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Plan an Engaging Intranet forthe 2020s and Beyondgeonetric.com

COVID-19 is a disruptorthat prompted intranet’sinclusion on this year’s survey

What is your current level of work-related stress?Much higher than normal10%Much lower than normal1%Lower than normal3%About average40%Higher than normal46%geonetric.com

COVID-19 drove clicksLikely due to your homepage intranetsused homepage and content features todrive attention to evolving COVID-19 news.

Your COVID-19 info began with. Action plan– How your hospital or system is addressing thecrisis for employees and front-line staff Building changes– Department changes, building closures, andtesting sites Census updates– Patient volume and capacity; treatment ofCOVID-19 in the community Staffing and/or care changes– Pivots in staff coverage; elective care changesgeonetric.com

Your COVID-19 info evolved. Benefits– Changes to time off, flexible scheduling, or workat-home guidelines, if applicable Job expectations– How roles and responsibilities have changedinside your facilities Safety protocols– New sanitization and safety measures, includinglimitations to visitors and patient intake Public messaging– How your system is addressing the pandemic foryour communitygeonetric.com

COVID-19 drove an increase in intranet trafficCOVID-19,Beginning of quarantinegeonetric.com

Unique intranet challenges forhealthcare. Smaller screens Limited time Demanding work Shared devices Multiple facilities/locations

13.4 millionhighest annual cost for performinginternal task on a poor usability intranetSource: Nielsen Norman Group: Intranet Usability Guidelines, 3rd Editiongeonetric.com

ROIs of thriving intranets Reduced training costs Increased productivity Enhanced self service

The State of Modern Healthcare IntranetsResults from Geonetric’s 2020 Healthcare Digital Marketing Trends Survey

Leaders & laggards10Average987LaggardLeader6543210-31 -30 -29 -28 -27 -26 -25 -24 -23 -22 -21 -20 -19 -18 -17 -16 -15 -14 -13 -12 -11 -10 -9 -8 -7 -6 -5 -4 -3 -2 -10123456789 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38geonetric.com

Who owns the intranet?Intranet OwnershipOtherCorp CommUnsureHRIS/ITMarketingIntranet Performancevs. CompetitorsOverallSignificantly AheadSomewhat AheadAbout the SameSomewhat BehindSignificantly om

IT still has an important foothold in any intranet,but marketing is uniquely qualified to tell storiesand think about journeys, engagement, andexperience.When you apply this thought process, it tends toresult in a more valuable, engaging experienceyour users. Just like your website.geonetric.com

Intranet redesign plans in 12 monthsYes, intranet redesign is in planningstages.19%No, intranet redesign recently completed(within 12 months).19%Yes, intranet redesign inprogress.16%No, no plans to redesign intranet in nearfuture.47%geonetric.com

Most popular CMSes for healthcare intranets5040DrupalGeonetric oft SharepointSitecoreWordPress10Other - please specify12.78.700.8DrupalGeonetric intSitecoreWordPressOther - pleasespecifyValuegeonetric.com

Intranet platform/CMS change in 12 monthsYes, CMS change is in planningstages.13%No, CMS change recently completed(within 12 months).25%Yes, CMS change in progress.25%No, no plans to change CMS in near future.38%geonetric.com

78%survey participants are either neutral ordissatisfied with their intranet platform2020 Geonetric & eHealthcare Strategy & Trends Digital Marketing Surveygeonetric.com

Popular intranet featuresOrdered by DeltaHow Important Are Each Of The Following? (Range -2 to 2)Ability to Access from HomeApplication LauncherCafeteria Menu(s)Employee DirectoryLogin Using Network ID/Password (or auto-login)Other ExtranetsEmployee/Service Appreciation NoticesCalendar and EventsMulti-user Concurrent Document Authoring/EditingHR ApplicationsHealth System NewsPersonalized DashboardsFile SharingPolicies and ProceduresOrganization ChartMessaging CapabilitiesAbility to Access from Mobile DevicesBoard ExtranetSearch CapabilitiesVideo ChatOnline Forms/Process DigitizationDocument ManagementSocial NetworkingDepartment SitesTeam/Committee Communication and CollaborationClassified 5)1.28(0.66)0.500.92(0.40)0.790.35(0.79)L/L 08)geonetric.com(0.14)

