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Presearch.io1VISION PAPERPresearch is a community-powered, decentralized search engine that providesbetter results while protecting your privacy and rewarding you when you search.Copyright 2020 Presearch.org Global Limited - All Rights ReservedVersion 2.1 October 17th, 2020
Presearch.ioFOREWORD31. EXECUTIVE SUMMARY62. PRESEARCH BY THE NUMBERS83. WHY PRESEARCH?94. ABOUT PRESEARCH105. PROJECT EVOLUTION144.14.25.1Presearch Token (PRE)OrganizationPhase I: Launch & Establishing Product Market es165.2145.2.1Phase II: Sustainability Decentralized Search EngineIntegrated Search Experience175.2.2Decentralized Nodes195.2.3Closing the Loop on Tokenomics195.3185.3.1Phase III: Decentralized GovernanceThe Presearch Foundation and Community Governance205.3.2Community Constitution215.3.3Community Consensus Model225.3.4Active Presearch Community226. CURRENT PRODUCT ECOSYSTEM6.16.2Blockchain Token (PRE)Search Experience202323246.2.1Search Tool6.2.2Search Rewards256.2.3Presearch Engine256.36.46.56.66.7Advertising & Keyword StakingMarketplaceMobile AppsBrowser ExtensionsCommunity Packages7. DECENTRALIZED SEARCH ENGINE7.17.2Decentralized Search ArchitectureNode OperationsCopyright 2020 Presearch.org Global Limited - All Rights Reserved01242628293030313233Version 2.1 October 17th, 2020
Presearch.io7.37.3.1Node Staking and RewardsNode Rewards347.3.2Node Staking35348. KEYWORD MARKETING PLATFORM389. TOKENOMICS4310. PRODUCT ROADMAP5311. MARKETING 10.311.111.2Keyword Advertising: A 100 billion dollar opportunityWhy is the opportunity so large?How traditional keyword ads workWhat Is Keyword Staking?How Presearch Keyword Staking ads workFree traffic until January 2021Keyword rankingAccounting and Value TransferToken UtilityToken Value DriversIncreasing Active Users and SearchesSupply and Demand Value CycleRoadmap through End of 2020Roadmap for 2021Future OpportunitiesImproving the User ExperienceGrowth Campaigns11.2.1Increase Searches11.2.3Increase Number of 75811.3.1Improved DistributionSecuring Pre-installations of Presearch5911.3.2Securing New Venues for PRE595912. CLIENTS & PARTNERS6013. TEAM6114. CONTACT INFORMATION6315. CHANGELOG64Copyright 2020 Presearch.org Global Limited - All Rights Reserved02Version 2.1 October 17th, 2020
Presearch.io03ForewordFrom the CEO:As many of you know, Presearch is my baby.But when I wrote the first white paper three years ago in a single, crazy week, I had no idea that the projectwould explode as it has, and that the next draft of the white paper would involve a team of people, months ofpreparation, and a huge expansion and improvement of the initial Presearch ideas.What you have here is the result: the Presearch Vision Paper. It summarizes where Presearch is today – which showshow far the project has come – but more importantly, it shows where the project is headed in the short-, mid- andlong-term, with solid dates and deliverables.The next big innovation (following on the heels of staking earlier this year) is search nodes. They’re explained indetail in this Vision Paper. I really believe that these nodes will put Presearch into the ranks of the best blockchainprojects out there and provide Presearchers with a search experience they love.I’m looking forward to feedback, ideas, as well as thoughtful critiques from the community. You have beeninstrumental in the success of Presearch so far. Thanks to all who participate and contribute.Colin PapeColin PapeCEO, PresearchCopyright 2020 Presearch.org Global Limited - All Rights ReservedVersion 2.1 October 17th, 2020
Presearch.io04From the CTO:I’ve spent most of my career building search engines and, in the summer of 2017, Colin and I met for the first time tobegin discussing how we could potentially build out a blockchain-based, decentralized web search engine poweredby the community.We knew we wanted to work together on this massive and likely world-changing effort, and I became a foundingmember of Presearch’s Advisory Board in July of 2017, helping Colin form initial vision for the project and alsohelping Presearch navigate many opportunities and obstacles behind the scenes over the last three years.While we had discussed me coming onboard multiple times throughout the project’s evolution, the timing is nowfinally right, and I am extremely excited to be officially here in my new role as Presearch’s Chief Technology Officer.The project and the team are set to expand and thrive like never before. Even though Presearch is already one of thetop 5 projects in the blockchain space by web traffic, it is not actually that well known yet.With our recent developments and those you’ll see right around the corner, that is about to change.We have a very long-term, ambitious vision and I truly believe we can revolutionize the way the world thinks aboutwhat a search engine can be and who it should benefit. We’re excited to share much of that vision with you in thisnew Vision Paper, and we look forward to all your amazing feedback.Trey GraingerTrey GraingerCTO, PresearchCopyright 2020 Presearch.org Global Limited - All Rights ReservedVersion 2.1 October 17th, 2020
