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CSITEDCAMPUSSTUDIESINSTITUTEP.O. BOX 9355SAN DIEGO, CALIFORNIA92109LOEFFLERPRESIDENTWE SUGGEST YOU KEEP THIS MANUALAND REFER TO IT FROM TIME TO TIMEAS YOU OBSERVE THE ''NEW LEFT"ACTION ON YOUR CAMPUS. IN\
"Theability to manipulate people through violence andmass media has never been greater, and the potential forliberation for us as radicals has never been more excitingthan now. 1- Dave GilbertSDS"Weare not here to do good. We are here to seize power.Don't ask us what we'll do with it when we get it. The democratic process is a great thing, but you don't come to thedemocraticprocess democratically. 2- Nahaz RogersCommittee tor IndependentPolitical Action"Do you know why the demonstrations and protest movements succeeded?Because we didn't play the rules ofthe game. Our movement wasn't organized democratically.We kicked the Dow people off the campus who had everyright to be there. It was our unrepressed intolerance andthoroughanti permissivenessthat brought ou r actionssuccess.e 3- Buffalo, N. Y. SDS'er.,University reform can only be a means to revolution,never a revolutionaryend in itself. Once you secure thecampus you have just begun. 4- Lee Felsensteln, tormer'military editor,'Berkeley Barb1. Speech at SDS National Convention in East Lansing, Mich., 1968.2. Statement at Chicago organizing conference of CIPA, Jan. 15, 1966.3. New York Times Magazine, May 5, 1968.4. Robert Betts, San Diego Union, March 5, 1969.
Mold Students into Revolutionariesin 8 Simple Steps1. Organize people for political action. Rap about "reforms," direct action with "suggestions."2. Find out what is bugging people - you can use it toget them "involved."Start with little issues to attract lots of supporters . Dorms are a prime area to work inbecause the people in them are in frequent contact, will be together for anumber of months . We start on thetop floor of the dorm with a list of people we already know. We cali meetingsand talk to students about draft resistance, the nature of the university, andhow you change these things. Then wehelp them cali meetings of people onother floors, and we exchange ideasand informationon what they aredoing. 5 We started with the rule: 'No parties on Friday night.' We demanded webe allowed to give a party on Fridaynight. Then we went to the rules onhaving visitors in your room, then tothe price of rooms . You have to givethe issue a nitty-grittycontext, andthe price of rooms, visitingrules,parties are all things that affect everybody in the dorm no matter what their6politics."- John Kauffman, SDSorganizer, U. of Wis.5.Look, Vol. 32, No. 20 (Oct. 1, 1968),p. 26.- John Kauffman, SDSorganizer, U. of Wis.6. Ibid.
3. If you can't find an issue to use on people, phony one4. Propagandize. Don't overestimate the intelligence ofyour fellow students.up. Let me tell you. We manufacturedthe issues. The Institute for DefenseAnalysis is nothing at Columbia. Justthree professors. And the gym issue isbull. It doesn't mean anything to anybody. I had never been to the gym sitebefore the demonstrationsbegan. Ididn't even know how to get there . 7 "Leafletsclearly exert a major influence on the way studentsperceivereal ity. Probably seventy-five percentof all students derive sixty percent oftheir political awareness from leaflets.The leaflet is of the underground,which is to say, of the Left. A smudgymimeographedsheet is strongly associated with powerlessness and a lackof funds, which is good, because broadsegmentsof Americansociety canidentify with it. 8- Mark Rudd, former SDSleader, Columbia University;now SDS-RYM National Secretary- James Simon KunenCOlumbia Univ. radical I 7. The BostonGlobe. Oct. 1. 1968.8.Esquire.(September.1969), o. 102.
,5. Student governments can be used. Work your way In- and take over."Cananything positive be gainedthrough student government?Apartfrom publicity, one thing it can be usedfor is money. Many student-activitiesfunds are open for the kinds of thingswe would like to see on campus: certain speakers, films, sponsoring conferences.Money, without strings, isalways a help . - Carl Davidson,SDS If ou r people do happen to getelected as radicals . then the seatswon should be used as a focal pointand sounding board for demonstratingthe impotence of student governmentfrom within. A seat should be seen asa soap-box, where our representativecan stand, gaining a kind of visibilityand speaking to the student body as awhole, over the heads of the other student politicians . 10- Carl Davidson,9.10. You're either with the movement oragainst it, because if you're not willingto take the measures that are necessary to correct the problem - and theyhave to be radical measures todaythen you automatically become part ofthe problem. It's the same thing withthe so-called Negro moderates; they'reeither chumps who don't know what'sgoing on or they're conscious traitorsto their race. As for moderate whites,they're as much responsiblefor theracial problem as George Wallace . - Harry Edwards,Afro-AmericanSoc.,Cornel/ UniversitySDS"Campaigning on the campus,"Student Power, ed. Alexander Cockburn &. RobinBlackburn (Baltimore: Penguin Books, 1969).Ibid.6. Put people up against the wall. Exploit their emotionsto make them feel so guilty they have to work for you.11. "The Playboy Panel: Student Revolt," Playboy, Sept., 1969, p, 91.11
,7. Once you've manipulated students into conflict, keepthem there. If your "demands" are met, make more.Demand the impossible."Weuse the technique of demands,alwayspushingand pushingonthrough demands, to an end wherethey have to give in or fight against therevolution. 12- Dave Gilbert, SDS-REP"Militantsat Howard Universitystaged a sit-in when the faculty rejected some of their demands, one ofwhich was that the law faculty 'insistthat the president and treasurer of theuniversity commit funds, regardless ofavailability, for all projects demandedby the law students'. 13- Recent News Item12.13.USA. Feb . 1967.L.A. Times, Feb. 19, 1969.
Blackburn (Baltimore: Penguin Books, 1969). 10. Ibid. 6.Put people upagainst the wall. Exploit their emotions to make them feel soguilty they have towork for you. You're either with the movement or against it, because if you're not willing to take the measures that are neces-sary