Popular intranet featuresOrdered by DeltaHow Important Are Each Of The Following? (Range -2 to 2)Ability to Access from HomeApplication LauncherCafeteria Menu(s)Employee DirectoryLogin Using Network ID/Password (or auto-login)Other ExtranetsEmployee/Service Appreciation NoticesCalendar and EventsMulti-user Concurrent Document Authoring/EditingHR ApplicationsHealth System NewsPersonalized DashboardsFile SharingPolicies and ProceduresOrganization ChartMessaging CapabilitiesAbility to Access from Mobile DevicesBoard ExtranetSearch CapabilitiesVideo ChatOnline Forms/Process DigitizationDocument ManagementSocial NetworkingDepartment SitesTeam/Committee Communication and CollaborationClassified 5)1.28(0.66)0.500.92(0.40)0.790.35(0.79)L/L 08)geonetric.com(0.14)

Popular intranet featuresOrdered by DeltaHow Important Are Each Of The Following? (Range -2 to 2)Ability to Access from HomeApplication LauncherCafeteria Menu(s)Employee DirectoryLogin Using Network ID/Password (or auto-login)Other ExtranetsEmployee/Service Appreciation NoticesCalendar and EventsMulti-user Concurrent Document Authoring/EditingHR ApplicationsHealth System NewsPersonalized DashboardsFile SharingPolicies and ProceduresOrganization ChartMessaging CapabilitiesAbility to Access from Mobile DevicesBoard ExtranetSearch CapabilitiesVideo ChatOnline Forms/Process DigitizationDocument ManagementSocial NetworkingDepartment SitesTeam/Committee Communication and CollaborationClassified 5)1.28(0.66)0.500.92(0.40)0.790.35(0.79)L/L 08)geonetric.com(0.14)

Leaders: Top 10 List of Intranet Features1. Active directory / single sign-on6. Health system news2. Search capabilities7. Employee directory3. Policies and procedures8. Mobile accessibility4. Home/remote access9. Cafeteria menus5. HR applications10. Document managementgeonetric.com

8 Trends in Modern Healthcare Intranets

Intranet user expectations areprimarily influenced by externalwebsites and popular apps.When users are disappointed, itimpacts satisfaction and taskcompletion.Source: Nielsen Norman Group: Intranet Usability Guidelines, 3rd Edition— Nielsen Norman Groupgeonetric.com

The intranet should be the front door—aleap pad—to help your employeescomplete a task and do their jobefficiently and confidently.

8 trends in modern healthcare intranets1. Branded, employee-first experience2. App-like design and development3. Robust directories & search4. Personalized content5. Online forms & workflows6. Secure, cloud-based hosting7. Tracking & metrics measurement8. Content & story hubsgeonetric.com

#1 Branded, employee-first experience An extension of your brand Give your intranet a personality– Logo– Color palette fonts– Content voice, tone, and style Your intranet is a destination Promote internally Govern like your websitegeonetric.com

#2 App-like designgeonetric.com

#2 App-like design Go vertical Group like-items Make it personal(ized) Give them some space Engage dynamic content Add bold visuals Aim for engagementgeonetric.com

Govertical!GetverticalVerticalnavigationaVertical navigationis istrendingtrendin 2020intranetfor intranetsin 2020andbeyond, and gives more spacedesigns.for your navigation to grow.

Govertical!Grouplike-itemsVerticalnavigationis a toGroup like-itemstogethertrendin 2020intranetadd morenavigationspace,and make popular destinationsdesigns.easier to reach.