Presearch.io05From the Chairman of the Advisory Board:Little did I know when, over three years ago, CNBC asked me to recommend three crypto projects for investors,where the path would lead. I was a complete outsider to the project, but liked what I had read and heard, so Iincluded Presearch in the list as the “small project” recommendation.Colin then reached out to me and, lo and behold, I’m now the longest-serving Presearch advisor (tied with Trey)!And proud to be here and to have contributed what I could to this amazing Vision Paper. It is light years ahead of thefirst, much more conceptual white paper (which makes perfect sense) and provides a clear roadmap for immediate,eventual, and longer-term developments in the project.More importantly, over the past three-plus years the team has expanded, become more professional and theproject has evolved. The foundation has now been laid for the project to grow exponentially – and the team has theexecution skills to make that happen.After all, execution is everything!Tim EnnekingTim EnnekingChairman of the Advisory Board, PresearchCopyright 2020 Presearch.org Global Limited - All Rights ReservedVersion 2.1 October 17th, 2020
Presearch.io061. Executive SummaryThis is the Presearch Vision Paper, the next evolution of the project white paper. It describes why alternativesearch engines are important and explains in detail what the Presearch project has already accomplished, aswell as how it is evolving in specific, concrete terms, and with a timeline for execution.It has been written by Presearch.org Global Limited.Presearch operates a search engine that already has more than 1.5 million users, making it one of the largestcrypto and blockchain projects in the world. Its users conduct over 10 million searches a month. You can find thesearch engine here: https://presearch.orgPresearch.org, the website, has an estimated value of over 30 million USD based on current traffic alone.The project is viable, self-sustaining, and set to explode in terms of function, quality of user experience, reach,and the number of users and searches. This Vision Paper explains how and why that will happen.Why do people use Presearch?There are three main Unique Value Propositions (UVPs) which explain why. There are several secondary UVPsthat certain users also find very attractive.1. User control over data and privacy2. Payment for contributing value to the ecosystem3. Decentralization of the search ecosystemWe all search constantly, and as we do, we may not realize the degree to which every search disclosesinformation about us – information which, once disclosed, we can no longer control or even monitor. Presearcheliminates that loss of privacy by giving the user full control to restrict what, if any, of their information isdisclosed or maintained (with full privacy as the default).With traditional search engines, not only do we often lose control of information about ourselves, we allowothers to monetize that information for their own benefit. Presearch changes that equation and enables usersto monetize their own actions: searches generate tokens for the searching user, whether or not any personalinformation is disclosed. After all, search queries are valuable, even when no personal data is shared.But even further, with traditional search engines, the monetization process itself results in our data being slicedand diced and distributed onward to other parties, unknown to us and well beyond our control.Why are we not paid for the valuable data we generate by conducting searches? Why do we lose all control overour own data, which we generate ourselves?The first problem is, in some ways, the easiest to solve. Presearch pays its users when they search using thePresearch engine. Although, as you can imagine, the implementation of that process poses certain challenges,conceptually, the concept is easy to grasp.Copyright 2020 Presearch.org Global Limited - All Rights ReservedVersion 2.1 October 17th, 2020
Presearch.io07Controlling data is more complex. Among the many ways Presearch achieves this greater control is through bothits structure and decentralization. Presearch is designed to ultimately be owned and controlled by a non-profitfoundation. Thus, the usual, often harmful motivations of for-profit corporations are absent. As a result, the valueof the project is driven into the tokens owned by the community, creating a level playing field for all.Beyond its structure, Presearch has been conceived from the very origin of the project to be decentralized to themaximum extent possible. While the project is too complex to be totally decentralized from day one, a detailedroadmap with specific milestones has been developed to achieve that end. You will find that roadmap in Section10. By definition, this decentralization