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Grow your business by adopting a definitive set of fundamental habits the same habits J.D. Rockefeller used to dominate both his industry and era.The Six Best Reasonsto Sign Up1. Lead the charge on highpayoff initiatives2. Keep everyone in yourorganization alignedand accountable3. Create customer loyaltythe makes price irrelevant4. Fuel growth with smartcash-flow management5. Know what's working at today'smega-growth business6. Build real marker value andserious stakeholder wealthAttend the classic one day executive workshop MasteringtheRockefellerHabitsWhat you Must Doto Increase the Valueof your Growing CompanyMultiply cash flow and profitsThis exclusive trainingprogram is designedfor TEAMS led by:Drive your company to the next levelCatapult your organization ahead of competitorsHotel The Leela, MumbaiCEOs and presidentsNovember 15, 2007 - MumbaiCOOs and CFOsDivision and profit Centre HeadsBring all your key players andsave on tuition –See p. 7Presented by Gazelles founder/CEO Verne HarnishHesitant to spend two days off-site when growth demands your focus, 24/7?See why this workshop has an ROI you cannot afford to miss p.6SponsorPrint Media PartnerOUTLOOKBus nessOnline Media Partner
Dozens of insights inless time than it wouldtake to digest a singlebusiness bestseller.Mastering the Rockefeller Habitsspotlights the best of currentknowledge on business growth,gleaned from the most respectedminds in the field. That means aquick good-bye to the guilt youfeel every time you face your stackof unread books.This take-away-rich program paysheed to the wisdom of virtuallyevery contemporary businessthought leader. What's more,you'll get an inside view of the bestpractices used at the companiesyou admire most: Subway,Starbucks, Southwest Airlines,Dell, Auto Nation, FedEx andplenty of others.Best of all, you'll learn how toapply this knowledge to strengthenyour company culture—withoutsacrificing creative energy.“From strategic goalalignment to our dailycommunication plan,Verne's practical ideas werekey in building our twotime Inc. 500 Company.Move the Needleto Achieve:2X current cash flow3X industry-average profitability10X today's market valuation( the key to cashing out at top dollar)At the same time, you'll reclaim literally hundreds of hours annually to focuson the ideas and initiatives that inspire you.Great as it is, growth can feel like a force that slams you against concrete. Asyou ramp up to keep pace with increasing customer demands, you addpeople, implement systems and talk strategy in terms that no longer fit onthe back of a napkin. You watch revenue rise while profits ometimes shrinkor even plummet . Your start-up spark fizzles.Get back on track with Mastering the RH, a two-day workshop created byfast-growth expert Verne Harnish. Backed by nearly three decades ofexperience working with growing firms—from start-up through mid stageand on to IPO—Verne has sifted through all the theory and distilled afundamental set of principles into strategies you can use immediately. Hehas designed a program packed with actionable ideas guaranteed to makeyour company grow intelligently.Take your company further in a single week thanin an entire year.--TOM SALONEK, CEO,INTERTECH SOFTWAREHow do you inject discipline into a fast- growth environment without Killingthe entrepreneurial spirit? It's complicated than you might think. Adopt afew simple practices and stick with them over and over and over.“Growth Guy' Verne Harnish, along with serial entrepreneur, Patrick The an,will teach tools to executives just like you ---senior managers who have nopatience for anything they can't put into action Right now, In fact, Gazellesgas presented the Rockefeller Habits Workshop to more than 20,000growth- hungry leadersTo register now, go to www.kcapital-us.comTo register now, go to www.kcapital-us.comOr call 022-26837942
