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Fiscal 2020Annual ReportStarbucks Shanghai Container Store

UNITED STATES SECURITIES AND EXCHANGE COMMISSIONWashington, DC 20549Form 10-K ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934For the Fiscal Year Ended September 27, 2020or TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934For the transition period fromtoCommission File Number: 0-20322.Starbucks Corporation(Exact Name of Registrant as Specified in its Charter)Washington91-1325671(State of Incorporation)(IRS Employer ID)2401 Utah Avenue South, Seattle, Washington 98134(206) 447-1575(Address of principal executive office, zip code, telephone number)Title of Each ClassCommon Stock, 0.001 par value per shareSecurities Registered Pursuant to Section 12(b) of the Act:Name of Each Exchange on Which RegisteredTrading SymbolSBUXNasdaq Global Select MarketSecurities Registered Pursuant to Section 12(g) of the Act: NoneIndicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.Yes x No Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes No xIndicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during thepreceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for thepast 90 days. Yes x No Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 ofRegulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit suchfiles). Yes x No Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerginggrowth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company” and “emerging growth company” in Rule 12b-2of the Exchange Act. Large accelerated filerx Accelerated filerNon-accelerated filerSmaller reporting company Emerging growth company If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new orrevised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. Indicate by check mark whether the registrant has filed a report on and attestation to its management's assessment of the effectiveness of its internal control overfinancial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared or issued its auditreport. xIndicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).Yes No xThe aggregate market value of the voting stock held by non-affiliates of the registrant as of the last business day of the registrant’s most recently completed secondfiscal quarter, based upon the closing sale price of the registrant’s common stock on March 29, 2020 as reported on the NASDAQ Global Select Market was 77.4billion. As of November 6, 2020, there were 1,173.7 million shares of the registrant’s Common Stock outstanding.

DOCUMENTS INCORPORATED BY REFERENCEPortions of the definitive Proxy Statement for the registrant’s Annual Meeting of Shareholders to be held on March 17, 2021 have been incorporated by referenceinto Part III of this Annual Report on Form 10-K.

STARBUCKS CORPORATIONForm 10-KFor the Fiscal Year Ended September 27, 2020TABLE OF CONTENTSItem 1Item 1AItem 1BItem 2Item 3Item 4Item 5Item 6Item 7Item 7AItem 8Item 9Item 9AItem 9BItem 10Item 11Item 12Item 13Item 14Item 15SIGNATURESBusinessRisk FactorsUnresolved Staff CommentsPropertiesLegal ProceedingsMine Safety DisclosuresPART IPART IIMarket for the Registrant’s Common Equity, Related Shareholder Matters and Issuer Purchases of Equity SecuritiesSelected Financial DataManagement’s Discussion and Analysis of Financial Condition and Results of OperationsQuantitative and Qualitative Disclosures About Market RiskFinancial Statements and Supplementary DataIndex for Notes to Consolidated Financial StatementsReport of Independent Registered Public Accounting FirmChanges in and Disagreements with Accountants on Accounting and Financial DisclosureControls and ProceduresOther InformationPART IIIDirectors, Executive Officers and Corporate GovernanceExecutive CompensationSecurity Ownership of Certain Beneficial Owners and Management and Related Shareholder MattersCertain Relationships, Related Transactions and Director IndependencePrincipal Accounting Fees and ServicesPART IVExhibits, Financial Statement 5104

CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTSThis Annual Report on Form 10-K includes “forward-looking” statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forwardlooking statements can be identified by the fact that they do not relate strictly to historical or current facts. They often include words such as “believes,” “expects,”“anticipates,” “estimates,” “intends,” “plans,” “seeks” or words of similar meaning, or future or conditional verbs, such as “will,” “should,” “could,” “may,”“aims,” “intends,” or “projects.” A forward-looking statement is neither a prediction nor a guarantee of future events or circumstances, and those future events orcircumstances may not occur. You should not place undue reliance on forward-looking statements, which speak only as of the date of this Annual Report on Form10-K. These forward-looking statements are all based on currently available operating, financial and competitive information and are subject to various risks anduncertainties. Our actual future results and trends may differ materially depending on a variety of factors, including, but not limited to, the risks and uncertaintiesdiscussed under “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations.” Given these risks anduncertainties, you should not rely on forward-looking statements as a prediction of actual results. Any or all of the forward-looking statements contained in thisAnnual Report on Form 10-K and any other public statement made by us, including by our management, may turn out to be incorrect. We are including thiscautionary note to make applicable and take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 for forward-lookingstatements. We expressly disclaim any obligation to update or revise any forward-looking statements, whether as a result of new information, future events orotherwise.1Starbucks Corporation2020 Form 10-K

