Transcription
LinkedIn Sales Strategies for Suppliersand Subcontractors to theConstruction IndustryLinkedSelling.com
Why LinkedIn Matters? Over 135 145 150 MillionUsers Worldwide 77% of Users are Age 25and Above Average HouseholdIncome is 109,000 Over 2 million businesses Your Prospects
Agenda How to build a valuable prospect database within LinkedIn.What to do with all of these connections?How to monitor LinkedIn for prospects and deals.One of, if not the most powerful strategy to build yourauthority & promote your message using LinkedIn.How to attract new clients, contractors, builders, commercialproperty owners, developers, business owners, & industrypartners.Strategies to continually grow your presence on LinkedIn.How to manage content creation and make offers withinLinkedIn.Leveraging your employee’s LinkedIn profiles.
Suppliers & subs using social media.
Suppliers & subs using social media.
Suppliers & subs using social media.
How Suppliers & Subs CAN useLinkedIn.
Build a prospect database.
Build a prospect database.
Build a prospect database.
Build aprospectdatabase.
Build aprospectdatabase.Metrics?
Connect to more people? ?
Why you want manyconnections.
What good is a large database ifyou don’t do anything with it?Identify highvalue prospects.Monthlypersonalmessages.Stay “top ofmind.”
Directmessagingcampaignto highvalueprospects.
Results.
Results.
Results.
Results.“We’ve generated several bid opportunities and got one POfrom just a few hours of working the LinkedIn marketingstrategies that Josh taught us.”- Owner, Green Space Construction
Monitoring LinkedIn forProspects.The Rock Group at Morgan StanleySmith Barney What they do: Specialize in clients who are looking tosell all or part of their middle-market businesses. Percentage of business from LinkedIn: 28% in 2011 Highlights include one 70 million account generatedfrom LinkedIn prospecting.How did they do this?
What kind of leads are outthere?Looking for a new sub.Tennis court anybody?Alternate flooring option?
More prospectingopportunities.
More prospectingopportunities.
The most powerful strategy Build Your Own Group
Your message in every member’semail inbox. Every day.
Targeted Messages to the Group.
How to Grow Your Group Company-wide invitation of LinkedIn connections. Promote within email signatures. Create a LinkedIn invitation widget on your other webproperties. Promote via other social media properties. Buy LinkedIn ads. Ongoing group/personal invitations basedon profile research.
Continually building yourpresence.
Managing content creation. Set aside a block of time every other week. RSS Feeds for Google Alerts Build content in advance. Schedule Hootsuite. Approval of messages, if necessary. In-house v. outsourced content creation.
Making offers. Offers on LinkedIn are about building trust andrelationships. Industry specific branded content. Valuable articles for business owners. Webinars. Branded content and events that promote yourexpertise and provide value to your prospects.
Leveraging profiles company-wide. Leverage connections. Consistent messaging. Consistent branding. Training Plan. Wider net.
If you implement even half ofthese methods Large database of prospects. Sustainable drip marketing program. LinkedIn group powerful marketing platform. Consistently reinforced authority in your space. Generating more leads. Closing more deals.
What does LinkedSelling do? LinkedIn campaign strategy. Full-service LinkedIn campaign management. Monitoring services. Creation of branded content, case studies,webinars, etc. Custom training workshops & one-on-one.LinkedSelling.comConnect with me on LinkedIn: linkedin.com/in/JoshBTurnerEmail: JoshTurner@LinkedSelling.com
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LinkedIn campaign strategy. Full-service LinkedIn campaign management. Monitoring services. Creation of branded content, case studies, webinars, etc. Custom training workshops & one-on-one. LinkedSelling.com Connect with me on LinkedIn: linkedin.com/in/JoshBTurner Email: JoshTurner@LinkedSelling.com