Verne HarnishGazelles founder/CEO and FORTUNESmall Business magazine's “Growth Guy”Prepare to be fully engaged and fully informed byone of your own. Verne Harnish has a long,influential record of accomplishment withentrepreneurial and emerging businesses. After cofounding the Association of CollegiateEntrepreneurs (ACE) and establishing chapters inuniversities worldwide, he created theinternationally recognized young EntrepreneursOrganization (now EO) as founder of the prestigious MIT/ Inc/EOBirthing of Giants executive program and Gazelles, Inc., Vernehashelped thousand of entrepreneurs at emerging companiesincrease profits and stakeholder value.Author of Mastering the Rockefeller Habits, Verne has been featuredon the cover of FORTURE Small Business magazine, which namedhim one of the top 10 Minds in small Business He has appeared onnational television and radio program including CBS News SmartMoney and Nation's Business Today and in over 100 articles inmagazines and newspapers, including Forbes inc and the wall street“Verne is THE guru of fast-growth companies”— TOM PETERSRaves for Verne Harnish.“Its an excellent book, I read this book trice and recommended it to every body.”-HUZAIFA KHORAKIWALA, DIRECTOR, WORCKHARD LTD“Excellent speaker, excellent presentation, communication skills, practical exampies of concepts explained in seminar.”-V SUBRAMANIAM, CIO, OTISELEVATOR COMPANY INDIA LTD“Verne has a unique gift to turn complex pronlems into simple solutions. I havealways walked away from his sessions with a much clearer idea of what I neededto do as a CEO.”-SAM GOODNER, PRESIDENT AND CEO, CATAPULT SYSTEMS“An amazing speaker and teacher, would love to attend another workshop.”-YUVRAJ AGARWAL, CMO, LAQSHAY“From strategic goal alignment to our daily communication plan Verne's practicalideas were key in building our two-time Inc 500 company.”-TOM SALONEK, CEO, INTERTECH SOFTWARE“Verne is the original fast-growth guru. His knowledge in beyond question hiscommunication style is aligned with entrepreneurs and his rolodex reads like awho's of entrepreneurial legends.”-MICHAEL MULLINS, MANAGING DIRECTOR, THINKING CAPITAL“We have adopted your book as our guide to steer the company forward we havealready implemented the top 5 strategy in the organization we spend half an houron the book each week to implement the wonderful tools recommended by you.”-VISHAL GUPTA, DIRECTOR, ASHINA HOUSHING & FINANCE INDIA LTDWhy “RockefellerHabits?As a percentage of theU.S. economy, no otherAmerican fortune –including Sam Walton's –comes even close to whatRockefeller amassed.In the 1880s, John D Rockefellercould not have imagined e-commerce a China Factor customer helpdesks staffed continents away thatsaid Rockefeller success measured in21st century terms eclipses even thatarchived by the likes of Bill Gates by a factor of four More than any ofhis industrialist peers Rockefellerbecome synonymous withstratospheric achievements andprofits.His disciplined approach replacedthe helter-skelter methods of hisfellow wildcatters-- and allowedstandard Oil to dominate both anindustry and era. Learn whatRockefeller got right in terms asrelevant to your business today asthey were in his.Thousand of business owners havebenefited from the simple effectivetechniques outlined in mastering theRockefeller Habits Drawing on hisexperiences as the founder and chairof the world renowned MIT/Inc/EOBirthing of Giants executive program,and on his nearly three decades ofwork with the CEOs and executiveterms of growing companies VerneHarnish has developed this intensivetwo day workshop attend with yourentire team and take home practicaltools you can use immediately tokeep growth on track
Fundamentals that drive sustainable groeth .ROCKEFELLER FUNDAMENTALSThe key discipline that powered john D Rockefeller'smeteoric rise (use it to crush your competition)A frustration all growth businesses face (embrace theparadox up front and watch profits head north)How to define success in a way that gets you laserfocused on achieving it4,3,2,1 Results! (4 Decisions 3 Disciplines 2Drivers 1Coach Growth)An irrefutable lesson for business leaders from sportslegends Tiger woods and Roger FedererTips on gathering Quick Market Intelligence from theman who defined the conceptThe one-page strategic plan that previous attendeescall “simple brilliant simply brilliant”---you'll putin to use before returning to the office10 essential habits that trim a whopping 35 hours eachweek from your management loadCORE VALUESCore Values: A simple, 3-pronged test to identitywhat's vitally important