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NATIONAL MAGAZINE AWARDS FOR PRINT AND DIGITAL MEDIAASME AWARD FOR FICTIONASME AWARDS FOR PHOTOGRAPHY AND ILLUSTRATIONASME NEXT AWARDS FOR JOURNALISTS UNDER 3O
THE OSBORN ELLIOTT-NATIONAL MAGAZINE AWARDS SCHOLARSHIPNational Magazine Awards entry fees provide support for the Osborn Elliott Scholarshipat the Columbia University Graduate School of Journalism. Named in honor of theformer editor in chief of Newsweek, who also served as president of theAmerican Society of Magazine Editors and dean of the Columbia UniversityGraduate School of Journalism, the Osborn Elliott Scholarship is awarded to studentswho intend to pursue careers in magazine journalism. For more informationabout the scholarship or to make a direct contribution, visit journalism.columbia.edu.NATIONAL MAGAZINEAWARDS 2O22Intended to advance the practice of journalism and promote the value of magazines andwebsites to readers and advertisers, the National Magazine Awards honor print and digitalpublications that consistently demonstrate superior execution of editorial objectives,innovative techniques, noteworthy enterprise and imaginative design. Originally limited toprint magazines, the awards now recognize magazine journalism published in any medium, includingnewspapers and newsletters. Founded in 1966, the awards are sponsored by the American Societyof Magazine Editors in association with the Columbia University Graduate School of Journalism andare administered by ASME.The National Magazine Awards have been reorganized this year to focus on the most essentialstorytelling categories and to ensure that the awards have a sustainable future by reducingcosts (the administration and judging of the awards are entirely supported by entry fees andASME-member dues). Categories in which relatively few entries have been received in recentyears have been discontinued or consolidated with other categories. Some categories have beenrenamed, and several category descriptions have been rewritten. Rules have also been simplifiedand eligibility expanded.As a result, the Feature Design and Feature Photography categories have been consolidated withDesign and Photography, and Columns and Commentary has been consolidated with Essays andCriticism. Digital Storytelling, Social Media and Community Journalism have been discontinued. ThePersonal Service and Leisure Interests categories have been renamed Service Journalism and LifestyleJournalism, respectively. In addition, the ASME Awards for Photography and Illustration, previouslypart of the ASME Best Cover Contest, will now be presented with the National Magazine Awards.
Entries consisting exclusively of social media can now be entered in the Service Journalism, LifestyleJournalism and Public Interest categories. Social media can also be included in entries in GeneralExcellence, Single-Topic Issue and Reporting. Special-interest and newsstand-only publications maybe entered in Single-Topic Issue, and entries in Service Journalism and Lifestyle Journalism mayinclude a single-topic issue or consist exclusively of podcasts and videos. Judges will be permittedto nominate additional finalists in Service Journalism, Lifestyle Journalism and Public Interest to allowfor the recognition of podcasts, videos and social media in those categories.Because of these changes in the rules for entry, the number of potential finalists and theconsolidation of categories, ASME members will now be permitted to submit four entries instead ofthree in every category except General Excellence, in which only one entry may be submitted.Nonmembers will still be limited to two entries.Eligibility has also been expanded. Media organizations eligible to enter the National MagazineAwards now include not only magazines, websites and independent news organizations but alsonewspapers, newsletters, websites associated with television and radio stations and networks, andaudio and video production companies.The ASME Board of Directors will continue in 2022 to present a special award for coverage of racein America. There are no separate entry requirements for this award this year; judges in everycategory will have the opportunity to participate in the selection of potential finalists.Given the importance to magazines and websites of diversity in staffing and coverage, ASME asksorganizations entering the National Magazine Awards to provide information about the gender andethnicity of editorial staff as well as efforts by editorial leaders to address issues of equity andinclusion. This information will be used by ASME to evaluate the composition of the editorialworkforce at magazines and websites in general and will also be provided to judges.National Magazine Awards 2022 finalists and winners will be honored at the annualpresentation of the ASME awards at Brooklyn Steel, a music venue in New York’sWilliamsburg neighborhood, from 5:30 p.m. to 8:30 p.m. on Tuesday, April 5, 2022.Finalists in each category will receive certificates of recognition. Winners will receive an “Ellie,”modeled on the symbol of the awards, Alexander Calder’s stabile “Elephant Walking.” The recipientsof the ASME Award for Fiction, the ASME Awards for Photography and Illustration and the ASMENEXT Awards for Journalists Under 30 will also be honored.DEADLINE 1 — content published before November 1, 2021 Thursday, November 4, 2021DEADLINE 2 — content published after November 1, 2021 Thursday, December 2, 2021Content published after December 1, 2021, will be accepted until Tuesday, January 4, 2022Finalists Announced on Twitter: February 24, 2022For more information, email asme@asme.media or call 212.872.3737To enter, go to nationalmagazineawards.org
