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Course Curriculum*Semester IIIAcademic ModulesThe curriculum at UWSB is extensive and covers all aspects ofbusiness management to provide students with multi-facetedknowledge in all areas of management, while ensuring theygain expertise and specialize in their chosen eld of disciplineof management. The course structure has been designed suchthat the students can assimilate this knowledge in the bestpossible combination of subjects and time. The details as listedbelow, give a comprehensive understanding of the programspread over the 3 years of the students’ journey at UnitedworldSchool of Business.Eligibility CriteriaØ 10 2 from any recognized board.Ø Class 12th students appearing / waitingfor nal result.Selection ProcessØ Presentation / Group Discussion on agiven topic and a Personal Interview.Skill Modules1. Intro to Marketing Management1. Professional Networking Skills - I2. Intro to Financial Management2. Image Mgmt & Pers Branding - I3. Intro to HR Management3. Corporate Comunications - III4. Managerial Economics - I4. Nego & Decision Making - II5. Elementary Statistics5. Foreign Language - III6. Company Accounts & Auditing7. Entrepreneurship Dev - ISemester IVOrientation Program (2 Weeks)Semester IAcademic ModulesSkill Modules1. Marketing Management1. Professional Networking Skills - II2. Financial Management2. Image Mgmt & Pers Branding - II3. Human Resource Management3. Corporate Comunications - IV4. Managerial Economics - II4. Nego & Decision Making - IIAcademic ModulesSkill Modules5. Business Statistics5. Foreign Language - IV1. Principles of Management - I1. Leadership Skills - I6. Management Info System2. Financial Accounting2. Corporate Communications I7. Entrepreneurship Dev - II3. Forms of Business Organization3. Team Management - I4. Principles of Eco (Micro)4. MS Of ce - I5. Basic Mathematics5. Foreign Language - I6. Environmental Studies- I7. History of Indian BusinessSemester VAcademic ModulesSemester IISemester VIAcademic Modules1. Mercantile Law1. Industrial Laws & Regulatory Fwk2. Business Environment2. Management Accounting3. Organizational Behaviour - I3. Organizational Behaviour - II4. Quantitative Techniques4. Functional Elective 3Academic ModulesSkill Modules5. International Business5. Functional Elective 41. Principles of Management - II1. Leadership Skills - II6. Taxation & Audit6. Strategic Management2. Cost Accounting2. Corporate Communications II7. Operations & SCM3. Growth & Structure of Industries3. Team Management - II8. Business Research4. Principles of Eco (Macro)4. MS Of ce - II9. Business Ethics5. Business Mathematics5. Foreign Language - II10. Functional Elective 16. Environmental Studies - II11. Functional Elective 27. Culture & Civilization12. Emerging Trends in Management*Electives will be as per the specialization chosen.Dissertation

Certi cate Courses*ENTREPRENEURSHIP IMMERSIONPROGRAMME IN ASSOCIATION WITH EDIIAbout the Programme and PedagogyA three- day Entrepreneurial Immersion Programmepresents an experiential based learning along withnuances attached to understanding Entrepreneur-ship.This immersion programme includes important topics suchas - Know your Entrepreneurial Quotient, Ideation process ,Start-Up Idea generation, Resource / Technology basedidea mapping, Financial feasibility of Start-up and thenunderstand ways and means to scale up the start-up forsustain ability. Classes are facilitated in an interactive andparticipatory manner.Session PlansŸ Charms of Becoming EntrepreneurialŸ Know Your Entrepreneurial QuotientŸ Start-up Ecosystem in IndiaŸ Entrepreneurship Development ProcessŸ Start-up Idea Generation ProcessŸ Resource/ Technology Based Idea Mapping &Presentation (Group Exercise)Ÿ Market Analysis: Start-upŸ Financial Feasibility: Start-upŸ Start-up Management and ScalingŸ Start-up Entrepreneur (Interaction)Ÿ Valedictory and Certi cationUNIVERSITY IMMERSION PROGRAMME INASSOCIATION WITH REPUTED INSTITUTESAbout the Programme and PedagogyUIP is a premier certi cation program offered to ourBBA(H) students to get exposure to top notch universitylearning environment with workshops and certi cation inareas general management focusing on corporatecommunication and strategic management.This course is an intensive one week residential program.The course is very carefully structured to ensure that itincorporates high quality in it and Faculties, offering thesecerti cate course, is a perfect blend of knowledge,experience and training skills.It will be bene cial forstudents,to develop an in-depth understanding of theinterrelationships crucial to successful businessmanagement. This will enable them to be more effective intheir career while being sensitive to the issue andchallenges confronting people in the other parts of theorganization.Session PlansŸ Historical perspective on strategic management inbusinesses.