WIXLIB

STUDENTGOLDADDY Magazine DesignFilter PublicationKendall Collegeof Art and DesignIssue OneSaginaw, Midland, Bay City / MIInterview OneThe TridgeSaginaw, MIDowntown Midland, MIBryan comes here to clear his head.Caitlyn StraleyVOICES TO CHOICES PUBLICATIONletter from the editorMusic has alwaysbeen an importantpart in my life. Formost people it doesthe indescribable.Music can help people face their demons, bring themost divided groups together, and on the smallestlevel, just give you a small moment of peace.The concept for Filter came to me after the manytimes I would accidentally stumble upon incrediblemusicians. I thought to myself - what else is outthere, and how can I find it?My father was a huge musical influence on me whileI was growing up. He introduced me to mainstreammusic like Tom Petty, U2, and Nirvana. But moreimportantly he showed me the local bands andbrought me to shows around Midland, Michigan.I grew up learning that talent went so far beyondwhat I heard on the radio. I began to look for musicin not-so-common places. In this first issue of Filterwe will explore the underground artists that I grewup around in Mid-Michigan.Underground music is defined as musical genresbeyond mainstream culture. Any song that isnot being legally commercialized is consideredunderground.Many debate that underground music is no longeraround because of technology. I argue that thereis still an underground voice to be heard. Althoughtechnology has made finding these musicians easier,it has, at the same time, made it much more difficult.Good music is buried under piles of bad music.Many people think good music died in the eighties,but this simply isn’t true. You just have to look really– really hard for it.Filter publication quite simply filters out the badmusic and delivers you the good. The ultimatepurpose of this magazine is to give the spotlightto not only great musicians, but their stories.We want to show the whole picture - their talent,their journey, and their voice.bryanrombalski.“I tend to think I need to work onmyself and that can illuminatewithin and hopefully it raises theconsciousness in other people.”How would you describe your music style?Well it’s more like World Music, I call it. It’s allinstrumental what I do, and it has influences fromaround the world - Brazil, West Africa, Americana.All those areas have been big influences on meand a lot of it is led by percussion, hand drumming,and they have religious overtones.Caitlyn Straleyfilter publication 09Book DesignVoices to ChoicesPublicationKendall Collegeof Art and DesignJinyu He“Mosaic ADDY Award”Newpaper Advertising—CampaignNational Organization forWomen: Dick & JaneBrigham Young UniversityBYU AdLabPoster—SingleCalifornia WildlifeCincinnati StateJulia Kennedy24 THE 2020 NATIONAL AWARDSHow does the music you listen to influenceyour own music?I listen to music for different reasons. One is justI have had a big interest in comparative religion,to entertain myself. You know, it’s fun and I love it.not that I am religious. I try to look at it as moreI love the feeling of it on my body and mind.of a spiritual nature, to try to understand whyThe other part of it, I try to listen to it to learnpeople come to grips with that inevitable spansomething. I’m listening to the structure of whatand time that this life force exists for us. So,the music is, what it has to offer, what I can takewhat I do is I have big questions about that andfrom it. Because in certain music [there is] alwaysmusic seems to be a big part of these differentsomething to learn.traditions. How it altersThere is a hierarchy of“I try to live in the present moment consciousness. There isknowledge and a chancebasically - alpha, beta,a lot, just squeeze the juice out of the theta, and delta. Thetato get on another level.Or at least feel it, expeorange’s life; try to enjoy it while we is a real creative zone,rience it. I listen reallyso I have learned howare here because it is really brief.”deeply and how it movesto put myself in thatme and the emotions.intentionally. Either byIt’s like a language.meditation, reading something inspirational, orlistening to certain music that has so many beatsReally, anything can inspire my music. I studiedper minute. I find that really useful and I amdeath masks for a while. In Europe you would seeintrigued by how other people, whether or notthese masks because of plagues and differentthey identify with it, and how they use that inthings. People would do a casting of the facetheir traditions to try to explain the unexplainable.after someone passed away. I was in Chicagoand I saw Napoleon’s death mask and I was justI am a ponderer. And also, I try to live in theamazed. This is his visage, this is powerful.present moment a lot, just squeeze the juice outof the orange’s life; try to enjoy it while we areThen I started reading Joseph Campbells workhere because it is really brief. I think our culture“Hero of a Thousand Faces.” Here we have alldoesn’t really deal with that very well. We don’tthese different cultures but the same type oftreat old people very well whereas some otherstories are being told all over. And it’s just likecultures do. I think it’s a real precious thing what- oh my gosh - what is this part of who we are?we have and artists in general, whether you’reWhat’s behind this? There’s the oneness insteada dancer, musician, visual artist - we are here toof what we think of as separateness. That’s reallyraise the level of consciousness or at least withinwhat most of the work is about.ourselves first.bryan rombalskiI don’t want to just be like one of these artiststhat purges and throws it out to the world and itsalways dark. People say they can learn from thatand adapt to it but I don’t totally adhere to thatoutlook. I tend to think I need to work on myselfand that can illuminate within and hopefully itraises the consciousness in other people - that’swhat I think we are here for.the studioAndy operates Reed Recording Company out of his home. Reed Recording Co.is now in its twelfth year of operation and has produced over 200 releasesfrom artists all around the globe.Your studio is very intimate, have you never thought ofmoving into a larger space?The industry itself had changed in a weird way where mostpeople have their home - smaller spaces, and if a band needs abigger space there are a ton of great studios in Michigan that Ican rent and engineer in those places. The nice part about keepingit here is keeping the pricing down because you don’t have thatextra expense.When [my wife and I] moved in here I wasn’t doing this for a living.I’m like, oh cool a little space I can record my songs. Obviously, it isreally small, but I have found a way to make it work. There is nourgency for me to dive into that world because that’s going tothrow in an extra 1,500 dollars a month in costs. I don’t want totake a pay cut, so I would have to raise my rates. I would ratherhave people charged less and have people feel more comfortablespending more time making their record than worrying about havinga building to maintain. I would also have to hire employees and I’mnot ready to do that.andy reedMy kid is kind of falling in love coming down hereand playing around. If I would have had a chanceto grow up with a recording studio under mybedroom I probably would have gotten a headstart. Having my studio here gives a lot of peoplean opportunity by keeping the costs low. My ratesare still twenty dollars lower than we were payingin the late 90’s to go to a big studio. I don’t feellike the sound quality and equipment are anydifferent [than a big studio]. [With] the years ofpractice I have been able to build up my skill set.I’ve gotten to that point where I feel very comfortable that we can make any type of record hereand get any sound we want. So, if the opportunitypresents itself, maybe I’ll take that plunge, but Ilike having it here. I put my slippers on and go towork and it’s not too bad of a gig.filter publication 75

