Transcription
2018MEDIAKIT
DIABETES FORECAST print ratesIMPROVINGLIVESTHE AMERICAN DIABETESASSOCIATION’S mission is toprevent and cure diabetesand to improve the lives of allpeople affected by diabetes.OUR DIFFERENCEThe American Diabetes Association sets thestandards for and encourages healthy livingwith diabetes. We are the only organizationdedicated to improving the lives of all peopleaffected by diabetes. We are grounded in strongscience, research advances, advocacy, healthcare excellence, and community-level support.OUR CONNECTIONSOur Media Network connects your brandto our highly engaged, health-consciousaudience. Connect to our nearly 6 millionreaders, 2 million donors, 400,000 volunteers, and 14,000 health careprofessionals.
Diabetes Food HubJoin us to help America eat better and smarter.Launching Fall 2017Diabetes Food Hub is a brand new digital cooking andrecipe destination. Visitors will findDIABETESa wealth of recipes,expert advice, and meals they’ll cook,share, and love.FORECASTThe healthy living magazineDIABETESFORECAST The healthy living magazineF O R E C A S TDIGITALComing this fall, the new site will havean intuitiveEDITIONSuser interface, delicious and stress-freerecipes,Bannersandpeopleinteractiveprep tips, shopping lists, meal planners,andBEN mediamore. Reviewed and recommendedby the foodVereen availableand nutrition experts at the American DiabetesAssociation, consumers will feel good aboutmaking and enjoying healthy food that tastesgreat.NearlyGLUCAGONTO THERESCUESMILE:HEALTHYTEETH& GUMS2017TO KNOWFEATURINGTHE HEALTHYLIVINGMAGAZINE 12 OTHER ALL-STARSSEPTEMBER/OCTOBER 2017CUSTOMCONTENTSOLUTIONS BrochuresMini YOURHEART6 MILLIONENEWSeadersof the new Diabetes FoodBecome arsupporterHub and team up with the American DiabetesAssociation to boost healthy eating habits,increase positive health outcomes, and improvethe lives of all people with diabetes.NOVEMBER/DECEMBER 2017S p e c i a l E d i t i o n S up p l e me ntTheHealthyLivingMagazineOn Trend8 Thingsto KnowAboutCGMs**Continuous glucose monitorsMusician andactor Nick Jonaslives well withtype 1 diabetes 360APPROACHWEBSITESSponsored content, native advertising, displayadvertising, and custom options available.OUR MEDIANETWORK: Connectwith our audienceson all platforms—where, when, andhow you would like.SOCIAL MEDIA800K fans & followersPROFESSIONAL NETWORKAbout500,000visits
The Healthy Living MagazineF O R E C A S TWE ARE THE LEADING healthylifestyle magazine for millions ofpeople with diabetes and prediabetes. Our readers take actionevery day to live well.DOCTORAPPROVEDArticles arereviMDs, CDEs ewed by, RDand more. s,HEAD-TO-TOE HEALTH CONTENTOur highly engaged audience members look tous for the news and support they need to thrivewith diabetes. They welcome our clear informationabout treatments and scientific discoveries andour focus on food and recipes, fitness, weight loss,medications, monitoring, coping, and motivation.foodfitnessweight lossmedicationsTRUSTED BRANDOur magazine is an extension of theAmerican Diabetes Association’s brand,with expert content and an authenticvoice dedicated to living well withdiabetes every day.monitoringcopingmotivation
DIABETES FORECAST readersWHO THEY ARE: People living with prediabetes and diabetes,their families, health professionals, donors, and volunteers.print500,000ratebase 6 issues a yearExpanded doctor andmedical office distributionNewly diagnosed, Livingwith Type 2 Diabetes enrolleesget a 1-year complimentarysubscriptiondigital150,000 pageviewspermonth17 page views per visitEvery subscriber receives accessto the digital edition for freeENGAGED READERS 76% read every issue78% took action as a result ofviewing an ad58% use the recipes87% look for as much informationas possible about diabetes34% discussed an ad with a doctoror relativeAmerican Diabetes Association2017 MRI Diabetes Forecast Reader StudyWHO THEY AREAVERAGE AGE 61MEDIAN INCOME 79,785COLLEGE EDUCATION74%MEN/WOMEN 35/65%HAVE DIABETES 76%PREDIABETES 6%EXERCISE 62%COOK MEALS70%are looking for%91 new ways tolive a healthier life!
