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BRAND Style GuideBrand Style Guide2013 1
BRAND Style GuideContents 2CONTENTS3Message from the Dean4Introduction to the Brandeis IBS Brand Style GuideWHAT IS OUR BRAND IDENTITY?6Our Brand Position: World Ready9Supporting Messages10Boilerplate11Editorial Voice and ToneHOW IS OUR BRAND IDENTITY EXPRESSED?13Visual Identifier Family23Primary Color14Clear Space24Secondary Color15Minimum Display Size25Accent Color16Use in 1-Color Communications26Primary Typefaces17Use with Backgrounds27Alternative Typeface18Visual Identifier Dos and Don’ts28Typeface UsageCommunications Examples19Lock-ups for Offices, Programs, Centers and Initiatives2920Tag line30 Physical Communications22Photography38 Digital Communications44 Formal CommunicationsWRITING style for brandeis international business school46General Writing Guidelines48Punctuation Guidelines52Online Writing Guidelines54Use of Discrimination and Disability Statements56Contact Information 2013 Brandeis International Business School / Latest Update – April 23, 2013
BRAND Style GuideMessage from The deanI am delighted to introduce this new Brand Style Guide.It represents the outcome of a major initiative to distill theessence of our brand and the messages we communicateto all our external and internal audiences. Our tag line –World Ready – conveys the principle of our brand. WorldReady describes our faculty, our students and our alumniacross the globe. It is an authentic expression of our historyas a school, and it represents the values of an increasinglyglobal Brandeis University.Our verbal and visual messages convey an idea of BrandeisInternational Business School (IBS) to the audiences we aretrying to attract and to serve. If these messages are clear andcrisp and applied with discipline, they will reinforce each other,and we will stand out among our peers as a distinctive brand.I believe that if those entrusted with communications adhereto the principles and standards defined in this Brand StyleGuide, we will all be repaid with a greater recognition of ouracademic stature and our distinctive ability to prepare studentsto thrive as business professionals in the global economy.– Bruce R. Magid, PhD, DeanMartin and Ahuva Gross Chair inFinancial Markets and InstitutionsMessage from the Dean 3
BRAND Style GuideIntroduction to The Brandeis IBS Brand Style Guide 4Introduction to theBrandeis IBS Brand Style GuideThis Brand Style Guide has been created to ensure thatBrandeis IBS communications express a unified brand and aconsistent set of messages to all our audiences. By adheringto these guidelines we will assure that the school is bothrecognizable as a part of Brandeis University, and also as anorganization with a distinctive identity and mission.This Guide provides illustrations of the approved use of theBrandeis IBS identity, pre-approved templates and graphicstandards that can be adapted to your needs.Everything you need to express the brand, including files,artwork, templates and supporting material may be found atbrandeis.edu/global/brand.If you have any questions with regard to the content of thisBrand Style Guide or additional branding queries, pleasecontact me at 781-736-5206 or parillo@brandeis.edu.Thank you for your ongoing commitment to, and support of,the Brandeis IBS brand.– Matt Parillo, Director of Marketing and Communications
What is our brandIdentity?
BRAND Style GuideOur Brand Position: world ReadyThe essence of the Brandeis IBS brand isdistilled in our tag line: World Ready.This phrase succinctly captures the two key attributes thatdefine our school:1) the global perspective and expertise that is deeply woveninto our history and our community, and2) the ways we provide our students and alumni with theintellectual tools and cultural experiences they need tomake significant contributions in the professional practiceof finance, economics and business in a global environment.Our Brand Position: World Ready 6
BRAND Style GuideOur Brand Position: World Ready 7our brand position: World Readyuse in text: Dos and Don’tsWhen World Ready appears in text use intial capitals only. It canalso appear in ALL CAPS in ALL CAP HEADLINES, but not inALL CAPS by itself within a headline that is not entirely set in ALLCAPS. It should never be used with “quotation marks” or set initalics. When used as a stand-alone tag line in communications, itshould be reproduced from an image file, not set in type. DO Consistently capitalizeWorld Ready. Don't Use quotationmarks or italicsTODAY'S ECONOMYbusiness professionals whoCALLS FOR BUSINESSare World Ready.PROFESSIONALS WHOTODAY'S ECONOMYCALLS FOR BUSINESS PROFESSIONALS WHOWorld Ready.Don't ARE WORLD READY.Inconsistently capitalize Today's economy calls forToday's economy calls forbusiness professionals whoare WORLD READY.ARE World Ready. Today's economy calls forbusiness professionals whoare "World Ready."with World Ready.For more on tag line style guidelines please see page 20. Today's economy calls forbusiness professionals whoare World Ready.