Guerilla Marketing—SingleUnseenRingling Collegeof Art DesignBea PatarataAllyssa EllisAmbient Media—SingleTime To ActMiami Ad SchoolSan FranciscoHatem El AkadDonghoon LeeErica YoshimuraWebsiteT-Bones Record StoreUniversity ofSouthern MississippiMary-Rachel Roberts“Judges Choice Award”Social Media—CampaignOrkin: Prevent the Bug-OutSavannah College of Artand DesignCarrieAnna KuldellLaney RobertsVIEW THE WORK AT AMERICANADVERTISINGAWARDS.COM #WINanADDY 25

STUDENTGOLDADDY AppHousemates AppTulane UniversityKatherine SternAppGoogle Sign AssistantAcademy of Art UniversityDivij PrakashTelevision Advertising—SingleLos Angeles Times:DecisionsBrigham Young UniversityBYU AdLabConsumer CampaignBurger King: GhostedAcademy of Art UniversityJudikael Le Bayon26 THE 2020 NATIONAL AWARDS

Illustration—CampaignSaboroso PostcardsUniversity ofSouthern MississippiDarian McGehee“Best of Show”Art Direction—SingleLos Angeles Times:DecisionsBrigham Young UniversityBYU AdLabArt Direction—CampaignThe EndUniversity of North CarolinaCharlotteJacob GuessAnimation orSpecial EffectsEnough’s EnoughUniversity ofCentral OklahomaAdam Coe, Inktank StudioVIEW THE WORK AT AMERICANADVERTISINGAWARDS.COM #WINanADDY 27

STUDENTGOLDADDY Animation orSpecial EffectsThe Cramps: Human FlyMusic VideoTexas A&M UniversityCorpus ChristiAntelmo AguirreAnimation orSpecial EffectsMovie Theater MayhemRingling Collegeof Art and DesignStephen MooreJackson DunsonDigital CreativeTechnologyGoogle Safe ModeUniversity of Miami28 THE 2020 NATIONAL AWARDS

