Transcription
Ballymun Retail Study 2016Final ReportPrepared on behalf of Dublin City Council
Dublin City CouncilAppendices: Appendix 1 SurveyedCounty Address of IKEAShoppers Appendix 2 Copy ofQuestionnaire Appendix 3 HouseholdShopper Survey Results forBallymun Appendix 4 RetailExpenditure Guide 20142015 Appendix 5a Report ofConsultations Appendix 5b B4B MeetingNoteAECOM71
Dublin City CouncilAppendix 1 Surveyed CountyAddress of IKEA Shoppers01AECOM72
Appendix 1 County address of IKEA shoppersCounty address of visitors to trimMonaghanNIEnglandEUPercentage of %1.1%0.8%0.3%Total100%Source: Aecom hourly surveys over two days in November 2015
Dublin City CouncilAppendix 2 Copy of Questionnaire02AECOM73
Ballymun Household SurveyGood morning/afternoon/evening. My name is . from Strategic Marketing, anindependent research agency working on behalf of Dublin City Council. We areconducting a short survey of residents in the Ballymun area about shopping habits. Couldyou spare me a few minutes to answer some quick questions?The survey will take no longer than 10 minutes and by participating you will be placed inthe prize draw with other people who have taken part in the survey with a chance to win asingle prize of 400 euros. The lucky winner will be contacted by phone and the winningname will be published on the Council's Facebook page.May I speak to the person who does most of your household shopping?Q1aAs we need to speak to people within and around Ballymun, could you confirm repeat address from database) is your current address?Yes, correctQ1bNoIf no, what is your full address so that we can check which area you fall into?Interviewers - please check the address list and code respondent's address into thefollowing catchment areaBallymun ABallygal CBallymun BWhitehall ABallymun CWhitehall BBallymun DAirportBallymun ENone of the above - thank and closeinterviewBallymun FRespondent's actual fulladdressCONVENIENCE GOODS SHOPPINGConvenience goods are generally grocery items and everyday consumables that you buyregularly and locally
Q2To start with, can I ask which store you visit to do most of your MAIN FOOD/groceryshopping?(Tick only one & only tick several if the respondent states that a number of stores areequally visited)Aldi, St Margaret’s Road, FinglasAldi, Santry AvenueDunnes, Charlestown Shopping Centre, FinglasDunnes, Northside Shopping Centre, CoolockDunnes, Blanchardstown Shopping CentreDunnes, Pavilions Shopping Centre, SwordsIceland, Finglas Village CentreLidl, North Road, FinglasLidl, Omni Park Shopping Centre, SantryM&S, Blanchardstown Shopping CentreSupervalu, Main Street, BallymunSupervalu, FinglasSupervalu, Northside Shopping Centre, CoolockSupervalu, Pavilions Shopping Centre, SwordsTesco, Omni Park Shopping Centre, SantryTesco Extra, Clearwater Shopping Centre, FinglasTesco, Phibsboro Shopping Centre, Phibsborough, DublinOtherOther (please specify below)Q3How do you normally travel to shop for your food/groceries?(If more than one mode of transport record the one for the longest part of journey)CarTrainWalkCycleBusOtherTaxiOther (please specify below)