WHO CAN ENTER THE NATIONAL MAGAZINE AWARDSMagazines and websites edited and published in the United States are eligible to enter the NationalMagazine Awards for Print and Digital Media. Other creators and publishers of magazine-like content,including newspapers, newsletters and audio and video production companies, are also eligible to enter.Entries are subject to the following conditions:1Print magazines must have been published at least four times during 2021 and must still be inexistence at the end of the year.2Digital publications must have been launched before June 30, 2021, and must still be active at theend of the year.3Newspapers, newsletters, newsrooms and audio and video production companies, as well as websitesassociated with radio and television stations and networks, are eligible to enter every category exceptGeneral Excellence (newsletters may be entered as part of an entry in General Excellence).4The following are not eligible to enter the National Magazine Awards: company publications intendedprimarily for and distributed solely to employees and their associates or customers; marketing andpromotional websites; and magazines published in languages other than English and Spanish.Only chief editors or their equivalents may enter their publication or organization in the National MagazineAwards. No article or photograph may be entered without the approval of the publication in which itappeared. The administrators of the National Magazine Awards reserve the right to determine if an entry iseligible for submission.The following conditions also apply:5Print content must be dated 2021. See the Rules and Eligibility section for each category for exceptions.6Digital content must have been largely produced in 2021. Screenshots may be requested to verifypublication dates.7No entry can duplicate an entry in another category. See the Rules and Eligibility section for eachcategory for additional conditions.8Excerpts serialized from fiction and nonfiction books are not eligible except as part of an entry inGeneral Excellence, Design, Photography and Single-Topic Issue.9A website channel may submit entries separately from its parent site if the channel has anindependent brand identity.10Media organizations that fund or partner in the publication of a finalist or winner will receivecertificates of recognition.11Entries found to be in violation of commonly accepted editorial standards, including the ASMEGuidelines for Editors and Publishers, may be disqualified at any time.12The administrators of the National Magazine Awards may at their own discretion extend thedeadline for entry in any category.See the Rules and Eligibility section for each category for more information.NATIONAL MAGAZINE AWARDS 2O22 — CALL FOR ENTRIES — page 4
Entry StatementEach submission must include a three-part statement describing the publication and the entry.Part 1 should describe the editorial mission of the publication and include information about audience sizeand reader demographics. Part 1 may be based on the description of the editorial mission included inmedia kits. Part 1 should be no longer than 100 words. Part 2 should provide information about theoverall size of the full-time staff as well as its composition by gender and ethnicity. Editors are alsoencouraged to describe in Part 2 any efforts at their publications to address issues of diversity andinclusion, including representation of the LGBTQ community, in both hiring and assigning. This informationwill not be disclosed publicly but will be provided to judges. Part 2 should be no longer than 200 words.Part 3 should describe the entry and the reasons it deserves to be recognized. Part 3 may include links toother information, including content related to the entry, as well as examples of reader correspondence ormedia coverage attesting to the significance of the entry. Any significant challenge to the accuracy orfairness of an entry, including corrections or retractions, must be noted in Part 3. Part 3 should be nolonger than 300 words.Multipart EntriesEntries in some categories may consist of as many as three thematically linked articles. Articles publishedunder a common rubric such as “Health” or “Money” do not qualify as thematically linked unless the articlesaddress a specific topic, such as ways to