Ÿ Need for better corporate communication and strategyin a competitive marketŸ Basics of strategic managementŸ Secrets of better corporate communicationŸ Strategic tools and models for modern businessesRURAL IMMERSION PROGRAMME (IRMA)About the Programme and PedagogyA three-day rural immersion programme presents acohesive mix of class as well as eld experience. The classroom sessions present a comprehensive picture of ruralIndia , the eld visits provide students an opportunity toconnect the classroom learning with the realities on theground.Session PlansŸ Rural Society & CultureŸ Rural Development InterventionsŸ Collective Action : Milk Revolution in GujaratŸ Rural Livelihoods and Natural ResourcesŸ Field VisitŸ Understanding Rural Household Economic Decision –making Behaviour – through a simulation game(Naranpur Express)

CERTIFICATE PROGRAMME FORDIGITAL MARKETINGAbout the Programme & PedagogyThis course aims to provide holistic view of digitalmarketing. It familiarizes students with various tools andtechniques used in digital marketing and will help themdevise and plan effective marketing campaigns.INTERNATIONAL IMMERSION PROGRAMMEIN ASSOCIATION WITH REPUTED INSTITUTESSession PlanŸ Digital Marketing FundamentalsŸ Evolution of Digital MarketingŸ Content Marketing and StrategyŸ Web Designing and User ExperienceŸ SEO, SEM, Social Media Marketing and StrategiesŸ Display and Af liate Marketing, Email MarketingŸ Mobile Marketing, App, Mobile and Web AnalyticsŸ Digital Marketing Planning and StrategyCOOPERATIVES MANAGEMENTIN ASSOCIATION WITH NICMAbout the Programme and PedagogyCooperatives Management is an Indian innovation withseveral successful examples of excellent organizationsoperating from India. The management of cooperativesrequires specialized knowledge and understanding ofpolicies and practices which are important to theconstitution and successful management of cooperativeentities which have contributed immensely to the societyand workers in most positive manner. The course focuseson basic concepts of cooperatives management and keysuccess factor of establishing cooperative organizationsand businesses.Session PlansŸ Role of strategy in global businessŸ Integration- responsiveness frameworkŸ Distinct strategies emerging from the integrationresponsiveness frameworkŸ Item for preparing Global Sustainable Business GroupŸ Differences of Cultural Environment and its ImpactsŸ Implications of Political, Legal and GovernmentInterventionSTART UP IMMERSION PROGRAMME BY CIISession PlansŸ History of cooperatives in IndiaŸ Constitution and development of cooperatives in IndiaŸ Organizational structure of typical cooperativeorganizationŸ Reporting and documenting in cooperativesŸ Human resources management of cooperativesŸ Examples of most successful cooperative organizationsof India – Case studiesEMPLOYABILITY SKILLS TRAINING ANDCERTIFICATION IN ASSOCIATION WITHREPUTED INSTITUTESAbout the Programme & PedagogyEmployability skills mainly constitute skills, attitude andqualities to get and keep a good job. It is a myth that oncea career is chosen one is stuck with that. Employabilityskills training tries to teach one how to use life skills andpositive attitude to prosper and progress in his or herdesired professional career and if need be change the pathof career in the right direction.About the Programme & PedagogyIn this era of globalization; students should be exposed tothe international environment as organizations can not justrely on domestic workers and domestic market. In the leanperiod, students are able to go about Singapore, to witnessthe multi-racial and cultural environment.About the Programme & PedagogyStart-up Immersion Programme will be a hands-onexperience covering the exploration and hard decisionsthat students face when getting their ideas off the ground.The programme aims to create awareness on Start-up andhelps students to turn their ideas to venture. Theprogramme consists of classroom modules which helpstudents to understand entrepreneurship as a career, toolsto generate and validate their ideas, develop a businessplan and learn how to turn it into real Start-up.Session PlansŸ Overall environment in the country for start-upsŸ Start-up basics-idea to goŸ Best suitable business structure for start-upŸ Get your toolkit ready – legal compliance requirement &impactŸ Navigate a path to market - identify and examinesources of start-up fundingŸ Marketing strategy for start-upŸ Team building and resource managementŸ Business plan preparationŸ Role of intellectual property management for start-upsPROJECT MANAGEMENT EXCELLENCE - JAPANESE WAYIN ASSOCIATION WITH TOP INTERNATIONAL INSTITUTESession PlanŸ Understanding universal employability skills.