DIABETES FORECAST calendar2018 editorialDIABETES FORECAST content focuses on all aspects of health and wellnessand the latest breakthroughs in technology and research.JAN/FEBMAR/APRNEW YEAR, NEW YOUCONSUMER GUIDEAD CLOSE 11/1/2017MATERIALS DUE 11/17/17ON SALE 12/27/2017AD CLOSE 1/3/18MATERIALS DUE 1/17/18ON SALE 2/24/18 Smart Tips, Real-Life GoalsCarb SwapsOrganizing Medical PapersPCSK9: Injectables for CholesterolSoup & Stew Recipes Conditions: The BasicsDigital Diabetes ManagementExercise ComplicationsSpringtime RecipesMAY/JUNJUL/AUGSUMMER FOOD ISSUELIFESTYLE GUIDE Vitamins and SupplementsHearing LossTreating DepressionKidneys 101Summer Food RecipesAD CLOSE 3/1/18MATERIALS DUE 3/16/18ON SALE 4/21/18 Healthy HeartSummer Sun ProtectionHealthy FatsInjections 101Grilling RecipesAD CLOSE 5/1/18MATERIALS DUE 5/18/18ON SALE 6/23/18SEP/OCTNOV/DECPEOPLE-TO-KNOW ISSUEHOLIDAY FOOD ISSUE Defeating Cognitive Decline Weight Loss Methods Snacking Tips Diabetes MythsTest Strip TipsFood PoliceSleep SolutionsAD CLOSE 7/2/18MATERIALS DUE 7/20/18ON SALE 8/25/18AD CLOSE 9/4/18MATERIALS DUE 9/17/18ON SALE 10/20/18
DIABETES FORECAST print ratesEXPAND YOUR REACH to our health-conscious audience. Our readerstake action every day to successfully manage all aspects of their health.2018 GROSS RATES4-COLOR1x3x6x12x18xFull Page 29,000 28,100 27,500 26,110 25,4901/2 Page 19,320 18,750 18,350 17,390 17,0001/3 Page 15,660 15,180 14,870 14,100 13,780 41,200 39,970 39,140 37,080 36,260 36,050 34,970 34,250 32,450 31,720C2 or C4C3BW1x3x6x12x18xFull Page 21,960 21,300 20,860 19,770 19,3201/2 Page 14,540 14,110 13,810 13,090 12,8001/3 Page 11,870 11,500 11,270 10,680 10,440BRC INSERTS-suppliedStd. Business Reply Card 18,200Size: 6" x 4"Double Business Reply Card 29,100Size: 12" x 4"; folds to 6" x 4"Rate Frequency Discount Applies67of readers test their%blood sugar regularly.
DIABETES FORECAST print specsAD SPECSPAGE UNITLIVE AREABLEEDSpread16 1/8" x 10 1/8"16 5/8" x 10 3/4"Full Page7 11/16" x 10"8 7/16" x 10 3/4"1/2 Vertical3 1/2" x 10 1/8"4 3/8" x 10 3/4"1/2 Horizontal7 1/4" x 4 1/2"8 7/16" x 5 1/8"1/3 Vertical2 1/4" x 10 1/8"3 1/8" x 10 3/41/4" gutter safety per pageAD SUBMISSIONSMECHANICAL REQUIREMENTSBinding: Perfect BoundTrim Size: 8 3/16" x 10 1/2"MATERIAL REQUIREMENTSAll new advertisements must be reviewed bythe Association’s review committee to ensurecompliance with Association policies. PDFsof advertisements should be emailed to theadvertising manager (jgraff@diabetes.org) atleast 10 days before Ad Close date.Materials must be submitted as highresolution, press-ready PDF files (PDF:X-1a).Native files are not accepted. Files must be setup for trim size and allow for bleed. Files maybe supplied via email, FTP, CD, or DVD.PRODUCTION/AD MATERIALSContact Julie DeVoss Graff, SeniorAdvertising Manager, to submit ad material.Email: jgraff@diabetes.orgOffice: 703-299-5511SUPPLIED INSERTS& REPLY CARDSSUPPLIED INSERT QUANTITIESPlease call Julie DeVoss Graff, SeniorAdvertising Manager, at 703-299-5511 toconfirm insert quantities for each issue.Quantities are subject to change.INSERT SPECIFICATIONSAll supplied inserts must be preapprovedby the Association before delivery toour printer.SHIP TOQuad-Hartford. Supplied InsertDelivery: 414-566-2100.Hours: M-F, 7 a.m. - 6 p.m. EST.Please schedule deliveries 24 hours inadvance. When calling, please specify“Insert Receiving.” BOL must includethe title and issue of the product beingdelivered.
