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Week 1 – LectureConceptual DesignME 24-688 Introduction to CAD/CAE Tools
Outline Elements of Product DesignMarket Demands and ChallengesProduct Lifecycle PhasesConceptual Design PhaseDigital Conceptual SketchingAutodesk SketchBook DesignerAutomotive Seat Project IntroductionME 24-688 Introduction to CAD/CAE Tools
Product DesignME 24-688 Introduction to CAD/CAE Tools
Products are Always ImprovingME 24-688 Introduction to CAD/CAE Tools
Defining Design “Good design is good business.”Thomas Watson, Jr., President, IBM “Good design is good citizenship.”“Milton Glaser, Designer” “Design is the fundamental soul of a manmade creation that ends up expressing itselfin successive outer layers of the product orservice. Design is not just what it looks likeand feels like. Design is how it works.”Steve Jobs, CEO, AppleME 24-688 Introduction to CAD/CAE Tools
Product Design Challenges High Quality Low Cost Shorter time-to-market Features & configurations Customized / personalized Green / sustainability / human rightME 24-688 Introduction to CAD/CAE Tools
Product ineeringSimulation &ValidationBuild &ProduceDisposal &RecyclingMaintenance& RepairME 24-688 Introduction to CAD/CAE ToolsSales &DistributionTest & Quality
Product ineeringSimulation &ValidationBuild &ProduceDisposal &RecyclingMaintenance& RepairME 24-688 Introduction to CAD/CAE ToolsSales &DistributionTest & Quality
Requirements ManagementThe capturing, management, and tracking ofall product requirements to ensure alignmentfor market success and reduced risk.––––Integration of requirements throughout the lifecycleCaptured customer input and requirementsRelation of final results to requirementsProvides audit trail documentationME 24-688 Introduction to CAD/CAE Tools
Product ineeringSimulation &ValidationBuild &ProduceDisposal &RecyclingMaintenance& RepairME 24-688 Introduction to CAD/CAE ToolsSales &DistributionTest & Quality
Portfolio ManagementProduct portfolio management is the planningof product lines and relationships of currentand future products.––––Product ConfigurationsDifferent Market RequirementsHierarchies & RelationshipsFuture Expansion and EnhancementsME 24-688 Introduction to CAD/CAE Tools
Product Lifecycle – Week Simulation &ValidationBuild &ProduceDisposal &RecyclingMaintenance& RepairME 24-688 Introduction to CAD/CAE ToolsSales &DistributionTest & Quality
Common Terms Used IdeationThe process of creating new ideas Conceptual DesignType of art which gives precedence to hypothetical function Industrial DesignImprove the aesthetics, ergonomics, and usability of a productME 24-688 Introduction to CAD/CAE Tools
Conceptual Design ProcessBrainstormingTheme alRenderings)DesignObjectivesDesignProductReviewME 24-688 Introduction to CAD/CAE ToolsTheme SelectionConceptSelection
Design Objectives Reference Products Technical Specification Feature Requirements Target Customer Profile Voice of CustomerME 24-688 Introduction to CAD/CAE Tools
Brainstorming Phase Ensure Alignment to Design Objectives Combination of Individual Activityand Group Activity Typically Some StructuredSessions No Idea is a Bad IdeaME 24-688 Introduction to CAD/CAE Tools
Theme Ideation Phase Leverage Brainstorming Results Reference Back to Design Objectives Create Multiple Theme Thumbnail SketchesME 24-688 Introduction to CAD/CAE Tools
Theme Refinement Phase Leverage Aspects of Multiple Themes Technical Feasibility and Manufacturability Quality, Cost, and Time-to-Market Compete Presentation of DesignME 24-688 Introduction to CAD/CAE Tools
Automotive Seat IntroductionME 24-688 Introduction to CAD/CAE Tools
Concept BrainstormingME 24-688 Introduction to CAD/CAE Tools
Design Expressions (Thumbnails)ME 24-688 Introduction to CAD/CAE Tools
Design Expressions (Thumbnails)ME 24-688 Introduction to CAD/CAE Tools