PART IItem 1. BusinessGeneralStarbucks is the premier roaster, marketer and retailer of specialty coffee in the world, operating in 83 markets. Formed in 1985, Starbucks Corporation’s commonstock trades on the NASDAQ Global Select Market (“NASDAQ”) under the symbol “SBUX.” We purchase and roast high-quality coffees that we sell, along withhandcrafted coffee, tea and other beverages and a variety of high-quality food items through company-operated stores. We also sell a variety of coffee and teaproducts and license our trademarks through other channels such as licensed stores, as well as grocery and foodservice through our Global Coffee Alliance withNestlé S. A. (“Nestlé”). In addition to our flagship Starbucks Coffee brand, we sell goods and services under the following brands: Teavana, Seattle’s Best Coffee,Evolution Fresh, Ethos, Starbucks Reserve and Princi.Our objective is to maintain Starbucks standing as one of the most recognized and respected brands in the world. To achieve this, we are continuing the disciplinedexpansion of our global store base, adding stores in both existing, developed markets such as the U.S. and in newer, higher growth markets such as China, as wellas optimizing the mix of company-operated and licensed stores around the world. In addition, by leveraging the experience gained through our traditional storemodel, we continue to offer consumers new coffee and other products in a variety of forms, across new categories, diverse channels and alternative store formats.We also believe our Starbucks Global Social Impact strategy, commitments related to ethically sourcing high-quality coffee, contributing positively to thecommunities we do business in and being an employer of choice are contributors to our objective.In this Annual Report on Form 10-K (“10-K” or “Report”) for the fiscal year ended September 27, 2020 (“fiscal 2020”), Starbucks Corporation (together with itssubsidiaries) is referred to as “Starbucks,” the “Company,” “we,” “us” or “our.”Segment Financial InformationWe have three reportable operating segments: 1) Americas, which is inclusive of the U.S., Canada and Latin America; 2) International, which is inclusive of China,Japan, Asia Pacific, Europe, Middle East and Africa; and 3) Channel Development. Non-reportable operating segments such as Evolution Fresh and unallocatedcorporate expenses are reported within Corporate and Other. Revenues from our reportable operating segments as a percentage of total net revenues for fiscal 2020were as follows: Americas (70%), International (22%) and Channel Development (8%).Our Americas and International segments include both company-operated and licensed stores. Our Americas segment is our most mature business and has achievedsignificant scale. Certain markets within our International operations are in various stages of development and may require more extensive support, relative to theircurrent levels of revenue and operating income, than our Americas operations.Our Channel Development segment includes roasted whole bean and ground coffees, Seattle's Best Coffee , Starbucks- and Teavana-branded single-serveproducts, a variety of ready-to-drink beverages, such as Frappuccino , Starbucks Doubleshot , Starbucks Refreshers beverages and TeavanaTM/MC iced tea, andother branded products sold worldwide outside of our company-operated and licensed stores. A large portion of our Channel Development business operates undera licensed model of the Global Coffee Alliance with Nestlé, while our global ready-to-drink businesses operate under collaborative relationships with PepsiCo,Inc., Anheuser-Busch Companies, LLC, Tingyi-Ashi Beverages Holding Co., Ltd., Arla Foods amba and others.Revenue ComponentsWe generate the majority of our revenues through company-operated stores and licensed stores.Company-operated and Licensed Store Summary as of September 27, 2020Company-operated storesLicensed storesTotalAmericas10,1098,24518,354As a% ofTotalAmericas Stores55 %45 %100 %International6,5287,77814,306As a% ofTotalInternational Stores4654100%%%Total16,63716,02332,660As a% ofTotalStores51 %49 %100 %The mix of company-operated versus licensed stores in a given market will vary based on several factors, including our ability to access desirable local retail space,the complexity, profitability and expected ultimate size of the market for Starbucks and our ability to leverage the support infrastructure within a geographicregion.Starbucks Corporation2020 Form 10-K2