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BUILDING FORTHE FUTUREOUR VALUES PERFORMANCE 2014/2015& OUR NEW COMMITMENT
CONTENTS“I JUST WANTTHE BODY SHOP TOBE THE BEST, MOSTBREATHLESSLYEXCITING BRAND”DAME ANITA RODDICK(1942—2007)4INTRODUCTIONOUR VALUES6SUPPORT COMMUNITY FAIR TRADE10 ACTIVATE SELF ESTEEM14 DEFEND HUMAN RIGHTS18 AGAINST ANIMAL TESTING22 PROTECT THE PLANET28 THE BODY SHOP FOUNDATIONOUR NEW COMMITMENT32 OUR EVOLUTION TOWARDS OUR ENRICH NOT EXPLOIT COMMITMENT36 HOW WE CAME UP WITH ENRICH NOT EXPLOIT 40 CORE ELEMENTS OF THE COMMITMENT44 THE COMMITMENT: OUR TARGETS52 THE COMMITMENT: MAKING AND MEASURING PROGRESS54 ENRICH NOT EXPLOIT . IT’S IN OUR HANDS56 THE COMMITMENT IN ACTION: IT’S IN OUR HANDSBUILDING FOR THE FUTURE 2014—153
INTRODUCTION“MY HOPE FOR THE FUTUREOF THE BODY SHOP ISPRIMARILY VESTED INTHOSE PEOPLE WHO WILL BETHE CUSTODIANS OF OURCULTURE AND OUR VALUES”DAME ANITA RODDICKIn establishing The Body Shopas an ethical beauty business,Anita Roddick was ahead of hertime. Now, it is up to allmembers of The Body Shopfamily to pioneer a newkind of globally sustainablebusiness for a new world.OUR VALUESThe Body Shop is a globalethical beauty businesswith five core values: SUPPORT COMMUNITYFAIR TRADE ACTIVATE SELF ESTEEM DEFEND HUMAN RIGHTS AGAINST ANIMAL TESTING PROTECT THE PLANETFrom 2016, we are evolving ourvalues-driven approach to worktowards our new Enrich NotExploit global commitment,focussing on three pillars:Enrich our People, Enrich ourProducts, Enrich our Planet.Values have always beenfundamental to The Body Shop4and the way we run ourbusiness. This is as true in2016, our 40th anniversary,as it was when Anita Roddickopened her first shop in 1976.Our values influenceeverything we do, fromproduct development to oursupply chain and dealingwith customers. This hashelped us to be ethicalbusiness pioneers and apowerful force for change.I am pleased to report positiveperformance against our valuesin 2014–2015. This rangesfrom more environmentallysustainable productformulations and packagingto increasing our CommunityFair Trade spend. We alsoprovided significant supportfor marginalised communities,particularly through access toeducation and clean water.But our most significantvalues-driven investment andachievement since 2013 has beendeveloping The Body Shop’s newglobal sustainability strategy forthe future. The world’s biggestBUILDING FOR THE FUTURE 2014—15challenges are ahead of usand it is our responsibility toensure our business is fit fora positive and sustainablefuture. Building on the bestof our track record, ourglobal Enrich Not Exploit Commitment – and theknowledge, systems andpassion that underpin it – hasbeen designed so The Body Shopcontinues to be a trailblazer,fighting for a better world.This report is a celebration ofour incredible achievementsover the past 40 years. Itoutlines key milestones inThe Body Shop journey,including our performanceagainst our five core values in2014–2015 and our roadmapfor our new strategy. From2016, as outlined on pages 32to 57, we will be driven byour new Enrich Not Exploit Commitment, rather than thevalues which have been ourreference point in the past.I would like to thank colleaguesacross our stores and offices,our partners, suppliers andcustomers for their role infurthering our values – byjoining our campaigns,investing in sustainableproducts and sharing ourpassion for positive change. Ilook forward to us all workingtogether to fulfill our aim anddeliver our new Commitment.Christopher DavisInternational Director ofCorporate Responsibilityand Campaigns
