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book.com/IfaParisFashionSchool18-24 Quai de la Marne, Paris, France350 Xianxia Road, Shanghai, ChinaMBA Perfume & Cosmeics Management15-month course
IntroducionInternaional Fashion Academy, beter known as IFA Paris, offers students undergraduate coursesin design and markeing, and postgraduate courses in design, business, communicaion and luxurybrand management in an environment of mulidisciplinary collaboraion. With schools in Paris andShanghai, IFA Paris is at the forefront of fashion educaion and offers courses that reflect thebreadth of opportuniies available in this exciing industry.IFA Paris’ MBA in Perfume & Cosmeics Management allows students to pursue postgraduateeducaion enirely taught in English in Paris and Shanghai in ftteen months. This unique courseallows students to build career skills and gain a full understanding of all aspects, opportuniies andchallenges of working in the fashion industry today. Paris as the world’s undeniable fashion capitalis the perfect locaion for such a course; while Shanghai is the fashion industry’s fastest emergingmarket.The inescapability of a scent’s inebriaion is very much akin to the power of atracion of abeauifully designed dress. It is with this idea in mind that newest postgraduate course of IFA Pariswas built: offering an innovaive approach to Perfume and Cosmeics management through theintegraion of its 20 years experise in fashion.The overarching strategy behind the development of this course is to encourage paricipants toadopt a creaive approach that does not belong the typical realm of the beauty industryframework in order to turn paricipants into esthete who will be able to think outside of the box.This mulidisciplinary course provides paricipants with “windows” into unique aciviies orphenomenon of the beauty industry. They are organized across our campuses of Paris andShanghai according to the market specificiies of those 2 locaions. While in France students willbe exposed to the tradiional art of perfume making through an immersive experience thanks toour Olfactory Lab and our seminar itled “Parfums a la Francaise”. During their rotaion in Shanghaiparicipants will discover the booming segment of skin care for men and explore the differentinvasive and non-invasive plasic surgery techniques. The ulimate goal is to offer paricipants theopportunity to improve their professional porfolio with experiences that will ulimately rendertheir profile more sophisicated and atracive to potenial employers.Right: Yacht Club interior design by architect Jean-Pierre Heim. www.heimdesign.com2
Paris SchoolIFA Paris was established in 1982 to combine French fashion heritage with the modernglobalized world. As the only school in Paris offering all its undergraduate and postgraduatecourses taught in English, IFA Paris caters to a highly internaional student body from allcorners of the world.Recently relocated to 18-24 Quai de la Marne, IFA Paris overlooks the famous canal of “Ourcq”and is at the heart of the developing 19th arrondissement. The new locaion has tripled the sizeof the previous academic faciliies and added extensive new ameniies to benefit students,including bigger classrooms, a student lounge space, and a resource and study center. Thebuilding will also house several new fashion workshop spaces to accommodate hands-onprojects.This vibrant and arisic neighborhood is also home to many cultural landmarks, including theMK2 cinemas, Point Ephémère performance space for concerts and ballets, and leCENTQUATRE art centre with a wide range of cultural offerings, exhibits and high-profilefashion shows. The district is also the locaion of other presigious schools devoted to creaivearts, including École Naionale Supérieure d’Architecture de Paris-La Villete (ENSAPLV) andthe Conservatoire Naional Supérieur de Musique, and is close to the École Internaionale deCréaion Audiovisuelle et de Réalisaion (EICAR). “The 19th” is emerging as one of the mostexciing and simulaing area for students in all of Paris, and IFA Paris is excited to become apart of this neighborhood.4
ParisParis holds a special place at the top of the fashion world as fashion’s birthplace. It has launchedsome of the most world renowned designers and luxury fashion houses including Chanel, YvesSaint Laurent, Dior and Hermès. Paris is sill the world’s fashion capital and coninues to drawatenion with important fashion events such as its biannual Prêt à Porter fashion week, fairsand trade shows, fascinaing concept stores, and industry leading trend agencies.Consequently, it remains the place where contemporary fashion designers including MarinMargiela, Rick Owens, and Alber Elbaz choose to live and work.The specific Parisian feel for fashion and style extends beyond the bounds of the industry andinto the city’s art galleries, museums, theaters, and disincive cinema and street life. WhileParis undoubtedly has a disinguished fashion and luxury history, its present and future are justas compelling. Major luxury groups such as LVMH, KERING, RICHEMONT and companies likeHermès, Carier and Baccarat all have headquarters located in Paris. In recent history, Paris hasturned almost every part of its economy into luxury through fashion, jewelry, beauty care aswell as gastronomy, wine, spirits and travel. Paris remains an essenial stop for young fashionand luxury professionals who wish to understand the cultural, industrial and market forces thatshape the fashion world today.6