Q4How long does the journey take?0 - 5 minutes31 - 45 minutes6 - 10 minutes46 - 60 minutes11 - 15 minutesAn hour or more16 - 20 minutesDon't know21 - 30 minutesQ5Why do you choose to shop at {Q2} for these goods?(Do not read out - tick all that apply)Convenient / close to homePreference to shop at a particular storeConvenient / close to workNear to other shops so can shop aroundFree parkingHabit, have always used the storeOn the bus routeOffers and discounts (including Loyaltyschemes)Wide range of goods availableReasonable pricesDon’t knowOtherOther (please specify below)Q6When you carry out your main food/grocery shopping do you usually visit othershops or businesses in the area as part of that same trip? If so, which type ofpremises do you visit?(Tick all that apply)None - don’t visit other shops or businessesOther food / grocery shops e.g. butcher, bakery, etcOther non food shops e.g. clothes shops, electrical stores, furniture shops, post office, chemist,hairdressers, beauty salon, etcEateries e.g. cafe, restaurant, coffee shop, etcServices e.g. Banks, Solicitors, Insurance, etcLeisure facilities e.g. gym, swimming pool, etcEntertainment facilities e.g. cinema, bowling, etcCultural facilities e.g. theatre, museums, etcLicensed premises e.g. pub, betting office, bingo, etcOtherOther (please specify below)
Q7On average how much do you spend on food/groceries each week?Less than 20 161-180 21-40 181-200 41-60 201-220 61-80 221-240 81-100Don't know 101-120Other 121-140Prefer not to say 141-160Other (please specify below)Q8If you shop online can I ask what percentage of your total food shopping is carriedout on the internet, roughly speaking?None - don’t shop -40%Don’t know41-50%Prefer not to say51-60%
Q9Outside of your main food/grocery trip where do you go for small, day-to-day TOPUP food shopping (e.g. buying a pint of milk, newspaper, or loaf of bread)?(Tick all that apply)Ausra store, Gateway Building, BallymunCentra, Civic Centre, BallymunCentra, Coultry (Neighbourhood Centre)Centra, Hampton WoodCentra - Quinn’s, Poppintree Parade (Neighbourhood Centre)Centra, St Pappin's RoadEsso Garage, Ballymun RoadEurospar, 131 Ballymun RoadEurospar, Century Business Park, MeakstownEurospar, Gulliver's Retail Park, NorthwoodGala, Willow ParkLate shop, Shanard RoadMace, Glasnevin AvenueQuinn's Daybreak, Silloge Road (Neighbourhood Centre)Spar, Dublin City UniversitySpar, Glasnevin AvenueTesco Express, Glasnevin AvenueTopaz Garage, BallymunOtherOther (please specify below)COMPARISON GOODS SHOPPING (NON-FOOD SHOPPING)Comparison goods are durable goods such as clothes, footwear, jewellery, etc. that youshop around for in order to compare price and quality
Q10Can you please tell me the location where you choose to do most of your shoppingfor items like clothes, shoes and other fashion items like jewellery, handbags, etc?(Tick one only & only tick several if the respondents states that a number of locations areequally visited)Blanchardstown Shopping CentreCharlestown Shopping Centre, MeakstownDublin City CentreDundrum Town Centre, South DublinGulliver’s Retail Park, NorthwoodLiffey Valley Shopping CentreNorthside Shopping Centre, CoolockOMNI Retail Park, SantryPavilions Shopping Centre, SwordsTesco Extra, Clearwater, FinglasOnline / internetDon’t knowOtherOther (please specify below)Q11How do you normally travel to that centre / these centres?(If more than one mode of transport record the one for the longest part of journey)CarTrainWalkCycleBusShop online onlyTaxiOtherOther (please specify below)Q12How long does the journey take?0 - 5 minutes31 - 45 minutes6 - 10 minutes46 - 60 minutes11 - 15 minutesAn hour or more16 - 20 minutesDon't know21 - 30 minutesShop online only