DIABETES FORECAST websiteEXPAND YOUR ADVERTISING message beyondthe pages of the magazine.yNearlIONL1 ₂ MIL rsuseCAPTIVATINGDiabetesforecast.org featuresthe latest treatment andprevention news, answers fromhealth care experts, productinformation, exercise and healthyliving tips, and our popular anddelicious healthy recipes.CONNECTEDWe deliver this information directlyto consumers through theircomputers, tablets, and phones.A collection of online content isavailable in Spanish, too.ONLINE USERSNew online visitors and mobile traffic are bothincreasing. Here’s a snapshot:visits by users535,000visits by new users495,000visits by mobile users440,000FEMALE 69%AGES 25-54 55%MIDDLE INCOME 79%COLLEGE GRADUATES61%CHILDREN AT HOME52%
DIABETES FORECAST onlineopportunitiesDELIVER YOUR ADVERTISING message to yourtarget audience with our Digital Consumer Network.% of online83readers have a close personalconnection to diabetes.DIABETESFORECAST.ORGTHREE (3) STANDARD AD UNITS ON EACHPAGE OF THE SITE: Top 728 x 90 Right 300 x 250 Bottom 728 x 90ADVERTISE THROUGH: Microsites Recipe Slideshows Diabetes Discovery Sponsored RecipesPodcast Sponsored Content EnewslettersENGAGE MORE CONSUMERSwith ads available on desktop and mobileplatforms. On home page and select sections,100% SOV when purchased together.DIGITAL EDITION Issue SponsorshipsWelcome PageBannerButton Ads
DIABETES FOOD HUB websiteJOIN US TO HELP AMERICA eatbetter and smarter. Visitors willfind a wealth of recipes, expertadvice, and meals they’ll cook,share, and love.DIGITAL OPPORTUNITIESDIABETESFOODHUB.ORG Sponsored ContentNative AdvertisingDisplay AdvertisingCustom Options
ENEWSLETTERSiNSPIRATION AND INFORMATION sent directly to 1.3 million in-boxes. Addyour message to our highly successful Media Network Enewsletter program.% of our online78readers have diabetesor prediabetes.DIABETES FORECASTENEWSLETTEREach Diabetes Forecast enewsletter features popularcontent and editor’s picks.FREQUENCY:Bi-MonthlyCIRCULATION: 300,000NET: 10,000STOP DIABETESCONSUMER ENEWSStop Diabetes enewsletters offerlifestyle articles, upcoming events,Association promotions, and waysto become active in the StopDiabetes movement.FREQUENCY: MonthlyCIRCULATION: 400,000NET: 10,000SHOP DIABETESFEATUREThe Shop DiabetesFeature spotlightsone must-haveproduct of interestto people withdiabetes and 0NET: 5,000
ENEWSLETTERSAmerican Diabetes AssociationPage 1 of 2Diabetes Books Diabetes Cookbooks Health Care Professional Accessories Gift of Hope ClearanceMay Deals!This month, save an additional 20% on the products featuredin this message. Usepromotion code MAY2017 whenyou shop online at ShopDiabetes.org or call 1-800-2326733.Indian Cuisine Diabetes CookbookYour Price: 15.96Original Price: 19.95Herb ScissorsYour Price: 7.99Original Price: 9.99Chef's Delight Magnetic MeasuringSpoonsYour Price: 15.99Original Price: 19.994-Ingredient Diabetes Cookbook, 2ndEditionYour Price: 15.16Original Price: pData\Local\Microsoft\Windows\Temporary InternetFil. 10/4/2017SHOP DIABETESPROMOShop Diabetes is apromotional emailfeaturing a varietyof products of interestto people with diabetesand their caregivers.FREQUENCY: MonthlyCIRCULATION: 90,000NET: 5,000DIABETESFOOD HUBThe highly engagedaudience seeks healthyand tasty recipes, aswell as diabetes-friendlymeal plans. Highlightsthe newest Associationrecipes, themed samplemeal plan, healthycooking videos, andpractical meal planningtips.FREQUENCY:MonthlyCIRCULATION: 360,000NET: 10,00087LIVING WITH TYPE 2 DIABETESThose enrolled in the Association’sLiving With Type 2 Diabetesprogram receive this enewsletterfeaturing information specific tothe needs and interests of thenewly diagnosed audience.Available in English and Spanish.FREQUENCY: MonthlyCIRCULATION: 60,000NET: 7,500actively search for%valuable diabetes information