BRAND Style GuideOur Brand Position: World Ready 8Our Brand Position: world ReadyWorld Ready should be used to communicate the benefits of Brandeis IBS to prospective andcurrent students, to faculty and staff, to employers, to alumni, to donors and to the media.World Ready Means Global Fluency.World Ready Means Ready to Add Value.At Brandeis IBS, fluency means having aStudents graduate ready to tackle complexfirm grasp of cultural nuance and subtlety;challenges and achieve measurable results.recognizing the interplay of economic,political and social forces; understandingWorld Ready Means Global Network.the dynamics of cross-border commerce;Yes, it’s what you know. But it’s alsoand finding opportunity in volatility acrosswho you know. In our diverse campusglobal markets.community, students build a powerfulnetwork with a global reach.World Ready Means World Experts.Students are challenged intellectually byWorld Ready Means World Class.the prestigious and accomplished facultyOur campus is at Brandeis University, oneof one of the top research universities inof the world’s leading research universities,the world.and located just outside the world-classcity of Boston, a thriving internationalWorld Ready Means Analytic Rigor.hub for innovation in business, finance,Students gain experience with sophis-technology and education.ticated global financial models andadvanced analytical tools, meaning theyWorld Ready Means Our World.are ready to add value on day one.At Brandeis IBS you will learn more abouthow great global organizations ensureWorld Ready Means Collaboration.ethical business practices, demonstrateIn today’s business world, collaborationcross-cultural sensitivity and integrateproduces big pay-offs, and studentsenvironmentally and financially sustainablegraduate with the ability to lead diversepractices in their communities.teams toward identified goals.World Ready Means Thought and Action.A powerful combination of business theoryand hands-on practice teaches students totranslate insightful thought into meaningfulaction.
BRAND Style GuideSupporting Messages 9Supporting MessagesThe World Ready tag line connects to three supporting messageswhich serve as organizing principles to guide the writing of schoolcommunications: Global Reach, Intellectual Depth and Human Touch.Global Reach Students come to us from over60 countries on six continents. We prepare global citizens whograduate with knowledge andskills that are highly valued in theglobal economy. The curriculum focuses on thestudy of global business, financeand economics.We have exceptional careerservices – and a database of 2,000employers around the world – tohelp students make connectionsand learn skills they need forcareer success.Brandeis IBS has more than2,200 engaged alumni from over100 countries. The school’s vibrantglobal network allows for intimatepersonal connections and diverseprofessional opportunities locallyand abroad.Intellectual Depth Brandeis IBS is a part of BrandeisUniversity, one of the world’sleading research universities. Students engage with aworld-class faculty of renownedThought Leaders and seasonedpractitioners. Our rigorous academic programis tailored to students’ careergoals, offering a variety of degreeoptions and specializations.Our challenging curriculum formsthe foundation for a transformational learning experience whichblends academic theory withreal-world practice.Human Touch Brandeis IBS is a close-knit community of 500 motivated studentswho respect and celebratecultural diversity. Students prepare for careers inthe real world at an institutionthat emphasizes teamworkacross countries and immersionexperiences abroad. Vibrant clubs provide opportunities for students to gainexperience organizing teams andlearning vital leadership skills. Students graduate with aninternational network already inplace, as their classmates pursueprofessions around the globe.
