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UCCSBRANDIDENTITYSTANDARDS2011Updated Janunary 2021
UNIVERSITY OF COLORADO COLORADO SPRINGSBrand Identity StandardsTable of ContentsAt-a-Glance . 3Brand Positioning .4University Name .5UCCS Logo . 6Logo Color Variations . 7Logo Arrangement Variations .8Standalone UCCS Graphicmark .9Logo Unacceptable Use .10Marketing Campaign Theme .11Color Specifications .12Typography .13Business Stationary . 14–16Nametag Design Standards .17Ancillary Marks . 18University Seal . 19Co-branding . 20Subidentities & Custom Logos . 21Signature Extensions . 22–24Typographic Treatments . 25Custom Art Direction . 26Social Media . 27Websites . 28UCCS and CU System Logo Integration . 29Apparel Standards . 30Vehicle Standards . 31More Information . 32For more information, resources, and downloads, visit brand.uccs.edu2
UNIVERSITY OF COLORADO COLORADO SPRINGSBrand Identity Standards3At-a-GlanceThe University of Colorado Colorado Springs is oneof more than a dozen state colleges and universitiesin Colorado and one of more than 15 institutionsof higher learning in the Pikes Peak Region. Withso many colleges and universities trying to attractstudents, you can quickly see why it is important tohave a strong, consistent, recognizable brand identity.UCCS Logo SignatureGRAPHICMARKThis document provides specific directions on how touse our brand identity elements. We encourage youto utilize this guide whenever you develop marketingcommunications.WORDMARKLOGO SIGNATUREMinimumclear spaceequal to theheight ofthe graphicmark.If you have questions about the Brand IdentityStandards, please contact the universitybrand manager at brand@uccs.edu.1” minimum width1” minimum widthUniversity NameColorsThe official colors are CU Black and CU Gold. Thesecolors should be present in all visual communications.Full name / first use:Short name /subsequent use:University of ColoradoColorado SpringsUCCSThe university name should not include “at”, or any punctuationsuch as hyphens or commas.CU BlackCU BlackPANTONE BlackCMYK: 0, 0, 0, 100RGB: 0, 0, 0HEX: #00000CU GoldCU GoldPANTONE 4525CCMYK: 0, 10, 48, 22RGB: 207, 184, 124HEX: #CFB87CCU Dark GrayCU Light GrayCU Dark GrayPANTONE 425CCMYK: 38, 28, 21, 63RGB: 86, 90, 92HEX: #565A5CCU Light GrayPANTONE 422CCMYK: 16, 11, 11, 29RGB: 162, 164, 163HEX: #A2A4A3TypefaceHelvetica UVWXYZ 1234567890Helvetica Neue ThinHelvetica Neue LightHelvetica Neue RomanHelvetica Neue BoldAaHelvetica Neue Thin ItalicHelvetica Neue Light ItalicHelvetica Neue Roman ItalicHelvetica Neue Bold ItalicOur typeface is Helvetica Neue (pronounced “noy-a” or “new”).It is recommended for use as the featured typeface in all UCCScommunications. When Helvetica Neue is not available, Helveticaand Arial are suitable substitutes. Contact the university brandmanager about obtaining a license for the Helvetica Neue typeface.For more information, resources, and downloads, visit brand.uccs.edu
UNIVERSITY OF COLORADO COLORADO SPRINGSBrand Identity StandardsUniversity of Colorado Brand PositioningOur brand is a promise we make about all things related to the University of Colorado (CU): our campuses, our foundation, andour system. Our brand is more than a name or a signature. Every point of contact we have with our audiences—students, faculty,staff, alumni, donors, and others—builds perception about who we are as a university, the things we do to fulfill our mission, andwhy we are important to our stakeholders.PositionWho we are, what we do, and why it mattersFor centuries, people have been drawn to Colorado for discovery, individual success and better lives. We are the Universityof Colorado, and we embody that spirit by investing in the people, places, and ideas that will move Colorado and the nationsuccessfully into the future.We are a recognized leader in higher education on the national and global stage. We collaborate to meet the diverse needs of ourstudents