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2011 ANNUAL REPORTThe SAVE MissionTo prevent suicide through public awareness and education, reduce stigma,and serve as a resource for those touched by suicide.2011 Program HighlightsSAVE has been working to raise awareness of the connection between depression and suicide since1989. The SAVE mission calls for programming in three important areas:1. Our multi-media campaign is the foremost tool for raising awareness about suicide prevention. Thecampaign includes TV, radio, newspaper, magazines, outdoor and indoor advertising PSA placementin addition to Public Relations exposure in TV, radio, print and online media. In 2011 SAVEgenerated over 75 million impressions in our public awareness and media relations efforts. SAVE isextremely grateful to the media companies who donated space and time to deliver this important, lifesaving message.2. Community and Professional Education is an additional component of delivering the SAVEmessage. This is accomplished with the SAVE Speakers Bureau comprised of staff and trainedvolunteers who teach the symptoms of depression, the signs of suicidal behavior and how tointervene. Annually, SAVE responds to hundreds of requests to provide information in varioussettings – civic, professional, faith organizations, businesses, conferences and schools. In 2011,SAVE reached 8,569 people in 65 appearances.3. Resources and Support are provided to those interested in information on suicide prevention andfor people touched by suicide through save.org, publications, prevention and grief packets, an annualmemorial, resource, referrals and more. In 2011 SAVE distributed more than 43,360 pieces of SAVEmaterials and our website received 861,210 page views from more than 191 countries.SAVE Program Statistics - 2011Public AwarenessPublic RelationsCommunity PresentationsNumber of PresentationsAudienceSchool Based PresentationsNumber of PresentationsAudienceConferencesNumber AttendedAudienceVolunteer HoursNumber of People umber of Products Sold31,587Number of Products Distributed for Free11,773

2011 ANNUAL REPORTThe following individuals, companies and organizations have made donations to SAVE in 2011. Theirsupport ensured the SAVE message of suicide prevention reached millions of people, raising awareness,providing education and resources and reducing stigma. We are very grateful for their generosity.Founders 25,000 and aboveCommunity Health Charities MinnesotaPOPP CommunicationsChairmen 10,000 - 24,999Debra AndersonAnoka Metro Regional Treatment Center AuxiliaryAlfred Erickson FoundationIndependent Charities of AmericaPresidents 5,000 – 9,999Alvin & Mary McQuinnBill & Terri PoppJaneen SteffelLeaders 2,500 - 4,999Anoka County Children and Family CouncilIntriCon CorporationLuther Automotive GroupMall of AmericaMinnesota Community FoundationTau Mu Tau SororityUnited WayWalser FoundationPartners 1,000 - 2,499Kelly BergEtowah High SchoolCarla FineDavid FrazeeRoss & Denise GilsrudHope & Charles HudrlikJohnson Group HoldingsMichael & Anne JohnsonMental Wellness Campaign of Anoka CountyMille Lacs Lake Band of Ojibwe and Grand CasinoMinneapolis FoundationMinnesota Community FoundationMission TechnologiesNestleNorthern TrustLisa & Larry PooleQuality InsulatorsRemote TechnologiesGeorge TorreyWells Fargo Community CampaignGeorge & Elizabeth WorkingerPatrons 500 - 999Raymond and LaVerne BeckerBell Lumber & Pole CompanyDoug & Christina BonjeanCentral Minnesota Community FoundationBetty CookAlexander & Bonnie EnriquezFidelity Charitable GivingDarren & Kristi GarrettJudy GizowskiDuane HalversonPR & DE HeimIndian Health Board of MinneapolisMark & Judith JonesDaniel KnakKrause AndersonMedtronicMinneapolis Clinic of NeurologyJennifer NelsonNorth Star Roller GirlsAMG NosbushReuel & Mary NygaardPadilla Speer BeardsleyParma Eagles F.O.E. 4204Elizabeth PorterMichael PorterRapid City Regional HospitalRayn CompaniesJanice RiebelingHal & Nancy RudeDavid & Mary SchmitMary SchwenkeShaw Steward LumberMichael & Tonia ShupienSignation Sign GroupSt. Cloud Area Golden Gloves BoxingDavid SwartzJoseph & Dorothy TrepanierSuzanne ThompsonAntoinette WetzelGreg WilkinsonEducators 100 - 499Jessica AaronMarvin & Patrice AlexanderJulie AllisAMCON

2011 ANNUAL REPORTEducators 100 - 499 Con’tEmily AndersonJesse AndersonLynn AndersonShauna & Robert ArchambaualtRuth & TJ ArnesonSheldon & Carolyn AzineLiz BabichRonald & Kay BachPaul & Mayva BaranianJanell BauerJudith BeauchampBeaupre Aerial EquipmentMatthew BelmontDon & Jan BergersonRobert BeugenAmanda BirnstengelDean & Joyce BitzerBlack Hills Federal Credit UnionTimothy BlahaNathan BlaubachBlue Net, IncSandra BlueWilliam BoergerBoy Scouts Troop 345Carol BrahmsJanice BreitMary BriggsEmilie BrittonBrock White Construction MaterialsJames BrozCarol & Michael BrunnerHeather BuchmanBrian & Page BuckThomas BuckWesley BueHarold & Patricia BumbyAmy & Ian Mason BustosMark & Karen ByerKaren & James CampbellMichael CampbellJ.C. CannistraroDeanne & Jeffrey CarlsonJohn & Mary CarneyMica CarrTim CarrollRobert CarterCatholic Community FoundationCentral Hennepin Auto BodyCynthia ChamberlinAndrea ChirieleisonSamuel ClawsonSteven ColemanJudith CollopyJeannette ConawayPatrick Casey ConnelyJoan & Ronald CornwellAndrea CottrellGretchen CraryLaDonna CreelCynthia CressyTeresa CrossPatricia CummingsKevin DagendeshDaniel DammenBeth DanielsPaula DecosseNicole DionneGregory DriscollLeigh DunhamMary & David DunnMarcie duPlessisMarliyn DuscherCharles EichelbergerLynn Tracy EmbertsonWarren & Linda ErdmanDoreen EricksonMicheal EricksonLeallan EstremRich & Lynda FaberSharon FaberIxia FalconSusan FalkBrian FergusonMartin & Diane FlahertyMargaret FlemmingPeter ForsmarkDavid FosterMichael FudaliPhyllis FudaliMichael GallagherRichard & Julie GebhardtRichard & Linda GeiwitzJulie GillenKaren GilpatricWilliam & Karen GleasonMaureen GluekPaul GoessDuana GrageJohn GriesWilliam & Jodi GrimmGurstel /Chargo, PABill & Judy HabedankEdward & Margaret Hagerty

