WIXLIB

2017HumanaMedicareMaterialsOverviewJune2016

What’s new 2017 MaterialsAll-In-One Book!2016 Experience2017 Experience2017 All-In-One BookMarketing BrochureBenefit SummaryBenefits at a GlanceScope of AppointmentPlan Rating DocumentTemporary ReceiptCSNP form if applicable2Retail  Sales  Marketing

Other Changes l LookupProviders LookupDrugGuides LookupOTCform SummaryofBenefits maryofBenefits. andhowweexplainourbenefits. LookssimilartotheBenefitsataGlance Reducedpagecount Ordersiteenhancement ncludeinformationaboutthedocument. hatyoudonotapplications. ioncycles.Pleasereviewslide39. OfficeOrderchanges Pre- dedby10/1andwhatisneeded10/15andafter.3

Other Changes DrugGuideupdate- ‐SeeP&Pcliptothebelow DrugGuidedistributionwillbechangedtoa1:5kitratio ntofsaleifamemberrequestsone. inedwiththeMemberGuideintoonemailing.4

EducationBrochure care July– areinformation Allagentscanusethisbrochure: cationaleventsandvenues5

EducationBrochureHighlights UpdatedCoverageGap EasiertounderstandMedSuppcontent Availableforordering:WeekofJuly7EnglishGNHH2ZTHH 17BROCHURE– 2017EDUCATIONAL- ‐ Generic- ‐ ENGLISHSpanishGNHH2ZTSP 17BROCHURE- ‐ 2017EDUCATIONAL- ‐ Generic- ‐ SPANISH6

EducationalPOPBrochure CondensedsetofEducationBrochurecontent Canbeusedasaneducationalleavebehind Nobusinesscardslots(trulyeducational) Availableforordering:July1stEducationPOPGNHHKN6HH 17POP/SpanishGNHHKN6SP 17BROCHURE- ‐ 2017EDUCATIONALPOP- ‐ Generic- ‐ ENGLISHBROCHURE- ‐ 2017EDUCATIONALPOP- ‐ Generic- ‐ SPANISH7

EducationPresentation ContentcloselyalignedwithEducationbrochure te”phaseJuly– September30 PowerPointpresentationwillsentoutweekofJuly118

Point- ‐of- ‐Purchase(POP)Brochures usePOPbrochure: Provideroffices,eventsorasleave- ‐behindsStrategicretaillocationssuchaspharmacies Withourstrategicalliancepartners

NHH30HHH 17BROCHURE– 2017HumanaValueProposition- ‐ ENGLISH,IndividualMedicareGNHH30HHHSF 17BROCHURE– 2017 HumanaValueProposition- ‐ ENGLISH,STATEFARM,IndividualMedicareGNHH30HHHBL 17BROCHURE- ‐ 2017HumanaValueProposition- ‐ ENGLISH,BANKERS,IndividualMedicareGNHH30HSP 17BROCHURE- ‐ 2017HumanaValueProposition- ‐ SPANISH,IndividualMedicareGNHH30IHH 17BROCHURE– 2017 PDP- ‐ POPWalmart,ENGLISH,IndividualMedicareGNHH30ISP 17BROCHURE– 2017 PDP- ‐ POPWalmart,SPANISH,IndividualMedicareGNHHKN7HH 17BROCHURE– F 17BROCHURE– 2017 N7HHBL 17BROCHURE– 2017 SP 17BROCHURE– 2017 HMOvs.PPO,SPANISH,IndividualMedicareGNHH305HH 17BROCHURE– 2017 HMO,ENGLISH,IndividualMedicareGNHH305HHSF 17BROCHURE– 2017 L 17BROCHURE– 2017 HMO,ENGLISH,BANKERS,IndividualMedicareGNHH305SP 17BROCHURE– 2017HMO,SPANISH,IndividualMedicare10

