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Institutional Three-Year Strategic Plan2019-2021Version 01-Office of Strategic PlanningLast Update: November 13, 2019
University of the People225 S. Lake Ave., Suite 300Pasadena, CA 91101Tel. 1 626 264 8880www.uopeople.eduPage 2
ContentsUoPeople’s Strategic Planning Approach .5Rationale .5Scope .5Benefit .5Leadership .5Process and Stages .6Our Vision, Mission and Values .8UoPeople’s Vision .8UoPeople’s Mission.8UoPeople’s Values .8Opportunity .8Community .8Integrity .8Quality .82009-2018: Key Milestones .9Financial Plan Highlights .12SWOT Analysis .13Strategic Goals for 2019-2021 .14Goal 1: Open the Gates . 14Strengthen global student recruiting capabilities, including advanced digital marketing support. 15Expand reach to additional underserved communities . 16Develop additional channels and programs to recruit students. 16Grow and elaborate the Admission Advising function. 18Goal 2: Enhance retention through improved student experience . 19Page 3
Improve the Program Advising function . 19Improve student related services, processes and activities . 19Goal 3: Pursue academic excellence . 21Invest in faculty skills and development . 21S T R EN G TH E NA CA DE MI C PR OG R A M S. 22Expand program offerings . 23Develop and implement more engaging and innovative instructional model . 24Goal 4: ACHIEVE sustainable growth . 26Develop and implement formal, streamlined and automated procedures for all keyinstitutional departments . 26Become a data driven organization . 26Develop staffing models adequate for scaling up, and ensure effective management capacity27Accelerate technology implemented to improve efficiency and reduce manual work. 28Reduce operational risk . 29Goal 5: Raise Funds . 31Establish institutional fundraising capacity . 31Develop long term corporate partnerships. 32Goal 6: Increase Job Preparedness and Opportunities for Students. 33Develop a Career Services framework . 33Develop an alumni network . 33Establish Strategic partnerships . 34Page 4
U O P EOPLE ’ S S TRATEGIC P LANNING A PPROACHR ATIONALEStrategic planning is a management tool for improving institutional performance by aligninginternal personnel and departmental goals with key institutional goals. The practice of strategicplanning brings the entire institution together to function as a single organization and forms abridge between an institution’s current state and where it hopes to be in the future. Strategicplanning differs from traditional planning in that it is a process that actively brings about changethrough internal and external analysis; by balancing past, current and speculative conditions; byseeking broad input from all levels of the institution; and by re-evaluating conditions on a regularbasis. The process can guarantee this not only by identifying goals, but also by laying out aconcrete plan of action to achieve them.S COPEThe strategic planning process addresses key focus areas of the entire institution for the 20192021 period. These focus areas have a potentially significant impact on the level in which theuniversity accomplishes its mission and require concentrated efforts and investment from theinstitution as a whole, including human and financial resources.B ENEFITThe strategic planning process benefits the institution by driving a programmatic approach thatpromotes efficient collaboration among relevant stakeholders to optimize the identification andagreement upon priorities and strategic themes. It also ensures the higher focus of theinstitution’s limited resources on those activities which significantly contribute to accomplishingUoPeople’s mission.L EADERSHIPThe Vice President of Strategic PlanningThe VP of Strategic Planning ensures the operation of the entire Strategic Planning Cycle. The VPof Strategic Planning works closely with the institutional leadership to set a clear long-termvision, which provides the context within which they will determine their own appropriate plansof action.Page 5
T HE I NSTITUTIONAL S TRATEGIC P LA NNING C OMMITTEEThe Institutional Strategic Planning Committee, chaired by UoPeople’s VP of Strategic Planning, isresponsible for reviewing the Strategic Plan progress reports on an annual basis and directing anyrequired changes and corrective actions. The Strategic Planning Committee members include theuniversity’s VP of Strategic Planning, the Provost, the Vice Provost for Academic Development,the CFO, the Senior VP of Operations, the Senior VP of Enrollment, and UoPeople’s Vice Provostfor Academic Operations.P ROCESSAND S TAGESThe strategic planning process involves assessing internal and external environments;determining the best response to conditions described through the analysis; identifyingassumptions about future conditions; identifying critical issues that must be addressed;reaffirming the institution's vision, mission and values, and aligning goals accordingly; developingaction plans to implement goals and strategic indicators to monitor progress; and finally,communicating the plan