Q13Why do you choose to shop at that centre/these centres?(Do not read out - tick all that apply)Convenient / close to homePreference to shop at a particular storeConvenient / close to workNear to other shops so can shop aroundFree parkingHabit, have always used the storeOn the bus routeDon’t knowWide range of goods availableOtherReasonable pricesOther (please specify below)Q14Do you visit other shops, businesses, or places of leisure or entertainment whenyou shop for these goods? If so, which type of premises do you visit?(Tick all that apply)No - don’t visit other shops, businesses or places of leisure or entertainmentFood / grocery shops e.g. supermarket, butcher, bakery, etcOther non-food shops e.g. electrical stores, furniture shops, post office, chemist, hairdressers, etcEateries e.g. Cafe, restaurant, coffee shop, etcServices e.g. Banks, Solicitors, Insurance, etcEntertainment facilities e.g. cinema, bowling, etcCultural facilities e.g. theatre, museums, etcLeisure facilities e.g. Gym, swimming pool, etcLicensed premises e.g. pub, betting office, bingo, etcOtherOther (please specify below)Q15If you shop on the Internet for clothes and footwear and other fashion items can Iask what percentage of your total expenditure on these items is carried out online approximately?None - don’t shop online for these types -80%81-90%91-100%Don’t knowPrefer not to say
BULKY DURABLE GOODS SHOPPING (NON-FOOD SHOPPING)Bulky goods are large durable goods such as big electrical items (e.g. fridges,washing machines, TVs, etc.) and furniture (sofas, beds) that you shop lessoften for and which you generally rely on being delivered to the homeQ16Can I ask where you do most of your shopping for large bulky items like electricalgoods (e.g. fridges, washing machines) and furniture (e.g. Sofas, beds, wardrobes)?(Tick only one and only tick several if the respondent states that a number of locations areequally visited)Airside Retail Park, SwordsBlanchardstown Shopping CentreCharlestown Shopping Centre, MeakstownClearwater, FinglasDublin City CentreGulliver’s Retail Park, NorthwoodIKEALiffey Valley Shopping Centre / Retail ParkOMNI Park, SantryNorthside Shopping Centre, CoolockPavilions Shopping Centre, SwordsOnline / internetDon’t knowOtherOther (please specify below)VIEWS ON STATE OF EXISTING SHOPPING AND FUTURE PROSPECTSQ17Have you visited or do you visit the Ballymun area for shopping? If so, how satisfiedare you with shopping facilities available in Ballymun?No - don’t go to Ballymun for shoppingDissatisfiedVery satisfiedVery dissatisfiedSatisfiedDon’t knowNeither satisfied nor dissatisfied
Q18If dissatisfied or very dissatisfied with shopping in Ballymun can you explain whythis is the case?(Do not read out - tick all that apply)Limited range of supermarkets availableLack of parkingLimited range of fashion shops availableToo far to get toPoor quality of shopping environmentDon't knowExpensiveNothing in particularDon't feel safeOtherGeneral negative feeling about the areaOther (please specify below)Q19In terms of shopping, is there anything you would like to see improved in Ballymunin order to encourage you to shop in the area?(Do not read out - tick all that apply)Better choice of supermarketsBetter bus servicesBetter choice of fashion shopsWould never shop at BallymunCheaper pricesDon't knowGreater securityNothingMore parking spacesOtherOther (please specify below)
Q20Apart from shopping, is there anything you would like to see introduced to Ballymunin order to make it a more attractive place to visit?(Do not read out - tick all that apply)More places to eat e.g. restaurants, cafes, coffee housesMore community/cultural events e.g. dances, theatre shows, festivals, etc.More places of entertainment e.g. cinema, bowling, bingo clubMore leisure/recreational facilities e.g. 3G pitches, private gymMore social facilities e.g. bars, betting offices, nightclubsEnvironmental improvements such as paving, landscaping, lighting, seating (please specify below)Traffic calming measures such as speed ramps, traffic islands, traffic lights (please specify below)Improved signpostingOtherProbe for more information about "More places to eat"Probe for more information about "More community/cultural events"Probe for more information about "More places of entertainment"Probe for more information about "More leisure/recreational facilities"Probe for more information about "More social facilities"Probe for more information about "Environmental improvements"Probe for more information about "Traffic calming measures"Other (please specify below)
