Marketing “5 P’s About Marketing”

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Marketing“5 P’s about marketing”Topic: Marketing - 5 P’s about marketingLevel: 15-18Duration: 90 minutesNo of Students: NALearning Goals Learn the P’s in marketingApply the P’s with examplesMaterials/ Equipment Projector & ComputerMethods/ Techniques Teacher explains the P’s with an exampleGroupwork/brainstormPlacemat groupworkLesson plans – Marketing1

Marketing“5 P’s about marketing”Assumptions/ Prerequisites No previous knowledge requiredProcedure/ Lesson DevelopmentMotivational ActivityWhy do you buy ?10 min.Examples of typical features of a product. Baselines, logo’s, music, advertisement, special productsMain Body/ Development of ConceptProduct: does it acclompish a need? Look at all the features of the product. Quality, function, name, shape, colour, reputation, other kinds,warranty, service Price: setting the price, price segment, conditions, methods, discount, special actionsPlace: ways to distribute, ways to sell, logistics, how does it cover the market?, indirect sale and direct salePromotion: PR, advertising, sales organisation and promotion, merchandise, joint venturesPeople (employees): qualities, culture, managementLesson plans – Marketing230 min.

Marketing“5 P’s about marketing”Example of Coca ColaProduct Name is an alliteration (sounds good) and is easy to pronounce in the whole worldUnique bottle,Logo that everyone would recogniseFunction: sweet and refreshingSecret formulaSlogans are famous: Enjoyç Always Coca Cola! Open HappinessProblems: makes fat. Solution: Coca Cola Light – Zero sponsor sportcompetition (association with health and performanceBottle: different per countryLight, Zero, Lime, cherry, vanilla coke, coca cola life: all different kinds sell moreBigger range sell more (more than 120 products)Reputation: mystery because of formula, happinessPrice Penetration strategy: low price for everyoneSell low to break a concurrent (cuttthroat competition)Very slow rising the priceDiscountSome companies always give discount, some almost never doDepends on the place: bar or shop (fixed pricing mostly)Place DistributionSoda machineRetail, on every cornerLesson plans – Marketing3

Marketing“5 P’s about marketing” Exclusive contract with Mc DonaldsOnly indirect sale (Coca Cola doesn’t sell to the consumer directly)Promotion Famous advertisingCampaign with truck with Christmas (people think the invented SantaA lot of merchandiseJoint venture with Bacardi; advertise togheter. Coco Cola to compete drinks with alcohol, Bacardi to sell moreSocial media: Facebook Life is for sharing – keep the product attrativeExtra: process physical evidence (for services)Process: perception of the product/service, buying and consumptionprocessPhysical evidence: reviews, experiences, environment and recommendationsClosure30-50 min.Pupils work in groups on a product an present itEvaluation/ AssessmentApply the P’s on X, Y or ZAttachments NoneLesson plans – Marketing4

Marketing“Gantt’s Chart: as a key to planning astand”Topic: Marketing - Gantt’s Chart: as a key to planning a standLevel: A2Duration: 90 minutesNo of Students: 20Learning Goals Students learn to plan operations in a group.They also learn to draw up a schedule of operations in the form of the Gantt's chart in Excel spreadsheet.Afterwards, they compare effects of their planning and evaluate accuracy of planned operations.Materials/ Equipment Computers with Internet accessExcel file with the Gantt's chart or printed PDF file with the Gantt's chart (to be downloaded from the following internet site http://www.erasmusroad.euMethods/ Techniques Group workDiscussionPresentationDemonstrationLesson plans – Marketing1

Marketing“Gantt’s Chart: as a key to planning astand”Assumptions/ Prerequisites No previous knowledge requiredProcedure/ Lesson DevelopmentMotivational Activity'None of us is as smart as all of us' Ken Blanchard5 min.Group work is a huge challenge. In order to meet the challenge, it's essential to organize the work of the whole group well. The following tips,which you should bear in mind when working at a particular task in a group, should be of help: Set goals of your programme preciselyDetermine the prize for achieving the goalDesignate the leader ( coordinator ) of the entire projectDecide what you need to achieve your goalPick appropriate means and methods thanks to which you will achieve the taskPlan all your activities in time – make a schedule of your activities ( including budget of the project )Be prepared to perform all the tasksAchieve your planSummerise your activities and account for the budgetCelebrate the fact of having achieved your goal and enjoy the prizeLesson plans – Marketing2