Ÿ Having and using your life skills to be hired and remainhired.Ÿ Importance of building knowledge of a desired career.Ÿ Understanding employability characteristics.Ÿ How to build employability skillsŸ Building realistic career goals.Ÿ Building a career plan.Ÿ Learning importance of tradeoffs.About the Programme & PedagogyThe Japanese philosophy of continuous improvement inprocesses and structure of every project undertaken hashelped businesses achieve all round success. This programtalks about this Japanese philosophy called Kaizenmeaning 'continuous improvement'. The focus of thisprogram is to teach most effective strategies for achievingproject execution excellence through continuousimprovement in the processes and structure during projectmanagement.Session PlanŸ Meaning and aim of Kaizen philosophyŸ Process oriented thinking vs Result oriented thinkingŸ Japanese way of job functions in project managementŸ Kaizen and project managementŸ Visual control and the work stationsŸ The key Kaizen practicesŸ Quality circlesŸ Problem solving techniques

Specializations*Sales & MarketingIn the world of hyper competition, it has becomeimmensely important to sustain a leading position in themarket for every business organization. Marketing is thekey area for every business to survive in this market. TheMarketing specialization of BBA (H) at UWSB coversimportant areas of Sales and Marketing like Sales &Distribution, Basics of Digital Marketing, Basic ofAdvertising, Branding & Positioning, ConsumerRelationship Management, and Marketing in SmallBusiness Operations.Programme OutlineŸ Sales & DistributionŸ Basics of Digital MarketingŸ Basics of AdvertisingŸ Branding and PositioningŸ CRMŸ Marketing in Small Business OperationsCareer ProspectsStudents with BBA (H) marketing specialization can expectcareers in all kinds of business organization, banks, servicemarketing companies, direct selling companies, retailcompanies. They can also become entrepreneurs,distributors of all kinds of products, stockiest, wholesalersand even retailers of established brands.FinanceWith BBA (H) Finance specialization, the students areprovided with innovative, basic and rigorous study toevolve as successful nance professional. Along with nancial aspects, this specialization also reinforces thevital managerial and operational skills of the students.Practical aspects like nancial products, nancial marketsand nancial services are also included to enhanceknowledge of the students.Programme OutlineŸ Financial ProductsŸ Financial ServicesŸ Financial Markets & ManagementŸ Financial Risk ManagementŸ Understanding Foreign Exchange MarketCareer ProspectsFinance department holds the responsibility of the nancesof a company. Graduates with this specialization can beFinancial Services Providers, Financial Advisors, FinanceManagers and Financial Analysts. They can also havecareers in different nance companies and banks.Entrepreneurship and Family BusinessWith prime focus on leadership, organizational andnegotiation skills, this specialization trains the students todeploy their understanding in real-life business situations.Every family business owner faces the challenge to meetthe utmost standard of quality and resource management.This specialization provides the skills to acknowledge one'sabilities and manage a growing enterprise of one’s own, inthe marketProgramme OutlineŸ Basics of Entrepreneurial DevelopmentŸ Developing Business PlanŸ Basics of Project DevelopmentŸ Family Business ManagementŸ Finance and HRM in small and medium organizationsŸ Managing a growing family businessCareer ProspectsWith numerous startups evolving every day, entrepreneursare highly paid for their innovative ideas that grow intolarge-scale businesses in future. Graduates with thisspecialization could help expand family businesses andstart an independent business venture.*Specialization offered will be subject to minimum number of students opting for the same.

organization, a great business school transforms the way one thinks, leads and gives back to the society. UWSB's 3-year BBA (Hons.) programme aims at laying a solid foundation for its students to pursue higher education in management at Master's and Doctoral levels or succeed in the world of business. The programme is designed to provide