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Convenience and value for one's money and time are other important demanddeterminants. Recent social trends such as busier lifestyles, heavierworkloads, and longer working hours, have helped boost demand for restaurantservices and convenience food as time-poor consumers look to cut downTo unlock help try Upmetrics! cooking time and make better use of their spare time. Moreover,restaurantsConvenienceStart writing here.Source: The foregoing is adapted from a report on the fast food industry by IBIS World dated June2014[YEAR ] Bus ines s Plan Subw ay Food Fr anc his ee16 / 40

4.Market AnalysisLithe Rock, AR Demographics[YEAR ] Bus ines s Plan Subw ay Food Fr anc his ee17 / 40

The major markets for the Fast Food Restaurants industry can be segmentedbased on a number of factors including income, age, geographic location, andfamily structure. Consumption patterns of fast food differ from full-servicerestaurants where income is a more important determinant of demand.unlock help try Upmetrics! Consumers of fast food are typically budget-consciousToandenjoy theStart Writing here.Lithe Rock, AR DemographicsLittle Rock is the capital and the largest city of the State of Arkansas. The LittleRock-North Little Rock-Conway, AR Metropolitan Statistical Area (MSA) had apopulation of 724,385 people in the 2013 census estimate. The MSA isincluded in the Little Rock-North Little Rock, AR Combined Statistical Area,unlock help try Upmetrics! which had a population of 898,683 in the 2013 census Toestimate.MajorStart Writing here.[YEAR ] Bus ines s Plan Subw ay Food Fr anc his ee18 / 40

5.Store OperationsCustomer ServiceOperating PoliciesOperating StandardsTraining[YEAR ] Bus ines s Plan Subw ay Food Fr anc his ee19 / 40

The successful implementation of the operating standards and policies outlinedwithin this business plan demand proven support tools and professionalmanagement. To achieve these objectives, the Store will work with Subwaycorporate and employ the strategies outlined below.To unlock help try Upmetrics! Start Writing here.Customer ServiceThe hospitality industry recognizes that the customer service experience is thekey driver to repeat business. The management will provide a superior level ofprofessionalism by hiring, training, and leading a staff that is passionate aboutaccommodating guests. The Store will maintain high levels of customerTo unlock help try Upmetrics! satisfaction with talented, knowledgeable, and well-trainedemployees thatStart Writing here.Operating PoliciesThe management of Subway will be based on operating strategies and policiesthat Mr. El Amarani has developed, and successfully implemented in othersuccessful restaurant businesses. He has in-depth experience in business anda proven track record of fulfilling customer expectations. The Store will applyTo unlock help try Upmetrics! the following policies to achieve the greatest productivityand profit:Start Writing here.Operating philosophies will be dictated by Subway corporate and will befollowed closely.To unlock help try Upmetrics! Operating PhilosophyStart writing here.[YEAR ] Bus ines s Plan Subw ay Food Fr anc his ee20 / 40

Subway will utilize a computerized inventory system to closely track andmanage food and beverage usage, enabling management to accuratelydetermine operating costs and manage against loss. Manual inventories will beconducted on an ongoing basis to verify items on hand and to monitorunlock help try Upmetrics! daily/weekly food costs, beverage consumption, platingTocosts,breakage, andStrict Inventory ControlsStart writing here.Management will continually monitor supplier bids to gain the best pricing for allfoods and other ingredients. Market price fluctuations will guide purchasing,menu composition, and menu pricing to ensure the Store meets and exceedsprofit expectations.To unlock help try Upmetrics! Purchasing Cost ControlsStart writing here.Food preparation personnel will follow standardized recipes developed by theowner to control food costs and ensure consistency. The Store will offer amenu with nutritious food while achieving the greatest margin yield.To unlock help try Upmetrics! Recipe a Portion ControlsStart writing here.Subway will maintain a 100% compliance policy for sanitation and foodhandling to ensure the safety and health of all guests and employees. TheStore will always comply with all city, county, and state Department of Healthsanitation and food handling standards. All employees will be certified underTo unlock help try Upmetrics! applicable food safety certification requirements, and managerswill completeSanitation a Food HandlingStart writing here.Operating Standards[YEAR ] Bus ines s Plan Subw ay Food Fr anc his ee21 / 40