Q21Do you visit Ballymun Main Street in the evenings after 6pm? If so, what is thepurpose of your visit?(Tick all that apply)Don’t visit in the eveningTo shopTo eat outTo work (business)Leisure/recreational purposes e.g. gym, playing sports, walkingEntertainment purposes e.g. cinema, bingoGoing to licensed premises e.g. going to public house, betting officeSocial purposes e.g. visiting friends or relativesCultural purposes e.g. going to theatreCommunity purposes e.g. attending a community meeting or eventEducational purposes e.g. attending evening classes, parents nightOtherOther (please specify below)DEMOGRAPHICSQ22Q23Finally, can I ask which age group you belong to?Under 2040-4920-2950-6530-39Over 65Gender (record by observation only)MaleFemaleThank you very much for taking part in this surveyI would like to assure you that all the responses you have given are totally confidential andthat this interview has been carried out under the guidance of the Market ResearchSociety.You have been speaking to name of interviewer from Strategic Marketing.If you wish to verify that this is genuine telephone survey you can do so by phoningStrategic Marketing on 02920 303 100 or the Market Research Society on 0500 39 69 99
Interviewer Declaration: I declare that this interview was conducted in accordance withyour instructions and within the code of conduct of the Market Research Society.PLEASE COMPLETE THE FOLLOWING:Interviewer's full name
Dublin City CouncilAppendix 3 Household Shopper SurveyResults for Ballymun03AECOM74
Ballymun Household SurveyStrategic MarketingQ2. To start with, can I ask which store you visit to do most of your MAIN FOOD/grocery shopping? by Catchment areaCatchment areaCountsBreak %RespondentsTotalBallymun Ballymun Ballymun Ballymun Ballymun Ballymun Ballygal Whitehall WhitehallABCDEFCABBase400536288Aldi, St Margaret’sRoad, Finglas328%1528%35%11%Aldi, Santry Avenue12231%1223%2540%Dunnes, CharlestownShopping Centre,Finglas7519%1426%Dunnes, NorthsideShopping Centre,Coolock62%Dunnes,BlanchardstownShopping CentreDunnes, PavilionsShopping -------Iceland, FinglasVillage Centre21%-12%--Lidl, North Road,Finglas236%713%12%11%13%Lidl, Omni ParkShopping Q2M&S, BlanchardstownShopping CentreSupervalu, MainStreet, Ballymun4010%36%1626%Supervalu, Finglas195%48%---312%924%------Supervalu, NorthsideShopping Centre,CoolockSeptember 2015-56%13%323%Page:1
Ballymun Household SurveyStrategic MarketingQ2. To start with, can I ask which store you visit to do most of your MAIN FOOD/grocery shopping? by Catchment areaCatchment areaCountsBreak %RespondentsTotalBallymun Ballymun Ballymun Ballymun Ballymun Ballymun Ballygal Whitehall WhitehallABCDEFCABBase40053Supervalu, PavilionsShopping Centre,Swords31%-12%Tesco, Omni ParkShopping Centre,Santry4712%24%Tesco Extra,Clearwater ShoppingCentre, Finglas328%Tesco, PhibsboroShopping Centre,Phibsborough, DublinOtherSeptember e:2
Ballymun Household SurveyStrategic MarketingQ3. How do you normally travel to shop for your food/groceries? by Catchment areaCatchment areaCountsBreak %RespondentsTotalBallymun Ballymun Ballymun Ballymun Ballymun Ballymun Ballygal Whitehall -13%---Other72%-12%-13%--26%15%27%-Q3September 2015Page:3
