WIXLIB

Conversation TemplatesEasy-to-use templates to inspire your next Conversation Ad

Getting StartedUse these templates as a starting point when creating yourConversation Ads. Our advice: don’t limit yourself to theseideas. Be creative, and feel free to experiment.P.S. in-product templates will beavailable directly in Campaign Manager starting April 2020

Color &Symbol KeyThroughout the guide, you’ll see symbols and color-coding that will help youfollow along. Here are the definitions for each:At the start of each template and sampleconversation, you will see call-to-action (CTA)buttons that are coded in one of three colors.This will help you keep track of whichconversation you’re following as you progressthrough the slides. Thread 1 will be Orange,thread 2 will be yellow, and thread 3 will begreen.This symbol will be placed next to CTAs thatlink to a landing pageThis symbol will be placed next to CTAs thatopen a LinkedIn Lead Gen Form

Let’s start: what’syour marketingobjective?You can useConversation Ads to:Increase event and webinar registrationsShare free trials and product demosDrive more website visitsBoost asset downloadsIncrease program enrollments

Increase event and webinar registrations

Template:Opening MessageHi there %FIRSTNAME%! My name is [INSERTNAME], and I’m a [INSERT TITLE & COMPANY]. Ithought you'd be interested in attending theevent in [INSERT CITY] on [INSERT DATE] at[INSERT TIME], so we saved you a seat. Are youinterested?Save My Spot!Tell Me More First

Template:Save My Spot!Tell Me More FirstAwesome! We can’t wait to see you there.The event is at[VENUE NAME] from[INSERT TIMERANGE]. We’ll behaving [INSERT VALUEPROP & EVENTDETAILS].Event AgendaHere is the agenda, including the main event, the headliner![INSERT AGENDA]Last Year’s VideoHope you like this video from last year’s event. Maybe you canmake a cameo this year!Save My Spot!Awesome! We can’t wait to see you there.

Template:Event AgendaLast Year’s VideoSave My Spot!Here is the agenda,including the main event,the headliner! [INSERTAGENDA]Register NowMaybe Next TimeHope you like this video from lastyear’s event. Maybe you can makea cameo this year!EventAwesome! We can’t wait toseeAgendayou there.Thanks for signing up! We’ll be in touch soon.No worries! Thanks for letting me know. Here’s a link to moreinformation about [INSERT TOPIC] if you’re interested.Save My Spot!Awesome! We can’t wait to see you there.Here is the agenda, including the main event, the headliner! [INSERT AGENDA]

Sample Conversation:Opening MessageHi there %FIRSTNAME%! My name is Regan Billie,and I’m a Client Solutions Manager at FixDex. Ithought you'd be interested in attending the 8thAnnual FixDex Fundraiser in San Francisco on July22 at 8 PM, where all proceeds raised will godirectly to our giving program. This program whichfunds STEM programs here in the Bay Area. Are youinterested in joining?Save My Spot!Tell Me More First

Sample Conversation:Save My Spot!Our giving program only exists thanks to the generosity ofdonors just like you! Thank you for your purchase. We can’twait to see you there on July 22.Tell Me More FirstThe event is at 222 2ndStreet from 8 PM 11:30 PM. We’ll behaving a silent auction,open bar, and adinner. You canreserve a table or just asingle ticket.Event AgendaNow that you have a feel for the agenda, would you liketo register?How Much is a Table?Tables range from 500- 1000, depending on the level ofsponsorship you want.I’ll DonateOur giving program only exists thanks to the generosityof donors just like you! Thank you for your donation.

Sample Conversation:Event AgendaHow much is atable?Now that you have afeel for the agenda,would you like toregister?Single TicketTables range from 500 1000, depending on thelevel of sponsorship youwant.Single TicketTableI’ll DonateTableI’ll DonateOur giving program only exists thanks to the generosity ofdonors just like you! Thank you for your purchase. See youthere on July 22!Our giving program only exists thanks to the generosity ofdonors just like you! Thank you for your donation.Our giving program only exists thanks to the generosity ofdonors just like you! Thank you for your purchase. See youthere on July 22!Our giving program only exists thanks to the generosity ofdonors just like you! Thank you for your donation.

Share free trials and product demos

Template:Opening MessageHi there %FIRSTNAME%! My name is [INSERTNAME], and I am reaching out to you because[INSERT VALUE PROP]. With [COMPANY NAME],our family of products allows companies to be[VALUE PROP]. Would you be interested in a freedemo of [COMPANY NAME/PRODUCT]?Sign up for a demoTell me more

Template:Sign up for a demoTell me moreGreat! A representative will be in touch soon.We help companies like [CUSTOMER 1],[CUSTOMER 2], and [CUSTOMER 3] to[INSERT CASE STUDY STAT OR VALUEPROP]. [COMPANY NAME/PRODUCT] canhelp you [INSERT VALUE PROP].Sign up for a demoMaybe later

Template:Maybe laterNo worries! Just out ofcuriosity, do youalready have a[INSERT CUSTOM]solution in place?Yes, I doNot yet, I’m shoppingaroundGotcha. Well, we are always here for your consideration. Feel freeto check out our suite of products to see if we can improve on yourcurrent situation.Ok! If you ever need a [INSERT CUSTOM] solution, we’d loveto be considered.

Sample Conversation:Opening MessageHi there %FIRSTNAME%! My name is Candace, andI lead Product here at FixDex. Our clients close 80%more deals. Would you like to learn how?See case studiesTell me more

Sample Conversation:See case studiesTell me moreHope you found those helpful! Would youlike to sign up for a demo?Sign up for demoOur top-rated CRM platform can help youSign up for demomake every customer touchpointmeaningful. Want to see what FixDex can dofor your business, with a demo?Learn moreThanks! A representative willbe in touch soon.Thanks! A representative willbe in touch soon.Thanks for checking out ourwebsite! In the meantime,here are some other ways tolearn more about oursolutions.

