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The Medical Fitness Association International Conference and Trade Show 2017Wed. 8th7:30– 5pmWed. 8th8–11amMedical Fitness AssociationRegistration Desk Hours of OperationPlease check in for name-badge, CEC booklet, and conference goody-bagAKTA GeneralAssembly andAwardsCeremonyRoom 311E*Private to AKTAMembers Only*Director CredentialRoom 313AdditionalRegistration isRequired –Contact MFA Officefor more detailsWed. 8th11-12pmWed. 8th12-12:30pmWed 8th12:30-1:30pmWed. 8th1:30-2pmTracksMFA Staff,Proctors,Conference Aids, &Speakers OnlyRoom 311AFacility Examiner WorkshopPreparation for NewExaminer Scoring SheetDan LynchDavid EvansRoom 311HAdditional Registration isrequired - Visit MFA OnlineCalendar for more detailsWelcome Wagon - Room 312Jennifer Hopper and Jason AslanianWelcome Gathering - Room 312Poster Presentations & Sign Ups for Outcomes & Regional SpeakersMedical Fitness Association Keynote - Room 312Steve Long, President & CEO, Hancock Health“What’s Up With Healthcare?”Award Ceremony Part 1 - Room 312Medical Fitness Professionals of the Year; Fellows & Best Practice PartnersExpandingBuilding YourBuilding YourRevenuePersonalBusinessRoom 311FTraining EmpireRoom 311HRoom 311GSettingFoundationsRoom 311EPhysician TrackRoom 313Wed. 8th2-2:50pmAnalyzing andAchieving PeakPerformance of YourMedical FitnessCenterDavid EvansReimbursementOpportunities forYour Services –What Do You NeedTo Know?Clark SimpsonHow to IncreaseRevenue inPersonal & GroupTrainingChris PacificoThe MemberExperienceAnneke Hill &Jenny LangdonLeading the Shiftfrom Weight toWell-Being Part 1Rebecca JohnsonWed. 8th3-3:50pmThe Keys toDesigning aSuccessful Healthand Wellness CenterSusan AllenCollaborativeRoundtable:Leading TotalWorker HealthManagement Strategies for EmployersBill LacyIt’s a HIIT!Paige JonesKnowing YourNumbers andGrowing AncillaryIncomeKevin McHughLeading the Shiftfrom Weight toWell-Being Part 2Rebecca JohnsonWed. 8th4-4:50pmOutcomesBob Brown &Jeff JeranCreatingBottom-line Growthby Offering MemberSolutions andResultsRich GershomFITT - Using ExercisetoCreate ChangeAnthony WallPrograms that willbuild yourRevenue &FacilitiesMarci Crozier &Sharon SpormanSuccessfulMedicalIntegrationStrategies andOutcomesJR BurgessWed. 8th6:30-9:30pmMedical Fitness Association Welcome Reception - The Pub in Pointe OrlandoOpen to MFA attendees only. Must have name-badge to enter.Page 11

The Medical Fitness Association International Conference and Trade Show 2017Thur. 9thMedical Fitness Association Registration DeskPlease check in for name-badge, CEC booklet, and conference goody-bag8-5pmTracksChronic DiseaseProgrammingRoom 311EThur. 9thLifelongConditioningafter Rehab orTraumaRuth Meyer8:10–9:00amThur. 9th9:00–9:50amMindful Eating –A PracticalApproach toOptimal Eating &HealthRebecca JohnsonThur. 9th9:55-10:10amThur. 9thCommunityIntegrationProgramsRoom 311FHealthiest YouChallengeJamy McGeeMaximizingCommunity BenefitThrough Health &Wellness Integration,Collaboration &PartnershipsTeamBuildingRoom 311GRetentionProgramsRoom 311HPhysician TrackRoom 313Your Team: TheNumber OneChallenge for CenterSuccessJeramie HinjosaWearableTechnologies andHow They CreateRetentionEmmett WilliamsExercise is MedicineDr. Khanh NguyenUSMC Leadership forthe Medical FitnessIndustryJohn CaliriPrograms That Workand Can Work forYour FacilityJennifer HopperHelping PeopleChange: ApplyingMotivationalInterviewingTechniques whenCounseling ClientsDr. Lori DeemerDoug RibleyBusiness Meeting—Room 312Medical Fitness Association Keynote – Room 312Joseph Ruane, MD, Medical Director, OhioHealth McConnell Heart Health Center‘Physician Perspectives on Successful Staff Integration”10:15-11:15amThur. 9th11:15-12pmAwards Ceremony Part 2– Room 312Regional Rising Stars, Medical Fitness Week, Certified Facilities and Program InnovationsThur. 9th12-1pm“Introducing MFA’s New Website” – Room 312Kristin McConnellReview the Marketing Toolbox that is provided to all Members of the AssociationThur. 9th12-5pmTrade Show - Expo FloorOver 250 ExhibitorsThur. 9th2:30-3pmConference Committee Meeting- Room 311A*Private by invitation only*Physician Task Force Meeting- Room 313*Private by invitation only*Thur. 9th3pm-3:30pmRemember to get your BINGO cards stamped!Sign-Ups for Outcomes & SpeakersMFA Seminar HallwayThur. 9th3:45-4:15pm9thThur.4:30-5pmMFA Regional MeetingsEveryone is welcomed to join in andparticipate with medical fitness individualswithin their regionMarketingOutcomesRoom 311ESouth Central-311EWest-311HNortheast-311FSouth ationMembershipThur. 9th6–8pmRoom 311FRoom 311GRoom 311HMFA Fellowship Reception - Cubra Libra (located in Pointe Orlando)*Private by invitation only*Thur. 9th8–11pmAthletic Business Welcome Reception - Lafayette’s in Pointe OrlandoOpen to all conference attendees. Must have name-badge to enter.Page 12Room 313