BRAND Style GuideboilerplateOn certain external communication pieces it will be necessary to give asuccinct overview of Brandeis IBS.This is boilerplate text:Brandeis International Business School provides an education groundedin rigorous economic and financial theory and gives students theknowledge, skills and experiences they need to build rewarding lives ascitizens and professionals in the global economy. The school is locatedin close proximity to Boston, Massachusetts, and is part of BrandeisUniversity, one of the world's leading research universities.NoteFor your convenience, the boilerplate text is available in editableform for use in communications at: brandeis.edu/global/brand, but it isimportant that it be consistent throughout Brandeis IBS communications,so the language should never be modified in any way.boilerplate 10
BRAND Style GuideEditorial Voice And Tone 11Editorial Voice And toneAlthough different types of communications may call for variations inexample tonevoice and tone, aim for the overall Brandeis IBS brand to be approachable, straightforward and multicultural."At Brandeis IBS, globalfluency means more than Approachablelanguage. It means having afirm grasp of cultural nuanceBrandeis IBS is accessible, inclusive and friendly. Use a professionaland subtlety; recognizingyet inviting tone that also emphasizes the human touch and the warm,the interplay of economic,helpful culture of the school.political and social forces;understanding the dynamics Straightforwardof cross-border commerce;and finding opportunityUse language, designs and visual cues that are simple, direct andin volatility across globaluncluttered. Communicate your message using carefully chosenmarkets. It means knowingwords that provide a lot of information clearly and succinctly.how the world works and MulticulturalBrandeis IBS is comprised of a diverse community of students from60 countries. Emphasize and reflect its global and colorful nature.Also avoid idioms that may not be clear to those who are not nativespeakers of English.Specific sections within the site or specific communications will stresscertain voice characteristics over others. Your primary goal is to engageyour particular audience emotionally with relevant content and messages.being able to thrive in it."
How is our brandidentity expressed?
BRAND Style GuideVisual Identifier Family 13Visual Identifier familyThe visual identifiers are the core of the visual identity for the BrandeisIBS brand. The visual identifier family consists of two components: theBrandeis IBS Wordmark and the Brandeis IBS Signature.Brandeis IBS wordmarkBrandeis IBS signatureThis mark serves as the primary branding elementThe signature will appear on every piece ofand is used on all Brandeis IBS communications.external-facing Brandeis IBS communications orThree separate options of the wordmark areany materials that warrant an emphasis on theprovided to accommodate varying spaceconnection to Brandeis University. It does notlimitations.need to appear on internal-facing communications or when audiences are familiar with theBrandeis University connection.When joined by the wordmark, the signaturewill appear in a small size at the lower edge orback side of the piece. For examples of when thesignature should be used, and how the signatureDo NotAlter the Brandeis IBS Wordmark in any way.Do NotRecreate the wordmark with any font orshould appear in relation to the wordmark, pleasesee pages 14-18.change the formatting. Always use one of the threeThe signature is also used on select formaloptions provided (as shown above).communications. For an example list, pleasesee page 44.For examples of how the wordmark should appear incommunications materials please see pages 29-44.Always use the appropriate identifier file. Identifier files can be downloaded at: brandeis.edu/global/brand.NoteIf you have questions about use of the visual identifier, consult with your Brandeis IBS contact on page 56.
BRAND Style GuideClear Space 14Visual Identifier familyClear SpaceThe identifier should have a minimum amount of clear space around it toensure its integrity and visibility.A clear area should be created around the identifier that is based on theheight of an element within the identifier (marked ‘x’ in the diagramsbelow). On all sides of the identifier, the clear space is measured as ‘x’from the outside shape.Brandeis IBS wordmarkBrandeis IBS signatureRequires a clear space based on the height of theRequires a clear space based on the height of theletter “B” in Brandeis, marked x1 in the diagramletter “B” in Brandeis, marked x 2 in the diagrambelow.below.NoteThese regulations apply to all three versions of the Brandeis IBSWordmark (see page 13 for reference).
