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A LETTER from OUR CHAIRMAN & PRE SIDENTWe are pleased to share the highlights of 2013, anothersuccessful year for the Wisconsin Center District (WCD).Between our three amazing venues – the WisconsinCenter, U.S. Cellular Arena and Milwaukee Theatre –we delighted audiences with numerous events, fromBroadway shows to bone-crushing roller derby bouts tonational business conventions. We’re proud to operateMilwaukee’s premiere entertainment complex andthankful for the opportunity to make fans of such adiverse audience, comprised of both local residentsand out-of-town visitors.In 2013, WCD operated under a balanced budget andproved to be a boon to the city and county, helpingto generate visitor spending on Milwaukee-area hotelrooms, meals and entertainment. We also helpedstimulate community pride and economic developmentin downtown Milwaukee and neighboring communities.Even more impressive, WCD operations are fully fundedby our own operating revenues. Special sale taxes onhotel rooms, car rentals and prepared food anddrinks sold in restaurants and taverns repay our bondissues, help fund Visit Milwaukee, and pay for capitalimprovements. We receive no property tax money orfederal, state or local subsidies. Of course, our goal is todo more than simply breakeven. So we were pleased atthe findings of a recent economic impact study, whichshowed that WCD generated nearly half a billion dollarsfor the local economy. We’re eager to move forward withthe Phase III expansion, which will add 100,000 squarefeet to the existing convention center. It will no doubtprompt more people to consider Milwaukee as theirnext convention destination.Looking back on 2013, we have many successes tocelebrate; a sold-out performance from the legendaryLeonard Cohen at the Milwaukee Theatre; a chance toshow off our facilities to industry peers at the U.S. Institutefor Theatre Technology Annual Conference & StageExpo and the return of UWM Men’s Basketball to theU.S. Cellular Arena. The team is coming off an impressiveyear after earning an NCAA tournament berth andcapturing the Horizon League title, so we wish themall the best on a promising season ahead!After nearly 18 years with Wisconsin Center District,President and CEO Richard Geyer retired in April 2014.Under his leadership, the WCD has flourished and heleaves a legacy of happy employees who feel morelike family. We recognize that the success of the WCDis due to the collective hard work of each and everymember of the WCD team and are proud to employnearly 300 people in both full- and part-time positions.Richard would like to extend his gratitude to the 40 board members with whom he’s had the pleasure ofworking during his WCD career. He continues to workwith us in a consultant role following his retirement.The Wisconsin Center District’s relationship with U.S.Cellular is coming to an end following the 2013 season.We’d like to thank them for their many years of supportand their continued dedication to the city of Milwaukee.A special thanks also goes out to Visit Milwaukee,who works tirelessly to secure major convention andtrade show bookings that supplement our own sports,entertainment and business events. We’d also like toacknowledge Levy Restaurants, our exclusive foodand beverage partner, and Universal Audio VideoProductions for providing a world-class experiencefor each of our guests.In closing, we’d like to thank the people who live, workand visit our fair city. More important than being a profitcenter for the city of Milwaukee, we’re committed toserving the metro-Milwaukee community. Thank you foryour support as we continue our mission to create andsustain prosperity in the Greater Milwaukee area.Franklyn M. GimbelChairperson, Wisconsin Center DistrictRichard A. GeyerPresident/CEO, Wisconsin Center District
OurMISSIONAt the Wisconsin Center District, our mission is to maintain, and continuously build, our professionalreputation in the convention, entertainment and sporting events industry on all levels, both locally andnationally; to present first-class facilities in the twenty-first century; to provide the most effective useof space for our clients by utilizing the collective talents of all Wisconsin Center District employees;and to create and sustain jobs, income and prosperity in the Greater Milwaukee community.BOARD of DIRECTORSFranklyn M. Gimbel,Gimbel, Reilly, Guerin & Brown, ChairpersonRepresentative Dale Kooyenga,Wisconsin State AssemblyJames C. Kaminski,Kaminski Consultants, Vice ChairpersonStephen H. Marcus,The Marcus CorporationAlderman Michael Murphy,Milwaukee Common Council, President, SecretaryMartin Matson,City of Milwaukee ComptrollerJoseph Bartolotta,The Bartolotta RestaurantsAndy Nunemaker,EmSystemsJoel Brennan,Discovery WorldAlderman Robert Puente,City of MilwaukeeSenator Alberta Darling,Wisconsin State SenateChris Schoenherr,Wisconsin Deputy Secretary of AdministrationMayor Kathy Ehley,City of WauwatosaJeff Sherman,OnMilwaukee.comAlderman Ashanti Hamilton,City of MilwaukeeRichard A. Geyer,Wisconsin Center District, President & CEOIn addition to providing amazingentertainment choices to theresidents of the Metro Milwaukeearea, we’re committed to stimulatingthe local economy by providing anexceptional experience for bothleisure and business travelers.Our goal is to turn visitors intolong-time fans of the city andfurther our reputation as a fantasticplace to conduct business.