SILVERADDY Packaging—CampaignSpread, Multiple Page orInsert—SingleEventThe Coca-Cola CompanyPotato CarvingThe Richards GroupPrinted Annual Reportevans, hardy, youngPoster—CampaignAPF Annual ReportBranded Content &EntertainmentSee, Forty hour, Living, EscapeHoliday Packaging ARCayenne CreativeMagazine DesignCream Ale Mash’d ZineTruth CollectiveMagazine DesignPIVOT MagazineInaugural IssueAdjective & Co.“Mosaic ADDY Award”DQ Box of HappyBarkleyGuerrilla MarketingPopeyes Wingspan BoxGSD&MGuerrilla MarketingScootiquetteMcGarrah JesseeCorporate SocialResponsibility TelevisionOut-Of-Home InstallationSave Our MomsReal ArtViacom Media NetworksOut-Of-Home InstallationPro Bono Online Film,Video & SoundPUMA RS-X MTV Sneaker TalkSay Something, Part 2Out-Of-Home InstallationSolon Quinn StudiosThe Batman ExperienceDirect Mail—CampaignThe Integer GroupHoliday MailerOut-Of-Home MultipleInstallationsColle McVoyDonor Recognition WallEP CODQ Box of HappyHall of Fame DigitalExperiencesBarkleyReal ArtSpecialty Advertising—Other MerchandiseEvent3D / Mixed—CampaignFling’s—Horse shoe can-steinHarry Potter and theCursed ChildWhiskey DesignAKA NYCDirect Marketing &Specialty Advertising(printed or digital)EventMiller Brooks Holiday Direct MailBlink ARLightborneMiller Brooks30 THE 2020 NATIONAL AWARDSDr Pepper’s Fansville Pit Stop3 AdvertisingConsumer WebsiteChasing the MoonCyberwovenConsumer WebsiteMaking Consent Common SenseHeatSocial Media—CampaignLove Death RobotsLaunch—CampaignMovement StrategySocial Media—CampaignIf Walls Could TalkLGASocial Media—CampaignSnapple x “Old Town Road”The Richards GroupWebsite-Based AppHoliday MailerColle McVoyVirtual sion CommercialParent’s ImaginationCarmichael LynchRegional/NationalTelevision CommercialWant The WorldFallon

Regional/NationalTelevision CommercialFilm/Video/SoundBranded Content, MoreThan :60 SecondsIntegrated BrandIdentity—Campaignhelium creativeRPAEmpowering Her Dreams:DestinyInternet CommercialAugusta Sportswear BrandsOnline/Interactive—CampaignWe Are All NeighborsIn-Theater Commercialor SlideLove Death Robots LaunchMovement StrategyFarmers Sesame Street:WelcomeGSD&MInternet CommercialGeorgetown OpticianDesign ArmyInternet CommercialWatch Dogs Legion 101FunworksInternet Commercial—Single SpotHawai‘i Rooted: Cliff KaponoMVNPInternet Commercial—Single SpotHawai‘i Rooted: Keoni Kaholo’a’āMVNPIn-Theater Commercialor SlideROK Hotel and ResidenceIntegrated Media ProBono—Campaign—Cross PlatformProofThe Power of IdeasColle McVoyGarage Team MazdaLogo DesignIntegrated Advertising—Campaign—Regional/National B-to-BKaizenAdvantage Multi LayersSignal TheoryMoses IncIllustrationProspectorDunn&Co., Inc.Hawai‘i Rooted: Keoni Kaholo’a’āIntegrated uver LaunchBig CommunicationsInternet Commercial—CampaignMcGarrah JesseeIllustration SeriesIntegrated Advertising—Campaign—Local—Consumer2019/20 SeasonInternet Commercial—Campaign“The Future of Brushing”Camp LeavenworthDr. SeussRPAIntegrated BrandIdentity—CampaignWebisode SeriesFlingThe Moment SeriesWhiskey DesignClickon MediaIntegrated BrandIdentity—CampaignKU Personal Victory SeriesPeopledesign BaasFilm/Video/SoundBranded Content, MoreThan :60 SecondsHumanautTractor Beverage Co. by BondirBondirCheers to 100160over90VIEW THE FULL CAMPAIGNS AT AMERICANADVERTISINGAWARDS.COMIllustrationSidewalk Film Festival TrailerSchaefer Advertising Co.Illustration SeriesWhiskey DesignIllustration SeriesScootiquetteMcGarrah JesseeIllustration SeriesMTV Video Music Awards ComicsArt by CheynePhotography, ColorHydration Photoshoot—FestivalThe Coca-Cola Company#WINanADDY 31