Theme SelectionME 24-688 Introduction to CAD/CAE Tools
Conceptual Design Surfacing / ModelingThe conceptual design phase often includesthe creation of high quality “A-Side” surfacesto define the products shape.– Used for complex styled free formed shaded objects– Used for high “Class-A” surfacing requirementsME 24-688 Introduction to CAD/CAE Tools
Digital Sketching Benefits Sharing & CollaborationThe digital file can easily be shared with others without scanning Productivity – FasterAbility to sketch faster and make edits to explorer more design options Leverage Existing AssetsUse existing digital files like photos and CAD files for reference Downstream UseReuse the digital sketch vectors and graphics for 3D model creationME 24-688 Introduction to CAD/CAE Tools
Digital Sketching Input Devices MouseAll general computer mouse devices TouchTablet based mobile or computer devices like the Apple iPad Stylus / PenWacom Cintiq devices are industry leading pen-and-screen devicesME 24-688 Introduction to CAD/CAE Tools
Autodesk SketchBook Designer Explore concepts and product stunning artworkwith a hybrid paint and vector workflow. SketchBook Designer provides the functionalitycreative professionals need to quickly transformideas into compelling design iterations.ME 24-688 Introduction to CAD/CAE Tools
Autodesk SketchBook Family Autodesk SketchBook MobileSketch on the go designed for mobile phone devices Autodesk SketchBook Pro for iPadPremium sketching app for the Apple iPad tablet Autodesk SketchBook ProRobust full version for paint based digital sketching Autodesk SketchBook DesignerHighest level version with all features of Pro and vector workflowsNote: You use this version in class.ME 24-688 Introduction to CAD/CAE Tools
Computer-Cluster Project (CP1)ME 24-688 Introduction to CAD/CAE Tools
Cluster Project 1Cluster project instructions for sketching andshading basic shapes to learn AutodeskSketchBook Designer 2013.ME 24-688 Introduction to CAD/CAE Tools
Cluster Project 2Cluster project instructions for sketching awater bottle design.ME 24-688 Introduction to CAD/CAE Tools
Cluster Project 3Cluster project instructions for creating anautomotive wheel design.ME 24-688 Introduction to CAD/CAE Tools
Problem Set AssignmentProblem set assignment overviewME 24-688 Introduction to CAD/CAE Tools
Demo: SkechBook DesignerME 24-688 Introduction to CAD/CAE Tools
User InterfaceME 24-688 Introduction to CAD/CAE Tools
Area A – Menu BarThe standard general file and softwarecommands are located here like:–––––OpenSavePrintImport and ExportSoftware preference settingsME 24-688 Introduction to CAD/CAE Tools
Area B – Canvas ManagerCanvas (sheet of paper).–––––ME 24-688 Introduction to CAD/CAE ToolsSketching take placesizecolorresolutionopacity
Area C – Navigation BarHold down the spacebarME 24-688 Introduction to CAD/CAE Tools
Area D – Layer yME 24-688 Introduction to CAD/CAE ToolsLayer Marking Menu–––––Create NewDuplicateMergeDeleteClear
Area D – Layer Manager Cont’dRearranging Layers– Top Layer covers all the layer/sheets of paper below it– Click the icon and drag to rearrange layersME 24-688 Introduction to CAD/CAE Tools
Area E – Toolbars Paint Toolbar: Vector Toolbar:ME 24-688 Introduction to CAD/CAE Tools
Area F – Attribute EditorEditing properties– Width– Color– TypeME 24-688 Introduction to CAD/CAE Tools
Area G – Color EditorEditing Colors––––Color PickerWheelSlidersReferenceME 24-688 Introduction to CAD/CAE Tools
Area H – Custom Palette Custom Fill Palette Custom Color Palette Custom Brush PaletteME 24-688 Introduction to CAD/CAE Tools
Defining Design "Good design is good business." Thomas Watson, Jr., President, IBM "Good design is good citizenship." "Milton Glaser, Designer" "Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. Design is not just what it looks like