Marketing“Gantt’s Chart: as a key to planning astand”Main Body/ Development of ConceptTeacher explains the task10 min.Today, we are going to focus on planning activities, meaning point 6 of the above tips . Your task will be to plan the preparation of the corporatestand for school fairs (Tip for the teacher: the teacher may set students carry out a plan of another project, eg. a class trip, a school play, projectactivities). You will work in groups of four. You have one month for doing all the activities connected with constructing a stand. Start today.The schedule called the Gantt's diagram (Gantt's chart) will help you plan all your activities. You should prepare it in Excel spreadsheet(attachement # ) or on printed Gantt's diagram cards.The teacher discusses the Gantt's diagram10 min.Students open the Excel file with Gantt's chart ( on their computers ) or get printed Gantt's diagram from their teacher. The teacher explainsstudents the structure of the diagram and the way students should fill it in. Teacher can do it following the example given in the Excel file inposition # 1.Teacher stresses the fact that students should take into account as many activities in their project as possible. At the same time, they shoulddefine them precisely and divide them between all the company members. Also, they should choose appropriate material resources for itsconstruction. Moreover, they can't forget about financial aspects connected with construction of the stand such as setting the budget and finalcalculation of the entire project. What they also have to do is to plan reasonably the dates of particular activities as well as the order in whichthey should be executed. Each person responsible for a given activity is assigned a different colour.Teacher presents the rules all students have to follow during cooperation:1.2.3.4.listen actively and attentivelydon't disturb someone else's statementshow respect towards othersdon't criticize othersLesson plans – Marketing3

Marketing“Gantt’s Chart: as a key to planning astand”Students carry out Gantt's diagram30 min.Teacher displays supplementary questions during students' work. Those questions will let students choose appropriate activities necessary topresent their company during fairs:1.2.3.4.5.6.7.8.What are we going to present at our stand?Who's going to be our customer during fairs?What do we have at our disposal at the stand: stand dimensions, walls, counter, lighting, sound, ?What materials will be used for the stand construction?What should our stand look like?What promotional materials of our company will be presented?Who will represent our company at the stand?How much money can we allow for the stand construction?Students may mutually evaluate soundness and accuracy of prepared schedules.Closure25 min.Groups present their Gantt's diagrams(Each of the 5 groups has got 5 minutes for their presentation)Lesson plans – Marketing4

Marketing“Gantt’s Chart: as a key to planning astand”Evaluation/ AssessmentStudents compare and evaluate their work – soundness and accuracy of their diagramsTeacher asks the following questions:1. Which plan / diagram was the most logical when taking into account the choice and order of activities?2. What was the difference between your plans / diagrams?3. Did any of the groups incorporate any activities the remaining groups didn't think about?4. What activities didn't you take into account?5. Are all of your plans real? Can they be put into effect?6. Were you governed by the rules which were agreed on at the beginning?Attachments NoneLesson plans – Marketing5

Marketing“How to make a company stand”Topic: Marketing - How to make a company standLevel: B1Duration: 90 minutesNo of Students: 15Learning Goals Making a design of a stand for trade fairEnhancing students’ creativityMaterials/ Equipment Sheets of paper – A2/A3, markers ,colour pencils, paintsMethods/ Techniques DiscussionLecture methodPresentationDemonstrationBrainstorming,Group workLesson plans – Marketing1

Marketing“How to make a company stand”Assumptions/ Prerequisites NoneProcedure/ Lesson DevelopmentMotivational ActivityThe teacher start the presentation which is supposed to be on during the whole lesson.10 min.One of the most effective way to present own products/services to a big group of people and to gain new customers is a presentation of thecompany on a stand during trade fair.The teacher asks the following questions: Can you give examples of trade fair?Why are entrepreneurs willing to participate in fair?What should be considered when one wants to take part in a fair?Suggested answers to the questions:The entrepreneurs are willing to take part in the fair as they give a lot of new opportunities: direct contact with a client who wants to devote his/her time to find the proper productpresenting the product/service and its advantageseasy distribution of adverts and promoting materialssigning new contractsanalyses of new trends and competitorsLesson plans – Marketing2