Shanghai SchoolFounded in Shanghai in 2002 in partnership with the Shanghai University of Engineering Sciences(SUES), IFA Paris is the first Sino-French joint-venture in fashion educaion and is today seen asthe leading school in the fashion and luxury goods sectors in China. It is considered as one of thebest performing schools in terms of combing teaching to creaivity and business sense. Itsteachers, most of whom recruited globally, are all experienced professionals in the world offashion.Thanks to innovaive iniiaives and in partnership with the fashion and luxury goods and serviceindustries, IFA Paris is also the only school in Shanghai to offer first and second cycle coursestaught enirely in English.The School is ideal for Chinese and internaional students with a global outlook, who wish topursue careers in the fields of creaion, fashion, design, luxury and business management. It is alsointended for those looking for sales and media posiions such as business managers or roles inlarge organizaions offering fashion or luxury goods and services.Set in a mulicultural and internaional environment, the aim of IFA Paris is of course to bring outthe creaive talent of its students, but it also aims to develop their technical, IT and digital skills.IFA Paris in Shanghai is a higher educaion academy that is fully registered with the ChineseMinistry of Educaion, and is recognized by both the Chinese and the local Shanghai governments.It occupies a huge site that it has organized itself in order to create the perfect condiions fortransferring its knowledge and pracical skills in the soundest way possible.Its campus in Shanghai offers a unique learning opportunity, via an iniial full ime program andongoing hands-on training courses for professionals who have already started their careers.IFA Paris in Shanghai also gives its students the chance to witness the breathtaking growth of theChinese fashion and luxury goods markets. It aims to ensure that its students meet therequirements of the local and global talent search and oppotuniies.8
ShanghaiShanghai is an open and extroversive metropolis and its stealthy ascent into the premiere ranksas a world fashion capital is undoubtedly a serious mission. Since late 19th century, Shanghaihas been the fashion center of China. The Shanghai style has travelled the world in the 1920sand 30s and has recently re-emerged with fashion designers’ innovaive works of fusion trends.Remarkably, it is the country’s consumers who are transforming today’s China into the world’slargest market of luxury and high-end fashion products. With internaional fashion and jewelrybrands, from luxury to mass markets, forming the prosperous retailing scene in the city’snumerous fashion districts, Shanghai is unquesionably China’s Mecca for the fashion andluxury industry. While luxury cars, 5-star hotels and high-end restaurants are regular sights inthe city’s downtown, there is now also a growing interest for yachts and private jets amongChina’s richest.10
Teaching and Learning MethodologyThe teaching philosophy in our postgraduate courses is based on the delivery of a high qualityand interacive experience through pedagogy based on research and supported by empiricalevidence of effeciveness. We believe in grooming students to achieve a higher level ofcogniive learning through developing specific methodologies that will help them negoiatetheir future workplace.We support enquiry based deep learning as one of our key principles in order to allow studentsto engage with the learning acquired rather than be passive learners. This is achieved througha balanced mix of different methods of delivery such as tradiional lectures, readings, seminargroups, demonstraions, discussions for a, role play and debates, field visits, independent study,self-evaluaion and team work based aciviies.Teaching and learning aciviies are also regularly updated to include the use of newtechnologies, one of them being the implementaion of IFA Paris’ own virtual learningenvironment called LMS. It enables detailed course communicaions, syllabus management andthe inclusion of all associated support requirements for students and staff to be in line with adefined e-learning strategy.Keeping in mind the internaional focus of our postgraduate courses and the wide variety ofcultures amongst our students’ cohorts, IFA Paris has put in place feedback mechanisms suchas course commitees allowing paricipants and lecturers to express themselves on the overallquality of the course. While tradiional universiies will review their curricula on a 3 to 5 yearbasis, IFA Paris is commited to adjust its courses according to industry and students’requirements on a yearly basis in order to be in perfect synch with the needs of each of itsstakeholders.13
