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InfluencerMarketingOpportunitiesfor Your BrandYour guide for reaching CPAsand financial professionalsacross Maryland

Who isMACPA?Our core Maryland Association of CPAs is currentlyover 8,000 members but we also work closely withthe Top 20 to 300 firms, large mid market companiesat more than 100 million, and government/not-for-profit organizations nationally includingFortune 1,000 Finance and Accounting teams.“The leaders are the ones who take the next steps”, Gail Perry wrote in aneditorial on AccountingWeb about several major leading activities at theMaryland Association of CPAs over the years. Since then we have beenrecognized as one of the most influential voices in the global accountingprofession. More importantly we are on a mission to help our professionbe even more #futureready, by engaging them in being aware of the hardtrends shaping the profession’s landscape, helping them predict andanticipate the impacts and opportunities, and ultimately helping themadapt and achieve success in this period of exponential changes.MACPA is experiencing the highest level ofengagement with members and our PreferredProviders are valued partners, offering soughtafter resources, thought leadership, andsolutions they need now to be Future Ready.”— Jackie Brown, President & CEO of MACPAWe invite you to see the possibilities of working with our organization toreach all of the CPAs in Maryland and through our influencer status, allover the world. Our follower base on our award-winning blogs, Linkedin,and Twitter combined with our keynotes around the world and training anddevelopment with the Top 100 CPA Firms truly makes our reach global.What steps will you take with us?Who areour 8000 members?68%of our members are keydecision-makers in theircompanies or firms50%50%50% of members arein public accountingpractices81% of public practicemembers are partners,firm admins, or managers50% of our members arein business & industry66% of business & industrymembers are CEOs, CFOs,or Controllers

Sponsorship& AdvertisingWhy reach CPAs? CPAs are the professionals thatdrive change.Every day, in every industry – including finance, government, the nonprofitsector, and healthcare – CPAs help the economy’s most influential leadersmake critical decisions and plan for the future.Leadership InfluenceMeet yourSponsorship& AdvertisingTeamOur influence in the accounting profession comes from our social capitaland relationships, such as:Bill Sheridan, Chief Communications Officer,EOS Implementer of MACPANamed on the Top 100 Most Influential List by Accounting Today.Rebekah Brown, Director of Development of MACPANamed “Top 40 under 40” by CPA Practice Advisor and“One of MD’s 2020 Leading Women” by the Daily Record.Amy PuenteSponsorship &Advertising Manageramyp@macpa.orgTom Hood, Past President & CEO of MACPANamed the second most influential person in the professionfor the fifth straight year by Accounting Today.Kimberly Ellison-Taylor, Past Chair of MACPANamed fourth most influential person by Accounting Todayin their annual Top 100 Most Influential List.Krislyn SuljakThe Maryland Association of CPAs team “never failto amaze and impress.”— Gail Perry, editor-in-chief of CPA Practice AdvisorSponsorship andAdvertising Coordinator/Business DevelopmentSpecialistkrislyn@macpa.org

MACPA InfluencerMarketingMACPA has the largest global social reach combinedTwitter and LinkedIn of any accounting conference inthe world to date!MACPA leadership is consistently in the top most influential people inaccounting. We are consistently setting new records for our social reachand engagement as we strategically used hashtags at more events andour preferred providers and strategic partners added to our amplification.One of the areas we are proud of is that our ’socially savvy’ speakers helpamplify the messages of the conferences we attend.2 0 1 9 C PA SU M M IT STATS1 Day Conference #CPASummit and #AIAudit7,713,291 impressions by MACPA influencersThe social media amplification for our premier event, the CPA Summit,reaches nearly 8 million impressions annually. That’s just one event!2 0 1 9 D C PA S TATS4 Day Conference #DCPA192,397,600 impressions by MACPA influencersLatestStats fromLinkedIn &TwitterReach:428.45 millionEngagement:177,510Shares:9,36050% of total impressions!F U T U R E - P R O O F P ODCA ST STATSThe Future-Proof Podcast with Bill Sheridan averages around2,000 downloads per month and has reached accounting and financeprofessionals in 94 countries.MAC PA’S B L O G STATS21,000 TwitterfollowersCombined total followers ofBill Sheridan and MACPA.The MACPA Blog averages around 250 reads per month.@macpa11.2K followers*Bill Sheridan is a Featured Forbes Contributor on their communication council@billsheridan9.8K followers

Sponsorship& AdvertisingPA RTN E R W I T H TH E M A CPAWhen your brand partners with the MACPA, you’re reaching Maryland’spremier organization for CPAs and accounting professionals. We’re diverse,dynamic, and constantly leading the way forward, with over 8,000 membersfrom virtually every sector of the economy. With our national recognitionand growing membership, we can help your message reach potentialcustomers across the country.How topartner withMACPAThe MACPA is Maryland’s most trusted voice for CPAs.B EC O M E A PART OF TH E M A CPA C PA EC O S YS T EMBecoming a part of the MACPA CPA Ecosystem highlights yourspecialty in the industry. The ever-expanding ecosystem shows the value ofour partners to members — a value that is always increasing.PREFERRED PROVIDERSPONSORSHIPLEARN MOREEVENTSPONSORSHIPLEARN MOREClick on ecosystem to see largerADVERTISINGWITH MACPALEARN MORE