Community Fair Trade is The Body Shop’sown independently verified fair tradeprogramme, created to help marginalisedcommunities improve their lives and alleviatepoverty. We remain committed to tradingfairly with our suppliers, large and small.KEY ACHIEVEMENTS1987Our pioneering Community Fair Tradeprogramme started when The Body Shopstarted sourcing ‘footsie’ massage rollersfrom an education and employment charityin India, which became a best-selling line“I WANTED TO TRY AND FINDPRODUCTS MADE FROM NATURALINGREDIENTS. AT THAT TIME, NOONE WAS TALKING MUCH ABOUTTHE ADVANTAGES OR POTENTIALOF NATURAL PRODUCTS BUT I KNEWTHAT FOR CENTURIES WOMEN HADBEEN USING ORGANIC POTIONSTO CARE FOR THEIR SKIN WITHEXTRAORDINARY SUCCESS.”DAME ANITA RODDICK1989We bought Nepalese sustainable paper giftsmade from plants clogging local waterways,leading to new employment for people andseed funding for community projectsSUPPORTCOMMUNITYFAIR TRADE1993We sourced our first Community FairTrade ingredient – sesame seed oil1994Anita discovered shea butter fromTamale, northern Ghana1999We sourced organic cotton MoisturisingGloves and Socks from Mauritius2007We were awarded ‘The Big Tick’ BusinessIn The Community Supply Chain Award2008We were the first to use fair tradeorganic alcohol in cosmetics2009The Institute for Marketecology (IMO) certifiedour Community Fair Trade programme2011We helped establish the Global Shea Alliance,bringing industry members together toimprove benefits for producers and increasethe number of women involved in the trade2013BITC named The Body Shop InternationalResponsible Business 2013, based on ourCommunity Fair Trade programmeBUILDING FOR THE FUTURE 2014—157
ACTIVITIES ANDACHIEVEMENTS 2014 —2015COMMUNITYFAIR TRADESUPPORTING WOMENIN NICARAGUAIn Nicaragua, our innovativepricing mechanisms recognisethe unpaid contributionsof women in sesame oilproduction, such as fetchingwater, feeding workers andcaring for children. Our longterm Community Fair Tradepartner, the Juan FranciscoPaz Silva Co-operative, hasused this extra money to setup a credit and savings schemethat has enabled 70 womento set up small businesses.2014–2015 25,000COMMUNITY FAIRWE WORKED WITHTRADE PRODUCERSAND FARMERS IN21 COUNTRIESOURGLOBALPROGRAMMESSPENDINGPASSEDWE BOUGHT OVER3 MILLIONKILOSWe received a Global SheaAlliance Award for ourwork over the past fiveyears to help build a fairand sustainable shea butterindustry. With other Alliancemembers, we have workedto increase the number ofwomen involved in sheaproduction and secure greaterbenefits for shea workers.8LE 21OF COMMUNITY FAIRTRADE INGREDIENTSCommunity Fair Trade wasa particularly busy area forThe Body Shop in 2014–2015.RE300ACHINGP EO ,0 0 0PMILLIONIn 2014 we started sourcingCommunity Fair Tradeorganic argan oil from sixMoroccan co-operatives.This is providing 334 ruralwomen with a regularincome, giving them greatersocial status and financialindependence, reducingmigration and supportinglocal economic development.We finished building fiveschools with our CommunityFair Trade suppliers in India,BUILDING FOR THE FUTURE 2014—15Honduras, Nepal and Ghana,enabling 700 children now –and many more in future – toaccess education. This is theresult of a Christmas 2013initiative where we donateda specific amount of everyChristmas gift sold in-store.In collaboration with the UKEconomic and Social ResearchCouncil, Royal HollowayUniversity and Oxfam, wefunded PhD research intothe impact of this approach.The study showed that it canlead to participants havinggreater incomes, status, selfesteem, access to externalservices and more supportfrom men in household tasks.“OVERALL, IT SEEMSTHAT RECOGNISING THEUNPAID WORK OF WOMENCAN HAVE SIGNIFICANTECONOMIC AND SOCIALBENEFITS IT IS OPENINGNEW WAYS OF THINKINGABOUT HOW GOVERNMENTS,DEVELOPMENTORGANISATIONS,AND COMPANIES CANMEASURE AND RECOGNISEUNPAID LABOUR, WHICHIS NORMALLY TAKENFOR GRANTED.”FELICITY BUTLER,‘VALUING UNPAIDLABOUR IN FAIR TRADEPRODUCTS’ IN GENDER& DEVELOPMENT 2014,VOL. 22, NO. 3, 533–547“WITH THIS INITIATIVE,WE ARE BECOMINGEMPOWERED. YOU NOLONGER HAVE TO WAITFOR THE MAN TO TELLYOU WHAT TO DO; NOWWE MAKE OUR OWNDECISIONS AND SHARERESPONSIBILITIESWITH OUR PARTNERS.”ISABEL, MEMBER OF WOMEN’SCO-OPERATIVE, NICARAGUA