W ISCONSI N CEN T EROur attendees enjoyedthe entire conventionand Milwaukee. Manycommented on how cleanthe city was, how easy itwas to get around andhow much it has to offervisitors. Several staffwanted to know whatthey are going to donext year to top thisyear’s convention.”-Event Planner, CommunityBankers Association of IllinoisTHE HEART of MILWAUKEE’S BUSINESS DISTRICT The Wisconsin Center, designed for bothsensory delight and astonishing efficiency,remains one of the world’s most technologicallyadvanced and architecturally innovativeconvention facilities. Located in the heart ofthe city center, it attracts local admirers andglobal organizations alike. Bookings for bothconsumer shows and trade conventions grewin 2013, making it one of the Center’s mostsuccessful years ever.
2013EVENTSSPORTING EVENTSANNUAL CONVENTIONS & MEETINGSThe Wisconsin Center District is the proud homeof local and regional sports competitions. In 2013,we were pleased to host:We have built a strong relationship with many nationaland international corporations, serving industry sectorsfrom manufacturing to retail and distribution. In 2013, wehosted conferences, trade shows and business trainingevents, including:- USA Fencing Association North American Cup- Badger Regional VolleyballAssociation Tournament- UCA Milwaukee Cheer & Dance Championships- Midwest Twisters Gymnastics & Dance Competition- U.S. Institute for Theatre Technology AnnualConference & Stage Expo- Lake Home & Cabin Show- National Electrical Wire Processing Expo- Moose International Convention – A huge successfor WCD and our hospitality partners, this conventionbrought more than 8,000 attendees and generatedmore than 18,000 hotel bookings!PUBLIC EVENTSFan favorites like Brewers on Deck and Wine and DineWisconsin are just two of the many popular publicevents held at the Wisconsin Center. Highlights from2013 included:- Jayco Dealer Homecoming- Brewers on Deck- Wine and Dine Wisconsin- Building Lifestyles: Home Building &Remodeling Show- Bead & Button Show- Greater Milwaukee Auto Show- Milwaukee Lake Home & Cabin ShowJayco Dealer HomecomingU.S. Institute for Theatre Technology Annual Conference & Stage Expo
U. S . CELLU L A R A R ENACHEERS, LAUGHS, POMP and CIRCUMSTANCEFrom adrenaline-fueled sports to commencementceremonies, the U.S. Cellular arena is home toheart-pumping events. Two big wins for us in 2013were the recent repurposing of the famous andnostalgic Robert Indiana MECCA basketball floor(originally used in the arena from 1978-1994) as anart installation, and the 2013 Women’s Flat TrackDerby Championships, which brought roller derbyfans from North America and Europe to theU.S. Cellular Arena.Brewcity Bruisers Roller Derby
HOMETOWN SPORTS TEAM S- Milwaukee Wave Indoor Men’s Soccer Team- UWM Panthers Men’s Basketball Team- Brewcity Bruisers Indoor Roller Derby TeamCOMEDY & CONCERTS- Comedian Katt Williams- Hip-hop recording artist Kid CudiFAMILY ENTERTAINMENT- Ringling Brothers/Barnum & Bailey & Disney:100 Years of Disney- Tripoli Shrine CircusGRADUATION CEREMONIE S- Cardinal Stritch University- Hamilton High School- Lynde & Harry Bradley Technology& Trade High School- Marquette University- Milwaukee Area Technical College- Riverside High School- Rufus King High School- University of Phoenix- University of Wisconsin – Milwaukee