Marketing“How to make a company stand”The entrepreneur should always think over his/her participation in the fair: types of trade fair: industry, range, location, target customerssignificance of fairwhat the costs are to take part in the fairwhat the financial possibilities he has, staff and marketing tools to prepare and run the standMain Body/ Development of ConceptThe teacher divides students into 4 groups ( 6 students in each group). Each group draws a ticket with a description of a firm. (Appendix 1)5 min.‘Creativity is a game for the intelligent’ Albert EinsteinThe teacher explains the tasks to do and comments them: The way a stand looks is like a flagship of a company. Visitors compare the stands ofcompeting firms therefore the owners try to stand out from the crowd and attract the attention by eye- catching and professional looks of theirstands.So during today’s lesson you are going to become workers of the marketing department. On a piece of paper you are supposed to design a standat a fair for the company whose description you will find. ( appendix 1)Terraced stand it has other exhibitors on both sideswalls: back left and right ones/limit of three wallsfront part is activelogo and the name of the company are supposed to be on the frieseAfter 15 minutes you can present your stand. your task is to design it in two alternativesLesson plans – Marketing315 min.

Marketing“How to make a company stand”Alternative 1 – perspective pictureAlternative 2 - plan viewDesigning a stand you must plan enough room for: symbols identifying you company ( name, logo)product/service and its workingprice list and discountsplace for business conversationsadvertising materials: leaflets, catalogues, business cardsa small storage unitDon’t forget about: suitable colours and their meaningselements promoting the sale: sampling, gadgets etcextraordinary decoration: flowers, pictures, visualsYou might also need: proper lightningsoundsome treat: sweetsextra attractions: a contest with prizes30 min.Students design their stands on pieces of paperLesson plans – Marketing4

Marketing“How to make a company stand”ClosurePresentation of the designs (each group 5 minutes)20 min.Each group receives an assessment chart (Appendix 2)During the presentation the students assess each other’s designs giving points emoticons.Evaluation/ AssessmentSummary: (10 min.) Did you plan all indispensable element of the stand? Is your stand interesting and attractive? Is your stand functional? What original solutions did you use?Students must finish the statement:The stand where I would spend more than 10 minutes must .Attachments Appendix 1 – description of 4 companiesAppendix 2 – assessment chartAppendix 3– PDF presentationLesson plans – Marketing5

Marketing“How to make a company stand”APPENDIX 1COMPANY 1 a publishing company which publishes various books like: science, cookery, novels, travel ones forindividuals.Your task is to design a stand for book fairCOMPANY 2 an advertising company which designs websites, internet, radio and TV commercials, outdooradvertising for businesses.Your task is to design a stand for advertising and printing industry fair.COMPANY 3 a travel agency which specializes in organizing trips and events for students.Your task is to design a stand for tourism industry fair.COMPANY 4 a hand-made goods producer which makes souvenirs, jewelry and other home accessories.Your task is to design a stand for hand-made product fair.Lesson plans – Marketing6

Marketing“How to make a company stand”APPENDIX 2Assessment chartEach group receives one assessment chart and their task is to evaluate the rest of the groups during thepresentation of their stands. Students grant emoticons:( yes, great)no). The stand, which will receive the biggest number of( yes, great) emoticons, will get the full markand wins. Tthe biggest number of( partly good),( definitely( yes, great) emoticons, will get the full mark and wins.Guidelines for evaluationCompany1Company2Company3Company41. Did you put the name and the logo of thecompany in a visible place?2. Did you exhibit the product clearly?3.Is the arrangement of all the elements neat, tidyand aesthetic?4.Did you u

Marketing “5 P’s about marketing” Lesson plans – Marketing 3 Example of Coca Cola Product Name is an alliteration (sounds good) and is easy to pronounce in the whole world