Make it personal(ized)Use active directoryintegration to add the user’sname, or location- or rolebased links and content.

Give them spaceBy making windows expandableacross devices, you give your teammembers more space to digestcontent and access the tools, tasks,and forms they need with ease.

Engage dynamic contentDynamically displayed content, likeupcoming events, related news,related employees, etc. keeps yourintranet intuitive and current.

Add boldvisualsBold, vibrant,contextualimages connectwith users andmake yourintranet moreengaging andfun to visit.SeeWhat’sNewVisit the Employee BlogWe’veHad AMakeover!Learn about our intranet’s redesign & updatesAsk theBoardSubmit your questionsfor next month’scompany meeting

Aim for engagementMakeSupportcontent engaginglocal caregivers and health care professionalsand interactivetowith connectionsto valuable resources.encourage use andconversion and access toinformation.

#3 Robust directories & search Department directories and profiles Employee directories and profiles– Think active directory and single sign-on! Facility or location directories andprofiles“This years’ winningintranet teamsunderstood theimportance ofprovidinginformation aboutthe various businessunits and teams.” Resource and tool directories– e.g. A-Z library of apps, tools, etc.Nielsen Norman Group, “10Best Intranets of 2020: WhatMakes Them Great”geonetric.com

A word about tools.Like last year, this year’swinning teams tookresponsibility for taking aninventory of the many toolsin the organization’s digitalworkplace and making itpossible to find and accessthem on the intranet.Nielsen Norman Group, “10 BestIntranets of 2020: What Makes net-design/geonetric.com

#4 Personalized experiencesPersonalization helpsemployees feelwelcome to theintranet, andestablishes a friendlyexperience from theminute they open theintranet or app.geonetric.com

#5 Online forms & workflowsUse a form builder on your intranetthat can. Comply with HIPAA Improve conversions Personalize email responses Customize workflows Capture incomplete data Embed JavaScript

#6 Cloud-based hostingCloud-based hosting is the mostcommon, trusted, and advanced hostingmethod for intranets in 2020Tip!Be sure to ask your potential partnersabout server redundancy, systembackups, and storage limits so you canbe prepared.

#7 Tracking and metric measurementBuilt-in measurementdashboards or GoogleAnalytics integration helpsyour team analyze,benchmark, and iterateimprovement.

Approach your metrics with questions to answer Who’s visiting your intranet? What are they looking for in search? What pages or content are most important to them? How much time are they spending on pages or sections? Where do they travel, from page to page or section tosection? How are forms converting? Are any being abandoned?geonetric.com

#8 Content & story hubs Organize by theme Organize by topic Organize by location Create topical email lists Engage with visuals Invite authors

Go into your intranet redesign ready to learn Create a company-wide employeesurvey for feedback on currentintranet and improvements Set up an intranet steeringcommittee Invite employees to early testing ina soft-launch Welcome feedback post-launchfor continuous improvementSource: ric.com

Build an intranet employees are excited tovisit and use every day.

Storytelling on IntranetsHow to engage your employees beyondapps and documents.

So many ways to tell stories! Employee-authored stories– Infographics & video– Inspire comraderyExecutive Q & A– Two engaging, attention grabbing media“Kudos” stories– Invite authors to be part of your storytellingEncourage transparency and engagementPatient stories–They’re not just for your websiteBenefits of storyhubs: Boost morale Encourageengagement Instill pride Share tips andguidance Support yourmissiongeonetric.com

Altru Health System Blog: Our StoriesSource: pervisor-of-altrus-ambulance-services/

Adventist HealthCare – #HeroesWorkHereCreate a social mediacampaign to buildawareness of your brandand share internallySource: vid-19/heroes/

LCMC Health – One Heart, One Community

Portland Airport – PDX PeopleSource: https://www.flypdx.com/Employees

Ask the CEO – Henry Mayo Newhall HospitalInvite leadership toparticipate in your storyhub by welcomingquestion-and-answercolumns to address youremployees