WIXLIB

MEDIA KIT2021

TABLE OF CONTENTS3WHO IS OUTLAW?4OUTLAW INTEGRATION1120266EXPLORE BIG SKY7TOWN CRIER8-9MOUNTAIN OUTLAW / EXPLORE YELLOWSTONE10VIEWS REAL ESTATE MAGAZINEEVENTS13PEAK TO SKY14BIG SKY PBR15BIG SKY COMMUNITY RODEO16BIG SKY ART AUCTION17TEDxBIG SKY BIG SKY IDEAS FESTIVAL18WILDLANDS19OUTLAW EVENTS SUMMARYARTWORK PREPARATION21EXPLORE BIG SKY22TOWN CRIER DIGITAL ADVERTISING23EXPLORE BIG SKY DEADLINE CALENDAR 202124MOUNTAIN OUTLAW / EXPLORE YELLOWSTONE25VIEWS REAL ESTATE MAGAZINECONTACT INFORMATION FOR ADVERTISING

VISIONAt Outlaw Partners, we work to createconnections and inspire others to act.MISSIONOutlaw Partners mission is to share stories andexperiences through publications, marketing andevent productions that inspire individuals andbusinesses alike to connect, create, and grow.O U R VA L U E SWHO IS OUTLAW?THE CODE OF THE WESTLive Each Day With CourageWhen You Make A Promise, Keep ItTake Pride In Your WorkRide For The BrandAlways Finish What You StartTalk Less and Say MoreDo What Has To Be DoneRemember That Some ThingsAren’t For SaleBe Tough, But FairKnow Where To Draw The LineTHE OUTLAW AUDIENCE IS:ENGAGED - AFFLUENT - ACTIVE75% COLLEGE GRAD45% MALE55% FEMALE85% HOMEOWNERS40% OWN 2ND HOME150KMEDIAN HOUSEHOLDINCOME80%PARTICIPATE INSPORTSGOLF, HIKING, BIKING, ALPINE SKIING

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VIEWSBig Sky Real EstateMagazineEBS VirtualTown HallRETSISF.A.C(FRIDTEAY A FRNOOBN C LU)COPRINT PUBLICATIONDIGITAL

Explore Big Sky is Big Sky’s local news source - a bi-weekly print newspaper and digitalresource featuring award-winning editorial content, design and photography. EBS providessweeping coverage of the issues impacting Big Sky and the greater Yellowstone region.PRINT & SUBSCRIPTIONS:ANNUAL READERSHIP -1.1M READERSDIGITAL:16KINSTAGRAM FOLLOWERS40K Impressions/Week10K FACEBOOK FOLLOWERS8K Avg Post Reach/WeekEXPLOREBIGSKY.COMANNUAL PERFORMANCE AVERAGE676,000 users1,010,000 sessions1,420,000 pageviewsTRAFFIC SOURCES36% Direct36% Organic Search20% Social8% ReferralTOP 10 USER TRAFFIC LOCATIONS Bozeman, MT Big Sky, MT Salt Lake City, UT Dallas, TX Billings, MT Chicago, IL Denver, CO Los Angeles, CA New York, NY Seattle, WAData as of Sept. 2020

Five times a week, Explore Big Sky’s “Town Crier” newsletter delivers news briefsthat provide our audience with information they need to stay relevant and carryconversations on the most interesting bits of regional news and entertainment. We dothe heavy lifting, curating the most engaged-with and talked-about stories from aroundour town, region and state.all you need to do is hop on board.Not to mention our readers love us.WEEKLY REACH75,000 INBOXESANNUAL REACH3,950,000 INBOXESOPEN RATE22.5%(industry avg 15-25%)CLICK RATE6%(industry avg 2.5%)DELIVERY RATE99%Data as of Sept. 2020