faculty staff and communities. Our purpose is to promote innovation, encourage discovery and support the extension ofknowledge in ways unique to the state of Colorado.The University of Colorado advances the economy, culture, and health of Colorado and the nation.Brand AttributesCore MessagesThe personality and character of our brandHow we communicate in support of our position, organizedunder four areas of excellence and impactAdvocatesWe are committed to the improvement of higher education inthe state of Colorado.CollaborativeWe partner with other institutions, our communities andamong ourselves to advance the educational and healthneeds of the state and our constituents.CreatorsWe support discovery and create possibilities so people,places, and ideas can thrive.InspiredWe draw from the environment and the people around us tokeep our thinking fresh and meaningful.Down-to-earthWe are pragmatic and honest about the challenges facing ustoday and the solutions we will employ tomorrow.Learning and Teaching We are a leader in higher education for the state, providingthe broadest range of educational opportunities. We provide a distinctive balance of traditional andexperiential learning that supports a broad range of facultyand student endeavors.Discovery and Innovation Our research directly benefits Colorado, from health careadvancement to technology innovation. We cultivate people and ideas to create value for the stateof Colorado.Community and Culture We are an essential part of the fabric of communitiesacross Colorado. We play a significant role in sustaining economic socialand cultural vitality in the state, and we extend our reachto a national and global stage.Health and Wellness We drive health care innovation, delivery and education forColorado and beyond. We improve health by treating and curing disease throughresearch and innovation.For more information, resources, and downloads, visit brand.uccs.edu4
UNIVERSITY OF COLORADO COLORADO SPRINGSBrand Identity StandardsUniversity NameConsistent and correct use of our proper nameacross every communication—printed, electronicand oral—is a fundamental step towards presentingUCCS as a focused institution with a clear vision ofthe future.For other CU entities, visit cu.edu/brandThe full name of the university is “University ofColorado Colorado Springs” and should be used onfirst reference. Subsequent references should use theshort name “UCCS.”“CU Colorado Springs” may be used only in specialcircumstances in CU System communications wherethe name is listed in sequence with the other CUcampus names.No other names or abbreviations may be used and nopunctuation or symbols may be added.We are UCCSCorrectUniversity of Colorado Colorado Springs(full name / first reference)UCCS(short name / subsequent reference)IncorrectUniv of CO Colo SprgsCU the SpringsCUCSUC of CO SpringsUC Colorado SpringsUniversity of Colorado – Colorado Springs(no hyphen or other punctuation)University of Colorado at Colorado Springs(no “at” or @ symbol)Special CaseCU Colorado Springs * limited use(For use by CU System, only in cases where allcampus names are listed sequentially)For more information, resources, and downloads, visit brand.uccs.edu5
UNIVERSITY OF COLORADO COLORADO SPRINGSBrand Identity Standards6UCCS LogoThe standard UCCS logo is the cornerstone of theUCCS brand. Anything that bears the UCCS logoshould be considered official communication from theuniversity.GRAPHICMARKThe UCCS logo includes two elements: thegraphicmark and the wordmark. Always use theoriginal artwork; never recreate or reposition theelements. For artwork, please contact the universitybrand manager.WORDMARKLOGOClear SpacePlacing other graphic elements too close to theUCCS logo signature diminishes its importance.When placing the logo, please maintain a minimumclear space around the logo equal to the height of thegraphicmark.1x1xMinimum SizeWhen sizing the logo, please ensure the wordmark isalways at least 1” wide.1” minimum widthFor more information, resources, and downloads, visit brand.uccs.edu1” minimum width