stop smoking or saving for retirement. Entries composed of twoor more articles are judged in part on their consistency. Editors may wish to enter a single strong articlerather than a series of uneven quality.Selection of Finalists and WinnersFive finalists, including a winner, are traditionally selected in each category by panels of judges chosen bythe administrators of the awards. Judges are permitted but not required to choose seven finalists in ServiceJournalism, Lifestyle Journalism, Reporting, Feature Writing, Essays and Criticism and Public Interest.Judges include the chief editors, art directors and photography editors of leading magazines and websites.Most are members of ASME. A list of the judges is published when the winners of the awards are announced.Judging results are subject to the approval of the National Magazine Awards Board, which is composed ofcurrent and former officers of ASME, representatives of the Columbia University Graduate School ofJournalism and veteran judges. Awards may be withheld in any category in which the entries fall below thestandard of excellence set by the ASME Board of Directors or in which the number of entries is deemedinsufficient by the administrators of the awards. PDFs of or links to finalists and winners are distributed afterthe announcement of the awards. Selected articles are included in Best American Magazine Writing,published annually by Columbia University Press.NATIONAL MAGAZINE AWARDS 2O22 — CALL FOR ENTRIES — page 5
GENERAL EXCELLENCE CATEGORIES 1–4Rules and Eligibility: Magazines and websites may submit one entry in General Excellence. Entries mayinclude one issue dated December 2021/January 2022 (but not December 2020/January 2021). Contentwith comparable dates, such as Fall 2021/Winter 2022, may also be submitted. Multiplatform brands thatfail to submit both print and digital content may be disqualified. Content entered in General Excellence canbe submitted in other categories. WHATPDF of each issue. WHATTO SUBMIT FOR PRINT:TO SUBMIT FOR DIGITAL:three copies each of three print issues and a10 clearly labeled links to a website and examples of socialmedia (links need not be related to print issues submitted as part of the same entry; screenshots or videofiles may be substituted for content that is no longer accessible online). THESUBMITTED:FOLLOWING MAY ALSO BEinstructions for accessing one example of a tablet magazine or mobile app and descriptions ofor links to no more than three examples of editorially driven brand extensions.This award honors print, digital and multiplatform publications for editorial excellence and audienceengagement. The award also recognizes the importance of editorially driven brand extensions, includingconferences and events. Judges will evaluate entries based on the achievement of editorial and visualsuperiority in print, online and in person; the cross-platform integration of print, digital and experientialcontent; and the editors’ success in serving the interests of their readers. Digital-only and cross-platformentries will also be evaluated based on the outstanding use of digital technologies and the overall qualityof the mobile experience. Judges may take into consideration the size and composition of the editorial staffas well as efforts by editorial leadership to achieve diversity and inclusion in both hiring and assigning.Print-only entries consist of three print issues. Digital-only entries consist of website contentand social media and may include an app. Multiplatform entries consist of three print issues,website content and social media and may include an app. Entries may include one special-interestor newsstand-only publication or one example of a newsletter. As many as three examples of editoriallydriven print, digital or experiential brand extensions may also be submitted but are not required.The General Excellence award is presented in four categories organized by audience and content.Publications may choose which category to enter, subject to the approval of the administrators of theawards. The four categories are:1NEWS, SPORTS AND ENTERTAINMENTHonors publications covering politics, business, science and technology as well as society and culture2SERVICE AND LIFESTYLEHonors publications covering fashion, food, travel and design as well as health, parenting, personalfinance and active sports3SPECIAL INTERESTHonors publications serving highly defined reader communities, including city and regional magazines4LITERATURE, SCIENCE AND POLITICSHonors publications with print circulations under 250,000 or average monthly unique visitors of lessthan 1 million, as well as magazines and websites covering media and the artsNATIONAL MAGAZINE AWARDS 2O22 — CALL FOR ENTRIES — page 6
