Transcription
March 2010OverviewNovember 2013
What is EIDR – one page summaryWhat EIDR isGlobal registry for unique identification of movieand TV content Designed for automated machine-to-machinecommunication Flexible data hierarchy down to the product &SKU level, incl. edits, clips, composites,encodings, and relationships What EIDR is NotProfit-making Rich commercial metadata Ownership or rights information US-only EIDR PurposeMake digital distribution competitive Help reduce costs Improve collaboration and automation acrossmultiple application domains & platforms Enable new businesses and create newefficiencies EIDR Technology SummaryInteroperable, standards-based infrastructure Built on ISO Digital Object Identifier (DOI)standard Application integration through public APIs andschemas, freely available SDK for members Efficient infrastructure for new and existingapplications
Scope and basic approachIndustry enablingphilosophy Cost-effective for largescale useCost-recoveryparticipation feesNot competitive withexisting commercialservices–– Minimal descriptivemetadataStrong focus onmetadata foruniqueness onlyInteroperable withexisting standards andIDsA proven resource tothe industryA clear positioning Clear boundaries forwhat it does anddoesn’t doDesigned for ubiquitousadoption w/ norestrictions on use ormirroringIP-neutral with noimplication ofownership, no rightsdataOpaque IDs with allmetadata kept up todate in a database Permanent andpersistent B2B serviceContinuous registrationof new and backcatalog/archive content– Metadata providersand productioncompaniesIn operation sinceDecember 2010–––Currently 45 membercompanies 430,000 IDsregisteredHigh level of member3participation
Governance and operationsRun by the members,for the members 2 non-profit industryassociations & 7commercial companieson the boardMembership duesbased on company size(set annually, currently 5K - 35K)Some non-profits joinfor free and contributein kind in various waysVery small participantswill interact through aservice bureau model5/10/2013Lean and agiletechnologyinfrastructureAll-you-can-eat usemodel and access Registrations are freefor membersLookups are free toanyone through theEIDR registry UIMembers can integratewith the registry APIusing a variety oftechnologies (Java,.NET, XML and REST)Members can mirrorthe entire Registry. Operations and mostengineering arecontracted outSmall permanent staffSome staff loaned bymember companiesNew features aredefined by technicalworking group
Ecosystem snapshotArchivesReporting, tracking,business intelligenceProducers &programmersAggregatorsDistributorsInfrastructure and media servicesLabsIndustry & standards organizationsMetadata
Database overview: record ,4061,2241,121One-Time-Only 210Total recordsOriginal/title-level content:EditsManifestations
Getting to scale – now 500K records600,000500,000Edits & Manifestations400,000ShortsOne-Time-Only TV300,000TV EpisodesTV SeasonsTV Series200,000Movies100,0000201020112012Nov-13
The Need for a Global UniqueIdentifier Registry
Millions of film and TV products created each yearCumulative uniqueassets for distributionDigitalencodings ofmovies, TVshows, clipsPackagesRetailer SKUsNetwork , Pay TVDistributionsFormats, Regions, Languages,SubtitlesVersionsEdits
An ideal ID registry for the supply chainCoverage: Ability to generateunique identifiers for all typesof digital AV contentFlexibility: Support widevariety of objects, hierarchies& relationships betweenobjectsCost-effectiveness: Mustmake economic sense forlarge volumesScalability: Ability to handle verylarge volumes of registrations andlookups at production level SLAsExtensibility: Can be readilyextended to accommodate new typesof assets in futureValue-added Services: Mustsupport the ability of vendors to offervalue-added services & applicationsInteroperability: Must be ableAccessibility: Open search andto interoperate with otherregistries & ID’squery access without restrictions. Allapplications have equal access.Network accessible.