The Body Shop wants to run abusiness that makes people feelgood about themselves. We arean ethical beauty brand thatvalues who people are and whatthey do, not just how they look.KEY ACHIEVEMENTS1995“WE WORK TO PROMOTE SELF-ESTEEM ANDENCOURAGE THE CELEBRATION OF THE UNIQUEQUALITIES THAT MAKE EACH OF US WHAT WEARE. WE HAVE A GREATER RESPONSIBILITYTO OUR CUSTOMERS THAN SIMPLY TENDINGTO THEIR LOOKS. WE TRY TO CELEBRATE THEWHOLE PERSON.”DAME ANITA RODDICKThe Body Shop UK storescarried What Women Wantcards, receiving 14,000responses in three months.These were published ina report and book andinfluenced wider campaigningon women’s issues1998ACTIVATESELF-ESTEEMWe developed our self-esteemcampaign, featuring the bodypositive Ruby doll, to challengestereotypes and spark debate2013Self-esteem related todisability became one ofthree funding priorities forThe Body Shop Foundation,our company charityACTIVITIES ANDACHIEVEMENTS2014–2015The Body Shop has continuedto support and build selfesteem, particularly amongwomen, through our humanrights campaigns and incomegenerating projects linked toour Community Fair Tradeprogramme as well as instore and in the media.BUILDING FOR THE FUTURE 2014—1511
LOCAL ACTIONGLOBAL ACTIONIn 2014–2015 we also worked to boost selfesteem at a local level. In partnership withSt John’s College, Brighton, our InternationalHuman Resources team based in the UKarranged work placements for five young peoplewith special educational needs. This helped tobuild the confidence and skills of people whoare often excluded from mainstream society.The media continues to prey on the insecuritiesof women. Across the world, we are doing whatwe can to redress this balance.“YOU COULD FEEL HOW EXCITED THELEARNERS WERE ABOUT ACTUALLYBEING ABLE TO DO SOME TASKS FORSUCH A WELL-KNOWN BRAND. ALLOF THE LEARNERS REALLY ENJOYEDTHE EXPERIENCE OF WORKING INA REAL-LIFE ENVIRONMENT.YOU COULD SEE THE PRIDE IN ALLOF THEM.”DREW BAKER, ST JOHN’SCOLLEGE, BRIGHTON12BUILDING FOR THE FUTURE 2014—15Every poster we display in-store and everyimage on our website is producedto the following guidelines: WE DO NOT ALTER THE SIZE OR BODY SHAPEOF OUR MODELS WE DO NOT USE UNNATURALLY THIN MODELS WE DO MAKE SMALL ADJUSTMENTS TO COLOUROR MINOR IMPERFECTIONS, ENSURINGEFFECTIVENESS OF VISUALS ACROSS DIFFERENTSIZES AND FORMATS, THESE ADJUSTMENTSARE TO THE IMAGE AS A WHOLE AND NOT THEMODELS WE USE
For 40 years, The Body Shop has workedtirelessly to promote and defend human rights.We use our global presence to campaign forhuman rights in the media and in our stores.We also work with our suppliers to expandethical trade practices that respectworkers’ rights.“OUR RESOURCES, PLUS THEAUDIENCE OF MILLIONS PASSING BYON THE PAVEMENT AND THROUGHOUR SHOPS AROUND THE WORLD,HAVE COMBINED TO RAISE PUBLICCONSCIOUSNESS, ENCOURAGEACTION AND EDUCATE.”DAME ANITA RODDICKKEY ACHIEVEMENTS1991The Body Shop supported the Tiea Yellow Ribbon campaign, whichled to the release of hostage JohnMcCarthy after five years of captivity1993Our Free the Ogoni 19 Campaignwas supported in 17 countries,raising awareness of peoplepersecuted for protesting againstoil exploitation in Nigeria1998Make Your Mark, our global campaignwith Amnesty International tohighlight the plight of humanrights defenders, collected over3 million signatures and helpedsecure the release of 17 prisoners2000DEFENDHUMAN RIGHTSWe established the Human Rights Awardfor grassroots human rights activists2004—2008Our global