puts far more control into the hands of users and the community thanexists in other search engines today. The details of the evolution of the project appear through this Vision Paperbecause decentralization is in Presearch’s DNA. However, the most complete discussion can probably be foundin Section 5.3.Some of the secondary, but still very important, UVPs which are discussed in depth throughout the Vision Paperinclude: search quality, keyword staking, advertising, and control over search parameters and engines.The technology behind Presearch is sometimes straightforward and sometimes complex. It is described in detailin this Vision Paper. The paper provides a product roadmap, presents marketing strategy, describes tokenomics,addresses governance, explores the amazing Presearch community, outlines the ecosystem and, in general,covers all of the major aspects of Presearch, from the marketplace and browser extensions to mobile apps andsearch architecture.The Presearch team is grateful for your support, and we hope you find both this Vision Paper informative and theproject beneficial.Copyright 2020 Presearch.org Global Limited - All Rights ReservedVersion 2.1 October 17th, 2020
Presearch.io082. Presearch By The Numbers1.5MRegistered Users7,700Telegram Members9,900YouTube Subscribers10MVisits permonth.65MTotal PREStakedRegistered UsersCopyright 2020 Presearch.org Global Limited - All Rights ReservedVersion 2.1 October 17th, 2020
Presearch.io093. Why Presearch?Search engines are incredibly valuable and influential resources.They act as gateways to almost everything the internet has to offer, particularly when you have a specificrequirement and are not completely familiar with the topic being researched.Users are probably at their most vulnerable with search engines. These programs have become universalassistants, and even confidants, and they are the most ubiquitous tool of the internet – everyone searches.That is why Presearch is in such an interesting and strong position – Presearch continues to be the top searchengine in the blockchain space with more than 10 million searches per month.With so much usage, and with search being such a constant activity for everyone, including non-technical users,Presearch is poised to become the top crypto onramp that introduces millions to blockchain technology.From that unique position, Presearch can have an outsized impact within the cryptocurrency space on the path tomainstream adoption that stretches well beyond the confines of blockchain enthusiasts.Search is the gateway to the web. The world deserves an alternative search engine that is open, transparent, andinvolves the community in product development, consensus and quality control.Presearch is building a sustainable decentralized search platform that represents the interests of the community,will be open source and transparent, and uses blockchain technology to align all stakeholders across a single unitof value: the Presearch Token (PRE).Presearch’s innovative use of staking, specifically within the Keyword Staking platform, is enabling value to bediscovered in ways that just were not possible before. The project is pioneering an entirely new way to launchtoken-based ecosystems that will have a lasting impact on token values and adoption curves.By switching to Presearch, you help support the decentralization movement, putting power back in the hands ofthe people, and you benefit from a better search experience while earning valuable rewards for using Presearchand helping to grow the community.More than 1.5 million people have already registered to use Presearch and are helping Presearch build a bettersearch engine. It would be wonderful if you could join Presearch, too.Copyright 2020 Presearch.org Global Limited - All Rights ReservedVersion 2.1 October 17th, 2020
Presearch.io104. About PresearchPresearch is a community-powered, decentralized search engine that provides better results while protecting yourprivacy and rewarding you when you search.COMMUNITY-POWEREDCommunity members can actively participate in the project using Presearch community chat groups, contributingopen source packages to our source code repository, or simply as users or promoters helping build usage andawareness.DECENTRALIZEDPresearch is now preparing to release its first decentralized technology – a new search engine experience that runson node servers operated by Presearch community members.BETTER RESULTSThe new Presearch engine offers results that are as good as the world’s top search engines. It also provides anadditional layer of data through community packages which makes those results even better. For example, youcan search Presearch for “Bitcoin” to see what the crypto package looks like. Over time, there will be additionalresults provided by a user-curated supplementary index.PRIVACYIn addition to better results, Presearch also protects your privacy because it does not store any personal informationby default, and queries are handled by a decentralized network of nodes running open source software.Copyright 2020 Presearch.org Global Limited - All Rights ReservedVersion 2.1 October 17th, 2020