BRAND Style GuideMinimum Display Size 15Visual Identifier familyMinimum Display SizeIn order to maintain legibility and clarity within the visual identifier, the identifierfiles should never be reproduced smaller than the sizes outlined below. Theminimum display size applies to both physical and digital communications.Brandeis IBS wordmarkBrandeis IBS signatureSmallest acceptable height:Smallest acceptable height:DigitalB 6 pixels (px)PhysicalNoteB 6 points (pt)DigitalPhysicalThese regulations apply to all three versions of the Brandeis IBSwordmark (see page 13 for reference).27 pixels (px)27 points (pt)
BRAND Style GuideUse in 1-color communications 16Visual Identifier familyUse in 1-Color CommunicationsDisplay the identifier in color whenever possible. For print communications, it is preferable to use spot colors (Pantone) rather than 4-colorprocess (CMYK).When color is not an option, the visual identifier should only be shownin 100% black (never a tint of black) or reversed out to white. Please seepage 17 for guidance on using the visual identifier in reversed-out white.Brandeis IBS wordmarkBrandeis IBS signatureAlways use the supplied 1-color file for black andAlways use the supplied 1-color file for black andwhite reproductions, displayed at 100% blackwhite reproductions, displayed at 100% black(never a tint of black).(never a tint of black).Note Theseregulations apply to all three versions of the Brandeis IBSWordmark (see page 13 for reference).Wordmark and signature files can be downloaded atbrandeis.edu/global/brand
BRAND Style GuideUse with Backgrounds 17Visual Identifier familyUse with backgroundsAlways use the supplied reversed identifier file for reversed reproductions. When placed on a dark background, the identifier should appearin 100% white (never a tint of white).Brandeis IBS wordmarkBrandeis IBS signatureAppears in 100% white (never a tint of white) whenAppears in 100% white (never a tint of white) whenused over dark backgrounds.used over dark backgrounds.NoteThese regulations apply to all three versions of the Brandeis IBSWordmark (see page 13 for reference).
BRAND Style GuideDos and Don'ts 18Visual Identifier familyDos and Don’tsTo ensure proper legibility of the identifiers and consistent expression ofthe Brandeis IBS brand, the identifier must never be altered, distorted, orrecreated. DOBrandeis IBS wordmarkBrandeis IBS signature Use the appropriateartwork file. Don'tSkew or distortthe identifier. Don'tAlter the identifier'sperspective. Don'tChange the colorof the identifier. Don'tUse with patternsor textures. Don'tAlter configuration orsize relationships.NoteThese regulations apply to all three versions of the Brandeis IBSWordmark (see page 13 for reference).
BRAND Style Guidelock-ups for offices, programs, centers and initiatives 19Lock-ups for Offices, programs,centers and initiativesA lock-up is a well-defined relationship between visual components,which are sized and positioned at the correct configuration for allcommunications. The lock-up may be scaled as a unit but not altered.Lock-up files are provided for every Office, Program, Center or Initiativeat Brandeis IBS. There is one lock-up style shared throughout eachcategory. The name of each appears directly beneath the BrandeisIBS Wordmark.lock-up for officeslock-up for centersOffice of Administration andStudent Serviceslock-up for programsPerlmutter Institute for GlobalBusiness Leadershiplock-up for initiativesHassenfeld Fellows OverseasImmersion ProgramNoteAlways consult with your Brandeis IBS contact when using theOffice, Program, Center, or Initiative lock-ups and always use theappropriate file. The files will contain live (editable) type for the name ofany Office, Program, Center, or Institute in the event that updates areneeded. It is always recommended to use at least two words per line.Lock-up files can be downloaded at brandeis.edu/global/brand.do notalter the type or change the formatting of the Brandeis IBSWordmark within the lock-up.NoteThese lock-ups follow the regulations (clear space, minimum size,etc.) of the Brandeis IBS Wordmark (listed on pages 14-18).Latin America Initiative
BRAND Style Guidetag line 20Tag lineThe World Ready tag line is represented in a visually consistent wayacross communications materials, and will appear on most externalfacing or brand-focused communication pieces.Use with Brandeis IBS wordmarkAlways appears to the right of the Brandeis IBSWordmark. Should be displayed at an equal orsmaller size, and anchored to the right edge ofany surrounding background shape.Clear SpaceRequires a clear space based on the height of theletter “W” in World, marked 'x' in the diagram.Minimum sizeSmallest acceptable size:Digital27 pixels (px) / 12 pixels (px)PhysicalNote27 points (pt) / 12 points (pt)Always consult with your Brandeis IBS contact when using the tagline, and always use the appropriate file.For examples of when the tag line should be used, and how the tag lineshould appear in relation to the wordmark and signature, please seepages 20-21.Tag line files can be downloaded at brandeis.edu/global/brand.