The Medical Fitness Association International Conference and Trade Show 2017Fri. 10th7–8:30amVIP Medical Fitness Association Breakfast - Room 311A*Private by MFA Invitation Only*Fri. 10th6:30–8amFri. 10th7:30-6pmEarly Morning Workouts in the Exhibit HallMedical Fitness AssociationRegistration Desk Hours of OperationPlease drop off your CEU Booklet before leaving the conferenceWeightFocusing onSpinal CordSettingManagementthose withInjuryFoundationsRoom 311FUniqueRoom 311HRoom 311 BCircumstancesRoom 311GEating DisordersMedical FitnessNovelResults in a Fitnesswith Older AdultsStrategies forRetention (StopSetting:Donald GallucciReducingSelling the WrongCardiometabolicRecognition andThing!)Disease Risk inTreatmentCosmo WollanThose withNealie TebbParalysisDavid DolbowTracksProgramming forSpecialPopulationsRoom 311EFri. 10th8–8:50amPersonalTraining SpecialPopulationsWhile IncreasingRevenueChris PowellFri. 10th9–9:50amYoga of theHeartCinnamonLeBlancSuccessVariables inWeightManagement –doing it “TheHealthy Weigh”Sandy DuncanRaise the Bar: AProven FitnessProgram withYouth with Autism and SpecialNeedsSuzanne GrayFri. 10th10-10:50amBrain Health—Who knew?TBDAvoiding WeightBias in WeightManagementProgrammingCynthia HowellThe Essentials ofHealth CoachingAnthony WallUnderwaterTreadmillTraining: APromising NewTherapy forPatients withNeural-ParalyticConditionsJames DolbowSandra StevensAquatic PanelDiscussionSue Parker &Timothy PetschBuilding a Bridgeto theNon-ExerciserJen BaconMetabolicBarriers toWeight LossMaintenanceDr. Inda MowettHealth &WellnessCoaching: TheMoneyball forMedicalFitnessFacilities?Ken LammiObesity – WhatWe Know; WhatWe’ve Learned& Strategies toMove ForwardNatalie JohnsonFri. 10th11:15–12:30pmAthletic Business KeynoteCharles Duhigg, Best Selling Author and Speaker“Why we do what we do in life and business”Fri. 10th12:30–4pmFri. 10th4-5:30pmTrade ShowOver 250 Exhibitors Must have name-badge to enterRound Table DiscussionsChronic Disease Management – Cynthia Howell –311EFacility Certification Preparation – Yvette Dixon —Sponsored by Power Wellness –311FAquatic Programming – Sue Parker—311GActive Shooter – Jamy McGee —311HTraining Individuals with Parkinson’s – Chris Powell —313Page 13Physician TrackRoom 313