Presearch.io11REWARDSAs a Presearch community member, you will earn Presearch reward tokens when you search, when you operate anode, and when you refer others to join Presearch. There will be other opportunities to earn rewards as the projectevolves further, outlined later in the Tokenomics section.ADVERTISINGIn addition to offering users a great search experience, Presearch is dedicated to creating significant value formarketers who would like to reach Presearchers. Advertisers can stake their PRE to a keyword, and whicheveradvertiser stakes the most tokens will have its ads displayed when a user searches on the term selected.Advertisers confer the most external value on PRE, so their success is very important to the ecosystem.4.1 Presearch Token (PRE)Presearch tokens are the unit of account within the Presearch ecosystem, representing rewards earned, advertisingpurchased or staked, and, in general, value created.65M150MThere will never be more than 500 million PRE1, withapproximately 400 million already minted into existence.PRE tokens are hosted on the Ethereum platformas standard ERC20 blockchain tokens.285MThis means that PRE are transferable to any Ethereumcompatible wallet that recognizes ERC20 tokens. Tokenholders are able to sell their PRE directly to any businessor individual interested in generating Presearch results atwhatever price the seller is able to obtain for their tokeninventory.CIRCULATINGRESERVEDSTAKED1The total supply was originally 1 billion PRE; 50% of supply was cancelled / burned in April 2020.Copyright 2020 Presearch.org Global Limited - All Rights ReservedVersion 2.1 October 17th, 2020
Presearch.io12Any person or company with a product to sell is a potential customer for Presearch tokens -- in particular, localbusinesses, advertising and marketing firms, or large brands. The tokens can then be converted to be used topurchase advertising on the platform.Presearch is developing a training program and supporting sales collateral to help sellers obtain top dollar fortheir PRE, and will also link sellers to best practices for proper invoicing, taxation and reporting for their PRE salesto assist them with their PRE inventory. Ultimately, it is up to the seller to ensure they remain compliant with alllocal regulations, but Presearch would like to help sellers to stay in compliance.Presearch views this opportunity as very similar to the multi-billion-dollar Google adwords industry, and plans tocreate a certification program and a directory of certified partners.Alternatively, token holders may use an external exchange to buy from or sell to other token holders.CORE PROPERTIESName:Presearch Tokens (PRE)Internal Standard:PRE CreditExternal Standard:PRE Ethereum ERC20 TokenInternal to External:1:1Max Supply:500,000,000Contract A list of wallet addresses and smart contract info can be found f3A000B1c0ada660b1902A0F#balancesCopyright 2020 Presearch.org Global Limited - All Rights ReservedVersion 2.1 October 17th, 2020
Presearch.io134.2 OrganizationPresearch is a multi-phase project:Phase I - Launch & Establishing Product-Market FitPhase II - Sustainability & Decentralizing SearchPhase III - Decentralizing GovernanceUltimately the community will control the Presearch platform; consequently, the community should have a voicein the actual legal structure of the project. As such, a temporary corporation has been created as the initial legalcustodian to launch the project; ultimately, Presearch will evolve into a community-owned and controlled projectsupported by a non-profit foundation.Therefore, the current structure of the company is described below, along with the probable path for thecommunity to consider as the final structure.PHASES I TO II:1. The legal entity is a Canadian corporation, Presearch.org Global Limited., which was incorporated on July7th, 2017 and is located at 270 King Street in Midland, Ontario, Canada.2. There is a single shareholder group for easy voting and transition to Phase III. This structure will continueuntil the project is financially sustainable.TRANSITION TO PHASE III:1. Complete all steps necessary to ensure a clean and timely transition to Phase III, in accordance with thefollowing guiding principles:a. No accumulation of significant debt or long-term liabilities;b. Single shareholder group to ensure total responsibility for project; and,c. No assignment of IP to any other entity.2. Presearch covers its operational costs via advertising revenue as well as revenue generated from ongoingtoken sales through the Presearch Marketplace.PHASE III:The creation of the Presearch Foundation to be operated as a Decentralized Autonomous Organization or DAO.1. Establishment of the DAO community charter, directors and governance / consensus model.2. Establishment of a permanent Foundation in a country and region with the utmost respect for privacy anddata integrity, with a favorable tax and regulatory environment, and a stable and freedom-respectingpolitical climate.3. Foundation to hold all inventory of minted PRE held in trust.4. This foundation will operate from a portion of the revenue generated by the sale of advertisingand the sale or resale of PRE from inventory.Copyright 2020 Presearch.org Global Limited - All Rights ReservedVersion 2.1 October 17th, 2020