Ballymun Household SurveyStrategic MarketingQ4. How long does the journey take? by Catchment areaCatchment areaCountsBreak %RespondentsTotalBallymun Ballymun Ballymun Ballymun Ballymun Ballymun Ballygal Whitehall 130 - 5 931%646%6 - 10 6%1034%646%11 - 15 6 - 20 minutes349%59%610%1113%25%14%13%39%15%310%18%21 - 30 minutes236%713%610%45%513%----13%-31 - 45 minutes10%---13%------46 - 60 minutes21%12%---14%-----An hour or more21%12%12%--------Don't know72%-12%11%---26%15%27%-Q4September 2015Page:4
Ballymun Household SurveyStrategic MarketingQ5. Why do you choose to shop at Q2 for these goods? by Catchment areaCatchment areaCountsBreak %RespondentsTotalBallymun Ballymun Ballymun Ballymun Ballymun Ballymun Ballygal Whitehall 13Convenient / close %1241%1077%Convenient / close towork21%-23%--------Free parking174%-23%33%-312%13%39%418%13%-On the bus route31%24%-----13%---Wide range of %13%215%Reasonable 1034%538%Preference to shop ata particular store328%36%-56%25%520%514%515%15%414%215%Near to other shopsso can shop around82%24%12%11%-14%25%---18%Habit, have alwaysused the store297%59%-33%38%28%616%418%414%-Offers and discounts(including Loyaltyschemes)62%24%12%--14%25%----Don’t %38%26%314%310%-Q5September 201526%Page:5
Ballymun Household SurveyStrategic MarketingQ6. When you carry out your main food/grocery shopping do you usually visit other shops or businesses in the area as part of that sametrip? If so, which type of premises do you visit? by Catchment areaCatchment areaCountsBreak %RespondentsTotalBallymun Ballymun Ballymun Ballymun Ballymun Ballymun Ballygal Whitehall 13None - don’t visitother shops 55%1359%1138%323%Other food / groceryshops e.g. butcher,bakery, 538%Other non food shopse.g. clothes shops, electrical stores, furniture shops, post office,chemist, hairdressers,beauty salon, 46%Eateries e.g. cafe,restaurant, coffeeshop, etc195%48%46%11%13%312%38%13%15%-18%Services e.g. Banks,Solicitors, Insurance,etc92%12%23%22%13%14%13%-15%--Leisure facilities e.g.gym, swimming pool,etc21%--11%------18%Entertainmentfacilities e.g. cinema,bowling, etc21%--11%--13%----Cultural facilities e.g.theatre, museums, etc-----------Licensed premisese.g. pub, bettingoffice, bingo, etc-----------Other-----------Q6September 2015Page:6
Ballymun Household SurveyStrategic MarketingQ7. On average how much do you spend on food/groceries each week? by Catchment areaCatchment areaCountsBreak %RespondentsTotalBallymun Ballymun Ballymun Ballymun Ballymun Ballymun Ballygal Whitehall 13Less than 2021%------13%-13%- 21-40318%36%610%78%38%312%38%39%29%13%- 41-606416%917%1321%1214%821%520%616%26%29%724%- 61-806015%1426%813%1315%821%312%25%39%29%310%431% % 101-1205113%713%1321%1011%38%416%514%412%29%27%18% 121-140297%36%35%67%13%28%616%26%314%27%18% 141-1604010%24%915%1214%38%312%13%39%314%13%323% 161-180123%24%-33%38%-25%13%- 181-20092%12%12%22%-14%-- 201-22041%12%---14%13% 221-24041%12%12%11%--Don't know256%36%-56%25%28%Other21%---13%Prefer not to say62%12%-11%-Q7September ---25%13%--18%Page:7
Ballymun Household SurveyStrategic MarketingQ8. If you shop online can I ask what percentage of your total food shopping is carried out on the internet, roughly speaking? byCatchment areaCatchment areaCountsBreak %RespondentsTotalBallymun Ballymun Ballymun Ballymun Ballymun Ballymun Ballygal Whitehall WhitehallABCDEFCABBase4005362883825None - don’t %-Don’t know-----------Prefer not to say-----------Q8September 2015Page:8