BRAND Style Guidetag line 21Tag lineUse in 1-color CommunicationsAlways use the supplied 1-color file for 1-colorreproduction in black or another spot color. Neverreproduce the tag line in a tint of the spot color.Use with BackgroundsUse the tag line only over light-coloredor photographic backgrounds. It shouldalways be anchored to the right edge ofthe background.Dos and don'tsTo ensure proper legibility of the tag line andconsistent expression of the Brandies IBS brand,the tag line must never be altered, distorted, orrecreated in communications. DO Use the appropriateartwork file and correctconfiguration.DONoteComply with Don't guidelines for theVisual Identifier Family on page 18.Always consult with your Brandeis IBS contact when using the tagline, and always use the appropriate file.For examples of when the tag line should be used, and how the tag lineshould appear in relation to the wordmark and signature, please seepages 20-21.Tag line files can be downloaded at brandeis.edu/global/brand.
BRAND Style GuidePhotography 22PhotographyPhotography is an integral part of the Brandeis IBS brand. Selectedphotographs should capture the vitality of the Brandeis IBS community,show the diversity of students from all over the world, and focus ongroups of students working or socializing together. Photography shouldcommunicate the high quality, professional standards of Brandeis IBSwithout losing the vitality, spontaneity or authenticity of the images. Flag PhotographyDocumentary-style photographyFlag imagery is used as a branding element acrossChosen photos are dynamic and authentic (notcommunications materials, and represents ourstaged or phony looking). Environments shouldbranding messages. Flag imagery can be used ondisplay interactions rather than individuals in isola-any print or digital communication as a backgroundtion, and should feel warm, supportive, inspired,element.enthusiastic, motivated and professional.DO Don'tUse stockimagery.Use provided flagphotography. DO Don'tUse posed, static,uninviting photos.Use warm, natural,inspired photos. Flag photography files can be downloaded atDocumentary-style photography files can bebrandeis.edu/global/brand.downloaded at brandeis.edu/global/brand.