M I LWAU K EE T H EAT R ECOMEDIC, DRAMATIC and MUSICAL ENTERTAINMENTThe city’s most elegant “destination” theatre,the Milwaukee Theatre is home to Broadwaymusicals, family-friendly concerts andcomedy shows. There is truly somethingfor everyone!BROADWAY SHOWS & PERFORMANCE S- A Chorus Line- American Idiot- Celtic Woman- Chris Tomlin- Disney Live: Three Classic Fairy Tales- Distant Worlds: Music from Final Fantasy- Elvis Lives- Danceworks presents Façade- Leonard Cohen- Lord of the Dance created by Michael Flatley- Menopause the Musical- Milwaukee Symphony Orchestra with the Indigo GirlsPhoto courtesy of Arthur Elkon- Mormon Tabernacle Choir- MythBusters- Rain: A Tribute to the Beatles- Scooby Doo Live! Musical Mysteries- The Rat Pack is BackCOMEDY- Mike Epps, I’m Still Standing Tour- Royal Comedy TourLeonard Cohen,April 2013
2013HIGHLIGHTSDistant Worlds: Music from Final Fantasy video game seriesGRADUATION CEREMONIE S- Bryant & Stratton College- Medical College of Wisconsin- High School of the Arts- Nicolet High School- Marquette University Law SchoolTwo tiers of sloped seatingaccommodate up to4,086 patrons
LOOKING FORWARD:Our world-class facilities and excellent reputation makeThe Wisconsin Center District a popular destination. Milwaukeeis already buzzing with the entertainment, family shows andconventions that are on the books for 2014.Thank you so much for all thefine work you did to makeour event so successful!To continue to attract associations, show managers,event planners and visiting event attendees, weurge Milwaukee and Wisconsin to support theproposed convention center expansion. The 100,00square foot addition – consisting of exhibit hallspace, meeting rooms and a ballroom – will provideeven more amenities to our guests. It will bring thetotal size of the facility to an impressive 190,000square feet.organization. This was theWe’re also recruiting national and internationalcorporate businesses with event offerings fromproduct roll-outs and dealer showcases tostockholder meetings, technical conferencesand sales seminars.best ‘State Night’ EVER!”We can’t wait for the continued growththat this expansion will bring!I am so impressed with your- Event Planner, General Federationof Women’s Clubs
COMING IN2014WI SCON SIN CENTER- International Cheese Technology ExpositionReturning to the Wisconsin Center in 2014!MILWAUKEE THEATRE- National Pheasant Fest & Quail ClassicThis hugely popular event is paving the way foreven more outdoor and conservationorganizations to consider Milwaukee fortheir next event.U.S . CELLULAR ARENA- AMSOIL Arenacross:Arenacross competition returns to Milwaukeefor the first time since 2003.- Disney’s The Lion King, presented by The MarcusCenter and Broadway Across America.The Lion King.the highest-grossing entertainmentpresentation in Wisconsin historyreturns to the Milwaukee Theatre forthe first time since 2008.- Carl Orff’s Carmina Burana, presented byBel Canto Chorus and Boy Choirs- Bring It On: The MusicalLevy Restaurants,I cannot thank youenough for all you did toaccommodate my foodallergies. I have neverhad anyone be sothorough. I hope yourealize what a lovely giftit was to each of us.”-Attendee,Bible Studies Fellowship- Il Volo with the Wisconsin Philharmonic- Nick Cave & The Bad Seeds
STATEMENT OFNET ASSETSDECEMBER 31, 2013 & 2012ASSETS20132012 2,890,018 920Current Assets:Cash and cash equivalentsAccounts receivable, less allowance for doubtfulaccounts of 20,092 in 2013 and 67,011 in 2012Tax revenues receivableLoans receivable, current portionPrepaid expenses and other current assetsTotal current 83,498Non-current Assets:Restricted cash and cash equivalentsRestricted interest receivable380,172380,172Loans receivable, less current portion385,927424,2401,795,9511,619,210Financing costs, net of accumulated amortizationof 1,742,531 in 2013 and 2,139,215 in 2012Capital 53130,202,378135,304,064Total