Preferred ProviderSponsorship“PA RT N E R S O F THE P ROFE SSION”Becoming an annual MACPA Preferred Provider makesyou a “partner of the CPA profession.” Your supportassists MACPA in its mission to make CPAs FutureReady and to thrive in these rapidly changing times.F E AT U R E S & BE N E FITS Logo on all main pages of MACPA.org, MACPA Weekly digitalpublications and MACPA Featured Events materials Amplification of your organization through the MACPA Weeklye-newsletter All access sponsorship to MACPA Featured Events including atwo-minute speaking opportunity Full-page color ad placement in MACPA’s quarterly Statement magazineand approved editorial content welcome 2x per yearHave your logo includedon all MACPA Weeklye-newsletter and MACPAFeatured Events emails. Full-color logo included in MACPA event program All access sponsorship of “Professional Issues Update Town Halls withMACPA” including an introduction from MACPA Included on MACPA’s CPA Ecosystem Social amplification through MACPA channels Participation in MACPA’s nationally recognized blog 2x per year Participation in co-authoring a white paper 1x per year Participation in MACPA produced and promoted one-hour webinarevents 2x per yearLearn about the packages and options thatare best for your organization by contactingyour Sponsorship & Advertising team atsponsorshipteam@macpa.org.MACPA is one of myfavorite organizationsto work with. All of theleaders and membersof the organization areprogressive, forwardthinking, and embody thevalues of our profession.They treat their partnersas true partners, and notjust vendors.”— MACPA Preferred Provider

Thank you to ourcurrent PreferredProvidersWe don’t look at ourrelationship with MACPAin terms of ROI. Welook at them as a staplerelationship that helps usall truly make an impact oneveryone’s lives.”— MACPA Preferred ProviderCPACharge is proud towork with the MACPA.The MACPA staff has goneabove and beyond for theirmembers and partners toensure they are providedwith the best solutionsand resources to navigatethe accounting world.The team at MACPA hasmade us feel like we’remore than just a preferredpayment provider, but atrue partner.”— CPACharge, an MACPA PreferredProvider

EventSponsorshipEvery day, businesses ask the same question: “How do I get in front of mypotential customers?”Being in front of many people is great, but being in front of the right peoplewill get you the exposure you are looking for. Sponsoring an MACPA eventcan do just that.As a sponsor, you will work with our knowledgeable staff to define youraudience, select the right events to reach your target audience.Unable toattend anevent?Featured event sponsors are offered a variety of options to connect withparticipants, including hosting exhibit space, placement in event signageand advertising, and placement in pre-event marketing. Seminar sponsorshipis customizable and available upon request.Say hello to your next customer.The MACPA hosts many events from featured events to seminars. Each eventhas opportunities for you to connect with our members and attendees.F E AT U R E D E V E N T &T OW N H A L L SP ON SOR BE N E FITS Logo on event marketing pieces Full-color logo in event program/materials Logo on event signage Receive pre-attendee list and post-attendee list for both thelive event and simulcast Exhibition table space: Exhibit table to include table and drape,two chairs, electricity, wifi, admission to event for up to two people,and lunch for attendees Admission to event for up to 2 people Sponsor the Town Hall with an introduction from MACPA anda chance to briefly address the audienceLearn about the packages and options thatare best for your organization by contactingyour Sponsorship & Advertising team atsponsorshipteam@macpa.org.Reach attendees with anadvertisement in our eventprograms!SEE A SAMPLE PROGRAM

Virtual EventSponsorshipAs we all continue to navigate these uncertain times, the MACPA team hasbeen working hard to expand our virtual offerings. We are continuouslylooking for innovative ways to reimagine everything we do to create moreand different value in this “new normal.”The MACPA hosts many virtual events from conferences to webinars. Eachevent has opportunities for you to connect with our members and attendees.Increase yourexposureVI RT U A L E VE NT SP ON SOR BE N EF IT S Sponsor Logo on all marketing as an event sponsor(macpa.org webpages, email blasts to members, etc.) Full-color logo in event program/materials Sponsor submitted content (brief description of what resources yourorganization offers) to be read prior to start of session Sponsor submitted link to your resources to be included in follow upemail to all attendees Attendee list shared one week prior to event and post event as wellVI RT U A L TO W N HA LL SP ON SORVirtual Town Hall sponsors enjoy the same benefits as Virtual EventSponsors, with an additional exclusive benefit of showcasing a slide to theentire audience during the presentation.The Professional Issues Update – the insider update on professional trends,regulations, association membership and learning. CPAs in Maryland attendthese monthly town hall-style meetings with Rebekah Brown and/or BillSheridan to gain invaluable insight into the always-changing CPA profession.Now is when CPAs must thrive – not just for the profession, but for the goodof the entire economy. Your organization will be highlighted as the sponsorto the attendees and have the opportunity to share your resources in afollow up email. This is a great way to virtually meet our members, hear theirneeds, and ultimately point them to your solution.EXCLUSIVE VIRTUAL TOWN HALL SPONSOR BENEFITIn addition to the Virtual Event Sponsor Benefits above, Virtual Town HallSponsors benefits also include: Slide included during break (1-page Powerpoint)By being a virtual eventsponsor, you will benefitfrom the social amplificationgained by the MACPA teamas well as increase exposureto potential customers.MACPA has the largestsocial reach combinedTwitter and LinkedIn of anyaccounting conference inthe world to date!