within your organizationCore Purpose: Illuminate the heart of your businessand sound strategy will followDefining Your Sandbox: Common pitfalls in the warfor market share and ways to avoid themGood Horse/Good Race: Answer 4 simple questions toknow if you control one, the other or (optimally) bothBRAND PROMISE / X FACTORFormulating a Brand promise that passes two criticaltestes— and leaves your competitors gasping for airMeasuring what matters: Choose key PerformanceIndicators to align with your brand promiseThe surprising truth about customer feedback: Lessonsfrom SWA will convince you always to listen andoften to say no4 questions you must ask customers on a regular basis(and the one you should never ask firstThe rock in your customer's shoe: How a playgroundanalogy can kick start company growthThe one thing you absolutely must to do keepcustomers talking--- and feedback flowingCatalytic Mechanisms: A potentially painful buteffective way to avoid broken brand promisesFind it, exploit it: Isolate your X Factor to again a 10Xto 30X advantage over your strongest competitorPRIORITIESCritical Numbers: What you must track daily to driveproductivity and profitsRevenue vs. Capacity: Morphing today's unreachabletop into tomorrow's new bottomLeveraging the power of the cringe Factor (when yourepeat questions daily, answers inevitably come fasterWhy you must measure outcome drivers, not just theoutcome itselfStart a Stop-Doing List: Increase your productivity andprofits by subtracting vs. “pilling on”CASHShortening the cash conversion Cycle: Ways to keepcash flowing into your business before you need tospend itDouble cash flow, win preferential supplier pricing,and boost customer satisfaction all at the same timeThe single most powerful method for motivating everyperson on your payroll to free up cashSurprising truths about where to staff-up yourorganization for maximum cash flow gainsCOMMUNICATIONHow to broadcast your message clearly and powerfully(when you've grown to three people or morecommunication is challenge#1)Communication Rhythm: Applying the rules of jazz tomaintain harmony at your organizationTwo insights that will change the way you think aboutmeetings--- and shatter the productivity disruptionparadoxUnderstand positive peer pressure and tap its uncannypower with all the players in one roomWhen you cannot afford to jeopardise meeting rhythm(temptation is strongest when the “need to meet” isgreatest)
Takeaways you can use NOWEXECUTIONHow meetings actually eliminate the perception ofmicro management3 Daily Huddle must-haves (invest 15 minutes tofree up a full hour every day)Weekly Meeting Checklist: 6 crucial items you cancover in 60 minutes or lessSharing your DNA: Monthly Meetings guaranteedto get your entire team on the same page at the sametime and avoid the “Groundhog Day” effectQuarterly Meetings: 5 non negotiable agenda itemsto align everyone with the organization's goal andprioritiesLessons from Abe Lincoln, Capital Recovery Groupand those wacky folks at the Scooter StoreRazzle-Dazzle 'Em: Specific ways to rally your troopsusing quarterly themesThe single most powerful question to ask inQuarterly Meetings to guarantee gainsORGANIZATIONAL STRUCTUREA common weakness in most growth environmentsthat poses the biggest threatO-R-G C-H-A-R-T: 2 words and 8 letters that send mostentrepreneurs reeling (get over it, buy in, move ahead)Account abilities vs. Processes: How they differ andwhy you need to track bothDrilling down: The real reason to chart workflow (yourisk missing the payoff if you resist mapping theprocess)PEOPLEBest Practice Hiring Techniques: How to spot attract and keeptop talentHighlights from a Harvard University study to help youconnect with every single person in your organizationThe hottest senior position in today's growth companies(creates it, fill it, and watch everyone get smarter)Business Units vs. Functional Heads: Find the perfect balanceand keep customer satisfaction soaringThe almost matrix organization: A gold nugget from amanagement sage whose theories have stood the test of timeCustomer capital: Move from “taking orders” to “providingsolution” (become a partner, not just a commodity)To register now,go to www.kcapital-us.comor call 022-26837942METRICSKPI: 