BRAND Style Guideprimary color 23PRIMARY COLORThe primary color for Brandeis IBS is Brandeis IBS Blue, whichis also the color of Brandeis University. Brandeis IBS Blue isto be used as the prominent color in all communications. Theprimary color is ideal for use in: Headlines Large areas of text Large background shapesAlways use the designated color values for physical and digitalBrandeis IBS communications.do notuse a tint of the primary color. Always use the primarycolor at 100% saturation.pantone coloris used in physical applications wheneverpossible to reinforce the visual brand identity.CMYKdesignation is used for physical applications as analternative to PANTONE (with the exception of any MicrosoftOffice documents, which use RGB).RGBvalues are used for any digital communications (excludingwebsites and e-communications), and all Microsoft Officedocuments (physical or digital).Hexvalues are used for any digital communications (excludingwebsites and e-communications). The value is an exact matchto RGB.WEB Hexvalues are designated so websites and e-communica-tions can meet accessibility requirements. This compliance willensure that people with disabilities can use Brandeis IBS onlinecommunications. For more about accessibility, ndex.html.For examples of how the primary color should be appliedacross communications, please see pages 30-44.Brandeis IBS BLUEPANTONE294 CCMYK100 86 14 24RGB0 46 108HEX#002E6CWeb Hex for use with white backgrounds#002E6C
BRAND Style Guidesecondary color 24Secondary colorThe secondary color for Brandeis IBS is Brandeis IBS Teal,which is to be used strongly throughout Brandeis IBS communications. The secondary color is ideal for use in: Subheadlines Call out text Smaller background shapesAlways use the designated color values for physical andBrandeis IBS TealPaNTONE5483 CCMYK72 34 39 5RGB77 133 141HEX#4D858Ddigital Brandeis IBS communications.Web Hex for use with white backgrounddo notuse a tint of a secondary color. Always use thesecondary color at 100% saturation.pantone coloris used in physical applications wheneverpossible to reinforce the visual brand identity.CMYKdesignation is used for physical applications as analternative to PANTONE (with the exception of MicrosoftOffice documents, which use RGB).RGBvalues are used for any digital communications (exclud-ing websites and e-communications), and all Microsoft Officedocuments (physical or digital).Hexvalues are used for any digital communications (exclud-ing websites and e-communications). The value is an exactmatch to RGB.WEB Hexvalues are designated so websites and e-communi-cations can meet accessibility requirements. This compliancewill ensure that people with disabilities can use Brandeis IBSonline communications. For more about accessibility, ndex.html.For examples of how the secondary color should be appliedacross communications, please see pages 30-44.#008383
BRAND Style Guideaccent color 25accent colorAccent colors are ideal for use in: Highlights within areas of text (such as URLs) Accent shapesAlways use the designated color values for physical anddigital Brandeis IBS communications.noteAccent colors can be applied as tints.Accent RedPANTONE208 CCMYK32 99 61 26RGB141 27 65HEX#8D1B41Web Hex for use with white backgroundspantone coloris used in physical applications whenever#8D1B41possible to reinforce the visual brand identity.CMYKdesignation is used for physical applications as analternative to PANTONE (with the exception of MicrosoftOffice documents, which use RGB).RGBvalues are used for any digital communications (exclud-ing websites and e-communications), and all MicrosoftOffice documents (physical or digital).Hexvalues are used for any digital communications (exclud-ing websites and e-communications). The value is an exactmatch to RGB.WEB HexAccent YellowPANTONE7406 CCMYK5 22 100 0RGB244 195 0HEX#F4C300Web Hex for use with dark backgrounds(primary color or darker)#FFF58Cvalues are designated so websites ande-communications can meet accessibility requirements.This compliance will ensure that people with disabilitiescan use Brandeis IBS online communications. For moreAccent BLUEPANTONE543 CCMYK34 12 3 0RGB164 199 226HEX#A4C7E2about accessibility, visit html.For examples of how the accent colors color should be appliedacross communications, please see pages 30-44.Web Hex for use with dark backgrounds(primary color or darker)#A4C7E2