OptionalSupplementalBenefitsPOPBrochures s eOSBSharePointSiteMyOptionSM VisionMyOptionSM Dental–HighPPOMyOptionSM EnhancedDentalPPOMyOptionSM EnhancedDentalHMOMyOptionSM PlusMyOptionSM FitnessMyOptionSM PlatinumDentalGNHH30NHH 17GNHH30NSP 17GNHH30PHH 17GNHH30PSP 17GNHH30VHH 17GNHH30VSP 17GNHH30WHH 17GNHH30WSP 17GNHH30YHH 17GNHH30YSP 17GNHH30ZHH 17GNHH30ZSP 17GNHH31CHH 17GNHH31CSP 17BROCHURE- ‐ 2017POPOSBMyOptionSM Vision,ENGLISH,IndividualMedicareBROCHURE- ‐ 2017POPOSBMyOptionSM Vision,SPANISH,IndividualMedicareBROCHURE- ‐ 2017POPOSBMyOptionSM Dental- ‐HighPPO,ENGLISH,IndividualMedicareBROCHURE- ‐ 2017POPOSBMyOptionSM Dental- ‐HighPPO,SPANISH,IndividualMedicareBROCHURE- ‐ 2017POPOSBMyOptionSM RE- ‐ 2017POPOSBMyOptionSM RE– 2017 POPOSBMyOptionSM RE- ‐ 2017POPOSBMyOptionSM RE- ‐ 2017POPOSBMyOptionSM Plus(Dental Vision),ENGLISH,IndividualMedicareBROCHURE– 2017POPOSBMyOptionSM Plus(Dental Vision),SPANISH,IndividualMedicareBROCHURE- ‐ 2017POPOSBMyOptionSM Fitness,ENGLISH,IndividualMedicareBROCHURE– 2017POPOSBMyOptionSM Fitness,SPANISH,IndividualMedicareBROCHURE- ‐ 2017POPOSBMyOptionSM �� 2017POPOSBMyOptionSM PlatinumDental,SPANISH,IndividualMedicare11

OptionalSupplementalBenefitsPOPBrochures Thereare4newOSBsMyOption DentalEnrichedHMOGNHJNMCEN 17SpanishGNHJNMCSP 17MyOptionDentalEnrichedPPOGNHJNMEEN 17SpanishGNHJNMESP 17MyOptionDentalAdvantageHMO GNHJNMDEN 17SpanishGNHJNMDSP 17MyOptionDentalAdvantagePPO GNHJNMFEN 17SpanishGNHJNMFSP 17BROCHURE- ‐ dualMedicareBROCHURE- ‐ dualMedicareBROCHURE- ‐ dualMedicareBROCHURE- ‐ dualMedicareBROCHURE- ‐ idualMedicareBROCHURE- ‐ idualMedicareBROCHURE- ‐ idualMedicareBROCHURE- ‐ 2017POPOSBMyOption DentalAdvantagePPO,SPANISH,IndividualMedicare12

SalesPresentations Detailedinformationneededtomakeabuyingdecision ComeinbothPowerPoint,FlipChart,DVD,andVideolinks entationvideo Usedinone- ‐on- ‐onesettingsaswellasforlargeseminars ivingaproperpresentation13

SalesPresentationsHMO/PPOandPFFS EnrollmentBook(includingReceipt)MAPDPDP- 2017PDPSalesPresentation- Formulary- pectGNHH31KHH 17GNHH31KSP 17GNHH4C1HH 17GNHH4C1SP 17PDP- PlanRatingDocument- ctPRESENTATION– 2017 � 2017 � 2017 SALES,PDPENGLISH,IndividualMedicarePRESENTATION– 2017 SALES,PDPSPANISH,IndividualMedicare14

SalesPresentationVideos HMO,PPO,PFFS,andPDPversions 6- ‐8minutesinlength LinksfordownloadingvideoswillbeavailablebyOctober1 SENTATIONDVD– 2017 SALES,MAPD&PDPENGLISH,IndividualMedicare15