Wednesday, November 812:30-1:30pm Track: MFA Keynote“Discover Population Health Concept and how Reimbursement Methods are altering the Industry”Faculty: Steve Long, President & CEO, Hancock HealthThis presentation will discuss the origins of the population health concept and how changing reimbursement methodsare altering the health care industry. This transformation will affect health care organizations of all kinds and will impactthe role of primary health care organizations.You’ll learn how to:Understand how the health care lessons learned by our parents and grandparents in the 20th century apply directly tothe health care crisis of today.Appreciate the changing health care payment models and the extent to which this is driving the transformation.Recognize the impact of these changes on the primary health care sector of the health care industry.Steve Long, MHA, MBA, FACHE, President & CEO of Hancock Health (HH) in Greenfield, Indiana. HH is a healthcaresystem employing 1,000 exceptional caregivers serving the health care needs of the residents of Hancock County, andsurrounding areas, in cooperation with an outstanding active medical staff of nearly 400 physicians and other providers.Prior to his arrival at HH, Steve served as the President & CEO of Skiff Medical Center in Newton, Iowa. Steve earnedhis undergraduate degree in business and two Masters’ degrees (MBA and MHA) from the University of Iowa.Wednesday, November 82-2:50pm Track: Setting Foundations“Analyzing and Achieving Peak Performance of Your Medical Fitness Center”Faculty: David Evans, FMFA, Principle, Meritage Healthcare StrategiesPeak medical fitness center performance demands rigorous attention to many details. Continually looking for ways toimprove performance and avoiding the trap of status quo operations mentality, is critical to the ongoing success of amedical fitness center. Based on actual case studies, David will share key areas of analysis and performanceimprovement strategies for your center.You’ll learn how to:Assess key areas related to the condition and performance of their centers.Understand key findings of performance analyses from several medical fitness center case studies.Apply key performance improvement recommendations to their centers.David Evans has over 35 years of experience in the development, implementation and management of preventivehealth, fitness and wellness facilities, programs and services. Four years as a certified athletic trainer, two years as apreventive health educator and researcher, seventeen years directly related to the development, start-up and ongoingmanagement of hospital affiliated and corporate based fitness and sports medicine centers, and fifteen years as aconsultant to the healthcare and medical fitness industries.Wednesday, November 82-2:50pm Track: Expanding Revenue“Reimbursement Opportunities for Your Services – What Do You Need to Know?”Faculty: Clark Simpson, President & CEO, The Clark Group AssociatesAll health care professionals desire to be compensated appropriately for the services they provide to their patients/clients. Not only is it a desire, but a necessity. There are numerous methodologies in which health care professionalscan be compensated, or reimbursed, for their services. This seminar will present different reimbursement strategies thatQualified Health Care Professionals can consider, as well as exposure to the tools and resources needed to implementthese strategies.You’ll learn how to:Identify at least three opportunities, or strategies, to be reimbursed for professional services provided.Use tools and resources to seek successful reimbursement for services provided.Continued on next page.Page 14

Continued “Reimbursement Opportunities for Your Services – What Do You Need to Know?”Recognize the difference between legal and business issues of Third Party Reimbursement, identifying strategicobjectives for attaining Third Party Reimbursement.Clark Simpson is an Adjunct Professor in the Falls School of Business of Anderson University, teaching in the MBAprogram on topics of Leading Organizational Change, Marketing Strategy & the capstone course of Competition &Strategy. He has made dozens of professional presentations on topics of business development strategy,reimbursement opportunities & strategy, appropriate billing/coding for services and marketing of services at local, state,district and NATA national conferences and seminars within the athletic training profession.Wednesday, November 82-2:50pm Track: Building Your Personal Training Empire“How to Increase Revenue in Personal & Group Training”Faculty: Chris Pacifico, Senior Partner, New Paradigm PartnersAttendees will review strategies to improve revenue. Strategies include selling personal training, increase attendance inmembers for orientations, and how department managers can hold staff accountable to achieving goals.You’ll learn how to:Identify current industry stats and how your facility fares among the ones similar.Hire, train and motivate a staff that will provide facilities an opportunity to generate more personal training clients anddeliver exceptional member service.Use specific strategies that will help increase your current personal training and small group training programs.Chris Pacifico has over 15 years in the industry as an Owner/Operator and Professional Business Consultant. Heearned his degree in Public Administration.Wednesday, November 82-2:50pm Track: Building Your Business“The Member Experience”Faculty: Anneke Hill, Program Coordinator, REX Wellness CenterJenny Langdon, Operations Manager, REX Wellness CenterIn this presentation, we will explain the importance of the Member Experience Program and how the Ladder Systemdiffers from most Customer Service Programs that use the Pillar System. We will explain the origination of the MemberExperience Program, how we implemented to our leadership and staff and how we have developed the program overthe last five years. We will also show how participants can design a program like this for their own facility.You’ll learn how to:Provide Co-Workers and Volunteers a Service Excellence Program with a clear plan of action to ensure a positiveMember Experience.Promote and operationalize the Member Experience Program as part of the centers strategic plan to increase membersatisfaction, member visits and overall retention.Utilize your organizations existing service excellence program to promote your hospitals positive service excellenceculture and reward your top performers.Anneke Hill has proudly served REX Wellness Centers for the past 20 years as a Wellness and Program Coordinator.She received her Bachelor of Science from Ball State University.Jenny Langdon received her Bachelors in Exercise and Sport Science from University of North Carolina at Greensborowith a minor in Business Management. She began working for REX Wellness Center as a Coordinator in 1999 and forthe past 13 years, she has served as their Operations Manager for the center in Garner, North Carolina.Page 15

