSpainGovernment180'MQL150 23-MarDigital EventFranceManufacturing180'MQL30 24-MarDigital & In-PersonEuropeanUtilitiesAttendees70 9-MayPhysical EventEuropeanHealthcare70 18-MayDigital EventItalyBanking2 days180 to 240' MQL0.5 dayAttendees50 21-JunMarketTopicDurationType ofleadsRangeEvent StartDateFormatPolandManufacturing &Sustainability120'MQL10022-SepDigital EventCzechiaFinance180'MQL70 13-OctDigital & Physical EventRomaniaFinance1 dayAttendees50 27-OctPhysical EventCzechiaManufacturing &Sustainability180'MQL50 9-NovDigital & In-PersonPhysical EventItalyManufacturing0.5 dayAttendees50 22-JunPhysical EventItalyUtilities0.5 dayAttendees50 23-JunPhysical EventPolandFinance120'MQL5024-NovDigital & In-PersonEuropeanRetail70 22-SepDigital EventNur-SultanGovernment1 dayAttendees10024-NovPhysical EventFranceDigital Banking180'MQL30 6-OctDigital & Government180'MQL30 13-OctDigital & In-PersonEuropeanGovernment180 to 240' MQL70 26-OctDigital EventEuropeanBanking180 to 240' MQL70 8-NovDigital EventEuropeanManufacturing180 to 240' MQL70 15-NovDigital EventEuropeanTelecom180 to 240' MQL70 22-NovDigital EventSpainIndustryEcosystems200 24-NovDigital Event180 to 240' MQL180'MQLTBC Digital EventNovember

IDC EventsEuropean PortfolioWestern EuropeCentral & Eastern Europe Austria Armenia Mongolia Algeria Nigeria Australia Belgium Azerbaijan Poland Angola North Africa China Denmark Belarus Romania Bahrain Oman Hong Kong Finland Bulgaria Serbia Egypt Pakistan India France Croatia Slovakia Ethiopia Qatar Indonesia Germany Cyprus Slovenia Ghana Senegal Japan Czech Republic Tajikistan Iraq South Africa Malaysia Georgia Turkmenistan Ivory Coast Tanzania New Zealand Uzbekistan Jordan Tunisia Philippines Italy IrelandMiddle East, Turkey, AfricaAsia / Pacific Luxembourg Greece Netherlands Estonia Kenya Turkey Singapore Norway Hungary Kingdom of Saudi Arabia Uganda South Korea Portugal Israel Kuwait United Arab Emirates Taiwan Spain Kazakhstan Lebanon Thailand Sweden Kyrgyzstan Mauritius Vietnam Switzerland Malta Morocco United Kingdom MoldovaAmericas Argentina Chile Mexico Canada Brazil Peru

IDC EventsEuropean PortfolioWe deliver more than 500 high-impact technology events per year acrossEurope. Bringing technology providers, practitioners, subject-matter expertsand leaders to support knowledge sharing and networking.For more information visit idc.com/eu/events

markets come to network and discuss ICT issues with their peers, IDC analysts, and renowned business and technology leaders. Lead Generation By facilitating face-to-face engagements with handpicked ICT and business executives, IDC enables our partners to showcase their capabilities, engage in effective business development with