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4/8/15&MASTERING THE ARTOF SOCIAL MEDIA140 Characters at a TimeMastering the Art of Social MediaSocial Media Value! Social Media Channels! Twitter Explained! How to Make Twitter Work for You! Best Practices! Q&A!Mastering the Art of Social Media National Council for Marketing & Public Relations1&
4/8/15&Social Media: Value"""Students expect itCreates instant onlinecommunityFocus group or crowdsourcing opportunitiesMastering the Art of Social Media National Council for Marketing & Public RelationsSocial Media: Value!!!!!ImmediacyTailored messagesEconomic valueEngagement,connections,relationshipsImpact on persistence,retention, completionMastering the Art of Social Media National Council for Marketing & Public Relations2&
4/8/15&Social Media ValueImproves communication – employees and studentsaccess information on their terms! Promotes instant and two-way communication! Builds trust (Fortune magazine)! Diffuses rumor mill!Mastering the Art of Social Media National Council for Marketing & Public RelationsSocial Media: ChannelsMastering the Art of Social Media National Council for Marketing & Public Relations3&
4/8/15&Administrators & Social MediaLet’s talk Twitter Mastering the Art of Social Media National Council for Marketing & Public RelationsTwitter by the Numbers284 million active Twitter users! 1 million new Twitter accounts created eachday! 100 million active Twitter users per day! Average Twitter user spends 170 minutes permonth on the site! 300 billion tweets sent since inception! Twitter is valued at 27 billion!Mastering the Art of Social Media National Council for Marketing & Public Relations4&
4/8/15&Twitter Explained: DefinitionTwitter is a social network thatenables uses to communicate viashort messages that are limited to140 characters in length.Mastering the Art of Social Media National Council for Marketing & Public RelationsTwitter Explained: Vocabularytweet (noun): A message posted via Twittercontaining 140 characters or less.! tweet, tweeting, tweeted (verb): Posting a messagevia Twitter.! @username (noun): Always preceded by the @symbol! # (noun): Any word or phrase immediatelyproceeded by the # symbol.! follow (verb): Subscribing to a particular Twitterfeed is call following. Anyone can follow or unfollowanyone else at any time.!Mastering the Art of Social Media National Council for Marketing & Public Relations5&
4/8/15&Twitter Explained: BioYour Twitter bio islimited to 160characters andwill appear insearch results onGoogle, alongwith you photo.Mastering the Art of Social Media National Council for Marketing & Public RelationsTwitter Explained: Tweet Dissected1.2.3.4.5.6.7.Profile pictureAccount name@usernameTweet textHashtagLinkActionMastering the Art of Social Media National Council for Marketing & Public Relations6&
4/8/15&Twitter Explained: Profile Page1.2.3.4.Trends BoxNotificationsNews FeedSearch BoxMastering the Art of Social Media National Council for Marketing & Public RelationsTwitter Explained: Following Others1. Search usingsearch box ortype in username2. Click “Follow”3. User’s tweets willappear in yournewsfeedMastering the Art of Social Media National Council for Marketing & Public Relations7&
4/8/15&Twitter Explained: Private MessageReply (not private)Direct Message (private)Mastering the Art of Social Media National Council for Marketing & Public RelationsHow to Make Twitter Work for al challenges! ace#for#followers#to#RT#! Analyticsand#reply#–#remember#140#characters#! e:#Tweet#at#least#once#a#day#(M2F) tion#Social Media & Administrators National Council for Marketing & Public Relations8&
4/8/15&Social Media Best Practices@drkstout@rmbenson@MariaBensonMastering the Art of Social Media National Council for Marketing & Public RelationsWord to the Wise!Don’t take part if uncomfortable! So!Don’t commit if there’s no time! But!find the time!Marketing can help! But!choose a channel that is comfortabledon’t use a ghostwriterTo thine own self be true!Mastering the Art of Social Media National Council for Marketing & Public Relations9&
4/8/15&QUESTIONS? THOUGHTS?Steve JohnsonDirector, Public Relations and MarketingDixie State University, UTTwitter: S MELVINAndrea HansteinDirector, Marketing and Public RelationsFoothill College, CATwitter: amhanstein on behalf of the National Council for Marketing& Public Relations10&
4/8/15& 2& Social Media: Value " Students expect it " Creates instant online community " Focus group or crowd sourcing opportunities Mastering the Art of Social Medi