Stop Violence in the Homecampaign raised awareness, generatedfunds for women’s crisis centresand helped lead to domestic violencebeing made illegal in Indonesia2008—2010In partnership with MTV International,we raised 2 million for the StayingAlive Foundation to raise HIV andAIDS awareness among young people2009—2012Our Stop Sex Trafficking of Childrenand Young People campaign mobilised7 million people to demand action.24 governments committed tointroduce new legislation to givegreater protection to those at riskand support to those affectedBUILDING FOR THE FUTURE 2014—1515
HUMAN RIGHTS CAUSES CHAMPIONED SINCE 1976PROVIDINGHUMANITARIANRELIEFOur work to defend humanrights in the past two yearshas involved fundraising,awareness-raising and helpingto implement good practicearound the world.THE RIGHT TO WATERAND SANITATIONAND SUPPORTINGPEOPLEONCEA N D R ECBUILDING FOR THE FUTURE 2014—15NG PE A16LDICI LIATAT RISKSTOPPINGONLINEBULLYINGIn 2014–2015 we initiated diversity and inclusion training for ourUK-based international head office employees, to underpin ourglobal diversity and inclusion strategy. We will roll this trainingout across all employees in 2016 to ensure that diversity andinclusion permeate everything we do.We raised over 200,000 forWar Child through pre-packedChristmas gifts sold in 2014.The funds raised will support6,000 children displaced bywar to meet their educationneeds, ranging from earlyyears education to specialclasses to catch up on missedschooling. This support coversthe cost of around 5.27million lessons – one lessonper gift sold – giving childrenin Afghanistan, Jordan, theDemocratic Republic of theCongo and Sudan hope for abetter future.HIV& AIDSB UITHE RIGHT TO EQUALITYTHE RIGHT TO EDUCATIONPREVENTINGNIOACTIVITIES ANDACHIEVEMENTS2014–2015Our Christmas 2015 andRamadan 2016 fundraisingaims to raise 210,000 to helpWater Aid improve health andhygiene through access to cleanwater. Through sales of specialgift sets, we will fund projectsincluding a water, sanitationand hygiene programme inArba Minch Zuria, Ethiopia,where 40% of people cannotaccess clean water. Our plansto help the community builda new water supply, safetoilets and share hygienemessages will help to reducedisease, improve harvests andincrease school attendance.ETHICAL TRADETo have a positive impact on the lives of the people whomake our products, we work with suppliers in more than20 countries to improve workers’ rights and supply chainethics. Our code of conduct, assessments and externalauditing apply to 130 factories and 40,000 workers.To support our vision and drive improvements we are a memberof the Ethical Trading Initiative and share good practicewith other retailers and local partners. Our Ethical Tradeprogramme promotes respect for workers and the environment,but it can also have business benefits for our suppliers. Justa year after engaging in a capacity building workshop runthrough our Ethical Trade programme, one Chinese factoryhas indicated an improvement in their productivity.We continued to hold an ethical trade day for our suppliers inChina, where we are focused on ensuring that we work withsuppliers who are committed to reaching The Body Shop’sown standards. Held in conjunction with L’Oréal, H&Mand the sustainable business specialist BSR (Businessfor Social Responsibility), our 2015 event focused onworkers’ rights and supply chain transparency.BUILDING FOR THE FUTURE 2014—1517
