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WOW: Where Vision and Value Go Hand in Hand with Information & Opportunity!www.WOW.Content.Club.com - www.the-WOW-Experience.com - www.the-WOW-Empire.comGail Buckley & Greg LandIf Content Is King. Then TheWOW Content Club is the KingdomYou Have Been Searching For.Your Full Spectrum Content Provider!DIVERSIFICATIONIs the Key to Success Online
Take The Guess Work Out of Starting & Building aSuccessful Business Online!"The key to online success is diversification. Your goal should be to set up your business to run itself, so you can concentrate on marketingyour product or service. Then, once you have automated your business, you can set up another. This will provide you with multiple streams ofincome, so that if one business suffers a set back or doesn't do well, you always have others to fall back on."Corey Rudl, The Insider Secrets To Marketing Your Business On the InternetDiversification Is Key to SuccessWhy You Should DiversifyEven if you have developed a "hot" product of your own, it never hurts to back-up your marketing successwith several other offerings. Here are some reasons why:1. When you diversify you can offer your prospects more choices, which will increase the likelihood oftheir finding something they want to buy - and buying it.2. With more products to select from, your prospect may purchase more, thereby increasing yoursales volume and profit margin. (Caveat: Don't confuse your customers by offering too manyunrelated products.)3. When you have more than one product, you can sell to your customer more than one time. Andsince we all know that the hard part of marketing is getting a customer to your Website in the firstplace, you want to take full advantage of the trust and familiarity you've built up with your existingcustomers by selling to them again. and again. and again.4. Along the same lines, since most of your marketing efforts and money are going to be directed ingetting prospects to your Website in the first place, you wind up spending essentially the sameamount of money to market one product as you would to market several, so by diversifying you'regetting a better return on your advertising dollar per product.5. Diversity reduces risk. If you have multiple related products to offer, if one of them fails to pull itsweight in sales, you have others to take up the slack.Bottom line, if you diversify you stand to make more profit per customer - and isn't that what marketing isall about?Joint Venture Your Way to SuccessSince diversifying or having multiple streams of income clearly helps you to make the most of thecustomer base you work so hard to build up, its a good idea to incorporate this thinking into your businessplan right at the start and to be on the lookout for other products and services that relate to the productor service you're basing your business around. Consider what your customers might need both before andafter they use your product.One way of diversifying and drumming up repeat sales is to join affiliate programs. Another way is toform a joint venture or strategic alliance with other marketers who are in your same line of work. Thedifference between affiliate programs and joint ventures is that joint ventures are exclusive agreements1
between you and another marketer. You approach the marketer with the suggestion that you'll sell hisproduct if he'll sell yours, and you both benefit because your product gets introduced to all the people onhis mailing list and his product gets introduced to all the people on yours. Since you're both in the sameline of work, both mailing lists should be targeted to reach potential customers who are interested in whatyou both have to sell.Some reasons why this strategy works so well are: The Relationship Marketing Factor. You are utilizing the powerful relationship between your partnerhis carefully cultivated customer base.Minimal Cost Factor. If it is just an exchange of endorsements (in newsletters or special mailings)there is virtually no cost involved. If you have worked out some other payment basis (i.e.commissions) you're still only going to pay for results.Third Party Recommendation Factor. People respect endorsements far more than self-sellingattempts.Life-long Customer Value Factor. You get potentially lifelong customers out of these deals. Onceyou've gotten the initial order, you have a new customer that you can approach for repeatbusiness.Actually, you can form a joint venture even if you don't have a product of your own to offer, although ithelps considerably if you have already built up a fairly sizeable opt-in mailing list. Let's say you'vedecided upon the type of business you want to run and have done your market research and pinpointedthe type of customer you're aiming to attract. But you can't come up with a unique product, or you'vecome up with a product you'd like to offer but providing it yourself is not financially feasible.Use the search engines to find a company that is already supplying that product, get the contact info forthe merchant and approach him with the offer that you'll help him sell his product in exchange for a smallcommission. If the merchant has an affiliate program, you may have to go this route. But if he doesn't,and he sees that you've got a high-content, quality Website well suited to the type of product or servicehe has to offer, he'll likely agree to the arrangement.If you do the same with several other merchants that offer top-notch products, you've got yourself thebasis of a high-profit, internet business! Aside from this, if and when you do develop a product of yourown, you've already established relationships with these merchants, who would most likely be more thanhappy to take a turn at promoting your product.In this way, joint ventures serve as a great, cost-free form of advertising. Basically, all you have to do isexchange links and you can reach a whole new customer-base. Each link you secure could send you newbuyers for years to come. So it's really worth your while to do your research (it’s pretty simple onlinethese days, just type in your keyword into Google or one of the other search engines) and approach onewebmaster at a time.TIP: Two of the best authorities on Joint Venturing around are Marc and Terry Goldman. If you want tolearn everything about how to do a successful Joint Venture from A - Z - even if you don't yet haveenough capital, contacts or marketing muscle to bring your products and services to market and promotethem properly you really should pick up a copy of their newly revised Joint Venture Secrets Revealed. Itwill get you up to speed fast and teach you powerful joint venture marketing concepts and strategies thatwill build your business and multiply your profits faster than any other promotional technique yet devised.2