Course StructureOur Perfume & Cosmeics Management course covers a wide range of modules in the following areas:Course Components and WeighingDistribuion & Retail9%Markeing &Management13%Cosmeics &Perfume Lifestyle14%Cosmeics & PerfumeEnvironment16%BusinessIssues9%Capstone Project30%ModulesThe total student workload for the course amounts to an average of 2,345 hours(equivalent to 120 ECTS-credits) divided as follows:Total Student WorkloadTotal Student Workload2,345hCosmeics &Perfume Lifestyle21 ECTSBusiness Issues11 ECTSCosmeics & Perfume Environment19 ECTSMarkeing & Management18 ECTSDistribuion & Retail11 ECTSCapstone Project840hSeminarsCareer315h200hCapstone Project30% of Final Grade120 ECTS40 ECTS*Numbers are given as indicaive informaion and can be subject to change15
ModulesOur Perfume and Cosmeics Management coursecovers a wide range of modules clustered into fivemain module groupings:Business Issues:The capacity to listen and interpret markets’ signals isa key component of today’s managers. It needs to beconinuously culivated. Within this module groupingstudents will discover the idiosyncrasies of thefashion industry from an economic and financial viewpoint.Distribuion and Retail:New technologies are shaping the cosmeics andperfume offering of the 21st century in ways that donot always relate to product innovaion. A large partof the most recent innovaions concern thedistribuion and retail sector, with interesingcross-overs between the Fashion and the Cosmeicsand Perfume industries. This module grouping isaimed at giving students a new perspecive ontradiional distribuion and retail strategies.Cosmeics and Perfume Environment:Is perfume sill a luxury? Are socially responsiblebrands more impacful? How is the impact of thefashion industry in the development of the cosmeicsand perfume industry?. This module grouping willchallenge students and develop their criical thinkingapproach in regards with the industry.16Markeing and Management:This grouping encompasses a series of modules thatwill be sequenially planned based on the structure of amarkeing plan. The overall body of knowledgeacquired by the students will prepare them to:Analyze complex markeing challenges based onpracical case studies; allocate resources strategicallyto achieve pre-determined objecives; crat brandDNAs allowing for the achievement of asustainable compeiive advantageCosmeics and Perfume Lifestyle:While our MBA Program does not aim at creaingtechnicians we believe it is important for our studentsto be totally immersed within the environment ofcosmeics and perfumes. This is why we have devised aseries of groundbreaking seminars and workshops: toallow our students to experience the specificiies of thefuture industry they’ll be working for. From a week inan olfactory lab to test and create perfumes to a forayinto the crating of perfumes “A La Francaise”,everything has been devised to provide agroundbreaking experienial learning.
Capstone ProjectThe Capstone Project is a common aspect of thetaught postgraduate courses at IFA Paris. It is anintegraive experience in which students bringtogether much of the knowledge and skills acquiredand developed during their course. This projectreflects the many ways students at IFA Paris connectwith business informaion, media communicaionsprofessionals, and valuable assets within the fashion,texile and luxury sectors. Students may pursue aresearch-oriented, an interacive ethnographic orbusiness management-oriented Capstone. TheCapstone experience is also student-directed,meaning that students take responsibility foridenifying and defining a problem to work on,developing the approaches and methods needed toaddress the problem, carrying out the invesigaionindependently, and presening findings in both oraland writen forms for examinaion.The project can be done individually, but weencourage a team approach; with tutorial support tohelp students find appropriate and individual focusesand to monitor progress. In some courses, this projectis done across two to three ciies, thus giving it a trulyinternaional dimension and the opportunity to meetand connect with numerous helpful people andresources. Our intenion is that Capstone Projects willprovide an enjoyable crowning educaionalexperience for IFA Paris students and a rewardingopportunity for mentorship for lecturers and externalcollaborators. It