3 types of metrics that reveal the health of yourbusinessA hard-and-fast rule to help you determine whennumbers are uselessHeadlights and Rear-view Mirrors: Tacking the metricsyou need to driveScoreboards and Ticker Tape: Making measurementsvisible to every employee (because high achievers like tosee the score)How to turn your conference space into a growthboosting situation Room (a tiny investment withgigantic payoffs)Forward Forecasting: Crunching numbers to setrealistic stretch goals---and meet themGAZELLES GROWTH TOOLSAccountabilities Worksheet. Get the rightpeople doing the right thingsOne Page Strategic Plan. Every person in yourorganization must be on the same page this isthat pageRockefeller Habits Checklist. Even veteranpilots so through a pre-flight checklist prior totake-off you should tooWho-What-When Worksheet. Build a better todo list and drive tactical prioritiesKPI Worksheet. Identify the numbers you mustwatch daily to maintain your growth trajectory.Critical Numbers Worksheet. Track short-term,focused, measurable outcomes.Cash Conversion Cycle Worksheet. Fuel growthwith more cash, faster.“Better meetings, better communicationand awesome focus on our future a bigthanks for putting us back on track”– STEVE RANDAZZO, PRESIDENT, PRO MO
Answers to Rockefeller Habits FAQsQ. Two days is a huge chunk of time away Q. What if a simply cannot attend with myfrom the office. How can I justify the bite outof my schedule?A: If growth is your priority, you can't afford not to attend.The Rockefeller Habits Checklist alone will help you recoup asmany as 35 hours each week. Even for a workaholic entrepreneurthat's easily 100 workdays gained over the next year, for the meretwo you'll spend at the workshop Many participants tell us they'venever made an investment in their business with a higher ROI.Still need convincing? Here's how attendee C Green law, VPBusiness Development at virtual Technology Corporation weighedin: “I recall thinking how difficult it would be to get our principalstogether for two days out of the office, particularly in our fastgrowing company. I now realize that those two days will have aconsiderably greater impact on our continued success--- for manyyears to come ---than anything else we might have accomplishedduring that time in the office.”Q.Why a public seminar and not a private one?A: Synergy is the operative word here. Mastering theRockefeller Habits was built with team attendance in mind,which means the chance to learn not only from expert VerneHarnish, but also from other motivated executives like you.And while you may have kept pace with best practices in yourindustry imagine what you can adapt from unrealised marketswhat's more, in a public setting, Verne can share universal,hard-nosed truths with the members of your team, withoutputting them on the spot or making them feel you've exposedtheir weaknesses.team?A:That's okay too. You can be assured of seating at asingle's table with other like-minded growth leaders.Should you decide to bring you entire team to a futureRockefeller Habits workshop (and we hope you will) theCEO attends the repeat session on usQ. Whenever I hear “discipline” I tuneout—the last thing I want is bureaucracymucking up my entrepreneurial business.How will the program improve performancewithout crushing creativity?A:After attending, you'll never see discipline as theenemy again. In truth, bureaucracy stall growth, butdiscipline fuels it. Structure keeps your business nimbleRoutine unleashes creativity. Meetings free time for highpayoff initiatives. Embrace these paradoxes--- and lead youcompany to the next level.Q. What sets Rockefeller Habits apart fromthe “Grow Your Own Business” programs puton by my local chamber of Commerce?A: Gazelles provides premier executive developmenttraining for leaders of mind-sized firms with 30 to 2,000employees. When you attend Mastering the RockefellerHabits, you won't feel trapped in a conference room withwell meaning ---but unseasoned---rookies. What's more,you'll fast-forward past theory and cut straight to thestrategies that are working for same of today's mostsuccessful enterprises. What's best you'll be trained bytwo of the most respected names in entrepreneurship,Verne Harnish and Patrick Thean.Each attendee receives a FREE copy of Verne Harnish book, Mastering theRockefeller Habits, which includes 10 illuminating case studies from clientcompanies achieving stellar results. The book also includes the chapter“Mastering the Art of Bank Financing” co-authored by rich Russak off ofBottom Line Consultant. Read in and discover how to put together apackage and presentation that will make banks compete to loan you moneyTo register now, go to www.kcapital-us.comor call 022-26837942