Sample Conversation:Learn moreThanks for checking out ourwebsite! In the meantime,here are some other ways tolearn more about oursolutions.Register for webinarThanks for signing up!Sign up for newsletter

Drive more website visits

Template:Opening MessageHi there %FIRSTNAME%! My name is [INSERTNAME] and I’m a [INSERT TITLE] at [INSERTCOMPANY]. We [ADD OVERVIEW]. Would youlike to take a look at [TYPE OF CONTENT]?Yes please!Awesome! Thanks for checking that out. Would youlike to [INSERT FOLLOW UP QUESTION HERE]Have othercontent?Yes, we do! Outside of [CONTENT OPTION 1],we also have [INSERT OPTION 2]. Would youlike me to show it to you?[Alternativeresponse]That’s fine! [INSERT ALTERNATIVE OPTION].Would you like us to help you get started?

TemplateYes please!Have other content?[ALTERNATIVEOPTION]Awesome! Thanks forchecking that out. Wouldyou like to [INSERTFOLLOW UP QUESTIONHERE]Yes, we do! Outsideof [CONTENTOPTION 1] we have[INSERT OPTION 2].Would you like me toshow it to you?That’s fine! [INSERTALTERNATIVEOPTION]. Would youlike us to help you getstarted?Sure, I’d love thatI have specificquestionsSure, I’d love thatI have specificquestionsSure, I’d love thatI need more info firstI’m happy to have amember of our teamreach out. How canwe best reach you?My contact infoI’m happy to have amember of our teamreach out. How can weMy contact infobest reach you?Thanks for filling that out.We’ll reach out soon!Sure, here’s the link to our blog,where we post on all thingsfinances. Enjoy!Great,talk soon!Great,talk soon!

Sample Conversation:Opening MessageHi there %FIRSTNAME%! My name is Candaceand I’m a personal banker at FixDex CapitalCredit Union. We’ve just created a brand-newsection of our website devoted to simplifying theprocess of applying for a home loan. Would youlike to take a look?Yes please!Awesome! Thanks for checking that out. Would youlike to speak with a member of our team to help youget pre-approved for a home loan?Learn moreWe’ve got a blog post that walks you through the 7things you need to consider before applying for amortgage. Would you like me to show it to you?Not looking to buyThat’s fine! One of the things we suggest doing isgetting pre-qualified for a home loan. That way,when you’re ready to buy, you can shorten the timeto purchasing your home, which can make or breakyour offer being accepted given how hot the marketis here. Would you like us to help you get started?

Sample Conversation:Yes please!Learn moreNot looking to buyAwesome! Thanks for checkingthat out. Would you like tospeak with a member of ourteam to help you get preapproved for a home loan?We have a blog post on the7 things you need toconsider before applying fora mortgage. Would you liketo check it out?Sure, I’d love thatI have specificquestionsSure, I’d love thatI have specificquestionsThat’s fine! One thing we always suggest is getting prequalified for a home loan. That way, when you’re ready tobuy, you can shorten the time to purchasing your home,which can make or break your offer being accepted givenhow hot the market is here. Would you like us to help youget started?I’m happy to have amember of our teamreach out. How canwe best reach you?I’m happy to have amember of our teamreach out. How canwe best reach you?Sure, I’d love thatI needs more info firstMy contact infoMy contact infoGreat, talksoon!Great, talksoon!Thanks for filling that out.We’ll reach out soon!Sure, here’s the link to our blog,where we post on all thingsfinances. Enjoy!

Boost asset downloads

Template:Opening MessageHi there %FIRSTNAME%! My name is[INSERT NAME], and I’m a [INSERT TITLE &COMPANY]. I thought you'd be interested indownloading this [INSERT ASSET]. It wasdesigned to [INSERT VALUE PROP]. Are youinterested?Yes!Great! I think you will really love it. It dives into thefollowing topics: [INSERT TOPICS OR LEARNINGS]More detailsThis [NAME OF ASSET] has tips on how to[INSERT BLURB OR 2-3 BULLETS OF KEYHIGHLIGHTS IN ASSET]

Template:Yes, I’m interestedShow me more detailsGreat! I think you willreally love it. It divesinto the followingtopics:[INSERT TOPICS ORLEARNINGS]This [NAME OFASSET] has tips onhow to [INSERTBLURB OR 2-3BULLETS OF KEYHIGHLIGHTS INASSET]Download NowI hope you enjoy- feel free to email or call me directly with anyfeedback or questions. [Insert email and/or phone number]What else do you have?We have a ton of other resources on the website.Learn moreThanks for checking us out! Let us know if you have anyother questions!Download NowI hope you enjoy- feel free to email or call me directly with anyfeedback or questions. [Insert email and/or phone number]Maybe Next TimeFeel free to explore our website and see what other assetscatch your eye.We also have [OTHEROPTION]You can also explore [INSERT OTHER OPTION]

Template:What else do you have?Maybe Next TimeWe have a tonof otherresources onthe website.Asset 1Asset 2Feel free to explore Explore Websiteour website and seewhat other assetscatch your eye.Join Email ListI hope you enjoy- feel free to email or call me directly with anyfeedback or questions. [Insert email and/or phone number]I hope you enjoy- feel free to email or call me directly with anyfeedback or questions. [Insert email and/or phone number]I hope you enjoy- feel free to email or call me directly with anyfeedback or questions. [Insert email and/or phone number]Thanks! We’ll be in touch soon.