Presearch.io145. Project Evolution5.1 Phase I: Launch & Establishing Product Market FitPresearch launched in June, 2017.In the three years since, Presearch has accomplished a lot and become one of the leading projects in the entireblockchain space, with top 5 traffic results and more than 1.5 million registered users.As Presearch heads into Phase II of the project and prepares to launch the Presearch decentralized search engine,it is timely to recap Presearch’s progress in Phase I.5.1.1 HighlightsPresearch launched a working platform before the token was available for distribution and before the crowd salewas completed. The referral program significantly exceeded expectations and Presearch hit its initial annual targetfor beta testers within the first month.Copyright 2020 Presearch.org Global Limited - All Rights ReservedVersion 2.1 October 17th, 2020
Presearch.io152018 was a challenging year: first there was the crypto crash and ensuing “crypto winter”, which slowed the projectand impacted reserves as Presearch held mainly crypto. Then, after launching to the public, there was a swarmof token farmers that had to be protected against, which took a lot of focus as Presearch needed to build out itsabuse detection system. However, the team pushed through and came out even stronger in 2019 with more than1M registered users.2019 was challenging, as well, but Presearch made solid progress on the advertising offering, mainlydiscovering product / market fit. These realizations led to Keyword Staking in 2020, which has alreadyproven to be a great success.Copyright 2020 Presearch.org Global Limited - All Rights ReservedVersion 2.1 October 17th, 2020
Presearch.io16While there have certainly been some hard lessons learned over the past three years, Presearch is proud ofall that it has accomplished, including creating one of the top blockchain projects by usage, attracting somegreat partners and team members, and creating some real innovation with keyword staking and the upcomingdecentralized search platform.5.1.2 Learnings In the early days of price discovery, people do not want to spend tokens on the consumptiveexpenses of a traditional advertising model. Having a token supply which is too large, coupled with a drastic decline in market capitalization acrossthe larger cryptocurrency market, caused PRE value to become decoupled from project value. When Presearch incentivized search traffic with rewards, some people unfortunately chose to abusethe system. Paying rewards for searches that are not ultimately tied to any value received by Presearch for thosesearches is not a sustainable model.5.1.3 Changes Pivoted from a consumptive CPM model to a keyword-staking model that still enables advertisers toassign value to an ad spot. Burned 500M PRE from the maximum supply, forcing the project to run leaner and focus even moreon achieving positive tokenomics.Copyright 2020 Presearch.org Global Limited - All Rights ReservedVersion 2.1 October 17th, 2020
Presearch.io17Token Burn (1B to 500M)DeValue of PREmandSupply (500M)S2Supply 1B)PRE ValueIncreasesas SupplyDecreasesS1Burning 500M PRE from themaximum supply forced the projectto run leaner and focus even moreon achieving positive tokenomics.Quantity of PRE Built a Rewards Verification System (RVS) to detect abnormal search activity designed to generatetoken reward payouts and limit similar fraudulent activity. Presearch is building out its own search engine and will soon transition rewards to be based uponthe aggregate value of searches (ad views, clicks, etc.) going forward as opposed to a “fixed” rewardapplied to all searches.In summary, Phase I focused on launching Presearch, growing the user community and traffic by providing a better,incentivized search experience, and creating a unique Presearch advertising model based upon keyword staking.July 2020 marks the end of Phase I and transition into Phase II.5.2 Phase II: Sustainability Decentralized Search EnginePresearch is currently entering Phase II of the project (July 2020), which will focus upon sustainability, tokenomics,and the buildout of the Presearch Decentralized Search Engine. Phase I allowed Presearch to run manyexperiments and learn what users value in their search experience, the dynamics around supply and demand forPRE, and how Presearch must evolve to meet growing demand and create a sustainable model that optimallybalances both the growth of the platform and the best interests of the community.Phase II transitions from a “search