The Future Of BI - Na.eventscloud

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The Future of BI:Step Up Your Game NowDon CampbellChief Technology OfficerIBM/Cognos

Leading the Transition to a Smarter PlanetToday, IBM is helping our clients to changethe way the worldliterally works – and to make the planet not just smaller and“flatter,” but smarter.Our world is becomingINSTRUMENTEDOur world is becomingINTERCONNECTEDVirtually all things, processes and ways of working are becomingINTELLIGENT

A Vision for the future of BI To change the way people think;To change the way companies decide.How? Visibility across formal and informalboundaries Dynamic decision networks andinformation hubs A collective intelligence greater than anyindividual4

Emerging Trends and Technologies in BI Embracing Enterprise 2.0for more dynamic, outsidein and collaborativedecision making Enabling advancedanalytics to permeatedecision making Eliminating barriers toadoption Businessanalytics in the cloud

BI and Enterprise 2.0Connecting People andInformation to Drive BetterBusiness Performance Platform fordecision makingBusiness sDecision managementPlatformUser ExperienceEnterprise 2.0Deceptively simpleNetworked, CollaborativeEmbedded: Anyone; Anywhere

Where would you like to use your BI? within other applications? as a gadget on the desktop? within BPM solutions? with other visualizations?

BI needs to be deceptively simpleand available anytime anywhere Search, Drag & Drop EaseReal-time, decisioningiPad, MobileOfflineIntegrated

Socially networked, collaborative andunstructured .

Visualization

Location Intelligence

Massive Parallelism, CloudComputing, In-memory analytics

Predictive and Advanced Analytics - Imagineyou could gain new insights to . predictregions wheredoctorsprescribe highvolume ofmedication? apply socialrelationships ofcustomers toprevent churn?PharmaSalesManagerTelco CallCenter Rep13 adjust creditlines astransactionsare occurringto account forriskfluctuations? determinediscount levels forselect people attime of saleinstead ofoffering to all?Loan OfficerRetail SalesAssociate

A Vision for the future of BI To change the way people think;To change the way companies decide.How? Visibility across formal and informalboundaries Dynamic decision networks andinformation hubs A collective intelligence greater than anyindividual14

Copyright IBM Corporation 2010 All rights reserved. The information contained in these materials is provided for informational purposes only, and isprovided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to,these materials. Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or itssuppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in thesematerials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/orcapabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intendedto be a commitment to future product or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services aretrademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names maybe trademarks or service marks of others.

IBM/Cognos. Today, IBM is helping our clients to change the way the world . analytics in the cloud. BI and Enterprise 2.0 User Experience Enterprise 2.0 Decision management Platform Advanced Analytics Business Intelligence, Performance Management Connecting People and