Real-World Applications of theEntertainment ID Registry (EIDR)
Benefits - what EIDR helps you doCut matching & other manual processing costs Matches content & metadata quickly and efficientlyAllows automated B2B delivery of avails, metadata, & contentReduces manual processing of ingested contentEliminates costly translation between proprietary ID systemsImproves back office billing & fulfillment in online retail & VODIncrease revenue opportunities Speeds time to digital salesAvoids missed window startsReduces sales tracking error rateEnables automated micro-transactionsDeliver services – multi-platform coordination Connects consumer services to product ID’sAllows multiple vendors to coordinate product-triggered servicesSimplifies multi-platform interoperability & servicesFacilitates new consumption metrics & tracking
Online retail - UltraViolet ecosystemEIDRRegistrationsand EIDR #Metadataand EIDR #sMetadata& ent ProviderMetadata& talRightsRetailerMedia and EIDR #sMetadata,Video andEIDR #sContent er)DSPDSPMedia and EIDR #sLASP – Locker Access Streaming ProviderDSP – Download Service ProviderRequestFulfillment
Online retail - Warner Bros & Xbox LiveIntegration Points WB’s MSB metadatamanagement system to the1 EIDR directory. Requests andapplies new EIDR #’s to WBtitles. WB’s MSB system to the Avails2 system (RRTS) to provide theEIDR # on avails titles Facilitating Microsoftreporting back to WBwith EIDR detailBenefits Identified Reduction in QC efforts Reduction in customer queries Improved reporting / invoicingcapabilities12
Online retail - metadata & sales enrichmentCriticReviewsCommentsfrom FriendsStudioMetadataCast Bios &FilmographyEIDRVendorMetadataRelatedproducts offers
Why EIDR is essential for online SP’s Cut ingestion costs – one ID for avails, marketingmetadata, file delivery; one system for all partnersStandardized content discovery – surface EIDR IDs inAPI’s for easy, automated discovery by all appsMatching – match once, then never againMetadata acquisition – buy the best data from multiplesources with one standard IDCross-platform delivery – all vendors on everyplatform talk the same ID languageData roll-up and reporting – series/season/episodeautomatic roll-ups without manual reconciliation
VOD distribution & trackingProvides ability to reportbetter VOD results, i.e.,series level vs episodiclevel, rolled-up reports forcontent regardless offormat (SD, HD, 3D)ProgrammerregisterscontentVOD resultscorrelatedwith EIDRsEnables MSO to roll upVOD episodes into a seriespackageEIDRMSO addsEIDR tointernaltrackingEnables MSO to utilizemetadata across platforms(Linear, VOD, Online)Eliminates need to sendcontent metadata multipletimes when re-pitchingassetsVODAggregatorputs EIDR inADI feedEnables retrieval of robustmetadata from third-partiesfor QA/enhancementEnables MSO to integratemetadata from multiplesources in a robust database
Linear/VOD/online metadata linkageOnlineapplicationvendor, rEIDREIDRParentalcontrolsIntegrated browse, filter,search & recommendationsacross platforms & productsEIDRMSOSearchConsistent, multi-platformdata display—titles, programdescriptions, genre values, fullcredit lists, image support
Direct audience measurement Panel ratings not sufficient for new TV platformsAd industry needs to measure viewership across anincreasing number of platforms– Smart phones, tablets, PCs, connected TVs, etc.Direct measurement offers greater reach and accuracyRequires standardized IDs for programs and adsCIMM-TAXI industry group in North America endorsesEIDR for program ID–Estimates 2.5B benefit to the media industry
Rights recoveryClaims &cue sheetsBroadcast dataScheduling data
Developing applications across media windowsTheatrical Ratings Archives Digital cinemapackages Box officesales trackingEST/Online UltraViolet All online retail Avails Metadata Mezz filedelivery Standardizedcontentdiscovery Reviews Home videosales reportingTVBroadcast Direct audiencemeasurement Cross-platformtracking Int’l TVdistribution Music cuesheets Rightscollections BXF, ATSC,EBU, ENmetadatamappingsVideo OnDemand MVPD VODingestion & delivery VOD ad insertion CableLabs specs Guide data Search &recommendations Parental ratings VOD sales tracking
EIDR glues it all together Standards drive automation––– Goal end-to-end automation of the digital supply chain–– Media Entertainment Core metadata (MEC)EMA & DEG driving industry specs for avails & reportingSpecs bound together with one common IDOrder, ingest, market, upsell, track, report, reconcile, paySingle ID from start to finishMedia ecosystem entry ticket–––UltraViolet, VOD, online streaming, tablets, smart phones, directaudience measurement, rights recovery, etc.Multi-platform, multi-channel, multi-windowKnow your number & how it ties to others
Technical Structure
Basic technical approach Centralized registry to guarantee uniquenessOpaque ID’sStrong focus on metadata required for unique identificationMetadata fields granular enough to distinguish products downto clips, composites, & encodingsRobust hierarchies and relationships flexible enough to coverknown and unknown variationsExtensible to meet new industry requirementsScalable, automated operations for efficient supply chainSDK & other tools availableInteroperable with standards & specs from EBU, CEN, Ad-ID,ISRC, ISAN, DDEX, Ultraviolet, EMA, CL, ML, etc.
