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Indian Institute of Management KozhikodeGlobalizing Indian ThoughtSENIOR MANAGEMENT PROGRAMMEREIMAGINE YOUR CAREER IN A CHANGING WORLDStarts March 30, 2021 Executive Alumni Status1 Year, Live Online & In-campus Immersion

Why this programme?Reimagine your careerNew business models, dynamic technology, empoweredcustomers, and a global pandemic. Should we wait for‘normal’ to return? Or use this time to evolve into leaders,so we don’t remain followers? Companies know they neednew leaders to survive in today’s volatile, uncertain,complex and ambiguous landscape. And yet, studiesindicate more than 50% of leaders believe their talentdevelopment efforts are inadequate*.Starts OnTo meet this need, the Indian Institute of ManagementKozhikode (IIM Kozhikode) has meticulously curated aone-year certificate programme for senior managers - theSenior Management Programme (SMP). This programmewill help you develop leadership skills, cross-functionaldecision-making ability, growth-strategies as well as astrategic vision on problem-solving techniques. Joiningthis programme will help you develop a global perspectivecoupled with future-ready strategic thinking anddata-driven decision-making skills. On successfulcompletion of the programme, participants will be eligiblefor the prestigious IIM Kozhikode Executive Alumni Status.FormatMarch 30, 2021Duration1 YearLive Online Sessions &In-campus ImmersionProgrammeFeeINR 5,00,000 GSTShift from a ‘managerial’ to a 'leadership' mindsetin these challenging timesDevelop astrategicmanagementmindset withglobal thinkingGain expertise inbusiness growth &transformationstrategiesLead self &managecross-functionalteams efficiently*Source: The Future of Leadership Development, Harvard Business Review, 2019Leverage disruptivetechnologies forbusiness expansionand diversification

Who is this programme for?Reconsider your journeyAre you a working professional with over ten years of workexperience? Are you interested in making a level shift inyour career? IIM Kozhikode’s Senior ManagementProgramme may just be the catalyst you need!This programme is beneficial for:Experiencedmanagers,management rolesaspiringforseniorMid-level managers, keen to shift from functional tobusiness rolesSenior consultants, working as a change agent for clientorganisationsC-suite executives of a small/ mid-sized/ start-up firm,interested in business growth and transformationBe passionateand bold.Always keeplearning.You stopdoing usefulthings if youdon’t learn.- Satya NadellaCEO, Microsoft

What are theprogramme highlights?Recharge your learning experienceGain a robust understanding of both managementfundamentals and crucial capabilities through animmersive learning experience delivered via live onlinesessions and in-campus immersion. Along this journey, yourmentors comprise of not just the renowned IIM Kozhikodefaculty, but also international practitioners and industryexperts from Eruditus Executive Education. As they bringthe dynamic business environment to life with real-worldcase studies, you will be equipped with inspiring newframeworks and best practices in strategic management.Receive a Certificate ofCompletion & be eligiblefor the IIM KozhikodeExecutive Alumni StatusExperience immersivelearning in one year byeminent faculty &industry practitionersComprehensiveprogrammestructure with real-worldlearnings and applicationsInteractive learning vialive online classes and5-day in-campusimmersion atIIM Kozhikode campusLearn digitaltransformation &analytics from globalfaculty of EruditusNetwork with experiencedprofessionals and enrichyour learning throughpeer interactionsIn India, around 80% firmsare facing leadershiptalent shortage.Source: India Today, 201901

Who are theprogramme directors?Refresh your learning from the bestProf. Anandakuttan B Unnithan, PhDProfessor, Marketing Management,Dean (Academic Affairs &Development)Prof. Anandakuttan B Unnithan obtained his PhD degree inMarketing from Cochin University of Science and Technology,Kochi, Kerala. He has extensive experience of two decades asa business educator, researcher and administrator. Hisresearch interests include consumer behaviour, servicesmarketing, and advertising. His publications have appearedin leading journals in marketing, advertising, and otherbusiness disciplines. He has consulted with majorcorporations and government agencies and is activelyengaged in executive education and managementdevelopment programmes.Prof. Venkataraman S, PhDAssistant Professor,Strategic Management,Chairperson (Kochi CampusProgrammes)Prof. Venkataraman has an MBA and PhD from IIM Calcuttaand is a Visiting Doctoral Scholar at S. C. Johnson School ofBusiness, Cornell University, USA. Before joining academics, hewas a Senior Director at CRISIL Ltd. Over the past two decades,Prof. Venkataraman has garnered extensive experience incorporate sustainability, business strategy, credit risk ratings,credit analysis, business and franchise development, riskmanagement models and P-P-P frameworks forTransportation/ Infrastructure Development. As the foundingCEO and Chief Rating Officer, he has also worked closely ondeveloping CariCRIS, the world’s first regional credit ratingagency based in the Caribbean, taking it from inception to ahigh level of visibility across 19 countries in the Caribbean.IIM Kozhikode'sesteemed faculty aredoctorates fromleading businessschools. They havevaluable experienceof working instrategic managerialroles with leadingorganisationsaround the world.They also haveextensive teachingexperience atleading businessschools in India,USA, UK, Europeand the Middle East.