UNIVERSITY OF COLORADO COLORADO SPRINGSBrand Identity StandardsLogo Color VariationsThere are six different color variations: full-color,grayscale, one-color (black), full-color reverse,grayscale reverse, and one-color reverse (white).Always use the appropriate color variation. Do not usethe one-color version on a full-color document, anddo not use a reverse version on a light background.Full-color is preferred.Full-colorGrayscaleOne-color (black)* The limited-use special one-color alternate(black) version is available only with permissionfrom the brand manager, for applications wherethe standard one-color mark cannot be accuratelyreproduced, such as small engraving or embroidery.It may only be used on a light-colored background.Special one-color alternate (black) * limited useFull-color reverseGrayscale reverseOne-color reverse (white)For more information, resources, and downloads, visit brand.uccs.edu7
UNIVERSITY OF COLORADO COLORADO SPRINGSBrand Identity StandardsLogo Arrangement VariationsThe UCCS signature has four official arrangement variations:standard, bottom-left, bottom-center and single-line, plus astandalone graphic mark. Logo arrangements other than thoseshown below are expressly prohibited. Standard and stacked(bottom-center) arrangements are leftBottom-centerSingle-lineStandaloneGraphicMark* Limited use.See page 9.For more information, resources, and downloads, visit brand.uccs.edu8
UNIVERSITY OF COLORADO COLORADO SPRINGSBrand Identity StandardsStandalone UCCS GraphicmarkThe UCCS graphicmark (without the wordmark) is available underspecial circumstances and may only be used with permission fromthe university brand manager.Whenever possible the full UCCS signature (graphicmark andwordmark) should be used. However, there are a select set ofcircumstances where the wordmark may not be practical or legible.Under these circumstances, the graphicmarkmay be used as a stand-alone element:The stand-alone UCCS graphicmark may not beused for: Lapel pins General marketing and promotional material Limited embroidery (hats, fronts or sleeves of polo shirtsand jackets, fronts of vests, etc.) As a design element in any print or online application Select promotional items (golf balls, tees, pens, etc.) Distorted, ghosted or used as a pattern or watermark inbusiness and marketing collateral Event banners or flags in which the full logo is difficult toread from a distance As a stand-alone element for social media icons (otherthan the official campus account) Way finding signs, door plates, and large building signs Any other application without express permission from theuniversity brand manager.For more information, resources, and downloads, visit brand.uccs.edu9
UNIVERSITY OF COLORADO COLORADO SPRINGSBrand Identity Standards10UCCS Logo Unacceptable UseThe UCCS Logo Signature must be accurately reproduced. All UCCS logos were created as single, unified graphics. Everything aboutthem—their size, placement, spacing, color and proportions—is intentional, and should be applied correctly in all instances.DO use the correct, official, unmodified logoartwork available at brand.uccs.eduUniversity of ColoradoColorado SpringsDO NOT redraw or retype the signature.DO NOT stretch or distort the signature.DO NOT change the logo proportions.DO NOT change the colors in the signature.DO NOT stack or group the signature withother elements.DO NOT use the signature in a line of text.DO NOT disassemble, remove or rearrangeelements of the signature.DO NOT reverse the signature or otherwisemodify the artwork.DO NOT place the signature inside a smallrectangle, or add any other additional shapes,elements, or containers to the artwork.Student UnionAt theFor more information, resources, and downloads, visit brand.uccs.eduwe thrive.