EIDR – enabling scalable content evenueand licensemetadatarights(cast, crew, etc.) reportingMetrics& AnalyticsValueaddedmetadataandservices
Example EIDR movie hierarchyTitles(Abstractions)Movie tOfTheatrical(Original Domestic)Director’s CutIsEditOfTheatrical(Regional Release)Encodings(Digital)Home EntertainmentEditionSimilar ,IsLanguageOfRetailer SD(EN)IsPromotionForMovieRetailer HD(EN)Mezzanine(EN, FR, SP)Blu-Ray DiscImageVOD(EN, FR, SP)Mezzanine(EN, FR, SP)
Example EIDR episodic tions)IsSeasonOfIsSeasonOfSeason 1Episodes(Abstractions)Episode ditEncodings(Digital)Retail EST(EN, FR)Season 2 IsPromotionForEpisode NIsPromotionForSimilar ncodingOf,IsLanguageOfRetail EST(EN, FR)Retail EST(EN, FR)Season 2TrailerIsClipOfPromotionalClipSocialUploadUGC Upload
Opaque unique identifierStandard prefixfor EIDR registryUnique suffixfor each assetCheckdigit10.5240/ XXXX-XXXX-XXXX-XXXX-XXXX-C Format–– Prefix identifies the EIDR registry w/i the DOI and handle systemsSuffix is 20 hexadecimal digits and a Base 36 check digitOpaque numbers assigned by the registry Purely functional without any implication of ownershipRemain the same regardless of asset or registrant ownershipCentral database contains all required dataMetadata dial tone
Uniqueness & de-duplication Goal: Ensure that eachwork has exactly one ID Match records: Confidencelevel generated based onavailable metadata Low confidence matchesrequire manual deduplication Registrants can requestimmediate pass/fail EIDR matching toolavailable for pre-processing
SLA & mirroring The EIDR Registry designed for 99.9% uptime forregistrations– Better uptime for resolutions through the DOI and Handle SysteminfrastructureMore robust SLA would increase costs and feesMembers free to maintain full copies as needed Higher uptime for business-critical needs Regular EIDR updates Mirroring using registry codebase tbdOnly EIDR will register new records Unified database One trusted source of DOI’s No duplicates
Governance & Business Model
Basic business approach Built on open DOI standard and developed by CNRI fromexisting open-source components to keep costs downRun as an industry non-profit to provide a permanent andpersistent B2B serviceCost-effective for large-scale use with clips and other microproductsDesigned for ubiquitous adoption with no restrictions on use ordatabase mirroringNot competitive with existing metadata servicesIP-neutral with minimal descriptive metadataContinuous seeding with title-level movie/TV records fromRovi, Baseline Research, studios, and other members
IP and data ownership Functional, opaque ID has no implication of ownershipIP rights remain with data and asset owners Low IP risk due to narrow EIDR focus Registry has non-exclusive license to dataCommodity namespace data with low IP valueMinimal descriptive metadataNo intent to compete with metadata owners or suppliersBuilt on open-source IP from mid-1990sEIDR specification is published freelyMembers provide reciprocal patent non-assert Protects use and operation of the EIDR RegistryApplies to the actual as-built Registry run by EIDRStandard defensive suspension clause
Independent non-profit registration agency Built and run by the industrySupported by annual member dues Board of directors chosen from among promoter members Tiered dues based on sizeMembership open to large and small ecosystem players9-member board with ability to expand as neededCableLabs, Comcast, Deluxe, Disney, MovieLabs, Rovi, SonyPictures, Warner BrosCommitments in by-laws to cost-recovery model, open terms ofuse, and IP non-assertParticipants control new features and technical developmentthrough Technical Working Group
Straightforward annual fee structureAnnual RevenuePromoter FeeBasic User Fee (includes BasicUser Fee) 100M 5,000 100M - 500M 10,000 500M - 1B 20,000 1B 25,000 35,000
How You Can Participate
Registry participation opportunitiesFounders & elected promotersgoverning the registry.Voting decision-makers with substantial interest in EIDR’ssuccess; eligibility to serve on and elect Board; significantinfluence on technical and policy direction of EIDR.General users who participate in working groups andagree to IPR policy, etc.; open to all membershiplevels, regardless of level of fee; no voting rights.All ecosystem participants; full use rights; ability totake snapshots of the registry, mirror locally; API’s forapplication development; tiered membership levels.