non-current Total assetsLIABILITIESCurrent Liabilities:Obligation under capital lease, current portion197,831204,25510,430,0009,090,000Accounts payable1,202,1771,149,736Accrued expenses1,789,162848,831Current installments of bonds payableAccrued interest expenseConcession improvement depositsUnearned revenueTotal current 958,60213,751,697428,908627,703Long-term Liabilities:Obligation under capital lease, less current portion224,465,056230,036,939Total long-term liabilitiesBonds payable, net, less current 9(9,500,553)(1,724,708)Total liabilitiesNET POSITIONInvested in capital assets, net of related debtRestricted for debt serviceUnrestricted (deficit)Deficiency in net assets10,259,8288,333,716(46,036,532)(52,747,063) (45,277,257) (46,138,055)
STATEMENT OFREVENUE S , EXPEN SE S & CHANGE S IN NET ASSETSYEARS ENDED DECEMBER 31, 2013 & 201220132012Operating Revenue:Space rentalsEquipment rentals 3,208,994 3,282,516905,8991,028,3202,574,3022,799,880Labor service revenue1,192,5991,022,118Advertising revenue1,290,3821,412,616Commission on concession salesInformation technology revenue777,988722,230Box office revenue462,431518,504Parking 12,107,1793,286,553Total operating revenueOperating Expenses:Allocated Building maintenance and repairs1,166,6031,259,648Ticket expensesOtherTotal allocated operating 40,539Unallocated Expenses:Administrative salaries and wages2,180,2852,147,840Employee benefits1,852,6192,249,533Advertising and promotion6,193,1555,977,627Legal ional 882DepreciationOtherTotal unallocated operating expenses19,154,06819,168,108Total operating expenses27,063,52127,408,647Operating loss (15,084,147) (15,301,468)
STATEMENT OFREVENUES, EXPENSES & CHANGES IN NET ASSETSYEARS ENDED DECEMBER 31, 2013 & 201220132012 11,395,906 10,482,1845,307,8454,908,284Non-operating income (Expense):Tax Revenue:Additional room tax revenueBasic room tax revenueFood and beverage tax revenue9,624,1999,405,832Rental car tax 283)(693,872)27,984,69826,516,807State of Wisconsin administrative feeNet tax revenueOther incomeBond amortization and interest al grant revenue - transit studyExpenditures - transit studyTotal non-operating income (expense)Change in net 98(388,730)(46,138,055)(45,749,325) (45,277,257) (46,138,055)2013 Tax RevenuesDeficiency in net assets, beginning of yearDeficiency in net assets, end of year–2013 TAX REVENUE SRENTAL CARtax revenue 2,389,031ADDITIONAL ROOMtax revenue 11,395,906FOOD & BEVERAGEtax revenue 9,624,199BASIC ROOMtax revenue 5,307,845
2013 Operating Revenues2013 OPERATING REVENUE SOTHER 989,176PARKING 577,603SPACE RENTALSBOX OFFICE 3,208,994 462,431INFORMATIONTECHNOLOGY 777,988ADVERTISING 1,290,382EQUIPMENT RENTALS 905,899LABOR SERVICE 1,192,599COMMISSION ONCONCESSION SALES2012 Operating Revenues 2,574,3022012 OPERATING REVENUE SOTHERPARKING 736,863 584,132BOX OFFICE 518,504SPACE RENTALS 3,282,516INFORMATIONTECHNOLOGY 722,230ADVERTISING 1,412,616EQUIPMENTRENTALS 1,028,320LABOR SERVICE 1,022,118COMMISSION ONCONCESSION SALES 2,799,880
PARTNERS & SPON SORSDr. Pepper/Snapple Bottling GroupDelta AirlinesLevy RestaurantsMidwest Orthopedic Specialty HospitalMillerCoors LLCMilwaukee Journal SentinelPalermo Villa, Inc.TicketmasterTime Warner Cable WisconsinTime Warner TelecomU.S. Cellular CorporationUnited Visual, Inc.Vienna BeefWaste Management, Inc.Layout and Design by:
Bible Studies Fellowship WISCONSIN CENTER U.S. CELLULAR ARENA MILWAUKEE THEATRE - International Cheese Technology Exposition Returning to the Wisconsin Center in 2014! - National Pheasant Fest & Quail Classic - Disney’s This hugely popular event is paving the way for even more out