GIFT OF HOPEGiftof HopeHoliday Catalog 2017FREE GINSHIPdePrs 60on or moreorOVER140HOLIDAYCARDS& GIFTSp. 13shopdiabetes.org/giftofhope o Toll Free 1-855-575-0565catalogGift of Hope is an An American DiabetesAssociation program where people can shopvia catalog to purchase interesting and usefulgifts for family and friends. All proceeds helpfund ADA research, education, and advocacyefforts. The catalog merchandise includesholiday cards and gifts with enough time fordelivery before Christmas.circulation750,000AUDIENCE: Consumer members of ADA, prior product buyers,and other catalog purchasers.SPONSORSHIPOPPORTUNITIESWHO THEY AREPRINTFEMALE 88% AGES 55 AND OLDER 11 logo positions1 cover 10 run of bookLogo on each order form insertedin catalog.Logo on each packing slip whenmerchandise is delivered.Sponsor’s promotional/product insertincluded within shipping package.MARRIED 62%NET WORTH 400,000 TO 2 MIL.HOMEOWNERS 92%DEADLINESDIGITALCommitment6/30/18 Logos Due7/14/18First Drop9/15/18 Prominent logo placements on eachof six emails to audience of 500,000.Total: 3 million shoppers.Targeted banner ads onDiabetesForecast.org andShopDiabetes.org for sponsorshipperiod.92%
PROFESSIONAL JOURNALSASSOCIATION JOURNALS PROVIDE MORE THAN 35,000 researchers,physicians, and diabetes educators with the latest information on scientificresearch and clinical practice.SUwww.diabet.esorg/clinicaldiabetesOL NFAIO EICC T M AT C A RAPR FOR RYIN IMAPREMMR2017Rlaic Si nBETElCADIti oicae d . 171Mpng eoti e n com erPr A dh353MELU B E ROV UMNiconhrd C . 12 6ns a in pe te P aab kDi Bacten8em :16ovp r to r y o l p .mI s S tryntsa l i ce C oQ u Suc ionnsr teepHyn
DIABETES CARE journalTH E JO U R N AL OF C L I N I CAL AN D APPL I E D R E S EARC H AN D E D U CATI O NDiabetes Care, our highest-ranked journal,is devoted exclusively to diabetesIMPACTtreatment, care, and prevention.VOLUME 37 NUMBER 7WWW.DIABETES.ORG/DIABETESCAREFACTORJULY 2014Safety of Outpatient Closed-Loop Control:First Randomized Crossover Trials of a WearableArtificial PancreasB.P. Kovatchev, E. Renard, C. Cobelli, H.C. Zisser,P. Keith-Hynes, S.M. Anderson, S.A. Brown,D.R. Chernavvsky, M.D. Breton, L.B. Mize, A. Farret, J. Place,D. Bruttomesso, S. Del Favero, F. Boscari, S. Galasso, A. Avogaro,L. Magni, F. Di Palma, C. Toffanin, M. Messori, E. Dassau,and F.J. Doyle IIIcirculationGlucose-Lowering Effects and Low Risk ofHypoglycemia in Patients With Maturity-OnsetDiabetes of the Young When Treated With aGLP-1 Receptor Agonist: A Double-Blind,Randomized, Crossover Trialfrequency11.96,600 MONTHLYS.H. Østoft, J.I. Bagger, T. Hansen, O. Pedersen, J. Faber,J.J. Holst, F.K. Knop, and T. VilsbøllEffect of Lowering the Glycemic Load With CanolaOil on Glycemic Control and Cardiovascular RiskFactors: A Randomized Controlled TrialD.J.A. Jenkins, C.W.C. Kendall, V. Vuksan, D. Faulkner,L.S.A. Augustin, S. Mitchell, C. Ireland, K. Srichaikul,A. Mirrahimi, L. Chiavaroli, S. Blanco Mejia, S. Nishi,S. Sahye-Pudaruth, D. Patel, B. Bashyam, E. Vidgen,R.J. de