Ballymun Household SurveyStrategic MarketingQ9. Outside of your main food/grocery trip where do you go for small, day-to-day TOP-UP food shopping (e.g. buying a pint of milk,newspaper, or loaf of bread)? by Catchment areaCatchment areaCountsBreak %RespondentsTotalBallymun Ballymun Ballymun Ballymun Ballymun Ballymun Ballygal Whitehall WhitehallABCDEFCABBase4005362Ausra store, GatewayBuilding, Ballymun10%--Centra, Civic Centre,Ballymun154%59%23%Centra, Coultry(NeighbourhoodCentre)236%24%-Centra, HamptonWood185%1630%23%Centra - Quinn’s,Poppintree Parade(NeighbourhoodCentre)4912%1426%3048%Centra, St Pappin'sRoad31%12%Esso Garage,Ballymun Road10%Eurospar, 131Ballymun , Gulliver'sRetail Park,Northwood21%---------215%Gala, Willow Park123%----312%924%----Late shop, ShanardRoad10%--11%-------Mace, GlasnevinAvenue82%----28%-618%---Q9Eurospar, CenturyBusiness Park,MeakstownSeptember 201513%824%Page:9
Ballymun Household SurveyStrategic MarketingQ9. Outside of your main food/grocery trip where do you go for small, day-to-day TOP-UP food shopping (e.g. buying a pint of milk,newspaper, or loaf of bread)? by Catchment areaCatchment areaCountsBreak %RespondentsTotalBallymun Ballymun Ballymun Ballymun Ballymun Ballymun Ballygal Whitehall --------27%-Spar, o Express,Glasnevin Avenue195%--11%13%520%1130%---18%Topaz %5461%2668%832%1849%1339%1986%2690%754%400Quinn's Daybreak,Silloge Road(NeighbourhoodCentre)113%Spar, Dublin CityUniversitySeptember 20155338Airport25BasePage:10
Ballymun Household SurveyStrategic MarketingQ10. Can you please tell me the location where you choose to do most of your shopping for items like clothes, shoes and other fashionitems like jewellery, handbags, etc? by Catchment areaCatchment areaCountsBreak %RespondentsTotalBallymun Ballymun Ballymun Ballymun Ballymun Ballymun Ballygal Whitehall nShopping Shopping Centre,Meakstown369%713%1118%67%13%416%Dublin City Centre22757%2649%3252%4652%2258%Dundrum TownCentre, South Dublin----Gulliver’s Retail Park,Northwood---Liffey Valley ShoppingCentre10%--OMNI Retail Pavilions ShoppingCentre, Swords144%36%-56%---13%Tesco Extra,Clearwater, Finglas10%----14%-Online / internet185%36%12%13%14%Don’t know21%--11%-Other195%12%23%33%13%Northside ShoppingCentre, CoolockSeptember 15%418%13%-Page:11
Ballymun Household SurveyStrategic MarketingQ11. How do you normally travel to that centre / these centres? by Catchment areaCatchment areaCountsBreak %RespondentsTotalBallymun Ballymun Ballymun Ballymun Ballymun Ballymun Ballygal Whitehall ---13%---Shop online %314%--Q11September 2015Page:12
Ballymun Household SurveyStrategic MarketingQ12. How long does the journey take? by Catchment areaCatchment areaCountsBreak %RespondentsTotalBallymun Ballymun Ballymun Ballymun Ballymun Ballymun Ballygal Whitehall WhitehallABCDEFCAB5362883825Base4000 - 5 minutes133%24%35%33%-14%6 - 10 minutes379%48%813%910%411%11 - 15 minutes7419%1223%1321%1820%16 - 20 minutes8622%917%1016%21 - 30 minutes11830%815%31 - 45 minutes359%46 - 60 2%25%-----18%An hour or more51%12%---14%13%13%-13%-Don't know154%12%35%33%13%-13%39%314%--Shop online only82%24%-45%------215%September 2015Page:13
Ballymun Household SurveyStrategic MarketingQ13. Why do you choose to shop at that centre/these centres? by Catchment areaCatchment areaCountsBreak %RespondentsTotalBallymun Ballymun Ballymun Ballymun Ballymun Ballymun Ballygal Whitehall WhitehallABCDEFCABBase400536288382537Convenient / close tohome10025%1325%1423%2832%924%832%514%Convenient / close towork185%48%35%11%13%312%Free parking236%36%23%67%13%On the bus route144%36%-45%Wide range of goodsavailable24561%3566%3963%Reasonable prices246%1223%Preference to shop ata particular store369%Near to other shopsso can shop Habit, have alwaysused the store195%--22%25%28%514%26%627%--Don’t know10%12%----Other4411%59%813%Q13September 201567%411%14%-----411%515%627%517%-Page:14
