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inform.connect.educate.inspire.Photo Courtesy 88.5 WFDD Listener Justine Luzwickof East Bend, NC; “Flock of Geese.”
Our ListenersAre YourBestCustomersYour marketing or branding messagewill reach an audience from Boone toBurlington and all points in between.123K weekly listeners32countiesin North Carolina& VirginiaWFDDCoverageArea
51median age 102,3002x3xas likely as the averageAmerican to have agraduate degreemedianhouseholdincomeas likely as the averageU.S. adult to workin top management125%more likelyto own at least 150,000 ininvestmentsOur listeners . . . are among the most educated and affluent audiences in allmedia place a high value on creativity, curiosity, and socialconsciousness have a strong attachment to nature and the environment
m ipsumPublic radio listenersvalue companies and organizations that show aninterest in their community and that support thepublic radio station they rely on.83% take action in response to something heard on NPR88%Lorem ipsummore likely to buy from companies that supportpublic radio than from companies thatadvertise on commercial radio71%have a more positive opinion ofsponsors that support NPRPhoto courtesy 88.5 WFDD Listener Joey Arrowood of southwestVirginia; “Rainbow . . . photographed from my back deck.”
“It really is truly effortless to partner with WFDD. They are tireless intheir efforts in helping us meet our needs to create awareness of ourprograms . . . .”— Dr. Sandy Vannoy, Associate Dean for GraduatePrograms and Research for the Walker College of Business atAppalachian State University“I think this is . . . a larger investment; it’s not only just about promoting yourorganization in a good and thoughtful way . . . it’s about . . . promoting theoverall community . . . so anytime we’re able to do that, and your name’sassociated with good organizations, that works out for everybody.”— MikeWells, Wells Law, PLLC“By underwriting for WFDD we’re supporting our local public radio station,and, as a non-profit, of course we have limited funds. Knowing that I canpartner with WFDD and my [messages] are getting to our supporters, this iswhy we choose to partner with WFDD.”— Sheila Cauthen, Director of Marketingat the Greensboro SymphonyGet Inspired.
Take the first step . . .to connecting with our dynamic audience that values ouruncluttered environment and riveting, in-depth content.:15 on-airannouncementswritten and deliveredin the clean, thoughtfulstyle that our listenersappreciate and respond toonline and email300 x 274 static jpg adsavailable on our robustwebsite or in our MonthlyInsider email, delivered to6k subscriberswe’ll work with youto create announcementsand a schedule that suityour needs and budgetPhoto courtesy 88.5 WFDD Listener Sydney Gringow ofGreensboro; “Barefoot in LeBauer Park.”
With 88.5 WFDD,you’re with the world.Connect locally and globally with flagship programs likeMorning Edition and All Things Considered, plus localfavorites like Carolina Curious, and reporting from theaward-winning 88.5 WFDD news team.inform. connect. educate. inspire.Get started with underwriting todaywfddsales@wfu.edu 336-758-8852Data sources: RRC Nielsen Audio National Topline Report, Spring 2021;NPR Audience Profile 2018; RRC Nielsen Audio 2014;Jacobs Media Study 2012; Lightspeed Research, State of Sponsorship,2017 Survey; GfK MRI Doublebase 2017.Photo courtesy 88.5 WFDD Listener Robert Neuhardtof High Point; “Pilot Peak.”
Jan 28, 2022 · take action in response to something heard on NPR 71% have a more positive opinion of . favorite