UNIVERSITY OF COLORADO COLORADO SPRINGSBrand Identity StandardsMarketing CampaignUCCS fuels SUCCESSCampaign MantraMarketing campaign standards have been developedwith guidelines to create a standard of usage forcampaign graphics, colors and typography in order tomaintain the look and feel of the UCCS fuels SUCCESSmarketing campaign across different mediums. In orderto represent the campaign in a consistent manner, usethe guidelines in the marketing campaign standards as astarting point for all marketing communication.For access to the full campaign standards and campaigndigital assets, go to: brand.uccs.edu/campaignFor any questions related to the use of the marketingcampaign, or any other marketing needs, please contactUniversity Marketing at marketing@uccs.edu.They say success breeds success. And wecouldn’t agree more. But success doesn’tjust come from anywhere. You have to findit and you have to earn it. To be successful,you have to have the right tools in place.With our smaller class sizes, courses basedon student outcomes, and nationally rankedgraduate and undergraduate programs, wedon’t just believe in success: we fuel it.Tagline LockupWhere space allows, the UCCS fuels SUCCESS lockupshould be used as a prominent element on all campaignmaterials.Horizontal tagline lockupThe UCCS fuels SUCCESS campaign lockup is availablein both a horizontal and vertical format.The lockup should not be adjusted or modified fromits original format. Additional official color builds andaccentuated versions are available.To access all approved lockups go to:brand.uccs.edu/campaignVertical tagline lockupFor more information, resources, and downloads, visit brand.uccs.edu11
UNIVERSITY OF COLORADO COLORADO SPRINGSBrand Identity Standards12Color SpecificationsColor is an important part of our visual system.To maintain consistency in our visual identitysystem, it is essential to reproduce ourcolors accurately and consistently in all ourcommunication.This scale is an example of how much eachcolor should appear in proportion to othercolors; primarily black and gold, with dark andlight grays secondary. Tertiary colors may beused in moderation, but never as a replacementfor, or an equal to, the primary or secondarycolors. CU Gold may in some cases be used atvarious levels of opacity over white.Opacity 100%CU Black CU GoldUses other than print and digital marketingmaterial, such as interior and exterior paint, cutvinyl, etc, might vary from the CU Gold Pantonecolor depending on the application.CU Dark GrayCU Light GrayCU BlackFOR PRINTPANTONE BlackCMYK: 0, 0, 0, 100CU GoldFOR PRINTPANTONE 4525CCMYK: 0, 10, 48, 22FOR WEBHEX: #CFB87CRGB: 207, 184, 124CU GoldCU Dark GrayFOR PRINTPANTONE 425CCMYK: 38, 28, 21, 6330% GoldFOR WEBHEX: #000000RGB: 0, 0, 0CU BlackSherwin Williams “Believable Buff” is an interiorpaint color reasonably related to CU Gold.30% BlackOpacity 50%Opacity 25%Always follow the Pantone, CMYK, RGB, orweb/hex values shown on this page.All flagship materials and anything produced inlarge enough quantity enough for a press runshould use PMS spot gold when possible. Userich black when appropriate, following printerspecifications.Opacity 75%FOR WEBHEX: #565A5CRGB: 86, 90, 92CU Dark GrayCU Light GrayFOR PRINTPANTONE 422CCMYK: 16, 11, 11, 2910% OtherCU Light Gray30% Grays & WhiteFor more information, resources, and downloads, visit brand.uccs.eduFOR WEBHEX: #A2A4A3RGB: 162, 164, 163
UNIVERSITY OF COLORADO COLORADO SPRINGSBrand Identity StandardsTypographyTypography is an essential part of our personality. It helpsunify our materials and promotes familiarity with ourmessaging.Our typeface is Helvetica Neue, (pronounced “noy-a”or “new”). It is a classic sans serif face: simple, modern,and elegant. The openness and geometry of its formmake it highly legible. It works equally well for displaytype and body copy. Helvetica Neue is recommended foruse as the featured typeface in all University of Coloradocommunications.When Helvetica Neue is not available, Helvetica is asuitable substitute. Arial may be used with HelveticaNeue or Helvetica cannot be used, such as in shareddocuments or website.Other typefaces may be used, sparingly, in support ofspecific appropriate art direction. Avoid typefaces thatmimic the appearance of the CU or UCCS graphicmarks.Contact the brand manager about obtaining alicense for the Helvetica Neue typeface family.Helvetica Neue specimen examplesAaBbHelvetica Neue TUVWXYZ 1234567890AaBbHelvetica Neue TUVWXYZ 1234567890AaBbHelvetica Neue UVWXYZ 1234567890For more information, resources, and downloads, visit brand.uccs.edu13