Souza, J.L. Sievenpiper, J. Coveney, R.G. Josse,and L.A. LeiterImproved Glucose Control With Weight Loss, LowerInsulin Doses, and No Increased HypoglycemiaWith Empagliflozin Added to Titrated MultipleDaily Injections of Insulin in Obese InadequatelyControlled Type 2 DiabetesAUDIENCE: Endocrinologists, cliniciansand physicians, researchers, diabeteseducators, dietitians, and other healthcare professionalsJ. Rosenstock, A. Jelaska, G. Frappin, A. Salsali, G. Kim,H.J. Woerle, and U.C. Broedl, on behalf of the EMPA-REG MDITrial InvestigatorsISSN 0149-59922018 RATES4-COLOR1x6x12x24x36x48x60x72x96xFull Page 6,640 6,500 6,380 6,300 6,250 6,210 6,170 6,140 6,1001/2 Page 5,400 5,300 5,200 5,160 5,140 5,100 5,080 5,040 5,0201/4 Page 4,680 4,640 4,560 4,520 4,480 4,460 4,450 4,440 4,410BW1x6x12x24x36x48x60x72x96xFull Page 3,790 3,650 3,520 3,440 3,400 3,350 3,320 3,290 3,2501/2 Page 2,540 2,450 2,350 2,310 2,280 2,250 2,230 2,190 2,1701/4 Page 1,820 1,780 1,710 1,660 1,630 1,610 1,600 1,580 OVDECAd 2/188/1/189/4/1810/1/1811/1/18Materials Due 88/8/189/11/18 10/8/1811/8/18Inserts 188/10/18 9/12/18 10/10/18 11/12/1812/12/17INSERTS-suppliedSINGLE SHEET AND DOUBLE SHEETSingle Sheet (2 pages)Rate Frequency Discount Applies 6,640Double Sheet (4pages) 13,280
DIABETES journalIMPACTFACTOR8.7Diabetes, the Association’sflagship research publication, is thehighest-ranked journal devoted exclusivelyto basic diabetes research. The journalpublishes original, peer-reviewed researchon the biological mechanisms underlyingdiabetes and its complications.A JOURNAL OF THE AMERICAN DIABETES ASSOCIATIONFebruary 2017 Volume 66 Number 2 www.diabetes.org/diabetescirculationfrequency1,600 MONTHLYISSN 0012-1797AUDIENCE: Scientists and laboratory researchers, endocrinologists2018 RATES4-COLOR1x6x12x24x36x48x60x72x96xFull Page 5,670 5,550 5,440 5,360 5,350 5,310 5,260 5,240 5,2101/2 Page 4,640 4,540 4,490 4,430 4,400 4,380 4,360 4,350 4,3201/4 Page 4,050 3,990 3,940 3,910 3,900 3,890 3,870 3,850 3,810BW1x6x12x24x36x48x60x72x96xFull Page 3,110 2,900 2,800 2,720 2,710 2,670 2,620 2,600 2,5701/2 Page 2,080 1,990 1,930 1,870 1,850 1,830 1,810 1,800 1,7601/4 Page 1,490 1,430 1,390 1,350 1,340 1,330 1,310 1,290 OVDECAd 2/188/1/189/4/1810/1/1811/1/18Materials Due 88/8/189/11/18 10/8/1811/8/18Inserts 188/10/18 9/12/18 10/10/18 11/12/1812/12/17INSERTS-suppliedSINGLE SHEET AND DOUBLE SHEETSingle Sheet (2 pages)Rate Frequency Discount Applies 5,670Double Sheet (4pages) 11,340
CLINICAL DIABETESwww.diabetes.org/clinicaldiabetesClinical Diabetes is a quarterly journalfor primary care providers. Each issuecontains one or more feature articleson the latest trends and innovations indiabetes care and treatment, as well asmini-reviews of landmark studies, practicaltreatment pointers, and best practicesrelated to diabetes care.S UM M ER 2017ClinicalP R A CT I C A LI N FO R M AT I O N FO RPRIMARY CAREDIABETESjournalcirculationVO LU ME 35N U MB E R 3Diabetes and ChronicBack Pain p. 126Quality ImprovementSuccess Story:Hypertension Control p. 168Promoting MedicationAdherence p. 171frequency25,000 QUARTERLY special 5th issueAUDIENCE: Primary care physicians, point-of-care HCPs2018 RATES4-COLOR1x6x12x24x36x48x60x72x96xFull Page 7,170 7,010 6,850 6,770 6,730 6,670 6,640 6,610 6,5301/2 Page 5,770 5,640 5,550 5,500 5,470 5,430 5,400 5,380 5,3301/4 Page 5,220 5,140 5,060 5,010 4,980 4,960 