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10/15/2012KPMG ChinaA brief introduction to KPMG’s CSR valuesCommunity Business CSR Lecture Series10 October 2012Corporate Social Responsibility1CSR has evolved to encompass the entire corporationEmployer of choiceClient acceptanceproceduresHuman RightsClimate changeConflicts of alth and safetyPolitical donationsSociallyresponsibleinvestmentTax managementSector-specificpoliciesAnti-bribery andcorruptionEmployee relationsEnvironment andsustainabilityCodes of conduct 2012 KPMG, a Hong Kong partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG InternationalCooperative ("KPMG International"), a Swiss entity. All rights reserved. Printed in Hong Kong.21

10/15/2012The Drivers of Employer Attractiveness - Importance of each driver22%EmployerReputation &Image26%Remuneration Characteristics27%People &Culture25%SURVEY QUESTIONS: How would you rate the relative importance of these aspects when choosing your Ideal Employer?Pleasedivide100 points between the alternatives in accordance with importanceSURVEYQUESTION: People& Culturerefersthe socialenvironmentandaspectsattributesof thework place.My idealHow wouldyou ratethe torelativeimportanceof thesewhenchoosingyour IdealEmployer? employer2011 KPMG,a Hong Kongwith:and a member firm of the KPMG network of independent member firms affiliated with KPMG Internationalis associatedPleasedivide100 points partnershipbetween thealternatives in accordance with importanceCooperative("KPMGInternational"),a Swissentity. All rights reserved. Printed in Hong Kong.Please selecta maximumof threealternatives 2012 KPMG, a Hong Kong partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG InternationalCooperative ("KPMG International"), a Swiss entity. All rights reserved. Printed in Hong Kong.3The Drivers of Employer Attractiveness - Employer Reputation &Image48%Good reputation52%28%Financial strength24%27%26%Market success22%Attractive/exciting productsand services24%26%19%24%High ethical standards38%23%Inspiring top management35%27%25%Prestige23%15%High level of CorporateSocial ResponsibilityEmployer Reputation & ImageJob Characteristics22%People & Culture38%Remuneration & Advancement OpportunitiesFast-growing orentrepreneurial18%17%Innovative products andservices18%17%Total 2010Total 2009SURVEY QUESTION:Employer Reputation & Image refers to the attributes of the employer as an organisation. Whichattributes do you perceive as the most attractive?Please select a maximum of three alternatives 2012 KPMG, a Hong Kong partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG InternationalCooperative ("KPMG International"), a Swiss entity. All rights reserved. Printed in Hong Kong.42

10/15/2012The Drivers of Employer Attractiveness - People & Culture47%48%Will enable me to have good work/life balance42%Offers a friendly work environment61%38%Has leaders who will support my development52%26%31%31%Offers a creative and dynamic work environment22%27%24%Offers interaction with international clients and colleagues25%Has a culture that respects my individuality27%31%25%Employer Reputation & Image21%17%Offers a comfortable physical work environmentJob CharacteristicsRecruits only the best talentsHas a culture that is accepting towards[underrepresented] minoritiesHas a culture that supports equality between the sexes16%People & Culture4%Remuneration & Advancement Opportunities8%6%7%9%Total 2010Total 2009SURVEY QUESTION:People & Culture refers to the social environment and attributes of the work place. Which attributes do you perceive as themost attractive?Please select a maximum of three alternatives 2012 KPMG, a Hong Kong partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG InternationalCooperative ("KPMG International"), a Swiss entity. All rights reserved. Printed in Hong Kong.5Our people need a platform 2012 KPMG, a Hong Kong partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG InternationalCooperative ("KPMG International"), a Swiss entity. All rights reserved. Printed in Hong Kong.63

10/15/2012Employees as our key stakeholdersCorporate Social Responsibility at KPMG is not just aboutphilanthropy or compliance with codes of conduct; it’s about how weengage our people, clients, governments, and other key stakeholdersto deliver positive changes to the community and enhance our businesssuccess in the long run. 2012 KPMG, a Hong Kong partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG InternationalCooperative ("KPMG International"), a Swiss entity. All rights reserved. Printed in Hong Kong.7To create impact 84

10/15/2012Our “3Es” approachUN Millennium Development GoalsOur Global CommitmentsOur “3Es” ApproachEducationEducationTo support underprivileged youththrough formal or informal educationthat can empower them to have abetter future.EmpowermentEmpowermentTo support innovative programmesand NGOs that provide sustainablesolutions to key social issues, with thegoal of helping people to helpthemselves.EnvironmentEnvironmentTo support innovative programmesthat provide sustainable solutions toclimate change, environmentalprotection and natural resourcemanagement.9Employees driven model Each office has a Social andEnvironmental Action Team (SEAT)made up of committed volunteersand led by a partner in charge. All volunteer programmes areorganised by the SEAT in eachoffice. 2012 KPMG, a Hong Kong partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG InternationalCooperative ("KPMG International"), a Swiss entity. All rights reserved. Printed in Hong Kong.105

10/15/2012Education: Thegiftgiftof knowledgeEducation:Theof knowledgeBy supporting education forunderprivileged youths, we believewe are equipping them with lifelongtools. Mentor with a variety of NGOs Offering high school students a tasteof the corporate world Help migrant children understandbasic business theories Assist undergraduates with theircareer goalsEmpowerment: Thegift giftof selfEmpowerment:Theof relianceself relianceAs KPMG has an abundance oftalented staff with a huge variety ofskills, we support initiatives whereour people can be directly involved : Building capacities of NGOs Actively supporting numerouscommunity outreach programmes,student businesses and even medicalmissions Harnessing our people’s talents toempower the underprivileged andyoung entrepreneurs6

10/15/2012Environment: Thegift giftof sustainabilityEnvironment:Theof sustainability2010 Carbon Emission ResultsIn April 2008, KPMG Internationalmade a commitment to reduce allmember firms’ combined carbonemissions. Reduce 19% per full-time equivalent(FTe) in 2010 from the 2007 figures Work to reduce 15% in 2015 from2010 levels Moved part of our operation to thefirst LEED certified building in HongKongPro BonoBono AuditServices– BeingrecognisedProAuditServices– BeingrecognisedUse our professional specialist knowledge and skills to help civil society organisationsenhance their accountabilityDuring 2009-2010, KPMG Chinaprovided over 11,000 hours of pro bonoaudit services to non-profit and nongovernmental organisations in Chinaand Hong Kong.7

10/15/2012Final thoughts 15Jackie LeeManager, Corporate Social ResponsibilityJackie.tk.lee@kpmg.com 2012 KPMG, a Hong Kong partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG InternationalCooperative ("KPMG International"), a Swiss entity. All rights reserved. Printed in Hong Kong.168

Corporate Social Responsibility at KPMG is not just about philanthropy or compliance with codes of conduct; it’s about how we engage our people, clients, governments, and other key stakeholders to deliver p