The most popular and widely distributed magazinein the Greater Yellowstone.With award-winning editorial content, design and photography, Mountain Outlaw magazine, now featuringExplore Yellowstone within it, has been described as “Powder Magazine meets Rolling Stone.” Publishedin Big Sky, Montana, the magazine highlights the lifestyle, land and culture of the Mountain West.PRINT & SUBSCRIPTIONS:ANNUAL READERSHIP -1.1M READERSDIGITAL:MTOUTLAW.COM24,500 users35,900 pageviewsONLINE EDITIONS (VIA ISSUU)10,400 impressions4:58 average read timeData as of Sept. 2020ASK US ABOUT: Our free model Direct mail to Big Sky’s second homeowners andclub members Bedside placement in 25 hotels Contracted placement in 500 national vacationrental properties 1,000 public drop points across theYellowstone region Placement on private chartered jets Private club distribution

REGIONAL HOTELDISTRIBUTION POINTSREADERS INALL 50 STATESMONTANA The LARK, Bozeman Lodge at Big Sky, Big Sky Inn on the Gallatin, Gallatin Gateway Rainbow Ranch, Big Sky Cabins at Spanish Peaks Mountain Club, Big Sky Lone Mountain Ranch, Big Sky Stage Coach Inn, West Yellowstone Murray Hotel, Livingston Yellowstone Pioneer Lodge, Livingston Chico Hot Springs, Paradise Valley Pollard Hotel, Red Lodge Sage Lodge, Paradise Valley Yellowstone Club’s Warren Miller Lodge, andSpanish Peaks Mountain Club Lodge Wilson Hotel, Big SkyIDAHO Rustic Cabins, Island Park Grand Targhee Resort Lodging & PropertyManagement, Teton Valley Teton Springs, Teton ValleyWYOMINGWE’VE PARTNERED WITH PRIVATE CLUBS AND CHARTERSReach a high net worth audience: Outlaw Partners publications includingExplore Big Sky, Mountain Outlaw, Explore Yellowstone and VIEWS are alldistributed in-house at Yellowstone Club, Spanish Peaks and MoonlightBasin. We’ve secured additional placement in Summit Aviation privatechartered flights to and from Bozeman-Yellowstone International Airporttotaling over 700 flights/year. Snake River Lodge & Spa, Jackson Inn on the Creek, Jackson Mountain Modern, Jackson Virginian, Jackson White Buffalo Club, Jackson Lodges of East Yellowstone, Cody Buffalo Bill’s Irma Hotel, Cody Buffalo Bill’s Antler Inn, Cody Pollard Hotel, Red LodgePLUSBig Sky ResortJackson Hole Mountain Resort

VIEWS.Big Sky’s Real Estate GuideWith a focus on the real estate market in our town, supplemented with Big Sky living and lifestylepieces, VIEWS.—published three-times per year—aims to remind even longtime residents of theroots of their love affair with the beautiful landscapes and people of our community.PRINT & SUBSCRIPTIONS240K READERSBozeman, Big Sky and the greaterGallatin Valley continue to be some ofthe fastest growing communities in themountain west.BIG SKY SALES VOLUMEJANUARY-SEPTEMBER 2020(excluding Yellowstone Club): 737,200,000MEDIAN SALES PRICE GROWTH:BIG SKY 19.6% (Aug 2019-2020)BOZEMAN 21.5% (Aug 2019-2020)Data as of Sept. 2020

EVENTS

At Outlaw Partners, our mission is to create connections and inspire others to act. Throughour high end event production, product activation and experience marketing, we bringbrands to life while connecting people from all over the world.OVER275,000 ATTENDEES500 BRANDSACTIVATEDto their target audiences, engagingconsumers and creating brand loyalty 2 MILLION DONATED TOCHARITIESthrough Outlaw Partners events

T W O - D AY H E A D L I N EM U S I C F E S T I VA L I NB I G S K Y, M T5,000ATTENDEES/NIGHT20M MEDIA IMPRESSIONSincluding local, regional and national print andonline media coverage and social media traction