The Body Shop position isclear: testing cosmeticsand toiletries on animals isunethical. We have a longhistory of campaigning toend this practice across theworld. All The Body Shopproducts are vegetarian andfree from animal cruelty.“WE HAD ALWAYS CAMPAIGNED VIGOROUSLYAGAINST TESTING COSMETICS PRODUCTSON ANIMALS BECAUSE WE THOUGHT IT WASTOTALLY UNACCEPTABLE [THAT] ANIMALSSHOULD SUFFER FOR VANITY.”DAME ANITA RODDICKKEY ACHIEVEMENTS1989The Body Shop startedcampaigning to end animaltesting in cosmetics, the firstcosmetics company to do so1998AGAINSTANIMAL TESTINGFollowing our sustainedcampaign, the UKgovernment bannedanimal testing of cosmeticproducts and ingredients2004Campaigning by The Body Shopand BUAV (British Union forthe Abolition of Vivisection)contributed to a EuropeanUnion ban on animal testingin cosmetic products2009The European Unionbanned animal testing incosmetic ingredients2013We celebrate a new milestoneas the sale and import ofanimal tested products andingredients is banned in theEU. Our campaign continues aswe collect 1 million signaturesin support of Cruelty FreeInternational for a global banon animal testing in cosmeticsA PIONEERING ROLEOur belief that animaltesting is not necessary toprove the safety of cosmeticingredients or productformulations has been atthe heart of The Body Shopfor 40 years. We were oncea lone corporate voice onthis issue. Thankfully, thatvoice was listened to.Today, new technology andlegislation has permanentlytransformed the cosmeticsindustry. For example, 2013EU legislation that we helpedbring about means that thesale and import of animaltested cosmetic products andingredients is banned for anycompany trading in Europe.We are proud that crueltyfree cosmetics are now thenorm in much of the world.BUILDING FOR THE FUTURE 2014—1519
ACTIVITIES ANDACHIEVEMENTS2014–2015As others in our industryhave followed our lead AgainstAnimal Testing in the beautyindustry, we continue toadvocate for global changewhilst ensuring that we meetour own high standards. AllThe Body Shop products andingredients undergo extensivetesting to ensure that theyare safe and effective, whilstalso remaining cruelty-free.We use three main testingmethods involving computerdata, laboratory-createdtissues and people: In-silica (computer-based)analysis uses readily available,existing data which will helpus to assess the suitabilityof similar materials througha process of extrapolationof this information Laboratory-produced EpiSkin,grown from human skin cells,allows us to conduct safetychecks on cells that react invirtually the same way ashuman skin without harmingany people or animals Finally to ensure goodtolerance on people we willoften test our products usingpatch testing, which involvesplacing a very small amountof product on a person’sskin to ensure that it is safeand effective, usually at thefinal stage of testing a newformulation. We will also carryout controlled user trials wherepeople test our products forboth skin compatability andcosmetic effectiveness, underthe supervision of medicalexperts when required20BUILDING FOR THE FUTURE 2014—15AWARDS FOR THE BODY SHOP’S STANCEAGAINST ANIMAL TESTING1997The first international cosmetics company recognised underthe Humane Cosmetics Standard2006Best Cruelty-free Cosmetics Award from PETA(People for the Ethical Treatment of Animals)2008Lifetime Achievement Award from the RSPCA (UK RoyalSociety for the Prevention of Cruelty to Animals)
The Body Shop was an earlypioneer in green businessand we constantly exploreways to run our businessin a more environmentallysustainable way.KEY ACHIEVEMENTS“HAVING CHOSEN TO TAKE AN ETHICAL POSITIONON THE ENVIRONMENT, THE IDEALS HAVETO BE SHARED BY EVERYONE CONNECTEDWITH THE BUSINESS – STAFF, SUPPLIERS ANDCUSTOMERS. WE ARE NOT JUST INTERESTED INGOOD HOUSEKEEPING, WE ALSO WANT CHANGE:LOCALLY, NATIONALLY AND INTERNATIONALLY.”DAME ANITA RODDICK1986The Body Shop launched Savethe Whale, in partnership withGreenpeace. We set up anEnvironmental ProjectsDepartment to coordinateour campaigns andcommercial practices1989PROTECT THEPLANETOur Stop the Burning