4,920 4,900 4,870BW1x6x12x24x36x48x60x72x96xFull Page 4,240 4,090 3,920 3,840 3,800 3,740 3,700 3,670 3,6101/2 Page 2,840 2,720 2,620 2,570 2,540 2,500 2,470 2,450 2,4001/4 Page 2,290 2,200 2,130 2,080 2,060 2,030 1,990 1,970 1,940INSERTS-suppliedSINGLE SHEET AND DOUBLE SHEETDEADLINESWINTERSPRINGSUMMERFALL5TH ISSUESingle Sheet (2 pages) 7,170Ad Close12/1/173/1/186/1/189/4/1810/1/18Double Sheet (4pages) 14,340Materials Due12/15/173/20/186/19/189/18/1810/17/18Inserts Due12/29/173/28/186/26/189/27/1810/26/18Rate Frequency Discount AppliesISSUE
DIABETES SPECTRUM2 0 1 4Older AdultsAnd diAbetess p e c tr u m . d i a b e te s jo u r n a ls . o rgReseaRch to PRacticeFeatuRe aRticle6 Preface50 “Es como uno bomba de tiempo [It’s like a timeVanessa Jones Briscoe, PhD, NP, CDe, Guest editor9 Management of Type 1 Diabetes in Older AdultsRuban Dhaliwal, mD, and Ruth S. Weinstock, mD, PhD20 Physiological Changes in Older Adults and TheirEffect on Diabetes TreatmentBrian J. Gates, PharmD, and Kevin m. Walker, PharmD29 Nutrition Considerations for the GrowingPopulation of Older Adults With DiabetesKathleen Stanley, CDe, RD, lD, mSed, BC-ADm37 Special Considerations for Older Adults WithDiabetes Residing in Skilled Nursing Facilitieslinda B. Haas, PhC, RN, CDe44 Listening to Older Adults’ Values and Preferencesfor Type 2 Diabetes Care: A Qualitative studyelizabeth A. Beverly, PhD, linda A. Wray, PhD, Cynthia l. laCoe,BA, and Robert A. Gabbay, mD, PhDbomb]”: A Qualitative Analysis of Perceptions of diabetesAmong First-degree relatives of latino Patients With diabeteserida Castro-Rivas, mD, mS, Carla Boutin-Foster, mD, mS, mariamilan, mD, and Balavenkatesh Kanna, mD, PhDDePaRtments3 Editorial: Calling All educators: let us Know Youreducational needsJoshua J. Neumiller, PharmD, CDe, FASCP, editor-in-Chief58 Nutrition FYI: treatment of Mild HypoglycemiaAlison B. evert, mS, RD, CDe63 Special Report: diabetes Prevention and Management:The Thrill is not GoneAnn Albright, PhD, RDDiabetes Spectrum is a quarterly journalfor diabetes educators, dietitians, nursepractitioners, and other health care providers.Each issue of the journal examines aspecific diabetes care topic, with a focuson translating recent research findings intopractical clinical applications.A n O f f i c i A l J O u r n A l O f t h e A m e r i c A n D i A b e t e s A s s O c i At i O n V o l u m e 2 7W I N T E R169 Special Report: improving the lives of All PeopleAffected by type 2 diabeteslurelean B. Gaines, RN, CE: Certified diabetes educators, dietitians, nurse practitioners2018 RATES4-COLOR1x6x12x24x36x48x60x72x96xFull Page 5,270 5,200 5,070 5,020 5,010 4,970 4,950 4,940 4,9001/2 Page 4,440 4,350 4,290 4,250 4,240 4,210 4,200 4,180 4,1701/4 Page 4,100 4,040 3,980 3,940 3,930 3,920 3,900 3,890 3,880BW1x6x12x24x36x48x60x72x96xFull Page 2,580 2,500 2,400 2,330 2,320 2,270 2,250 2,240 2,2001/2 Page 1,740 1,660 1,600 1,550 1,540 1,510 1,500 1,480 1,4701/4 Page 1,400 1,350 1,290 1,250 1,240 1,220 1,210 1,200 1,180INSERTS-suppliedSINGLE SHEET AND DOUBLE SHEETDEADLINESISSUEWINTERSPRINGSUMMERFALLSingle Sheet (2 pages) 5,270Ad Close1/3/184/2/187/2/1810/1/18Double Sheet (4pages) 10,540Materials Due1/16/184/17/187/18/1810/19/18Inserts Due1/26/184/25/187/25/1810/26/18Rate Frequency Discount Applies