UNIVERSITY OF COLORADO COLORADO SPRINGSBrand Identity Standards14Business StationaryA unified stationery system establishes a common style andhelps us communicate effectively and consistently.LetterheadFor UCCS business stationary, use the official UCCS logosignature. Unit-specific signature extensions cannot be usedin place of the UCCS logo signature on business stationary.Letterhead and EnvelopesThe letterhead and envelopes feature a logo signatureand clean presentation of contact information. Use of aconsistent layout supports our unified image and buildsbrand recognition.Preprinted business stationary is available from the UCCSCopy Center. Visit www.uccs.edu/copycenter for moreinformation.Business CardsBusiness cards feature a clean layout with logo signature attop left, cardowner’s name, title and affiliation at bottom left,and contact information at bottom right.Business cards are available from the UCCS Copy Center.Visit www.uccs.edu/copycenter for more information.Business stationary should contain only essential informationas articulated in system and campus identity standardsmanuals. Business cards and stationery should not haveextraneous information such as taglines, additional contactinformation, or departmental or individual mission statements(either on front or back of business cards).The only acceptable use for the back of business cards isessential information such as physician clinic or medical/emergency contact numbers. QR codes may be added tothe back of business cards only if they contain universitycontact information and/or point to official university websiteswith the domain name of uccs.edu, colorado.edu,ucdenver.edu, cu.edu or cufund.org.Design standards and stationary templates areavailable from the university brand manager.Department NameOffice Number 1420 Austin Bluffs Pkwy Colorado Springs, CO 80918t 123-456-7890 f 123-456-7890 firstname.lastname@uccs.eduDepartment Name 1420 Austin Bluffs Pkwy Colorado Springs, CO 80918t 123-456-7890 f 123-456-7890 EnvelopesOffice NameDepartment Name1420 Austin Bluffs PkwyColorado Springs, CO 80918-373312345678Business cardsUniversity of ColoradoColorado SpringsFirstname Lastname PhDLine 1 TitleLine 2 DepartmentName of SchoolAddress Line 1Address Line 2Address Line 3Line 1 TitleLine 2 DepartmentFirstname Lastname PhDAddress Line 1Address Line 2Address Line 3o 123-456-7890Name of Schoolo 123-456-7890m 123-456-7890f 123-456-7890e first.lastname@uccs.eduwww.uccs.edu/websitem 123-456-7890f 123-456-7890e first.lastname@uccs.eduwww.uccs.edu/websiteFor more information, resources, and downloads, visit brand.uccs.edu
UNIVERSITY OF COLORADO COLORADO SPRINGSBrand Identity StandardsLetterhead and Envelope DesignStandardsA unified stationery system establishes a common style and helps uscommunicate effectively and consistently. Letterhead and envelopes featurethe UCCS logo and clean presentation of contact information. Use of aconsistent layout supports our unified image and builds brand recognition.Design Notes Layout Options: Letterhead contactinformation can appear centered at thebottom, or left-aligned at the top right. Margins: 0.375 in121Department or Office NameCollege or Division NameOffice Number1420 Austin Bluffs PkwyColorado Springs, CO 80918t 123-456-7890f 123-456-7890firstname.lastname@uccs.edu Typography: 10/12pt Helvetica Neue Boldand 9/10.8pt Helvetica Neue Light Colors: 100% Process Black and CU GoldPMS 4525C. Pantone-matched spot color ispreferred. Alignment: Envelopes are left-aligned,letterhead is center-aligned when contactinformation is at the bottom, and left-alignedwhen contact information is at the top. Columns: Letterhead with contactinformation on the top-right can have eitherone or two-column layouts. A single columnshould never be wider than 2.75” and shouldbe positioned against the top-right margins.Margins between columns must be at