AllInOne- ”) Focusonproductoffering(MAPD,MA,PDP)withCMS- le Usedduringin- ‐homeappointmentsandseminars aprospectcallsHumanaformoreinformationaboutaplan arket eincludedinenrollmentbook)16

mnumbersbelow.– dreceiptformonly anagementMAPDMAOnlyPDPGNHHKMWHH 17GNHHKMWHHSF 17BOOK- ‐ - ‐ dicareGNHHKMWHHBL 17BOOK- ‐ careGNHHKMWSP 17GNHHKMXHH 17GNHHKMXSP 17GNHHKMYHH 17GNHHKMYSP 17GNHHKMYHHSF 17BOOK– – OK- ‐ OK- ‐ 2017ENROLLMENT,PDP,ENGLISH,IndividualMedicareBOOK- ‐ 2017ENROLLMENT,PDP,SPANISH,IndividualMedicareBOOK- ‐ icare17

HumanaPharmacyMAFOverviewMember  AuthorizationForm  (MAF) Allows  Medicare  beneficiaries  to  expressinterest  in  Humana  Pharmacy  at  point  ofsaleTo  be  used  during  AEP  and  ROY  for  NewMedicare  Prospects  after  they  haveenrolled  in  a  Humana  plan  that  hasHumana  Pharmacy  offering  preferred  costsharingAllows  Humana  Pharmacy  to  provide  areturn  phone  call  to  the  member  once  theirplan  is  active  (ROY  calls  occur  when  aweek  or  two  after  the  member’s  benefit  isactive)NOTE:  if  the  member  signs  this  Form,  theyDO  NOT  need  to  fill  out  the  application  in  theHumana  Pharmacy lltoenroll:1- ‐855- ‐310- ingin- atarecreatedviaFastApp18

HumanaPharmacy heformarecompleted,exceptemailwhichisNOTrequired cy TtotheEnrollmentcenter(1- ‐877- ‐889- glishGHHJMHEENHumanaPharmacy hHumanaPharmacy erto y hHumanaPharmacy erto AF)19

HumanaPharmacyRegistrationBookletOverview aPharmacyprovides ltydrugs,diabeticsupplies(non- ‐FLversion),andOvertheCounter(OTC)benefit lyenvelope PositionsHumanaPharmacyasaHumana- ‐ownedcompanyandapreferredbenefit(formostplans) �Duringin- hohaveaplanwhereHumanaPharmacyofferspreferredcost- sposition“RXKIT”20

restontheirowntime:Member  sendsHumana  Pharmacythe  application  andNO  prescriptionsare  includedMember  sendsHumanaPharmacy  theapplication  with90- dayprescriptionsincludedMember  is  aCURRENTHumanaPharmacy  userThe  member  willreceive  a  call  fromHumana  PharmacyAFTER theirbenefit  is  activeMember  will  NOTreceive  a  call  fromHumana  Pharmacyand  their  Rx’s  willbegin  processingwhen  their  benefitplan  Is  activeThey  will  NOTreceive  a  phone  callfrom  HumanaPharmacy.  Membershould  call  1- 855- 310- 5799  (TTY:711)  to  start  a ishSpanishGHHJMH7ENHumanaPharmacyBooklet– �� NonFLversionGHHJMH7SPPR PuertoRico yBooklet– FLversionFLHJMHASPSpanishHumanaPharmacyBooklet– ENFLHJMHBSPHumanaPharmacyBooklet– NonFLversionSpanishHumanaPharmacyBooklet– NonFLversionPuertoRico �� FLversionSpanishHumanaPharmacyBooklet– FLversion21

HumanaOTCBenefitForm - ‐OrderProcess Pharmacy.comandHumana.comwebsiteafterJanuary1st formember’sconvenience nJanuaryHumana  OTC  Benefit  Order  Placement  Options:ü PREFERRED: Online  atwww.HumanaPharmacy.comü Fax  and  Mail nishGNHJNHDSPSpanishHumana OTCBenefitMonthlyFormPRSpanishPRHJNHASPPuerto HESPSpanishHumana OTCBenefitQuarterlyFormPRSpanishPRHJNHBSPPuerto RicoSpanishHumanaOTCQuarterlyBenefitForm22