can then be used to demonstrate tofuture employers and other interested paries ourstudents’ skills and apitude for similar independentexternal work assignments.The Capstone Project is a culminaing project,wherein students are expected to demonstrate howthey have used informaion as a tool fortransformaion in their personal, academic andprofessional lives. The tradiional form of an extendedessay or thesis is a minimum of 15,000 words forindividual capstones. The final form of the work willbe proposed by the student, negoiated and agreed inassessment of the proposal and PPT. This project,arching over much of the academic year, may be themost ambiious research and wriing effort studentshave yet undertaken. It is assessed as a maincomponent of study, an evidence of progress, imeand team management skills, as well as anachievement of learning outcomes. Consequently, itcarries a high credit tariff of 40 ECTS credits andaccounts for 30% of the final grade. Fashion Forecasing: How small store buyers gainadvanced knowledge of trends Childrenswear and the importance of characterrecogniion for sales The bouique start-up: What beginners need toknow for success in the Chinese middle market Report on markeing methods deployed by luxurywatch companies The redevelopment of jade as a precious stone ingit giving L’Oreal – markeing of a new beauty product forthe Chinese consumer Analysis of online fashion and lifestyle companyMIXR’s website: fashion and funcionaliiesExamples of projects that our students have beenworking on:19
CareerStudents across the world have been part of theunique learning experience made possible through IFAParis. To date, our courses have enrolled students fromover 50 countries.The focus of each course is on making graduates readyto join the industry or to develop their ownproject.The MBA in Luxury Brand Management preparesgraduates for careers in posiions with fashion andluxury brands and markeing and communicaionagencies including: Brand Manager Communicaion & Events Manager Strategic Markeing Analyst Markeing Communicaion Manager Product Development Manager Retail Network Manager Buyer Visual Merchandiser Showroom/Store ManagerStudent Aciviies:Industry visitsGuest speakers2050% of IFA Paris MBA graduatesare Entrepreneurs.(Internal Survey carried out by IFA ParisPostgraduate Department)Career & Alumni CenterSupport, resources and services are available duringand ater your course, through the IFA Paris Careerand Alumni Center and our industry partners.Our graduates are working for:Abercrombie & Fitch, Adidas, Alexander McQueen,C&A, Coty, Dior, Dolce & Gabbana, Etam, Forever 21,Gap, H&M, I.T., Mango, Nauica, Next, Northface,Pierre Balmain, Promod, Tom Ford, Zara.
DetailsIntake Admission to the course is limited to around 25students per class Start: October 2015 Deadline for applicaion: Priority list before May30th. Ater May 30th any applicaions will only beconsidered as long as there are sill places available inthe chosen course.Course Length and LocaionThe course runs for 60 academic weeks, including 12weeks dedicated to the Capstone Project.24 weeks in Paris 24 weeks in ShanghaiAccreditaionInternaional Masters cerified by IDEL.Admission Requirements Bachelor educaion, preferably in markeing,business administraion, media and communicaion orfashion design. For those who lack undergraduateeducaion, at least 5 years of relevant workingexperience is a prerequisite for admission. Preferably 2 years of working experience in a relatedfield. Fluency in English. Non-naive English speakersshould provide an IELTS score of 6.5 in average. Complete an applicaion fee of 150Applicaion ProcessAll applicants must: Fill up an Online Applicaion Form Provide all required documents including moivaionleter, CV/Resume, university cerificate, universitytranscript, passport copy, passport photo and IELTSscore (if required) Take a 2-hour admission exam and an interviewCredenialsUpon saisfactory compleion of the enire course,students receive a MBA in Global Fashion Media issuedby IFA Paris.120 ECTS credits earned.Student BodyBy bringing together a diverse, internaional group ofstudents, IFA Paris gives students the opportunity togain a global perspecive on fashion. Students acrossthe world have been part of the unique learningexperience made possible through IFA Paris. To date,our courses have enrolled students from: France, Italy,Spain, USA, Canada, Australia, Germany, UK, Mexico,Brazil, Russia, Colombia, Lebanon, Saudi Arabia,Nigeria, Ghana, India, Thailand, Singapore, Malaysia,Indonesia and China, only to name a few.Tuiion Fee: 15,80023
perfume offering of the 21st century in ways that do not always relate to product innovaion. A large part of the most recent innovaions concern the distribuion and retail sector, with interesing cross-overs between the Fashion and the Cosmeics and Perfume industries. This module