campaigncollected almost 1 millionsignatures to help save theBrazilian rainforest, callingon the government to reduceburning of the Amazon1993We banned PVC inour packaging2002Our Choose Positive Energycampaign with Greenpeacepromoted renewable energy,presenting over 6 millionsignatures to the World Summitfor Sustainable Development2004We were a founder member ofthe Roundtable on SustainablePalm Oil (RSPO) – set up topromote the use and growthof sustainable palm oil2007All of our products became100% vegetarian2012We launched our Pulsestores, featuring moreenergy-efficient lighting andsustainable shop fit materialsBUILDING FOR THE FUTURE 2014—1523
ENVIRONMENTAL ISSUESCHAMPIONED SINCE 1976ACTIVITIES AND ACHIEVEMENTS2014–2015ENERGY AND CO2CO2 EMISSIONS FROM OUR STORESCO2 EMISSIONS FROM OUR 2010During 2014–2015, as well as pursuing ouraims of reducing our environmental impact, weinvested a lot of time and resources in a wideranging sustainability audit. This knowledgehas enabled us to tailor our 2016–202024BUILDING FOR THE FUTURE 2014—15strategy and Enrich Not Exploit Commitmenttowards building on our environmentalstrengths and addressing areas whereour performance is less 5CO2 emissions in tonnes*CO2 emissions in tonnes **Globally, we continue to explore ways to reduceour energy consumption and harness renewableenergy across the business.of renewable energy where possible.We encourage the third party contractorswho transport our products around the worldto adopt more sustainable practices suchas using low emission vehicles and ways ofmoving more products in fewer journeys.We continued an impressive decline in our stores’CO2 emissions, based on increased rollout of ourincreasingly energy-efficient Pulse stores, whichuse low-energy LED lighting and more recycledmaterials. As of 2015, just over 50% of all ourstores sourced renewable energy. Increasingthe number of stores using renewable energyremains a challenge, as infrastructure inmany countries where we operate cannotmeet our renewable energy needs. Weremain committed to increasing our useREPORTING DATAAll data presented here is up to November 2015.*Data for company stores is based on actual numbersfor a sample range of stores and extrapolated acrossall our stores except franchised stores.**Data for sites is actual data for our three largest sites –London and Littlehampton (UK) and North Carolina (USA).BUILDING FOR THE FUTURE 2014—1525
USE OF RESOURCESSITES WASTESITES WATERSITE RECYCLINGSITE 005902002003020102011201220132014Following introduction of ourpioneering waste-reductionmachine to separate productsfrom their packaging in 2013,we started processing muchmore waste and increased ourlevels of recycling, resultingin a reduction in our useof landfill in 2014–2015.However, we fell short of ourown expectations by failingto detect a leak in one ofour US sites, leading to anoverall increase in water use.This has now been fixed.Since June 2014 we havereformulated our facialskincare products to containnaturally derived exfoliants,262015201020112012201320142015Water in cubic metres***Waste in tonnes ***To minimise our environmentalimpact, we research and aimto source sustainable materialsto use in our products,packaging and stores. We arealso focused on reducing ourwater consumption across thebusiness and remain committedto reducing the amount oflandfill waste we generate.10in line with our body products.By the end of 2015, all ourproducts were free frompolyethylene microbeads,addressing discussionswith key stakeholders whoare concerned about nonbiodegradable materials inthe marine food chain.We have reduced theenvironmental impact of manyof our product packagingranges, through technologicalinnovations that reduce thevolume and weight of packagingmaterials. We