least0.275”1Office NameName2 Department1420 Austin Bluffs PkwyColorado Springs, CO 80918-37333 123456782Department Name 1420 Austin Bluffs Pkwy Colorado Springs, CO 80918t 123-456-7890 f 123-456-7890 1 UCCS LogoThe UCCS logo appears in the top left of the letterhead and envelopes.A greyscale version is also available.2 Contact InformationDepartment name is 10/12pt Helvetica Neue Bold.Contact information is 9/10.8pt Helvetica Neue Light.On color letterhead, the bullet separators are CU Gold.Please use official titles and department-level identification.3 SpeedtypeFull speedtype number is required by Mail and Shipping Services.For more information, resources, and downloads, visit brand.uccs.edu15
UNIVERSITY OF COLORADO COLORADO SPRINGSBrand Identity Standards16Business Card Design StandardsBusiness cards feature a clean layout withthe logo at top left, cardowner’s name, titleand affiliation below the logo, and contactinformation on the right. An alternate “seal”version of the business card is also available.Firstname Lastname PhD 1 2Line 1 Title 3Line 2 DepartmentAddress Line 1 5Address Line 2Address Line 3Name of School 4o 123-456-7890m 123-456-7890University of ColoradoColorado Springs6f 123-456-7890e first.lastname@uccs.eduFirstname Lastname PhDLine 1 TitleLine 2 DepartmentName of Schoolwww.uccs.edu/website 7Address Line 1Address Line 2Address Line 3o 123-456-7890m 123-456-7890f 123-456-7890e first.lastname@uccs.eduwww.uccs.edu/websiteDesign Notes1 NameThe cardowner’s name appears slightly larger in 8/9pt Helvetica NeueLight.2 Degree(s)Degree references are optional, and are presented in a smaller type size,5/9pt Helvetica Neue Light.3 Title and DepartmentReserved for official titles and department-level identification.4 School/College/UnitSeparated by a small space above, this area is for the school/college/administrative unit identifier, and/or multiple titles or departments. Spacebefore paragraph: 0.0625 in5 AddressThere are two options for listing your address: mailing address, or officelocation. This column builds up from the linebreak. Margins: 0.125 in. Typography: 7/9pt Helvetica Neue Light100% Black. Typography exceptions: Name is 8/9pt,degree references are 5/9pt. Colors: PMS Process Black (100% Black)and CU Gold PMS 4525C Spacing: 2 columns, maximum 8 lines percolumn. 0.125 in gutter. 0.0625 in spacebefore paragraph for Name of School andphone numbers. Default build direction: The arrows showthe default build direction. When possible,the linebreak should align betweencolumns.6 Phone/Fax/EmailAll phone, fax, and email contact information types will be identifiedby boldface letters (e.g., o office phone, f fax, e email.) Dashes willbe used in place of parentheses or spaces in phone numbers. Emailis restricted to official university email addresses only. All letters will belowercase.7 Website AddressFor school/college/admin/department website addresses. (Not forpersonal profile pages.)For more information, resources, and downloads, visit brand.uccs.edu
UNIVERSITY OF COLORADO COLORADO SPRINGSBrand Identity StandardsNametag Design StandardsMinimal exampleFirst & Last Name Ph.DShort NamePosition/TitleSchool/College/Unit AffiliationPosition/Title/AffiliationSingle-line example1 UCCS LogoThe UCCS logo appears at the top of the nametag. A single-colorversion is also available.First and Last Name2 NameThe name appears in 21/25pt Helvetica Neue Light. Longer names mayrequire smaller type size, so 18/21pt and 16/19pt are also available.Name may be set in bold when long distance visibility is the priority.3 Degree(s) and Post-nominal TitlesPosition/Title, Unit AffiliationFull exampleOptional. Presented in a smaller type size, 11/13pt Helvetica Neue Light.If many are present, they may be on their own line.4 Position/TitleLonger First and Last NameOptional. Reserved for official titles and department-level identification.Appears in 11/13pt Helvetica Neue Light.Position/TitleSchool/College/Unit AffiliationAdditional Line Available if Necessary5 School/College/Unit AffiliationOptional. School/college/unit identifier, and/or multiple titles ordepartments. This can be two lines, or three if no Position/Title ispresent.Name-only exampleDesign Notes Size: default size is 1.25 in. tall by 3.25 in. wideFirst and Last Name Color: black or CU Gold Margins: 0.125 in. minimum“ Text Block: 0.125 in. minimum from UCCS signature. Content isvertically centered.One-color UCCS logo, bold name example Position and Unit Affiliation: visually identical, and do not strictlyrequire a line-break to separate them (see single-line example) Letter shape is never modified (no “stretching”) Nametag height may be increased if necessary to fit additional content UCCS logo may be single-color if necessaryFirst & Last NamePosition/TitleSchool/College/Unit AffiliationFor more information, resources, and downloads, visit brand.uccs.edu17