PODCASTING AND VIDEO CATEGORIES 5–6Rules and Eligibility: Publications edited by ASME members may submit four entries in both Podcastingand Video. Other organizations may submit two. The nomination of any publication more than once in anycategory is subject to the approval of the National Magazine Awards Board. Content must have been largelyproduced in 2021. Programs primarily intended for radio and television are not eligible for entry. Contententered in Podcasting and Video can be submitted in other categories, but no entry in these categories canduplicate an entry in another category. WHATTO SUBMIT:links to no more than three podcasts or videos intheir original context and audio or video files of the same content uploaded at nationalmagazineawards.org.5PODCASTINGThis category honors the outstanding use of audio content by media organizations. Judges will evaluate entriesbased on the originality and creativity of the production, the expressiveness and insight of the participants andthe quality and the depth of the reporting and storytelling. Special weight will be given to entries that display thetraditional characteristics of magazine storytelling, most notably stylishness and concision. An entry consistsof one podcast or a series of no more than three podcasts linked by host or topic.6VIDEOThis category honors the outstanding use of video by media organizations, including user-generatedcontent. Judges will evaluate entries based on the originality and creativity of the production and the qualityand consistency of the reporting and storytelling. Special weight will be given to entries that display thetraditional characteristics of magazine storytelling, most notably stylishness and concision. An entryconsists of one video or no more than three thematically linked videos.PRINT AND DIGITAL CATEGORIES 7–16Rules and Eligibility: Publications edited by ASME members may submit four entries in each of thesecategories. Other organizations may submit two. Judges are permitted but not required to choose sevenfinalists in Service Journalism, Lifestyle Journalism, Reporting, Feature Writing, Essays and Criticism and PublicInterest. The nomination of any publication more than once in any category is subject to the approval of theNational Magazine Awards Board. Entries may be submitted as print or digital content or as a combination ofprint and digital content. Entries consisting of one article may be dated December 2021/January 2022 (butnot December 2020/January 2021). Entries consisting of two or more articles may include one article datedJanuary 2022. Content with comparable dates, such as Winter 2022, may also be submitted. Content enteredin these categories can be submitted in other categories, but no entry in these categories can duplicate anentry in another category. WHATTO SUBMIT FOR PRINT:a PDF of each article or example that is part of the entrywith a separate PDF of the cover from the issue in which each article or example appeared. WHATFOR DIGITAL:TO SUBMITclearly labeled links to each article or example that is part of the entry, which may in ServiceJournalism, Lifestyle Journalism, Single-Topic Issue, Reporting and Public Interest include examples of socialmedia (screenshots or video files may be substituted for content that is no longer accessible online).7DESIGN — Incorporating Feature DesignThis category honors excellence in the art direction of print and digital publications as exemplified by nomore than three articles or examples of work, including editorial packages and single-topic issues. Judgeswill evaluate entries based on the quality and effectiveness of the visual content of the magazine or websiteand the ambitious use of graphic design to fulfill the editorial mission of the publication. Digital-only andNATIONAL MAGAZINE AWARDS 2O22 — CALL FOR ENTRIES — page 7
multiplatform entries will also be judged based on design innovation and functional excellence. Specialweight will be given to multipart entries that demonstrate consistency. An entry consists of one or asmany as three related articles or examples of work, which may include an editorial department,a clearly branded editorial package, a newsletter or a single-topic issue.8PHOTOGRAPHY — Incorporating Feature PhotographyThis category honors excellence in the photo direction of print and digital publications as exemplified by nomore than three articles or other examples of work, including editorial packages and single-topic issues.Judges will evaluate entries based on the quality and effectiveness of the photographic content of themagazine or website and on the inventiveness and skill with which photography, including photo research,is used to inform and entertain readers. Digital-only and multiplatform entries will also be judged based onthe use of photography that demonstrates the unique capabilities of digital media. Special weight will begiven to multipart entries that demonstrate consistency. An entry consists of one or as many as threerelated articles or examples of work, which may include an editorial department, a clearlybranded editorial package, a newsletter or a single-topic issue.9SINGLE-TOPIC ISSUEThis category honors publications that have devoted a single print issue or a major digital package to thecomprehensive