Mr. El Amarani and the Store Manager will be responsible for ensuring that theday-to-day operations will comply with the standards set by Store policy.Weekly management meetings will provide a forum to review and discussfinancial and operational performance. Key decisions related to purchasing,unlock help try Upmetrics! human resources, marketing, capital expenditures, andTocustomerservice willManagement's RoleStart writing here.The Store will utilize "Point of Sale" systems that enable it to accurately trackand analyze transactions, minimize labor costs, manage inventory, processpayroll, track marketing efforts, and provide real-time entry and reportingfunctions. The inventory control system will enable the Store to precisely trackunlock help try Upmetrics! purchases and yields, analyze and adjust pricing, and Toperformcost analysis onSoftware a SystemsStart writing here.While the quality of the product and dining experience contributes significantlyto a Store's profitability, it is attention to business and financial details that cantransform small changes into large returns. While all decisions are made withthe customer and employee in mind, they will also consider financial benefitsTo unlock help try Upmetrics! and consequences. Each day, key metrics related to sales,cost of sales,Money a Profit ManagementStart writing here.TrainingThe successful implementation of the concepts outlined within this businessplan demands excellence from each and every employee. To achieveexcellence, the Store will focus on hiring, training, and retaining the very bestemployees.To unlock help try Upmetrics! Start Writing here.[YEAR ] Bus ines s Plan Subw ay Food Fr anc his ee22 / 40

Employees with a strong work ethic, aneye for detail, and a passion forproviding excellent service will berecruited. All employees will havefriendly outgoing personalities and anTo unlock help try Upmetrics! Hiring the BestStart writing here.An ongoing program of training and education will ensure that each staffmember learns and implements Subway' exacting standards for service andoperational procedures. Staff meetings will reinforce service standards andprinciples.To unlock help try Upmetrics! The Store will have detailed work descriptions and training programs for eachTraining for ExcellenceStart writing here.The Store embraces the concept of promoting from within. Excellence in onefunction typically leads to excellence in another. There will be regular staffevaluations to ensure motivation and address key issues.To unlock help try Upmetrics! Retaining the BestStart writing here.Staff turnover rates in the Store industry run at over 100% p.a. Maintainingquality standards with such high turnover rates is an ongoing challenge. Lowerthan normal staff turnover due to sound management philosophy and arewarding working environment will help reduce training costs and enhanceTo unlock help try Upmetrics! employee satisfaction. Due to the simplicity of the menuand concept, pre-Staff Turnover / Training CostsStart writing here.[YEAR ] Bus ines s Plan Subw ay Food Fr anc his ee23 / 40

6.Marketing PlanTarget MarketMarket Positioning a BrandingMarketing Strategies[YEAR ] Bus ines s Plan Subw ay Food Fr anc his ee24 / 40

Target MarketThe Company's target customers are on-the-go adults and their children whoenjoy delicious, healthy foods and beverages and live or work in theneighborhood. Many of them will stop by to pick up something to go and otherswill want to meet friends at a friendly place and hang out. Many of theseTo unlock help try Upmetrics! customers will choose both options from time to time. Subwaywill be the kindStart Writing here.Market Positioning a BrandingSubway core values are the foundation of the Store's atmosphere. In each andevery activity in which Subway participates, it will establish or reinforce itsbrand. In doing so, every aspect of Subway's communications with customers,employees, vendors, and other partners will be based on establishing andsupporting the following branding marketing messages:To unlock help try Upmetrics! Start Writing here.Marketing StrategiesSubway's marketing strategies will be split between those strategies that areexecuted on a national level by the franchiser and those strategies that areexecuted on a local level by Mr. El Amarani.To unlock help try Upmetrics! Start Writing here.The Store will pay the franchiser 4.5% of revenue as a national advertising fee.This fee will be deposited into an advertising fund that contains all of theadvertising contributions paid by all of the franchisees in the U.S. Subwaycorporate will disburse money from the advertising fund for the benefit of allunlock help try Upmetrics! franchisees. Traditional expenditures include TV, radio,Tonewspaper,couponing,National AdvertisingStart writing here.[YEAR ] Bus ines s Plan Subw ay Food Fr anc his ee25 / 40