JOURNALS specs and ad submissionsDIABETES CARE & DIABETESCOVERSC2 4-color rate plus 15%C3 4-color rate plus 10%MECHANICALREQUIREMENTSBinding: Perfect BoundTrim Size: 8 1/4" x 10 7/8"C4 4-color rate plus 20%PAGE UNITLIVE AREABLEEDSpread15 3/4" x 10 3/8"17" x 11 1/8"Full Page7 5/8" x 10 3/8"8 1/2" x 11 1/8"1/2 Page Horizontal7 5/8" x 5"Not Available1/2 Page Vertical3 1/2" x 10 3/8"Not Available1/4 Page3 1/2" x 5"Not AvailableC3 4-color rate plus 10%AD MATERIALS &INSERT QUANTITIESPlease contact AdvertisingManager for FTP informationand/or shipping address:Julie DeVoss Graff703-299-5511jgraff@diabetes.orgIncomplete, incorrect materialsor those received after thepublished deadline are subjectto additional charges.CLINICAL DIABETES& DIABETES SPECTRUMCOVERSC2 4-color rate plus 20%MATERIAL REQUIREMENTSMaterials for publication mustbe submitted as high-resolution,press-ready PDF files (XLAcompliant). Native files are notaccepted. Files must be set fortrim size and allow for bleed.MECHANICALREQUIREMENTSBinding: Saddle-StitchedTrim Size: 8 3/16” x 10 7/8”C4 4-color rate plus 30%PAGE UNITLIVE AREABLEEDSpread15 7/16" x 10 1/4"16 3/4" x 11 1/4"Full Page7 1/4" x 10 1/4"8 7/16" x 11 1/8"1/2 Page Horizontal7 1/4" x 5"Not Available1/2 Page Vertical3 1/2" x 10 1/4"Not Available1/3 Page2 1/4" x 10 1/4"Not AvailableSHIPPING SUPPLIED INSERTSLabel shipment with issue monthand number of inserts supplied.Dartmouth Printing CompanyAttn: Lisa Davis69 Lyme RoadHanover, NH 03755603-653-7215REPRINT INFORMATIONFor bulk reprint information,contact:Marcus GloverSheridan Content Services800-635-7181 ext. 8065marcus.glover@sheridan.com
DIABETESPRO QUARTERLYDiabetesPro Quarterly is the Association’snewsletter for its professional members.Each quarterly print newsletter featuresbreaking clinical news, meeting reportsand research summaries, professionaleducation opportunities, and more. Issuesare also emailed to the American DiabetesAssociation’s professional members, and adigital edition is available online.circulationfrequency14,000 QUARTERLYAUDIENCE Endocrinologists, clinicians and physicians, researchers,diabetes educators, dietitians, and other health care professionalsAD SPECSMATERIAL REQUIREMENTSMaterials for publication must be submitted ashigh-resolution, press-ready PDF files. Nativefiles are not accepted.AD MATERIALSSpread: 11 1/4" x 17 1/4"Full Page: 8 1/2" x 11"Bleed: 8 3/4" x 11 1/4"For more information,please contact:Julie DeVoss al newsRESEARCHsummariesMEETINGreportsDEADLINESISSUE WINTER SPRING SUMMERFALLAd Close 1/3/18 4/2/18 7/2/18 10/1/18Materials Due1/19/18 4/17/18 7/20/18 10/19/18Inserts Due1/26/18 4/27/18 7/27/18 10/26/18
JOURNALSdigital networkOUR ONLINENETWORK provides avariety of professionalmembers with breakingnews, scientificconference reports, clinicalpractice recommendations,and more.DIABETES CARE1.6 MILLION monthly users monthly sessions365,000 540,000monthlypageviewsmonthlypageviewsOver 850K sessions per month35,000 active subscribers to the ADAJournals eTOC Alerts7,500 Facebook followers, 2,500 Twitterfollowers75,000 downloads over the past year ofDiabetes Core Update podcasts1,040,000CLINICAL DIABETESDIABETESmonthly usersmonthly sessionsmonthly users140,000 00monthly sessions55,00085,000DIABETES SPECTRUMmonthly usersmonthly sessions35,000 45,000monthlypageviews65,000