examination of one subject or topic. Judges will evaluate entries based on the quality andconsistency of the reporting, writing and artwork and on the ambition and originality of the issue or packageas a whole. An entry consists of a clearly branded special issue or section; a clearly defined digitalpackage; a newsletter; or a special-interest or newsstand-only publication. Entries may include butnot consist exclusively of podcasts or videos. Entries may also include examples of social media.10SERVICE JOURNALISM — Formerly Personal ServiceThis category honors magazine journalism that addresses readers’ needs and aspirations by providinginstruction and advice. Judges will evaluate entries based on the quality of the reporting and writing, thevalue and usefulness of the content and the originality of perspective. Special weight will be given to skillful,innovative editorial packaging. An entry consists of one or as many as three thematically linked articlesor examples of work, which may include an editorial department, a clearly branded editorialpackage, a newsletter or a single-topic issue. Entries may include or consist exclusively of no more thanthree thematically linked podcasts or videos. Entries may also include or consist exclusively of social media.11LIFESTYLE JOURNALISM — Formerly Leisure InterestsThis category honors magazine journalism that celebrates readers‘ interests and passions, including leisureand entertainment. Judges will evaluate entries based on the quality of the reporting and writing, the valueand usefulness of the content and the originality of perspective. Special weight will be given to skillful,innovative editorial packaging. An entry consists of one or as many as three thematically linked articlesor examples of work, which may include an editorial department, a clearly branded editorialpackage, a newsletter or a single-topic issue. Entries may include or consist exclusively of no more thanthree thematically linked podcasts or videos. Entries may also include or consist exclusively of social media.12REPORTINGThis category honors reporting excellence as exemplified by one article or a series of articles. Judges willevaluate entries based on the enterprise and skill of the reporter or reporters and reward entries for originalNATIONAL MAGAZINE AWARDS 2O22 — CALL FOR ENTRIES — page 8
reporting, insightful analysis and compelling narrative. Special weight will be given to the innovative use of digitalmedia. An entry consists of one article; no more than three thematically linked articles; or a clearlybranded editorial package. Entries may include but not consist exclusively of podcasts or videos. Entriesmay also include examples of social media. Articles published in a single-topic issue may be entered, but anentire single-topic issue is not eligible. To facilitate the work of the judges, the administrators of the awards mayrequest, for preliminary evaluation only, the submission of excerpts from entries longer than 18,000 words.13FEATURE WRITINGThis category honors the best feature stories of the year. Judges will evaluate entries based on the accuracyand depth of reporting but primarily on the vividness and perceptiveness of the writing. Stylishness andoriginality will be favored over mere length. An entry consists of one article, which may have beenpublished in multiple parts. To facilitate the work of the judges, the administrators of the awards mayrequest, for preliminary evaluation only, the submission of excerpts from entries longer than 18,000 words.14PROFILE WRITINGThis category honors news or feature stories that explore the character and background of an individualor a group of closely linked individuals. Judges will evaluate entries based on the accuracy and depth ofthe reporting and the vividness and perceptiveness of the writing. Special weight will be given to concisionand timeliness. An entry consists of one article or no more than three articles linked by writeror format. No entry may be longer than 12,000 words in aggregate.15ESSAYS AND CRITICISM — Incorporating Columns and CommentaryThis category honors interpretative and critical journalism ranging from political and social commentary toessays on the personal experience of the writer. Entries may include but are not limited to news analysis;book reviews and similar content; coverage of sports and entertainment; and writing about fashion, food,travel and design. Judges will evaluate entries based on the expressiveness and insight of the writer or writersand the value of the work to the readers of the publication. An entry consists of one article or no morethan three articles linked by writer or format. No entry may be longer than 12,000 words in aggregate.16PUBLIC INTERESTThis category honors magazine journalism that illuminates issues of local, national or internationalimportance. Judges will evaluate entries based on the quality of the reporting, analysis, writing andgraphics and on the potential of the article or articles to affect