Subway corporate does not require franchisees to market or advertise locallyalthough, they naturally encourage each franchisee to do so. The Store willmarket itself every day through a carefully conceived local marketing strategythat will include at least the following strategies:To unlock help try Upmetrics! Local MarketingStart writing here.Subway requires that each new owner spend 2,000 in a grand opening eventor campaign.To unlock help try Upmetrics! Grand Opening BudgetStart writing here.[YEAR ] Bus ines s Plan Subw ay Food Fr anc his ee26 / 40

7.CompetitionCompetitive LandscapeDirect Competitors[YEAR ] Bus ines s Plan Subw ay Food Fr anc his ee27 / 40

Competitive LandscapeIBIS World estimates that in 2014, the top four players account for about41.2% of the available market share of the fast-food industry, giving thisindustry a medium level of concentration. Given the diversity of food styles andoperations, nearly 48.0% of establishments are small- business operators thatunlock help try Upmetrics! have nine or fewer employees. An additional 55.0% of ToestablishmentshaveStart Writing here.Direct CompetitorsFor purposes of this document, the Company will consider that its directcompetitors are quick to serve branded restaurants that prepare and sell foodready to eat at affordable prices. Little Rock, AR, which is the community inwhich Mr. El Amarani would prefer to have his first Subway location includesTo unlock help try Upmetrics! the following zip codes: 72205, 72204, 72201, 72211, and72209. The tableStart Writing here.[YEAR ] Bus ines s Plan Subw ay Food Fr anc his ee28 / 40

8.Management &StaffingCompanyManagement TeamStaffing a CompensationExternal Issues[YEAR ] Bus ines s Plan Subw ay Food Fr anc his ee29 / 40

CompanyPyramid Enterprises LLC is a new entity formed for the purpose of owning oneor more Subway franchises in Little Rock, Arkansas. The Company is owned100% by Tarek El Amarani. As of the date of this document, the Company hasno assets and no liabilities. Mr. El Amarani serves as the Company's ManagingTo unlock help try Upmetrics! Member.History and StructureStart writing here.Pyramid Enterprises will utilize the services of the following professionalservices providers:Attorney - Sarah Lewis, Brown & Lewis Law Firm, Little Rock, ARTo unlock help try Upmetrics! Accountant - Robert Smith, CPA, Little Rock, ARProfessional ServicesStart writing here.Management TeamTarek El Amarani will be responsible for the overall management of theSubway franchise that is the subject of this document. He is a successful,experienced business executive who brings a number of important skills andexperiences to the Company, including:To unlock help try Upmetrics! Start Writing here.[YEAR ] Bus ines s Plan Subw ay Food Fr anc his ee30 / 40

TAREK EL AMARANIFounder & CEO- tarek@example.comMr. El Amarani was born and raised in Cairo, Egypt. He was educated in Englandwhere he graduated from the University of Birmingham in Birmingham. Hegraduated with a Bachelor's of Science degree in Chemistry. After completing hisstudies, he returned to Cairo to find that at the time, there were few opportunitiesto work in his field. As a result, Mr. El Amarani opened a small restaurant that soldMediterranean food in a residential neighborhood. In time, the restaurant prosperedand within 5 years, he opened a second location and soon thereafter, a third. Therestaurants were called Subway. Over the 22 years that the Subway restaurantswere open, Mr. El Amarani served thousands of hungry patrons breakfast, lunch,and dinner 6 days a week. In March 2014, El Amarani sold the restaurants andjoined his brothers and their families in Little Rock. During his time in Little Rock,he has been volunteering his time at a homeless shelter where he has beenpreparing meals for homeless vets.Mr. El Amarani has been in discussions about purchasing an existing Subwaystore in Little Rock. Subway has pre-approved him as a franchise based on hisprior restaurant experience in Egypt.JANE DOEStore Manage- jane@example.comMs. Doe will be responsible for the daily Store operation. In addition to enforcing allpolicies of the Store as outlined, the Store Manager will oversee daily operationsconcentrating primarily on ensuring standards are adhered to during all times of theday. He or she will be responsible for hiring, training, disciplining, and terminatingservice staff, with assistance as needed from Mr. El Amarani. During meal service,the Store Manager will be expected to control the flow of all activities overseeing,service staff, and communicating with the kitchen to ensure a smooth flow to theRestaurant and will be expected to maintain clean and organized ordering anddining areas.Staffing a Compensation[YEAR ] Bus ines s Plan Subw ay Food Fr anc his ee31 / 40

