Transcription
Personal MasteryONLINE PROGRAMBUSINESS WRITING SKILLS:HOW TO WRITE EFFECTIVELYNovember 23-26, 2021Synchronous sessions via ZoomAsynchronous sessions via access to the AteneoBlueCloud (Canvas LMS)
CONTENTAbout AGSB-CCEWho Should Attend?ObjectivesProgram ContentResource PersonProgram Inclusions and Feespage 1 cce.ateneo.edu
ABOUTAGSB-CCEThe Ateneo Graduate School of Business - Center forContinuing Education (AGSB-CCE) was establishedto complement the existing Ateneo-BAP Institute ofBanking, a consortium between the Ateneo de ManilaUniversity and the Bankers Association of the Philippines.It was initially known as the Basic Leadership Program(BLP) until the name was changed to ContinuingProfessional Education (CPE) and then finally, to Centerfor Continuing Education (CCE).Under AGSB, CCE takes an active role in addressingspecific industry concerns that require immediate,purposeful, and focused response. As an industryresource and partner, CCE offers continuing professionaldevelopment programs that are workplace-based withimmediate take-away value. Methodologies are based onbusiness simulation, practical exercises and applications,case analyses, and focused discussions. Coursesare designed, developed and delivered by industrypractitioners who are noted experts in their respectivefields. Together, AGSB and CCE support the Ateneomission to promote excellence, integrity and service.page2 cce.ateneo.educce.ateneo.edu page 3
WHO SHOULDATTEND?This course is for professionals who want to enhancetheir business writing skills.OBJECTIVESSuccessful completion of this moduleenables the participant to:Define what business writingis, including its varieties andapplications;Evaluate effective writing in termsof clarity, coherence, conciseness,accuracy, and audience awareness;andWrite more persuasivecorrespondences and focusedreports.page 3 cce.ateneo.edu
BUSINESS WRITING SKILLS:HOW TO WRITE EFFECTIVELY“Writing is thinking. To write well is to think clearly.” – DavidMcCulloughIn the world of work, our success relies heavily on howwell we communicate. More so in written communication—to be understood efficiently and correctly is crucial.This course is for professionals whose work involvewritten correspondences (i.e. letters, e-mails, memoranda,notices) and reports (i.e. informative, minutes,presentations).This is the intermediate course in the Professional WritingProgram.PROGRAM OUTLINEI.Session 1 – Writing for Business AA. Business Writing: Definition and RationaleB. Business Writing vs. Other Types of WritingC. Traits of Effective Business Writing (Clarity,Coherence, Conciseness. Accuracy, and AudienceAwareness)D. Refresher on Grammar and Usage, includingpunctuationsII. Session 2 – Writing for Business B: Forms andFormats of Business Writing AA. Traits of Effective Business Writing(continuation)B. Refresher on Grammar and Usage(continuation)C. Business Writing: Correspondences (e-mail,letters)III. Session 3 – Forms and Format of Business Writing BA. Business Writing: Announcements(memoranda, circulars, notices, releases)B. Business Writing: Reports (minutes, progress/projects)IV. Session 4 – Forms and Format of Business Writing CA. Business Writing: PresentationsB. Business Writing: Others (as requested/required by participants)page4 5 cce.ateneo.educce.ateneo.edupage
RESOURCEPERSONMr. John P. Tigno is a Freelance Learning & Organizational Development Consultantwith more than 18 years of experience working in various industries.He was a Learning & Development Manager at Arvato Bertelsmann; Training &Organizational Development Manager at Binzagr (KSA); and Master Trainer at DellInternational Services.Mr. Tigno graduated from the Ateneo de Manila University (Communication Arts;Literary & Cultural Studies) and the University of the Philippines – Diliman (IndustrialRelations). He received a Certificate in Teaching English to Speakers of OtherLanguages (CELTA) from the University of Cambridge.MR. JOHN P. TIGNOpagepage56 cce.ateneo.educce.ateneo.edu
BUSINESS WRITING SKILLS:HOW TO WRITE EFFECTIVELYPROGRAM DETAILSNovember 23-26, 2021(Tuesday - Friday)8:30 am - 11:30 am*Free 30 mins 1 on 1 consultationvia ZOOMPROGRAM FEEPhp 10,000.00 (Early Eagle Rate until November 9)Php 11,000.00 (Regular Rate)*Schedules and prices may change without prior notice.INCLUSIONS Digital copies of the materials can be accessedthrough AteneoBlueCloud (Canvas LMS) Digital Certificate of CompletionREGISTER NOW!SCAN CODETO REGISTERMs. Irene Chavez( 63) 915 133 8552ichavez@ateneo.edusales.cce@ateneo.edu7 cce.ateneo.edupage 6
This is the intermediate course in the Professional Writing Program. BUSINESS WRITING SKILLS: HOW TO WRITE EFFECTIVELY PROGRAM OUTLINE I. Session 1 – Writing for Business A A.
