Transcription
DEVELOPINGAN OMNI-CHANNELSTRATEGY TO CREATEGREAT EXPERIENCES
HOW OMNI-CHANNELSTRATEGIES ANDDEFINITIONS AREEVOLVING
the evolution of OMNI-CHANNEL COMMERCE
Multi-ChannelA true multi-channel strategy covers purchases from a store, website, telephoneordering, mail orders, interactive television, catalog ordering or comparisonshopping sites and each channel retains its own identity.Cross-ChannelCross-channel retail is all about delivering a somewhat seamless customer experienceacross multiple sales channels. It is the strategy of sharing and selling products acrossdifferent channels through to the same customer. However, typically the data is siloedamong each channel.
Omni-ChannelOmni-channel is navigating between all channels as though they were seamlessvariations of each other in order to make a single purchase. There’s no differencebetween goods, pricing and other aspects between online and offline experiences.Omni-Channel CommerceA web-based unified e-commerce platform combines mobile-optimized ecommercestorefront technology with enterprise-class order management and inventorymanagement, fulfillment and warehouse management, customer relationshipmanagement (CRM), Point of Sale capabilities and much more.
Systems that are fully integratedwith real-time data flow to andfrom all end points, regardless oflocation.A customer experience that isconsistent and appropriate acrossevery touchpoint in every location.CIOCMO
THE LINES BETWEENONLINE AND OFFLINECOMMERCE CONTINUETO BLUR
98%of Americans switch between devicesin the same daySource: business2community
omni-channel: a revolutionary wayof thinking about customers
89%of customers are retained by companiesusing omni-channel customer engagement strategiesSource: Aberdeen Group Inc.
why great retail experiences mattermore today than ever before
30%higher LTV of those shoppers who buyfrom a business both in-store and onlinevs. those who shop using only one channelSource: IDC
customers want personalized experiencesthat account for their preferencesand time constraints
good customer experiencetrumps price for loyalty
it’s a customer (r)evolution
create a truly seamless customerexperience across digital retailand the store
IT’S TIME TOFUTURE-PROOFYOUR BUSINESS
omni-channel is now the standard
bridging the online-offline experience
a personalized experienceis an absolute must
the key to a successful omni-channelstrategy is a well-oiled supply chain
4 steps to omni-channel supply chain profitabilitySource: Accenture
4 steps to omni-channel supply chain profitabilitySource: Accenture
4 steps to omni-channel supply chain profitabilitySource: Accenture
4 steps to omni-channel supply chain profitabilitySource: Accenture
KEYTAKE-AWAYS
make it valuable
invest equally in all channels
provide excellent customer service
deliver content at the right timeand in the right place
investing in technologywill be instrumental
implement a fully-integrated system
CREATE GREAT EXPERIENCESHOW Mi9 RETAIL CAN HELP
create great experiences with Mi9 RetailFOR YOURCUSTOMERSFOR YOURASSOCIATESThey will be delighted.They will be delighted.They will buy.They will be successful.They will be loyal.They will be loyal.
the Mi9 Retail omni-channel commerce platformR E TA I LA N A LY T I C SActionable AnalyticsReports, Dashboards & MetricsUnified Data NTOrder RoutingInventory TrackingMERCHANDISEMANAGEMENTMaster Data ManagementAllocation & ReplenishmentPurchasing & WarehousingPromotions & PricingSTOREO P E R AT I O N SPOSInventory ManagementOrder ManagementD I G I TA LCOMMERCEShopping Cart & CheckoutSEO & MarketingB2B & D2C
create great experiences with Mi9 Retailensures customer demand isalways met by having the rightmerchandise in the right placeat the right time.delivers a real-time inventorypicture allowing associates toeasily locate the rightmerchandise to complete thesale.enables flexible fulfillmentoptions and easy returns at thestore for a seamless shoppingexperience.
the sum of the partsIT’S WHAT SETS Mi9 RETAIL APARTCONFIGURED,NOT CUSTOMIZED1 0 0 % R E TA I SEDU N PA R A L L E L E DA N A LY T I C SI N T E R N AT I O N A L
THANK YOUfeel free to contact ww.mi9retail.com
A true multi-channel strategy covers purchases from a store, website, telephone ordering, mail orders, interactive television, catalog ordering or comparison shopping sites and each channel retains its own identity. Cross-Channel Cross-channel retail is all about delivering a somewhat seamless customer experience across multiple sales channels.