UNIVERSITY OF COLORADO COLORADO SPRINGSBrand Identity StandardsAncillary MarksSchool, Department and Unit LogosFor approved school, college, department and unit logo designs, seeSubidentities on page 21.Donor-Named Schools or CollegesSchools or colleges that have received contributions that allownaming of the school or college for the donor (as approved by the CUFoundation and Board of Regents) shall have the opportunity to use adistinctive typeface as part of the signature line, but not a signature thatdeviates from approved identity standards.Intercollegiate Athletics MarksAthletics marks (“Ralphie” and the athletics interlocking CU at CUBoulder; Mountain Lion at UCCS) are exclusive to the Departmentsof Intercollegiate Athletics. These marks should not be used by units,departments, schools, colleges or affiliates. Any use other than forintercollegiate athletics and/or approved vendors must have writtenpermission from the Brand Identity Standards Board and Departmentsof Intercollegiate Athletics. The marks are trademarked and governedby the University Licensing Office.Exceptions to Identity StandardsAny exceptions or deviations to the University of Colorado IdentityStandards must be approved by the University of Colorado BrandIdentity Standards Board, as authorized by the Board of Regents anddirected by the President. Complementary campus Brand IdentityStandards Boards (and campus Identity Standards documents) provideadvice and guidance on issues specific to campuses, but do notapprove exceptions or deviations from campus or system guidelines.For more information, resources, and downloads, visit brand.uccs.edu18
UNIVERSITY OF COLORADO COLORADO SPRINGSBrand Identity StandardsUniversity Regents SealOfficial SealThe official university seal (with Greek lettering as part of the interiordesign) lends authenticity to documents that emanate from theuniversity, particularly in its corporate capacity. It is used primarilyon diplomas, official transcripts, written agreements and contracts,and certification of Board of Regents actions. It is also used on thepresident’s chain of office, the university mace, commencementprograms, regent regalia, and print and electronic publications ofthe Board of Regents.The offices of admissions and records on each campus areauthorized to use the official seal on documents requiringauthentication and containing information drawn from officialrecords of the university.Use of the official seal for purposes other than those describedabove is prohibited. The Secretary of the University and Boardof Regents is the custodian of the official seal and maintainsdiscretion as to its use.Commercial SealThe commercial seal (English lettering as part of the interior design)has limited application and should not be substituted for approveduniversity marks on business collateral (stationery, envelopes,etc.), web pages, electronic applications, print pieces, signage,vehicles or apparel. Its use is reserved for approved signage andpodiums. Members of the university community have the option ofusing it on business cards and laboratory coats for physicians andresearchers. Any other uses must be approved by the University ofColorado Brand Identity Standards Board.For more information, resources, and downloads, visit brand.uccs.edu19
UNIVERSITY OF COLORADO COLORADO SPRINGSBrand Identity StandardsCo-brand
UNIVERSITY OF COLORADO COLORADO SPRINGS Brand Identity Standards 4 For more information, resources, and downloads, visit brand.uccs.edu University of Colorado Brand Positioning Our brand is a promise we make about all things related to the Unive