S E V E N -T I M E N AT I O N A L P B R AWA R DW I N N I N G E V E N T, C E L E B R AT I N G10 T H A N N I V E R S A R Y J U LY 202 120,000ATTENDEES/YEAR8.5M MEDIA IMPRESSIONSincluding local, regional and national print andonline media coverage and social media traction 3,900,000ANNUAL GROSSECONOMIC IMPACT

COMMUNITY RODEOF E AT U R I N G M O N TA N A S TAT EU N I V E R S I T Y AT H L E T E S2,500ATTENDEES/YEAR

6 T H A N N U A L F I N E A R T, J E W E L R YAND FURNITURE AUCTIONLIVE AND VIRTUAL EVENT500ATTENDEES/YEAR 1M ANNUAL ART VALUE

T H R E E D AY S O F T H O U G H TP R O V O K I N G TA L K S ,BREAKOUT SESSIONS ANDMUSIC PERFORMANCES500ATTENDEES/YEAR1.5M VIEWS OF TEDxBIGSKY VIDEOS

T H E I N AU G U R A L W I L D L A N D S M U S I CF E S T I VA L WA S H E L D AT T H E R O M N E YO VA L O N T H E M S U C A M P U S I N 2018,C E L E B R AT I N G W I L D A N D O P E NS PA C E S A N D T H E N O N-P R O F I T ST H AT W O R K TO P R OT EC T T H E M.3,000ATTENDEES

OUTLAW EVENTS2020TEDxBigSkyPinky & The FloydJanuary 28 Big Sky, MontanaJuly 30-31 Big Sky, MontanaJuly 18-19 Big Sky, MTBig Sky PBRBottom of the Barrel BandOutlaw Partners 10 Year PartyThunderpussy Concert at the RialtoJuly 26-29 Big Sky, MontanaAugust 1 Big Sky, MontanaThe Beet TopsWAVE Product LaunchJanuary 23 Rialto, Bozeman, MTJuly 26October 29 Salt Lake City, UtahDammed to Extinction Film PremiereTurnpike TroubadoursKitchen DwellersJuly 27 Big Sky, MontanaDecember 5 Big Sky, MontanaBig Sky Art AuctionJanuary, 24 Big Sky, MTTEDxBigSky Big Sky, MontanaJames McMurtryJanuary, 25 Big Sky, MTJuly 27 Big Sky, Montana2019July 28 Big Sky, MontanaBig Sky Ideas FestivalJanuary 24-27 Big Sky, MTJamie McLean BandJanuary 25 Big Sky, MTTEDxBigSkyJanuary 26 Big Sky, MTPeak to SkyJuly 5-7 Big Sky, MTBig Sky Community RodeoJuly 19 Big Sky, MTBig Sky PBRJuly 24-27 Big Sky, MT2018Martin SextonJanuary 26 Big Sky, MontanaTEDxBigSkyJanuary 27 Big Sky, MontanaJackson Hole PBRJuly 17 Jackson, WyomingThe Dirty ShameJamie McLean Band2013Big Sky PBRJuly 31-August 1 Big Sky, MontanaHell’s Belles2016July 31 Big Sky, MontanaHiball Energy Athlete SummitThe Dirty ShameFebruary 21-28 Big Sky, MontanaAugust 1 Big Sky, MontanaBig Sky PBRJuly 28-30 Big Sky, MontanaLukas Nelson & Promise of the Real2012Big Sky PBRJuly 28 Big Sky, MontanaJuly 31-August 1 Big Sky, MontanaThe OutlawsMorgan FrazierJuly 29 Big Sky, MontanaJuly 31 Big Sky, MontanaAbbi WalkerLukas Nelson & Promise of the RealJuly 30 Big Sky, MontanaAugust 1 Big Sky, MontanaJason Boland & The StragglersInfinia PowerDish GroundbreakingJuly 30 Big Sky, MontanaTooele Army DepotHiball Energy TGR Tight Loose WorldPremiereAugust 17 Ogden, UtahSeptember 17-18 Jackson, WyomingNeverland CollectiveDecember 3 Big Sky, Montana2011Jessica KilroyAugust 2 Big Sky, MontanaBig Sky PBR2015August 3 Big Sky, MontanaBig Sky PBRThe Dirty ShameJuly 25 Big Sky, MontanaJuly 30 -31 Big Sky, MontanaAugust 3 Big Sky, MontanaBig Sky PBRKris Clone BandJuly 26-28 Big Sky, MontanaShovels & RopeJuly 26 Big Sky, MontanaThe Steel WoodsJuly 27 Big Sky, MontanaThunderpussyJuly 28 Big Sky, MontanaWildlands Music Festival featuringRobert Earl Keen & Lukas NelsonAugust 10 Bozeman, Montana2017Lukas Nelson & Promise of the RealJanuary 27 Big Sky, MontanaJuly 30 Big Sky, MontanaZoSo2010NBC TODAY Show SegmentJuly 31 Big Sky, MontanaJune 22 Bozeman, MontanaTwo Bit FranksAugust 1 Big Sky, MontanaJamie McLean BandAugust 1 Big Sky, MontanaBIG SKYRobert Earl KeenAugust 1 Big Sky, MontanaLukas Nelson & Promise of the RealSeptember 4 Jackson, WY2014Big Sky PBRJuly 28-30 Big Sky, MontanaPBR 7x Event of the YearVoted by Professional Bull RidersBig Sky, MT