have extendedour use of glass packaging asresearch indicates that glasshas high recycling rates amongconsumers. Where possible –in around 25% of our glassand plastic product packaging– we use post-consumerrecycled plastic and glass.All of our wood-derivedpackaging, accessories andshop fit materials are ForestStewardship Council (FSC)certified, indicating they comefrom sustainable sources.BUILDING FOR THE FUTURE 2014—15From 2012 to 2014, our WoodPositive programme with theWorld Land Trust ensuredthat we planted and protectedmore trees than we used inour packaging. Through thisprogramme, we protected 200hectares of forest and restored89 hectares of habitat inMexico, Ecuador and Brazil.In 2015, we replaced theplastic vac forms used in giftpackaging with corrugatedcard; this change has helped usreduce our use of plastic by 154tonnes. In addition by reducingthe weight of each Body Butterjar by just 2 grams, we willreduce our use of plasticby a further 39 tonnes.*** All data presented here is up toNovember 2015. Data for sites is actualdata for our three largest sites London andLittlehampton (UK) and North Carolina (USA)
KEY ACHIEVEMENTS1989The The Body Shop Foundationwas formed as a way onconsolidating company givingand our first two core projectswere the Eastern EuropeanRelief Drive (now Childrenon the Edge) and BrazilianHealthcre Project (now AmazonRainforest Foundatiom)The Body Shop Foundation is the charitable arm of The Body Shop.It funds innovative social and environmental projects aroundthe world.Since 1989, The Body Shop Foundation has donated over 21million to thousands of small projects and charities focusing onhuman rights, animal welfare and environmental protection.1991–1993Gordon Roddick brings the ideaof a street newspaper sold byand for homeless people backfrom his travels from USA.‘The Big Issue’ becomes thethird core project ofThe Body Shop Foundation1997THE BODY SHOPFOUNDATIONWe offered NGOs rent-freeaccommodation in London,including the Big Issue, TheMovement for the Survivalof the Ogoni People andWomankind Worldwide2004We awarded WomankindWorldwide 30,000 to supportwomen’s empowermentin 70 countries2007The Body Shop Foundationbenefited from 3,308volunteering hours (around40% of time donated was byThe Body Shop employees)2012–2015The Body Shop Foundationdevelops a ‘ChallengeProgramme’, matchinginternational volunteerswith different challenges,benefitting different causes.Over the 3 years, over 130global participants havetrekked, cycled, climbed,rafted and helped build acommunity school raising justunder 200k between them,whilst raising awarenesson the issues highlightedBUILDING FOR THE FUTURE 2014—1529
ACTIVITIES AND ACHIEVEMENTS 2014–2015THE BODY SHOP FOUNDATION’SFUNDING FOCUS 2014-201543DIFFERENT COUNTRIESRECEIVED FUNDING45ANIMAL PROTECTIONGROUPS FUNDED: 249,63747HUMAN RIGHTSGROUPS FUNDED: 308,28939ENVIRONMENTALPROTECTIONGROUPS FUNDED: 205,901“FUNDING FROMUSAID ANDTHE BODY SHOPFOUNDATIONWILL ALLOW OURRESEARCH TO OFFERAN INNOVATIVE ANDEFFECTIVE SANITATIONSAFETY PLANNINGPROTOCOL. WE HOPETHAT SANITATIONISSUES WITHINDISASTER ZONES WILLBE GREATLY CHANGEDFOR THE BETTER.”HUW TAYLOR, PROFESSOROF MICROBIAL ECOLOGY,UNIVERSITY OF BRIGHTON30The Body Shop Foundation’sactivities are diverse. Here’sa flavour of how our recentwork has had a positiveimpact on just one issue –water and sanitation.We are providing 20,000to create a multi-lingualemergency sanitation manualfor use by NGOs, based onproven approaches includingUSAID-funded research atthe University of Brighton.Worldwide, water and sanitationproblems are the secondbiggest killer of childrenunder five – particularlyin times of crisis, such asdisease outbreaks, forcedmigration and earthquakes.BUILDING FOR THE FUTURE 2014—15Since 2013 we have partneredwith Village Water, benefiting11 communities through water,sanitation and hygiene projectsto reduce life-threateningdiseases. We have helpedtrain people to build low-costsanitation facilities using locallyavailable materials.The Body Shop Foundationand The Body Shop UK alsopublicised Village Water’s2014 Well Good appeal online,helping to reach almost300,000 people and secure agrant of 287,392 from the UKDepartment for InternationalDevelopment (DFID).To find out more aboutThe Body Shop Foundation, visitwww.thebodyshopfoundation.org