public or private policies or practices.Photo-essays will be judged on the strength of both images and text. Special weight will be given toentries that show long-term, in-depth coverage of an issue of public importance as explained in theeditorial statement accompanying the entry. An entry consists of one article; no more than threethematically linked articles; or a clearly branded editorial package. Entries may include but notconsist exclusively of podcasts or videos. Entries may also include or consist exclusively of social media.Articles published in a single-topic issue may be entered, but an entire single-topic issue is not eligible.To facilitate the work of the judges, the administrators of the awards may request, for preliminaryevaluation only, the submission of excerpts from entries longer than 18,000 words.NATIONAL MAGAZINE AWARDS 2O22 — CALL FOR ENTRIES — page 9
NATIONAL MAGAZINE AWARDS 2O22HOW TO ENTERNational Magazine Awards 2022 entries must be submitted onlineat nationalmagazineawards.org. Entrants are advised tovisit the website before preparing submissions.Entries containing content originally published inprint require the submission of PDFs. PDFs shouldbe converted to a single file in correct page orderbefore uploading. Advertisements should not beincluded. Pages in editorial spreads should beshown together. Low-resolution files are preferred.Entries containing digital content require thesubmission of web links or app-specificinstructions, including usernames and passwords.The submission of print issues is required in GeneralExcellence (the submission of print issues in othercategories is not required or permitted). Threecopies of three issues must be submitted. Printissues submitted in General Excellence should bebundled with a copy of the entry-confirmation emailattached. Magazines should be shipped to:American Society of Magazine Editors23 Barnabas Road, Suite 34Hawleyville, CT 06440-0034ENTRY FEES ASME provides financial supportfor the administration and presentation of theNational Magazine Awards, entitling ASMEmembers who are the chief editors of magazinesand websites to pay lower fees. Editors who joinASME before December 31, 2021, are entitled topay lower fees to enter the 2022 awards.Entry fees for ASME members are 345 in allcategories except General Excellence.The entry fee for ASME members in GeneralExcellence is 395. Entry fees for nonmembers are 100 higher in all categories. Entry fees must bepaid in full before January 31, 2022, or entries willbe deemed ineligible.ASME members who edit publications with limitedprint and digital audiences may be eligible forreductions in entry fees. Entries submitted by ASMEmembers whose dues are past due as of December31, 2021, may be deemed ineligible. Entry fees willnot be refunded under any circumstances.ENTRY DEADLINESThe deadline for content published beforeNovember 1, 2021, is 9:00 p.m. EST onThursday, November 4, 2021. Late entries willbe accepted until 9:00 p.m. EST on Thursday,November 11, 2021, subject to an additional 95fee per entry. Entries received after that date maybe accepted at the discretion of the administratorsof the awards but will be subject to a 195 late fee.The deadline for content published on or afterNovember 1, 2021, including entries consistingof multiple parts, one or more of which werepublished before November 1, 2021, is 9:00p.m. EST on Thursday, December 2, 2021.Late entries will be accepted until 9:00 p.m. ESTon Thursday, December 9, 2021, subject to anadditional 95 fee per entry. Entries received afterthat date may be accepted at the discretion of theadministrators of the awards but will be subject toa 195 late fee.Content published on or after December 1,2021, will be accepted without penalty untilTuesday, January 4, 2022.For more information, email asme@asme.media or call 212.872.3737To apply for ASME membership, visit asme.media/membershipTo enter, go to nationalmagazineawards.orgNATIONAL MAGAZINE AWARDS 2O22 — CALL FOR ENTRIES — page 10
AMERICAN SOCIETY OF MAGAZINE EDITORSBOARD OF DIRECTORSCLARA JEFFERY Mother Jones PRESIDENTJANICE MIN TIME VICE PRESIDENTALISON OVERHOLT Oprah Daily TREASURERANNA HOLMES Higher Ground Productions SECRETARYJOE BROWN Hearst AutosEDWARD FELSENTHAL TIMESUSAN GOLDBERG National GeographicRADHIKA JONES Vanity FairAMANDA KLUDT EaterSTEPHANIE MEHTA Fast CompanyPAUL REYES Virginia Quarterly ReviewJULIA TURNER Los Angeles TimesLIZ VACCARIELLO Real SimpleGEOFF VAN DYKE 5280CHARLES WHITAKER Medill School of Journalism,Northwestern UniversityJONATHAN DORN Outside EX OFFICIOSTEVE COLL Dean and Henry R. Luce Professor of JournalismNATIONAL MAGAZINE AWARDS 2022 BOARDABI WRIGHT Executive Director, PrizesSTEVE COLL Columbia University Graduate School of JournalismJONATHAN DORN OutsideDAN GOODGAME Texas MonthlyANNA HOLMES High
National Magazine Awards 2022 finalists and winners will be honored at the annual presentation of the ASME awards at Brooklyn Steel, a music venue in New York’s Williamsburg neighborhoo