to all stakeholders and the public.The strategic planning process includes five phases, as described in the table below:StepStep 1: Current State AnalysisStep 2: Future State AnalysisStep 3: Determining StrategicThemes and AppropriateStrategiesStep 4: Implementation andDeploymentPage 6Key Activities A study of baseline information Collection of supporting data (wherever necessary) SWOT analysis Review of UoPeople's Mission, Vision, Goals , Valuesand Business Plan Analysis of gaps between current state with Vision,Mission, Goals, Values and Business Plan Based on output of Step 2, mapping of issues thatmay have a strategic impact on the ability of theinstitution to execute its plans Determining priorities and agreeing upon a set ofgoals to be addressed Breaking down the strategic themes into specificobjectives, resources and timelines forming astructured institutional work plan Identifying strategic indicators to monitor progress Integration and harmonization of the Strategic Planwith the Business Plan
StepStep 5: Monitoring andEvaluationPage 7Key Activities Communicating the strategic work plan to theorganization Annual reporting of key performance indicators Review of progress by the Institutional StrategicPlanning Committee Annual action planning based on progress Updating of the plan, as necessary
O UR V ISION , M ISSION AND V ALUESU O P EOPLE ’ S V ISIONThe University of the People (UoPeople) believes that access to higher education is a keyingredient in the promotion of world peace and global economic development. The universityviews higher education as a basic right and believes that it can both transform the lives ofindividuals and be an important force for societal change. UoPeople believes that education playsa fundamental role in strengthening respect for human rights and fundamental freedoms, as wellas in promoting understanding and tolerance.U O P EOPLE ’ S M ISSIONThe mission of UoPeople is to offer affordable, quality, online, degree-granting educationalprograms to any qualified student worldwide.U O P EOPLE ’ S V ALUESOpportunityUoPeople is based on the belief that education at a minimal cost is a basic right for all qualifiedapplicants, not just for a privileged few. The university works to open the gates of highereducation to qualified students anywhere in the world by offering its programs through distancelearning and by making this opportunity affordable.CommunityUoPeople creates a global community by making its academic programs, educational services,and employment opportunities available to qualified individuals from all over the world, and byproviding learning opportunities that engage students and faculty from diverse backgrounds.IntegrityUoPeople grounds its institutional culture in candor, transparency and best professionalpractices, and expects all students, faculty, staff, and administrators to uphold the higheststandards of personal integrity, honesty and responsibility. Additionally, the university expects itsstudents to take responsibility for their education, and to pursue their studies diligently and withseriousness of purpose.QualityUoPeople provides a high-quality, online liberal arts education suitable in scope and depth to thechallenges of the 21st century. The university assesses and evaluates all aspects of its academicmodel on an ongoing basis.Page 8
2009-2018: K EY M ILESTONESFounded on the belief that access to higher education is a key ingredient in the promotion ofworld peace and global economic development, University of the People was established in early2009 to address the global need for accessible low-cost, high-quality online education. In January2009, President Shai Reshef announced the establishment of University of the People, the firstever non-profit, tuition-free, degree granting online university at the DLD Conference in Munich,Germany. That same month the State of California licensed UoPeople as a non-profit institutionof higher education, authorized to award undergraduate and graduate degrees. In May 2009, theuniversity was formally announced at the UN. Shai Reshef was also named to UN GAID’s HighLevel Panel of Advisers. In May 2009, Fast Company named President Reshef as one of its 100Most Creative People in Business.In September 2009, the University enrolled its first cohort of 177 students who came from 49countries around the world. It began with four programs – Associate and Bachelor of Science inBusiness Administration and Computer Science. In October 2009 UoPeople signed its firstacademic research agreement with Yale Law School’s Information Society Project (Yale ISP).In 2010, in recognition of President Reshef’s vision of making higher education a basic right forevery quali
13.11.2019 · action plans to implement goals and strategic indicators to monitor progress; and finally, communicating the plan to all stakeholders and the public. The strategic planning process includes five phases, as described in the table below: Step Key Activities Step 1: Current State Analysis A study of baseline information