BRAND Style GuidePrimary Typefaces 26Primary TypefacesThe primary typefaces (often referred to as 'fonts') for creative materials areGotham and Avenir. The typefaces are always used together – Gotham forALL CAPS treatments and Avenir for upper and lowercase treatments. Thesetypefaces are found in software such as Adobe Creative Suite and are oftenused by designers. They should be used in our communications wheneverpossible.NoteIf you do not have these typefaces on your computer and, for materialscreated in-house, the alternative is Arial. This comes pre-installed with theMicrosoft Office Suite. Please refer to the Alternative Typeface guidelines onpage 27 for more information.GothamGotham BoldABCDEFGHIJKLMNOPQRSTUVWXYZAlways appears in ALL CAPS.Use for titles,headlines, call outsAvenirGotham mediumABCDEFGHIJKLMNOPQRSTUVWXYZAvenir Blackabcdefghijklmnopqrstuvwxyz 1234567890Always appears in upper/lowercase toprovide maximum legibility.Use for textAvenir Heavyabcdefghijklmnopqrstuvwxyz 1234567890Avenir Mediumabcdefghijklmnopqrstuvwxyz 1234567890Avenir Romanabcdefghijklmnopqrstuvwxyz 1234567890
BRAND Style GuideAlternative Typeface 27Alternative TypefaceArial is used as a substitute for both Primary Typefaces. When the use ofGotham and Avenir is not available, Arial is to be used for both ALL CAPStext, as well as for uppercase and lowercase text.Arial BoldArialFor all uses as an alternative wxyz 1234567890Gotham or Avenir.Arial RegularUse for titles,and textheadlines, call uvwxyz 1234567890
BRAND Style GuideTypeface USAGE 28typeface usageAs a reminder, always use the Primary Typefaces whenever possible. Thetable below shows when to use the Primary Typefaces vs. the AlternativeTypeface.Primary typefacesAlternative typefaceAdobe Creative Suite ProgramsPhotoshop Illustrator InDesign Flash After Effects Word PowerPoint Excel Outlook Microsoft Office Programs
BRAND Style GuideCommunications ExamplesPages 30-44 show examples of communications pieces following thenew branding system.To maintain the consistency of the Brandeis IBS brand, always matchthe appearance of these applications as closely as possible whendeveloping new materials.notePrior to creating new branded materials please contactMatt Parillo, Director of Marketing and Communicationsparillo@brandeis.edu.Select template files, which are illustrated onthe following pages, are available for downloadat brandeis.edu/global/brand.Communications Examples 29
FOLDERBRAND Style GuidePHYSICAL Communications examples 30CONTACT US415 South StreetWaltham, MA balOutside View“Elendelest, od quatem re volore nonsectota platemreratio blab ius am adicias maiossi tatiusdae moluptaturerum et a sequodis invenim inullesti temporere esest ut et aped que et aut omnihilit imenis.”BUSINESS CARD— Lorem Ipsum, Essenda Sanditibus DollamusBor Alignam, Siodquias Voluptus Ipiet Quiam Exerum VenimintInside ViewIn ContextBRAND STYLE GUIDE Recommended software to create Folder: Adobe InDesign, Adobe Photoshop
POSTERBRAND Style GuidePhysical Communications examples 31DAY, MONTH XX,XIVVX:00 AM - X:00 PMLorem Ipsum LocationDolor Sit Amet GothicaConsequat Ipsum LoremPlaceholder TitleLevel 1 LoremIpsum Dolor SitAmet GothicaSUBHEADER IPSUM LEVEL 2 DOLOR SITAMET CONSEQUAT DOLOR IPSUMLOREMByline text level 3 lorem ipsum dolorJane Doe781-555-5555In ContextPoster (please note - background image can be used on any poster, or can be replaced with event-specific or brand-related imagery)BRAND STYLE GUIDE Recommended software to create Poster: Adobe Illustrator, Adobe Photoshop
TEMPLATE (FOR FACTSHEET, PROGRAM DESCRIPTION, ETC.)BRAND Style GuidePhysical Communications examples 32Document TitleIntroductionIntroductory paragraph lorem ipsum dolor sit amet. Cuptaturevellaborro ditationet voluptibus etusdant pratus es rem. Itat etulluptatius.Mus conemquat pores aut is cusant as aut eaquibus, natur?Tem il excepro rumendae laut et, numquaepel idebis eaverferum ius eos alibusdant as et eosaperume volorerem
Apr 23, 2013 · Brand Style Guide or additional branding queries, please contact me at 781-736-5206 or parillo@brandeis.edu . Thank you for your ongoing commitment to, and support of, the Brandeis IBS brand. – Matt Parillo, Director of Marketing and Communic