Wednesday, November 82-2:50pm Track: 4th Annual Physician Track“Leading the Shift from Weight to Well-Being Part 1 of 2”Faculty: Rebecca Johnson, Director of Wellbeing, Corporate Fitness WorksA growing body of evidence supports what many have already discovered: traditional weight-focused, “eat less, exercisemore” approaches are ineffective for creating sustainable changes in weight or health. Further, it is becoming clear thatthe focus on weight and rules-based eating plans can actually be harmful to well-being, as it contributes to eatingdisorders, weight cycling and other outcomes that are often confounded with weight and chronic diseases.You will learn how to:Identify three ways that traditional interventions for eating, activity, and weight are ineffective.Define three tenets of an emerging paradigm to help individuals resolve struggles with eating, activity, and self-care.Identify six non-restrictive, mindfulness-based strategies that foster optimal health and vibrant living.Rebecca Johnson’s has over twenty years in health promotion that has included a variety of roles in health coaching,health education, business leadership, and corporate wellness management. She currently serves as the Director ofWellbeing at Corporate Fitness Works. Independently, she provides coaching and consulting services to organizationsseeking to leverage the power of organizational development and employee well-being to create a thriving culture.Wednesday, November 83-3:50pm Track: Setting Foundations“The Keys to Designing a Successful Health and Wellness Center”Faculty: Susan Allen, Partner, TC ArchitectsLearn how facility design can transform health care, community wellness and recreation health and create a state-of-the-art collaborative health model for the future. Audience will review strategies and tactics used to determine whatservices to offer in a Health and Wellness Center. We will review planning for clinical and retail membership integration.You’ll learn how to:Utilize project planning and facility design considerations.Measure the right size for the facility to achieve optimal success.Maximize integration opportunities.Susan Allen received her bachelors of Architecture from Kent State University. With over 30 years of experience, sheworks both as an architect and interior designer. She brings with her a unique background with experience in planning,design, programming, interior design and architecture and construction administration. She is a LEED AccreditedProfessional and a member of the U.S. Green Building Council.Wednesday, November 83-3:50pm Track: Expanding Revenue“Collaborative Roundtable: Leading Total Worker Health Management Strategy for Employers”Faculty: Bill Lacy, CEO, ACHRM: Association for Corporate Health Risk ManagementDiscussion points will include defining employer total worker health needs and building relationships among employersand Medical Fitness Association Members/ Healthcare Providers. CEUs awarded by MFA.You’ll learn how to:Define employer total worker health needs.Build relationships among employers and Medical Fitness Association members/Healthcare providers.Page 16

Continued “Collaborative Roundtable: Leading Total Worker Health Management Strategy for Employers”Bill Lacy graduated from Drexel University with his field of study in Finance and Marketing in 1993. CFO/COO in varietyof industries and employer sizes; developed and ran Great Life Wellness Centers (medically integrated wellnesscenter); Association for Corporate Wellness President (2007-2011); EVP/CFO for Business Health Services (nationalcorporate wellness service provider) and Planet Fitness Pa, in addition to ACHRM's president and CEO from 2012.Wednesday, November 83-3:50pm Track: Building Your Personal Training Empire“It’s a HITT!Faculty: Paige Jones III, Manager, Piedmont Atlanta Fitness CenterWhat is high intensity interval training (HIIT) and how can medical fitness professionals use it in a safe and effectivemann

Group Fitness Instructors Physicians . (National Association for Fitness Certification) NASM (National Academy of Sports Medicine) . SCW Fitness Education STMA CSFM (Sports Turf Managers Association) Note: STMA will award up to 1.5 CEUs. Contact STMA at (800) 323-3875 to