SILVERADDY Photography, ColorMusic Without Lyrics—SingleKai LennyBosch “Llama Drama”Hana Hou! The MagazineYessian MusicStop The Cycleof Hawaiian AirlinesMusic With Lyrics—SingleRepublica HavasArt Direction—CampaignThis Is How We LiveLove Death Robots LaunchBalcom AgencyPro Bono PrintAdvertising—CampaignMovement StrategyMusic With Lyrics—SingleArt Direction—CampaignWild WomenFlingColle McVoyWhiskey DesignArt Direction—CampaignMusic With/WithoutLyrics—CampaignIf Walls Could TalkThis Is How We LiveLGABalcom AgencyCinematography—CampaignSound Design—SingleThis Is How We LiveBalcom AgencyBalcom AgencySound Design—SingleAnimation, Special Effectsor Motion GraphicsSupra Brand VideoPro Bono Out-Of-Home—CampaignSixSpeed#VaccinesWork PosterSound Design—CampaignRPAThis Is How We LivePro Bono AmbientMedia—SingleOccurrenceBiodiversity VideoColle McVoyAnimation, Special Effectsor Motion GraphicsHeistBrunnerComputer GeneratedImageryHeistBrunnerVideo EditingThe Craft of Allen EdmondsOnce FilmsVideo EditingUnder Armour: Seconds MatterEarly Light MediaThis Is How We LiveBalcom AgencyMobile InteractionMotion Sense x Karol Gand DJ FeloDeeplocalInnovative Use ofInteractive/TechnologyWaiting with HuellChemistry AgencyCorporate SocialResponsibility Marketing& Specialty Advertising—CampaignLight the World Giving MachinesBoncom32 THE 2020 NATIONAL AWARDSPro Bono PrintAdvertising—CampaignStop The CycleRepublica HavasCorporate SocialResponsibility AmbientMedia—CampaignDonate Your Small TalkmcgarrybowenPro Bono Out-Of-Home—CampaignStop TraffickBBDO AtlantaSave JaneThe Richards GroupCorporate SocialResponsibility Online/InteractiveWe Are Their PeopleHeat

STUDENTSILVERADDY AppConsumer CampaignJeep ViewsSyracuse UniversityMike GainesIntegrated Brand IdentityCampaignOMEYOCAN: Craft BeerRochester Instituteof TechnologyEmilio SerranoIntegrated Brand IdentityCampaignPrime Cuts Record CoVirginia Polytechnic andState UniversityAdam CaporuscioSpecial Event MaterialsDigital Thinkers: TokyoPensacola State CollegeJay DunhamStill PhotographyYellowRedPensacola State CollegeDerek J. BreauxDunkin’ DatingIntegrated Brand Identity—SingleCollege forDove KidsCreative StudiesTulane UniversityJessica Bonello,Katherine SternAnthony QuitosCover/Editorial Spread orFeature—SeriesIntegrated Brand IdentityCampaignClassic Novel SeriesFilterBelmont UniversityKendall CollegeMargaret Shaulof Art and DesignSpecial Event MaterialsCaitlyn StraleyMashine Restaurant BrandingMagazine AdvertisingCampaignMississippi State UniversityBudweiser: One-in-SixDirect MarketingSavannah Collegeof Art and DesignPizza CartePromo Playing CardsAlberto Cuadra,Washburn UniversityHope Thomas,Christina NolandSydney Solis, Vy Phan,Hannah ChapmanRemy James, Van PhamCover/Editorial Spread orFeature—SeriesConsumer CampaignBody MagazineBudweiser: One-in-SixTexas A&M UniversitySavannah CollegeCorpus Christiof Art and DesignAntelmo AguirreAlberto Cuadra,“Judges Choice Award”Hope Thomas,Animation or SpecialEffectsPackagingSydney Solis, Vy Phan,LarabarDiptyque: An Aura of EleganceRemy James, Van PhamSouthern MethodistColumbus CollegePackagingUniversityEx Libris Subscription BoxAnna Rose Corell,Jacksonville State UniversityGaelle GachelinStefanie CobbPackagingof Art & DesignAnita HernandezArt Direction CampaignDayton Meats BrandingNormal CoffeeThe Modern CollegeUniversity of Centralof DesignOklahomaAnna SmithAdam CoeVIEW THE FULL CAMPAIGNS AT AMERICANADVERTISINGAWARDS.COM#WINanADDY 33

STUDENTSILVERADDY Illustration—SingleCoverWildAid: Let Us Live,Lion CoupleThis is Love Trilogy BookCoversUniversity of CentralKapi’olaniAcademy of Art UniversityOklahomaCommunity CollegeVeronica AlcocerShuning (Evelyn) Liu,Liana Michelle YoungArt Direction—SingleInktank StudioOff the Wall, AlwaysPackagingAnimation or SpecialEffectsOST Cheese PackagingUp in SmokeVeronica AlcocerSpokane FallsKapi’olaniConsumer CampaignCommunity CollegeCommunity CollegeDuracellAimee Catherine SkaerRaleigh HarrisCalifornia Baptist UniversityDigital CreativeTechnologyDigital CreativeTechnologyAndres AlegriaApple Maps: Wake Up!RethinkAcademy of Art UniversityMuntzBrigham Young UniversityBYU AdLabAron RamstedtTelevision Advertising—SingleDirect MarketingIkea: Make It YoursUniversity of San FranciscoBrigham Young UniversityJay LeeBreak the StigmaBYU AdLab34 THE 2020 NATIONAL AWARDSTelevision Advertising—Sin

the American Advertising Awards Winner's Book is a shining example of what great minds accomplish daily on behalf of their clients and the industry. The Awards are the . doses haven't been tested in placebo-controlled trials. Late last year, the fi rst placebo-controlled microdose trial was published. Th e study concluded that micro-