tool with static rewards that sends you to other search engines” to an actualdecentralized web search engine with sustainable tokenomics. This means that Presearch is delivering a worldclass search experience that rewards user searches based upon the actual value those searches generate inadvertising revenue, and that incoming advertising revenue will need to cover multiple different kinds of rewards(search rewards, rewards for running nodes, rewards for code and other platform improvements, etc.).Presearch will accomplish this goal by rolling out an integrated search experience, decentralizing the platform,and ultimately closing the loop on tokenomics.Copyright 2020 Presearch.org Global Limited - All Rights ReservedVersion 2.1 October 17th, 2020
Presearch.io185.2.1 Integrated Search ExperienceIn addition to the search providers bar, which enables users to search across their favorite external search engines,Presearch currently has several internal beta search engine experiences available within the platform. In Phase II,Presearch is integrating all of these experiences together into a unified search experience, which emphasizes:1) Using the Presearch search engine as the default, rather than external search engines.2) Integrating the search provider bar conveniently in the search results page to make switching to otherproviders easy if the Presearch results are missing the expected result.3) Rewarding searches to the Presearch search engine instead of incentivizing usage of external engines.It does not make sense for Presearch to pay out rewards for searches to external search engines for whichthe Presearch network receives no value.These changes drive value into the Presearch project by having more users leverage the Presearch search results,increasing advertising revenue, and tying PRE rewards to actual value (searches and ad views within the Presearchplatform) instead of paying to divert traffic to other sites. Ultimately, this makes the Presearch platform morefinancially sustainable, increases investment in the decentralized search platform and the quality of search results,and makes the entire search experience more integrated and compelling.Copyright 2020 Presearch.org Global Limited - All Rights ReservedVersion 2.1 October 17th, 2020
Presearch.io195.2.2 Decentralized NodesWhile Phase I focused on establishing product-market fit, it did so with a centralized technology platform usingthird-party APIs. The promise of the project has always been to build a decentralized search engine. Phase II willintroduce the first component of this decentralization process, Presearch nodes.Anyone will be able to download and run the software for a node, and will thus be able to help power thedecentralized Presearch Search Engine. A beta version of the node software will be released in September 2020,with a production launch in Q4 2020.5.2.3 Closing the Loop on TokenomicsAfter the cryptocurrency market underwent a severe downturn in 2018, almost every project suffered financialsetbacks, and, as a result, many failed entirely. Presearch weathered the storm and is now one of the top 5 mostvisited websites in the blockchain space, although, at the time of writing, this does not appear to be reflectedin the value of the token due to a number of factors, including the need for the project to sell some of its tokeninventory to advertisers and resellers.One of Presearch’s primary goals in Phase II is to ensure that it closes the loop on tokenomics - ensuring that thevalue of the token is clearly established by the utility it provides within the Presearch ecosystem. The biggest singleuse case for the token entering Phase II is its use in Keyword Staking - allowing advertisers to target specific searchkeywords and to win the top ad spot if they place the highest bid. This feature alone has led to more than 65Million Presearch tokens being staked since Keyword Staking launched at the end of January, 2020.With the launch of nodes will also come Node Staking, which will require node operators to stake PRE toparticipate in the network and be paid for running the node software that will provide decentralized search results.Additionally, once Presearch launches the new Integrated Search Experience, it expects net cash flows fromadvertising revenue to increase, enabling it to eventually become a net purchaser of PRE.Presearch currently has 10 different active use cases for PRE, with an additional 15 planned during Phase II. Pleasesee the Tokenomics section for specific details on all of these, but, needless to say, Presearch is heavily focused onensuring that the full utility of the token is achieved as Presearch closes the
6.2 Search Experience 24 6.2.1 Search Tool 24 6.2.2 Search Rewards 25 6.2.3 Presearch Engine 25 6.3 Advertising & Keyword Staking 26 6.4 Marketplace 28 6.5 Mobile Apps 29 6.6 Browser Extensions 30 6.7 Community Packages 30 7. DECENTRALIZED SEARCH ENGINE 31 7.1 Decentralized Search Architecture 32