What will I learn?Redesign your skill setsMODULE 1: STRATEGIC THINKINGChallenges of General ManagementApplying the Lens of Strategic ThinkingThe Process of Strategic ThinkingJourney of transition to Senior ManagementMODULE 2: STRATEGIC ANALYSISStrategic Analysis – External AnalysisStrategic Analysis – Internal AnalysisBuilding a Vision and StrategyImplementing StrategyMODULE 3: LEADING STRATEGICCHANGEWhy Organisations Change? The Need and Contextof changeDiagnosis, Planning & Implementing ChangeResistance to change/ Managing ResistanceMODULE 4: ECONOMICS FORBUSINESSManagerial EconomicsIndustrial OrganisationBusiness EnvironmentMacroeconomic Policies & Business ImplicationsMODULE 5: STRATEGIC SUPPLYCHAIN MANAGEMENTOperations PlanningManaging Inventory in the Supply ChainNetwork Design and OptimisationContracting and IntegrationMODULE 6: FINANCIAL ANALYSISUnderstanding Modern Financial StatementsFinancial Statement Interpretation and AnalysisCash Flow Statement & AnalysisCost Volume Profit Analysis & Transfer Pricing/CostBudgetsHolisticCurriculumThis programme willequip participants withgeneral managementresponsibilities andcritical capabilities thatare crucial to sustainingin the competitiveglobal markets.The industry-orientedmodules includefunctional topics ofmanagement andexplores the conceptualframeworks ofleadership, strategy,finance, marketing,digital transformation,regulation, and muchmore. This year-longprogramme is poised toempower you by helpingyou develop a strategicmindset to lead businesstransformation andgrowth.

MODULE 7: CORPORATE FINANCEInvestment Criteria and Capital BudgetingWorking Capital ManagementIntroduction to Valuation and Value DriversMergers, Acquisitions, and Divestitures with FinancialImplicationsStrategic Business & Risk AnalysisMODULE 8: STRATEGIC MARKETINGMarketing for Competitive AdvantageCustomer Relationship ManagementCreating Brand Loyalty and its ManagementManaging Channels and Other Supply Chain PartnersMODULE 9: STRATEGIC HUMANRESOURCE MANAGEMENTStrategic Human Resource ManagementPerformance ManagementManaging Self & OthersCoaching and Mentoring/ Learning and DevelopmentMODULE 10: DIGITAL TRANSFORMATION& ANALYTICS*Digital Transformation and AnalyticsDigital Marketing and Social Media analyticsBusiness Analytics, AI & ML*(Taught by Eruditus global faculty)MODULE 11: CONTEMPORARY THEMESIN MANAGEMENTManaging Global Business – Strategic IssuesCorporate Sustainability/ Business & SustainabilityManaging for ValuesCorporate GovernanceEnterprise Risk ManagementSystems Thinking/Design ThinkingMODULE 12: LEADERSHIP MODULE(IN CAMPUS/ONLINE)Note: The in-campus modules are subject to the conditions/unavoidable circumstances that prevail at the given point in time. Incase the current situation maintains the status quo, suitablealternatives to replace the in-campus modules will be madeavailable via live online sessions.Goodbusinessleaders createa vision,articulate thevision,passionatelyown thevision, andrelentlesslydrive it tocompletion.- Jack WelchFormer Chairman& CEO, GE

What will theprogramme do for you?Recalibrate your journeyCreate productive business modelsand enhance the workflowDevelop skills to lead transformationin your organisationLearn skills to transition from afunctional position to a leadershippositionCreate and implementgrowth strategiesEfficiently manage cross-functionalteamsDevelop sales strategies andmanage profitable P&L accountsThe programmegives you six leversto evolve from amanagerial to aleadership mindset.Together, they helpyou discover newways to makedecisions, managepeople, and growyour business.Ultimately, you willacquire the insights,capability and theconfidence to leadyour organisationeffectively.

Past Participant ProfilesWork Experience28%10 - 14 Years28%20 - 24 Years34%15 - 19 Years10%25 YearsDemographyWhen you setthe righttargets,aspirations,and you workefficientlyanddiligently,the numbershappen.- Anand MahindraChairman,Mahindra Group13%87%

What is theprogramme certificate?Receive industry-acknowledgedrecognitionParticipants will be awarded a completion certificate fromIIM Kozhikode on successfully completing all evaluationcomponents and maintaining a minimum attendance of75%. Participants who are unable to clear all evaluationcomponents, but have a minimum attendance of 75% shallbe awarded a participation certificate.EligibilityGraduates/ DiplomaHolders in any disciplinefrom a recogniseduniversity with minimum10 years of workexperience (aftergraduation)ENEvaluationECIMeMDPProfessional Certificate ProgrammeThis is to ertify thatNameSPparticipated and successfully completed the programmeSenior Management Programme(April 2021 - April 2022)Programme FacilitatorChairperson - MDPDirectorNote: All certificate images are for illustrative purposesonly and may be subject to change at the discretion ofIIM Kozhikode.IIM KozhikodeExecutive Alumni StatusOn successful completion of the programme, participantswill be eligible for the prestigious IIM Kozhikode ExecutiveAlumni Status. These participants will subsequently receivethe alumni registration details from IIM Kozhikode.The evaluationmethodology is at thediscretion of the faculty andincludes online exams, caseanalysis, class contribution,assignmentsand any other components.Participants will have tosecure the minimum passmarks in the respectiveevaluation components.