What industry leaders can do right now Streamline your supply chain nowDeliver EST, rental, subscription, & VODcontent with EIDR IDsIntegrate EIDR into your systems &deliver EIDR-compliant services todayTake a seat at the table and optimizeEIDR for your use cases
SummaryEqual, open access Anyone can use itAny member can register newrecordsPublished APIReligion-free support formultiple development andintegration modelsPractical management Infrastructure Providing IDs for commercialaudio-visual worksSharp focus on the ID reducescomplexity, provides clarity,speeds eapTechnology Based on international standardsInteroperability a primary designpointImproves efficiency in existingprocessesSupports creation of newproducts and services
Appendices
Use cases span the digital value chainViews / usage reportingRoyalty reporting and calculationsChannel ROI analysisSearchRecommendationProgram Guides2nd screenLinear to file workflowCatch-Up TV distributionOn DemandLinearndMultiscreen / 2 screenOTT – IP distributionCatalog matchingVersion distributionVideo iscreenBroadcastdistributionDistribution infrastructureRights Insertion workflowInventory matchingRatingsUltraVioletDisc to digitalOTT – IP distributionEIDR IDsContentproductionMetadataproductionID CreationMetadata to video titlematchingMetadata matchingMetadata distribution
Outsourced development and operations EIDR outsources all functions to keep costs downCorporation for National Research Initiatives (CNRI) creates registrysoftware Partners with IDF & ITU on the handle system that links all DOIregistries Experience building other registries such as CrossRef Off-the-shelf code available under open sourceOn-going server operations contracted to Rovi under service agreement Runs other high-availability metadata services Employs de-duplication tools to ensure uniqueness of registrations Handles ongoing support and network maintenanceRegistrants may mirror the registry as needed for operations
Simple membership categories Users - includes all members Contributors – users who want to joinworking groups and agree to the IPRpolicy, AT policy, etc. Promoters – users who want to bedecision-makers and pay a higher fee plusagree to the IPR policy, AT policy, etc.
General users Target– All ecosystem participants who need to look up or register records– No representatives to work groups Requirements––––Pay the Basic User Fee based on size of companyAgree to a click-to-accept Terms of Use agreement onlyFor registration credentials, meet criteria set by EIDR for trusted data sourcesNo additional fees unless registrations exceed limits for each fee tier: 5K membership 50K registrations 10K membership 250K registrations 20K membership 500K registrations 25K membership 1M registrationsBenefits– Unrestricted search, query, and traversals through UI or API’s– Ability to take snapshots of the registry, mirror locally, etc.– Access to API’s for application development
Contributors Target– General users who want to participate in working groups and have theirvoices heard– Open to all membership levels, regardless of level of fee Requirements– Sign a full Participation Agreement and agree to the IPR Policy, ATPolicy, etc. Additional benefits– Membership in Technical Working Group– Opportunity to participate in other EIDR working groups– Technical input into feature roadmap, use case priorities, technicaldevelopment, and registry– Policy input on data quality, registrant criteria, SLA’s, access control,confidentiality, terms and conditions, and other matters
Promoters Target– Leading companies with significant interest in EIDR’s successand the ability and resources to promote adoption Requirements– Pay the Promoter Fee (includes the Basic User Fee)– Sign a full Participation Agreement and agree to the IPR Policy,AT Policy, etc.– Approval by the Board Additional benefits––––Voting decision-maker on Technical Working GroupEligibility to serve on the EIDR Board of DirectorsAbility to vote in board elections for Industry Promoter DirectorsSignificant influence on technical and policy direction of EIDR
Technical Appendices
Developer support Web UI– Register, modify, resolve, browse, query Simple tools– Register, modify, query, resolve, etc– Bulk change, manage alternate IDs SDK– REST, Java, .NET– Published as source, with sample applications (see above) Other tools– Bulk registration provided by system operator– Catalog matching tool (external vendor)– Ultraviolet CFF registration Help with Proof of Concept implementations
Documentation Registrant documentation– Data fields guide– Best practices (Film, Episodic, and many corner cases) Technical documentation– Registry Users Guide, API documentation, a tutorial or two ID format guidelines– Standard, binary, URN, URI, compressed, etc Mapping guidelines for other metadata standards– ISAN, EN 15907, EBUCore– Base records only; taking input on versions and episodic
Required fields for EIDR registration - movie Referent Type TitleTitle Language Audio, SubtitleStructural Type Abstraction, Performance,Digital, Physical 2 Character Country CodePrincipal Agent HH [:MM(:SS)]Country of Origin Visual, Audiovisual, Audio, OtherApproximate Length YYYY (/MM/DD)Mode Valid, In developmentRelease Date 2 Character Language CodeLanguage ManifestationPublication Status 2 Character Language CodePrimary Language Movie, TV, Series, Season,Short, Web, Composite,Interactive, Supplemental Type name, selectPrincipal Agent Role Producer, Distributor
Optional fields for EIDR registration - movieImportant Optional Fields for EIDR De-duplication Director Actor Text FieldAlternate Title Text FieldActor (secondary) Text FieldText FieldAlternate ID Ex. IMDb, ISAN, Proprietary IDs
business intelligence Industry & standards organizations Archives Labs . One-Time-Only TV. TV Episodes. TV Seasons. TV Series. Movies: The Need for a Global Unique . UltraViolet, VOD, online streaming, tablets, smart phones, direct audience measurement, rights recovery, etc. .