ARTWORK PREPARATION2021

ARTWORK PREPARATION2 PAGE SPREAD1/2 PAGEHORIZONTAL1/2 PAGEVERTICAL4.875” Wx 16” HFile type: Printable AdobePDF/X-4:2008 (choose this settingin the drop down menu when youexport your file) USE HIGH RES IMAGES:At least 260 DPI / higher MB files. Images print darker in newsprint,please tone photos 20% lighter thanwhat you desire on screen. Very darkimages not recommended. Use 100% black for text and shapes.(C 0, M 0 Y 0, K 100) Keep font size at 10pt. or higher andbold fonts are recommended. Requested ad design, resizing, ortext edits billed at 150/hr. Package discounts are available forconsecutive-issue placement Specified placement fee: 20% A late fee is applied for files sentafter the deadline For any artwork questions, pleaseemail our designer:marisa@theoutlawpartners.comFULL PAGE10” W x16” H21” W x16” H 1/4 PAGE1/8 PAGE4.875” Wx 7.875” H10” W x7.875” H4.875” Wx 3.75” H*Special placement on pages 3, 5, and 7: Request pricing*A 10% premium is added to retail pricing for single issue buys in June, July, November & December Issues

Regular banner ad:Banner size:1600x400 pixels at 300 dpi, JPEG format Presenting Partner:Banner size: 1600x800 pixels, 300 dpi, JPEG format KEEP TEXT & LOGO LARGE!Tagline / header text font size 42pt. (min), the bigger the better.Town Crier runs 5X per week Less is more! Need design assistance? We'd be happy to help.ADVERTISING EXAMPLES:EXPLOREBIGSKY.COMADVERTISINGsee image to the right for examplesTOP BANNER AD:1600x408 pixelsHOME PAGE ADVERTISEMENT TILE:330x310 pixelsOTHER BANNER ADS BREAKING UP TEXT:728x186 pixelsTILE ADS ON SUBPAGES330x310 pixelsAll files must be submitted in jpeg format, at 300 DPI.

EXPLORE BIG SKY NEWSPAPER AD DEADLINESAND PRINT DATESARTWORK DUEON-SHELF DATEAD DEADLINE IS ALWAYS THE WEDNESDAY PRIOR TO NEWSPRINT