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TRATSTSAFEENC:3ELU PROJECT.COM CONNECT - ENGAGE - CONVERT
THE PROFILE OPTIMISER FRAMEWORK TM1 THE INFLUENCER PROJECT
THE PROFILE OPTIMISER FRAMEWORKTM PROFILE PICTUREDO YOU HAVE A PROFESSIONAL PROFILE PHOTO?KEY TIPS:NEVER use your company LogoChoose a photo that actually looks like you.Make sure your face takes up at least 60% of the frame.Choose the right expression.Wear what you’d wear to work.Choose a background that isn’t distracting.SAMPLE2CREATE YOUR OWN THE INFLUENCER PROJECT
THE PROFILE OPTIMISER FRAMEWORKTM HEADLINEWHAT VS. WHO: WHAT IS THE BEST WAY TO DESCRIBE THE PROBLEM THATYOU SOLVE?Choose Key words that people would use if they wanted to search for a solution in google e.g.Financial Planner BrisbaneSAMPLECREATE YOUR OWN3 THE INFLUENCER PROJECT
THE PROFILE OPTIMISER FRAMEWORKTM BACKGROUNDWHAT KEY WORDS WOULD BE MOST RELEVANT FOR YOU AND SHOULD BEUSED ON YOUR BACKGROUND?Again, Choose Key words that your target market would use if they wanted to search for a solution totheir problem.SAMPLECREATE YOUR OWN4 THE INFLUENCER PROJECT
THE PROFILE OPTIMISER FRAMEWORKTM SUMMARYWHAT QUESTIONS WILL YOU THROW IN YOUR SUMMARY?Make your summary ‘Key Word Rich’ like Social SEO so you rank higher for what you do in yourindustry based on LinkedIns Search AlgorithmsSAMPLE5CREATE YOUR OWN THE INFLUENCER PROJECT
THE PROFILE OPTIMISER FRAMEWORKTM PEER VS PROSPECT STRATEGYPEERS / PROSPECTS - WHO ARE YOUR IDEAL PROSPECTS YOU SHOULD BECONNECTING TO?Surround yourself with people you would want to do business with, not people who are your peers.SAMPLE6CREATE YOUR OWN THE INFLUENCER PROJECT
THE PROFILE OPTIMISER FRAMEWORKTM SOCIAL URLWHAT WOULD SOMEONE TYPE INTO GOOGLE IF THEY WERE CHASINGYOUR SERVICE? WHAT URL BEST SUITS YOU?Change your URL to rank higher and be found through GOOGLE. Remember your key words can makea powerful LinkedIn URL.SAMPLECREATE YOUR OWN7 THE INFLUENCER PROJECT
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4 THE INFLUENCER PROECT. THE PROFILE OPTIMISER FRAMEWORKTM SUMMARY SAMPLE CREATE YOUR OWN WHAT QUESTIONS WILL YOU THROW IN YOUR SUMMARY? Make your summary ‘Key Word Rich’ like Social SEO so you rank higher for what you