MasteringBROUGHT TO YOU BY.K Capital is committed to providing anextraordinary perspective foreducating the next generation ofbusiness leaders in India. Ourbusiness workshop/programs present aglobal perspective in a variety offormats – with each program designedto leave a lasting impact on you handyour organization. We bring togetherthe best faculty, their research andbusiness leaders to help you to addressyour business performance.You will hear from some of the worldrenowned speakers and businessthinkers that continue to advancemanagement science and developcutting-edge tools and frameworks tohelp business transform their ideasinto products and bring those productsto market.4 WAYS TO comBY PHONE022-26837942Hotel The Leela, MumbaiBY FAXMumbaiNovember 15, 2007022-268305718.30 am – 5.30 pmLuncheon 12:30 – 1:00 pmBusiness CasualCheck www.kcapital-us.comFor exact meeting locationBY MAILComplete and mail enrolment from to:K Capital ServicesTUITION: INR 15,000/- per person*INR 13,500/- each for 3-5 person*INR 12,750/- each for K Capital Past Attendee*INR 12,000/- each for 6 or more**Plus Services Tax12.36%Office # 2, Grd. Flr, Crystal Tower,Gundavali Lane # 3,Off Andheri Kurla Road,Andheri (E), Mumbai-400069.Participants are responsible for their own travel and expensesYES Please reserve ----- places for my company at the Mastering the Rockefeller Habits TEATTENDE #1TITLEEMAILATTENDE #2TITLEEMAILATTENDE #3TITLEEMAILATTENDE #4TITLEEMAILATTENDE #5TITLEPAYMENT INFORMATION:CHECH ENCLOSED PAYABLE TO: K CAPITAL SERVICESZIP CODE)EMAILOffice # 2, Ground Flr, Crystal Tower, Gundavali Lane # 3, Andheri Kurla Road, Andheri (E), Mumbai-400069CHECK #CHECK AMOUNTCREDIT CARDAMEXMASTER CARDVISANAME ON CARDSIGNATURECARD #EXP. DATECANCELLATION AND REFUND POLICY: visit on www. Kcapital-us.comAMOUNT CHARGES
Attend Mastering the Rockefeller Habits and seewhy attendees call it “far and away the mostuseful workshop” for growing your business Learn these 7fundamentals to drivesustainable growth:PEOPLE ---- Attract, hire,and retain the bestSTRATEGY ---- Refineyours to block competitionEXECUTION ---- Scale fastto save time and moneyCASH ---- Boost cash flowto fund growthPRIORITIES ---- Stayaligned to drive focusMETRICS ---- Make themstart working for you“Mastering the Rockefeller Habits helped put focus back into my firm—a mustfor languishing entrepreneurs.”---MARIE MINICHINO, CEO, BELLAMARIAINT.COM“ the single most important strategic step our company has taken in sevenyears we simply haven't made an investment that has a higher ROI Now,whenever we bring new members into our leadership team, they attend --there's no better way we know to bring someone up to speed rapidly.”---MICHAEL G DOUGHERTY, CHAIRMAN & CEO, KINDERMUSIK INT'L INC.“Ammex has seen huge results since implementing the Rockefeller Habits fouryears ago. Sales have increased from 6.7 million profits have increased over400%. It's safe to say that had Ammex not made the Rockefeller Habits part ofour corporate DNA, we would not be where we are today.”---FRED CROSETTO, CEO, AMMEXAttended by over 20,000 executives !K Capital ServicesOffice: #2, Ground Flr, Crystal Tower,Gundavali Lane # 3, Off Andheri Kurla Road,Andheri (E), Mumbai - 400069, IndiaTel : 91 -22 -26837942Fax: 91 -22 -26830571Email: info@kcapital-us.comIf you receive more than one Brochure, Please Pass along the Extra to an AssociateIf Addressee is no longer Employed, Please Forward to his/her Replacement
gas presented the Rockefeller Habits Workshop to more than 20,000 growth- hungry leaders Take your company further in a single week than in an entire year. To register now, go to Or call 022-26837942 www.kcapital-us.com Mastering the Rockefeller Habits spotlights the best of current know