“THE BODY SHOP IS CURRENTLY METAMORPHOSING,BUT WE WILL SURVIVE AND THRIVE BECAUSE WEHAVE A CONSISTENT RESPECT FOR OUR HERITAGE.THE COMPANY STANDS FOR SOMETHING OTHERTHAN A MOISTURISER AND PROFITS. THIS IS THEMODEL FOR THE FUTURE.”DAME ANITA RODDICKOUR EVOLUTIONTOWARDS OUR ENRICH NOT EXPLOITCOMMITMENTTHE REMAINDER OF THIS REPORT OUTLINESTHE BODY SHOP’S GLOBAL ENRICH NOT EXPLOIT COMMITMENT FOR 2020.DEVELOPED DURING 2013, THIS ORGANISATIONWIDE COMMITMENT WILL DRIVE OURPERFORMANCE OVER THE NEXT YEARS ANDSTEER OUR LONG-TERM COURSE.BUILDING FOR THE FUTURE 2014—1533
The Body Shop’s founding principle was to bea force for positive change. This has guided usthrough 40 years of growth, from a one-womanenterprise with a single UK shop to a globalbusiness operating in 67 countries.We were corporate social responsibilitypioneers, among the first global businessesto practise fair trade and conduct social andenvironmental campaigns. While we maintainthese values today, they are less distinctivein 2016 than in 1976. It is time to move on.OUR AIM IS TO BETHE WORLD’S MOSTETHICAL ANDTRULY SUSTAINABLEGLOBAL BUSINESSThe challenges facing the world have changedsignificantly in the past 40 years. We recognisethat the earth’s resources are finite andcannot sustain humanity’s current behaviour.We urgently need to tackle climate change,habitat destruction, species depletion and thegrowing inequality between rich and poor.At the same time, advances in science andtechnology have given us new insights intothese problems, tools to help address them andnew ways of sharing important messages.the first step on our journeyto achieving our aim to be the world’s mostethical and truly sustainable global business.This Commitment builds on theL’Oréal Group’s Sharing BeautyWith All sustainability strategy whiletaking forward the essenceof The Body Shop’s foundingprinciples in a new way to meetthe challenges of a new era.Our Enrich Not Exploit Commitment willuse our global presence to be a powerful,positive force for change and look toinfluence others to join us. We arenow putting this into practiceglobally, across all areas of our business.Christopher DavisInternational Director of CorporateResponsibility and CampaignsThe key challenge facing The Body Shop atthis milestone anniversary is how to orientourselves in this new global landscape so wecan achieve our aim of being the world’s mostethical and truly sustainable global business.Since 2013, we have worked hard to re-establishourselves as a trailblazer for positive change,influenced by the growing body of scientificknowledge around sustainability (see page 38 formore information). We are refocusing ourselvesto meet the challenges facing our planet and itspeople in a more consistent and strategic way.To do this, we undertook a comprehensivereview of our business across all areasand 67 countries. We also imp
6 support community fair trade 10 activate self esteem 14 defend human rights 18 against animal testing 22 protect the planet 28 the body shop foundation our new commitment 32 our evolution towards our enrich not exploit commitment 36 how we came up with enrich not exploit 40 core elements of the commitment 44 the commitment: our targets