Subway aims to create a successful and rewarding work environment. It is Mr.El Amarani's firm belief that employee satisfaction represents a keycontribution to customer satisfaction. Subway will be staffed as follows:unlock helptry Upmetrics! Mr. El Amarani and the Store Manager will be the only Tofull-time,salariedemployees. They will be paid an annual salary with commensurate benefitsStart Writing here.External IssuesThere are no regulatory issues related to EPA, OSHA, IRS, or othergovernmental agencies. There are no unions represented at the Company andthere is no pending or anticipated litigation.To unlock help try Upmetrics! Start Writing here.[YEAR ] Bus ines s Plan Subw ay Food Fr anc his ee32 / 40

9.Financial PlanPre-Ownership ExpensesRevenue AssumptionsDirect CostsIncome StatementBalance SheetCash Flow Statement[YEAR ] Bus ines s Plan Subw ay Food Fr anc his ee33 / 40

Pre-Ownership ExpensesMr. El Amarani will incur the following expenses prior to opening the Storeunder his ownership:To unlock help try Upmetrics! Pre-Opening Cash OutlaysBuildout/Tenant ImprovementsTenant ImprovementsTotal Buildout/Tenant Improvements-Fixed AssetsAcquisition-Franchise Fees-Total Fixed Assets-InventoryFoodTotal Inventory8,0008,000Capitalized Start-Up Expenses (Pre-Opening)Acquisition Expenditures200,000Franchise Fees15,000Consulting3,000Employee Expenses2,000Owner Training7,500Grand Opening2,000Legal Fees5,000Miscellaneous2,500Other1,500Payroll Company500[YEAR ] Bus ines s Plan Subw ay Food Fr anc his ee34 / 40

POS System3,000Working Capital30,000Total Capitalized Start-Up Expenses (Pre-Opening)272,000Total Start-Up Costs280,000Revenue AssumptionsThe revenue forecast is based on the following assumptions:Revenue ModelRevenue Growth - Year-O-Year02014 Actual Revenues525,000IncomeSales (Food, Drinks, and Misc)1551,250Other Revenue--1551,250Total RevenuesDirect CostsThe forecast that follows assumes that direct costs incurred in producingrevenue are 26% related to food and beverages and 1% for comps andpromotions.To unlock help try Upmetrics! Start Writing here.Income Statement[YEAR ] Bus ines s Plan Subw ay Food Fr anc his ee35 / 40

Year1Year2Year3Year4Year5All Day551,250578,813607,753638,141670,048Comps 09)Total Revenue526,032548,879576,922606,384637,339Food &Beverages143,325150,491158,016165,917174,212Total Cost 833187,975193,614199,423205,406Total Salaries andWages175,833187,975193,614199,423205,405Payroll Taxes andBenefits20,22121,61722.26622,93423,621Total 7Accounting2,4002,4482,4972,5472,598Local Advertising3,0003,0603,1213,1843,247Bank Charges600612624637649Credit Card Fees8,2698,6829,1169,57210,051RevenueCost of SalesGross ProfitOperatingExpensesEmployee ExpensesNon-EmployeeOperating Expenses[YEAR ] Bus ines s Plan Subw ay Food Fr anc his ee36 / 40

Year1Year2Year3Year4Year5Health 76,495Office/Misc900918936955974Other 5,462Repairs andMain

Subway Food Franchisee BUSINESS PLAN The Place Where Fresh is the Taste Prepared By John Doe (650) 359-3153