eTOC ALERTS & PODCASTSDiabetes Core UpdatePODCASTS The latest clinically relevantarticles from the AmericanDiabetes Association’s fourscholarly journals are featuredmonthly via audio podcasts.eTOC ALERTSeTOC alerts are email notifications containing the table ofcontents of a new journal issue. These alerts can supportboth banner and skyscraper ads. The podcasts are FREE. Eachepisode is approximately 15minutes long and presents 5-6recently published articles. Catering to the busy health careJOURNALFREQUENCYLIST SIZE* professional who has little time toreview journal articles in depth,Diabetes13x/year8,850AUDIENCE: Scientists, academicians, and opinion leadersDiabetes Core Update podcastsfocus on how theDiabetes Care13x/year13,900latest researchAUDIENCE: Endocrinologists, diabetologists, and physiciansand informationClinical Diabetes5x/year3,000published in theAUDIENCE: Gatekeepers in diabetes treatmentAssociation’sjournals areDiabetes Spectrum4x/year1,200relevantAUDIENCE: Diabetes educators and other health care team memberstoclinical*List size subject to changepracticeand can beapplied inThe Association’s journala treatmentpodcast for primary care physicianssetting.is downloaded more thantimes a year.75,000
SPONSORSHIPSALIGNING YOUR BRAND with the American Diabetes Association notonly builds goodwill, but will also be a strong business asset.NATIONAL STRATEGICPARTNERSHIP Year-round national benefitsSpecial event or programSignage and sampling“Proud sponsor” logoSPECIAL EVENT OR PROGRAMSPONSORSHIP Tour de Cure EventsMulticultural eventsLiving with Type 2 DiabetesDiabetes Food HubType 2 Production: Mama’s Girls 2CUSTOMIZED OFFERINGSThe American Diabetes Association developsturnkey, customized opportunities providing uniqueways to build your brand. Affiliation with theAssociation provides ample benefits because we: Deliver a national platform with local,grassroots touch points Salute our sponsors as key players in the fightto stop diabetes, who contribute to the defenseof our vast audiences’ livelihoods Position sponsors as providers of life-savinginformation, research, and tools for peopleliving with diabetes and their families Link partners with healthy living messaging fora growing audienceCAUSE MARKETING Donate a portion of your sales to the ADA Matching gift challengesNATIONWIDE TEAM SPONSORSHIPS Community outreach Employee teamsCUSTOM BOOKS Full library of consumer and medical titles forlogo branding
CONTACT USAMERICAN DIABETES ASSOCIATIONPaul NalbandianAssociate Publisher,Advertising & SponsorshipsEmail: pnalbandian@diabetes.orgOffice: 703-253-4806PHARMACEUTICAL/DEVICE - DIGITALThe Walchli Tauber GroupMaura PaolettiNational Sales ManagerEmail: Maura.Paoletti@wt-group.comOffice: 443-512-8899 Ext 110PHARMACEUTICAL/DEVICE - PRINTTina AulettaSenior Account ExecutiveEmail: tauletta@diabetes.orgOffice: 703-253-4809ADVERTISING PRODUCTIONJulie DeVoss GraffSenior Advertising ManagerEmail: jgraff@diabetes.orgOffice: 703-299-5511CONSUMER - EASTERN REGIONGregg WillingerAccount ManagerEmail: gwillinger@diabetes.orgOffice: 914-588-0545BILLING & COLLECTIONSJosh FloresSenior ManagerEmail: jflores@diabetes.orgOffice: 703-549-1500 Ext 2110CONSUMER - MIDWEST/WEST REGIONLisa MortonSenior Account ManagerEmail: lmorton@diabetes.orgOffice: 312-346-1805 Ext 6571MEMBERSHIP1-800-806-7801
and nutrition experts at the American Diabetes Association, consumers will feel good about making and enjoying healthy food that tastes great. Become a supporter of the new Diabetes Food Hub and team up with the American Diabetes Association to boost healthy eati