HumanaPharmacyMedicareMemberFlyerOffers  Humana  Pharmacy  EnrollmentOptions:ü Call  Humana  Pharmacy  Enrollment  at  1- 855- 310- 5799  (TTY:  711) to  start  a  newprescription  or  add  new  prescriptionsü Online  enrollment  atwww.HumanaPharmacy.comü Provider  fax  and  Mail  Option enefitsandservicesHumanaPharmacyprovides acyAFTER Humanabenefitbegins mobileapp23

gentsEnglishGHHJMHDENHumanaPharmacy MedicareMemberFlyer– NonFLversionSpanishGHHJMHDSPSpanishHumana PharmacyMedicareMemberFlyer– NonFLversionPRSpanishGHHJMHCSPPRPuerto hFLHJN6DENHumanaPharmacy MedicareMemberFlyer– FLversionSpanishFLHJN6DSPSpanishHumana PharmacyMedicareMemberFlyer– harmacy MedicareMemberFlyer– NonFLversionSpanishGHHJMHDSPSpanishHumana hGHHJMHDSPPRPuerto hFLHJN6FENHumanaPharmacy MedicareMemberFlyer– FLversionSpanishFLHJN6DSPSpanishHumana PharmacyMedicareMemberFlyer–FLversion24

PrescribeITRegistrationBookletOverview tsshouldusethisbrochure:–Duringin- eferredmail- cifictoSouthFloridapopulationonlyInternal  use  only  – Not  for  distribution25

dinanapplicationtoexpressinterestontheirowntime: –IfthemembersendsPrescribeIT rsendsthePrescribeIT erisadvisedtocall1- ‐800- ‐557- ‐3307(TTY:711) nglishSpanishGNHJC5WESGNHJC5WSPPrescribeITCareplus BookletSpanishPrescribeIT Careplus BookletInternal  use  only  – Not  for  distribution26

PrescribeITMemberFlyer enefitsandservicesPrescribeITprovides ndelivery OffersPrescribeITEnrollmentOptions: –CallPrescribeITat1- ‐800- ‐557- ‐3307(TTY:711) viderfax,e- ‐Prescibe,andMailOptions2 acy MedicareMemberFlyerSpanishGNHJC5WSPSpanishHumana PharmacyMedicareMemberFlyer27

ber? itbenefitthefriendorfamilycaregiver? eform? CA09H4HHFORM- ‐ConsentforReleaseofPersonalandHealthInfo.- ‐EmployeeVersion- ‐EN- ‐CommercialandMedicareSpanishGCA09H4SPFORM- ‐ConsentforReleaseofPersonalandHealthInfo.- ‐EmployeeVersion- ‐Spanish28

tform–AvailablefororderingnowfromOES&OMS etter- ‐EmployeeVersion- ‐GENERIC- ‐EnglishSpanishGNHHHUESPCoverLetter- ‐ConsentforReleaseofPHICoverLetter- ‐EmployeeVersion- ‐GENERIC- ‐Spanish29

BenefitsataGlance* Highleveloverviewofbenefits AvailableforallMAPD/MAplansfor2017 IncludedintheAllInOneBook AvailableinEnglishandSpanish process30

ExternalAgentsHowandwhenagentspre- ‐order? Newcertswillreceiveane- sareloaded Recerts orderthroughKMSIon7/19 iesoncetheyhavesuccessfullycompletedcertification Shippingbegins9/15 Howandwhenagentsre- ‐order? Onlineordering- ‐ ForIndividualAgentRe- nt.adp.com/HumanaDelegatedAgents/Reorder.aspx tarterkitorder?1- ‐OnlineWebTool- ‐agentuseonly1- ‐SalesPresentationMAPD- ‐Dependsonproductcertification1- ‐SalesPresentationPDP- ‐Dependsonproductcertification1- ‐CoverLetter- ‐Descriptionofmaterialsreceived,linktore- ‐order,andimportantphonenumbersEnrollmentBook Application- ‐separatepiece ScopeofAppointment SummaryofBenefit PlanRating BenefitataGlance SNPforms- ‐ifapplicable Temporaryproofofcoverage- ‐receiptFormulary/DrugGuides- ‐1:5ratioperplanItemsorderableseparately: PointofPurchaseBrochures Flyers Application- ‐fullonly ScopeofAppointment OTCBooklet HumanaPharmacyMaterial PHIConsentForm31