Once You've Created One Business, Move on to AnotherOnce you've launched a single successful business and you know the ropes, it's easier than ever to do itall again with another venture. and another. and another. As pro marketer Declan Dunn puts it: "Focuson one task at a time. Sell one product. Sell it well. Give all your focus to that product. Then bring anotherproduct online. Another service. Another limited time run of retail items. Test what works."Look into forming Joint Ventures with non-competitive marketers that are in your line of work and thathave products you feel would benefit your customers. If you haven't done so already, join some affiliateprograms. If you've joined some, join more, provided of course that they offer merchandise appropriate toyour site's focus. Or you can start your own affiliate program or programs. Let others promote yourproducts and/or services for you for a share the wealth, while you devote your time to coming up with stillother ventures.If you've begun with a "niche" business, incorporate more niches or theme based mini-sites into yourbusiness plan. Or expand your "niche" site into a full-fledged information or content site. According toniche expert Ken Evoy, "a good rule of thumb is 3 tiers and 50 - 70 pages (beyond this your navigationalstructure becomes too cumbersome and search engines have a hard time spidering all your pages so.)your time will yield greater returns if you begin setting up your next niche site.When you have three niches established, you can create a "portal" or main site with links to all thehomepages of your content/sales sites. This way you can spread the bounds of your e-commerce empire,while handily boosting your link popularity (and search engine appeal) at the same time!If you've begun with a portal website you'll want to keep changing, tweaking and adding to your site togive your visitors and customers a reason to return. You'll also want to begin making use of your traffic oryour opt-in list to generate income. If you can't come up with a product or service of your own to marketto your site patrons, look into joint venturing with a company that provides a top quality product orservice relating to your portal's content. Poll your prospects to make sure that you pick a product they arelooking for.Corey Rudl (The Internet Marketing Center) sums it up succinctly: "You find a small market that no onecares about, you build a site, promote it in the small market for 2-3 weeks, then automate it so that itgenerates thousands of dollars in income every year for the rest of your life! That's the power of theInternet!Niche Marketing Profit ModelWhen it comes to niche marketing, there are two schools of thought.One is, create as many small niche sites as possible and run with them. Spreading yourself as wide and asthin as possible. You may only make small sales at each of your sites, but you will have so many sites,that each of those small sales will add up to one pretty large piece of pie.Of course, this is pretty simplistic, but if you want to read about how to make this profit model work foryou to an extraordinary extent, you should pick up a copy of Frank Kern’s UnderAchiever Formula.The other school of thought is that you should concentrate on a niche market segment with the ultimateobjective of achieving dominance of that segment.3
The idea here is to start small by creating a single niche site in your area of expertise or interest, and thenkeep building more related sites in the same niche area, so you eventually wind up with a network of sitesall inter-related, all dealing with the same niche topic.The benefits of doing it this way are that you get to leverage all your resources from one site to another.Your opt-in lists, client lists, even keyword lists. You can refer your prospects, customers and clients fromone site to another and if you have backend offers, they can be sold from all of your sites.Creating Your Own Automated Profit CentersOf course, you've got to take it one step at a time, but your ultimate goal should be to create your own,fully automated online profit center. Once you've got your website set up and running to market your firstproduct, just add on additional products or services as you see fit. This way you're assured of earning notjust one, but multiple streams of income. The more streams you have coming in, the greater your river ofriches:-)For example, let's say you love animals, particularly dogs, and you've come up with a new doggie car seatthat you want to market online through your website. There are millions of dog lovers out there andeveryone wants to protect their pets in any way they can, so you figure you're bound to make sales. Andyou will, but.Here's how to open up multiple revenue streams.Get in touch with other companies and expand your product line to include dog toys, collars, books,videos, grooming supplies, etc. Don't get caught up in stocking these items - find a company that will"drop ship" for you. Or better yet, a company with a generous affiliate program. They're cropping up inevery industry!Put together a proprietary info product that may sell to the people who visit your site. These are noweasier than ever to create and there is even software available to create beautiful multimedia publicationsin a few days!What type of informational product might sell at your web site? Maybe a manual or an e-book about howyou set up your cyber pet shop? Perhaps a manual about selecting the right pet? Use your imagination!There is no substitute for proprietary products . and if you add one new product each year your incomewill continue to multiply.Offer a service at your site. How about selling personalized screensavers of your visitors' pets? With aninexpensive program you can throw screensavers together in a few minutes. All you would need is ascanner to scan in the images of their pets.Once you've managed to take step three and four above, why not open up an affiliate program where yourweb site visitors could earn a few bucks referring customers to you? This is simple to do and almostalways results in a steady increase in profits.Lesson to be learned?Don't limit your income potential by using a single, one-way revenue model. If you want a single revenuesource, go ahead and open up a brick and mortar store. But if you want a shot at REAL income online,keep opening up those new avenues!4
Capitalizing on Net Auction SitesWhat if you have products you want to offer, but you really don’t want to go to the trouble of setting up abusiness and building a website. Perhaps you’re just looking for an additional income stream or a way tobuild retirement savings.eBay and other auction sites offer a great part-time e-commerce alternative. You can sell your product tovisitors who are actively searching for it and eagerly waiting to bid! All you have to do is register, pick acompetitive price and you’re off an running. And since you don’t have to spend a penny on drawing traffic,there is little or no risk.Auctions are particularly effective if you have access to unique, hard to find or in-demand products.Remember "Beanie Babies?" Remember how popular t
Corey Rudl, The Insider Secrets To Marketing Your Business On the Internet Diversification Is Key to Success Why You Should Diversify Even if you have developed a "hot" product of your own, it never hurts to back-up your marketing success with several other offerings. Here are some reasons why: 1. When you diversify you can offer your prospects more choices, which will increase the likelihood .