Ballymun Household SurveyStrategic MarketingQ14. Do you visit other shops, businesses, or places of leisure or entertainment when you shop for these goods? If so, which type ofpremises do you visit? by Catchment areaCatchment areaCountsBreak %RespondentsTotalBallymun Ballymun Ballymun Ballymun Ballymun Ballymun Ballygal Whitehall 13No - don’t visit othershops, businesses orplaces of leisure 1855%1568%1655%538%Food / grocery shopse.g. supermarket,butcher, bakery, etc4411%611%1118%89%411%416%719%--13%323%Other non-food shopse.g. electrical stores,furniture shops, postoffice, chemist,hairdressers, Eateries e.g. Cafe,restaurant, coffeeshop, 18%Services e.g. Banks,Solicitors, ities e.g. cinema,bowling, etc164%59%23%56%--25%-29%--Cultural facilities e.g.theatre, museums, etc31%-12%11%-14%-----Leisure facilities e.g.Gym, swimming pool,etc21%-12%11%-------Licensed premisese.g. pub, bettingoffice, bingo, mber 2015Page:15
Ballymun Household SurveyStrategic MarketingQ15. If you shop on the Internet for clothes and footwear and other fashion items can I ask what percentage of your total expenditure onthese items is carried out online - approximately? by Catchment areaCatchment areaCountsBreak %RespondentsTotalBallymun Ballymun Ballymun Ballymun Ballymun Ballymun Ballygal Whitehall 13None - don’t shoponline for these typesof %-12%--------91-100%82%24%-45%------215%Don’t know62%-35%11%-14%---13%-Prefer not to say10%--11%-------Q15September 2015Page:16
Ballymun Household SurveyStrategic MarketingQ16. Can I ask where you do most of your shopping for large bulky items like electrical goods (e.g. fridges, washing machines) andfurniture (e.g. Sofas, beds, wardrobes)? by Catchment areaCatchment areaCountsBreak %RespondentsTotalBallymun Ballymun Ballymun Ballymun Ballymun Ballymun Ballygal Whitehall 08%815%23%45%13%312%719%CharlestownShopping Centre,Meakstown51%12%12%11%-28%-Clearwater, Finglas7118%59%1931%1011%38%624%Dublin City Centre164%36%12%33%38%Gulliver’s Retail ide Retail Park,Swords5815%BlanchardstownShopping 4%514%-15%13%---------Q16Liffey Valley ShoppingCentre / Retail Park-323%OMNI Park, Santry133%24%35%45%13%--13%--215%Northside ShoppingCentre, Coolock41%-12%22%13%------Pavilions ShoppingCentre, Swords41%-12%33%-------Online / internet133%12%23%33%513%----13%18%Don’t September 2015Page:17
Ballymun Household SurveyStrategic MarketingQ17. Have you visited or do you visit the Ballymun area for shopping? If so, how satisfied are you with shopping facilities available inBallymun? by Catchment areaCatchment areaCountsBreak %RespondentsTotalBallymun Ballymun Ballymun Ballymun Ballymun Ballymun Ballygal Whitehall 13No - don’t go toBallymun 1%1986%2586%862%Very %910%-312%13%13%15%13%18%Neither satisfied d3910%1426%58%1214%411%14%13%13%15%--Very %Don’t know21%--11%-----13%-Q17September 2015Page:18
Ballymun Household SurveyStrategic MarketingQ18. If dissatisfied or very dissatisfied with shopping in Ballymun can you explain why this is the case? by Catchment areaCatchment areaCountsBreak %RespondentsTotalBallymun Ballymun Ballymun Ballymun Ballymun Ballymun Ballygal Whitehall WhitehallABCDEFCABBase138314134Limited range ofsupermarketsavailable13396%3097%4098%Limited range offashion shopsavailable11382%2787%Poor quality ofshoppingenvironment
Car Walk Bus Taxi Train Cycle Shop online only Other Other (please specify below) Q12 How long does the journey take? 0 - 5 minutes 6 - 10 minutes 11 - 15 minutes 16 - 20 minutes 21 - 30 minutes 31 - 45 minutes 46 - 60 minutes An hour or more Don't know Shop online only