2011 ANNUAL REPORTEducators 100 - 499 Con’tJean Marie HakcenDeAnn HalvarsonDuane HalversonDiane Hammond-CoulingJohn & Mary HannusZach HarazinTim HarringtonJohn HarrisRobert HarrisRamzi HassanMartin & Kerry HawkHealthsource of Uptown ChiropracticSteve HeimLeslie HensonDale HerrmannJohn HollerudBruce IdelkopeInspiration FitnessHeidi IversonHerbert JaehneCarl JohnsonGladys JohnsonKaren JohnsonPeggy & Todd JohnsonDenton & Mary JonesMartin & Patricia JuddDonovan & Barbara JuliarHarvey KaplanMary KappelDavid KaranLange KaupinenGladys KellyKathleen KellyMichael & Debra KellySara Kindsfater-YerkesZoe KleinKristin KoehnenPaul & Carol KoesterLeonard & Patricia KopeloffMike & Renee KoukalGordon KranzJames KrostAlvin & Suzanne LarsonBenjamin LarsonEmily LarsonKenneth LarsonDerek LauwagieCarrie LehenbauerKym LehenbauerMichael LeykLutz ConstructionKelly MalloyNancy MarxKatherine MasonThomas & Michelle MatchieAlan & Donna MattisFloyd & Janice MayJean McCluskeyAmy McGuireThomas & Susan McGuireThomas & Lisa McKeePatricia McMullenJames & Juliet McNearneyMelissa McPhailKimberli MedcalfSofya MelikovaViolet MensingKeith & Lucille MesserBrandon MeyerTerrence & Kathryn MillerMinneapolis Clinic of NeurologyDavid MirandaStephanie MonoqueJohn MontilinoCelia MooreTracy MoosbruggerDiana MorenoKessea MosesMary NallyTim NasbyBrock NelsonCindy NessNew Hope LionsChristine NoceraPatrick NolenJohn NortonDaniel & Mary OkeefeMary OliverOlson Bros. ChiropracticJacqui OlsonMichael & Mary O’MalleyMoira O’MalleyTobin OpheimJanet OstSarah PadulaSusan PalmerJanet PastorekBetty PatnodeAndrew PerryM.L. PetrasekDoug PouliotMichael QuinnRadius Track Corporation

2011 ANNUAL REPORTEducators 100 - 499 Con’tAnthony & Ann RagozzinoGale RaisanenDaniel & Marva RandaChris RayRDO EquipmentDaniel J. ReidenbergRenaissance Charitable FoundationTimothy & Heather RichmondKatherine RiederTessa RipleyRuth Ann RoseJudy RothenGlenn & Charlene RotherMelaine RoweTerrance & Kathleen RussellRyan CompaniesRebecca SacksGurmukh & Harriet SarkariaScaffold ServiceAlissa SchneiderJeredine SchneiderBobby & Darcy SchnitzerSusan SchultzShannon SchulzAmber SearsDaniel & Kristin SeelerDavid SevertsonShakopee JayceesKevin ShanleyAshley ShipmanWendy & Gary WimonsonCindy SkantzDeWaine SmithGeorgina SmithDale & Ann SolheidBrian & Diane SorumThomas & Judith SpitaleJoseph StackhouseJoel & Stacy StanslaskiPaul & Lisa SteffensJ.A. StoltzfusGregory StraussDarby & Helen StrongPatrick SullivanSarah SullivanCharlene SumlinRobert & Donna SwansonMargaret TanzerStacie TesslerTim ThompsonLynne TrevisSteve & Susan TurbensonTwin Cities Fruit Terminal AssociationTwin Cities Twisters Gymnastics Co.Kathryn UdvigUniversity of MinnesotaVFW Post 3442Viking Auto SprinklerVilla School FundJohn WagnerDiane WaldowWallboard, Inc.Chris WeglinskiCarol WillLloyd WilliamsTodd WilliamsWomen of Moose Coon RapidsDavid YakimischakWendy YoritaAmy YoungJennifer YoungKathryn YoungRita ZambitoFriends – Up to 99SAVE is particularly grateful for nearly 1500additional friends who made donations to furtherthe cause of suicide prevention.* We apologize in the event that a donation wasnot recognized.SAVE thanks the following in-kind media donors.Because of their generosity, SAVE reached morepeople than ever in 2011.Each time the SAVE message is delivered, morepeople understand the connection between brainillness and depression, more people seek help andmore lives are saved. Thank you!AllOver MediaCBS OutdoorCity Lites MarketingClear Channel CommunicationsKARE 11 TVFOX 9 TVKS95 RadioKSTP 1500 RadioTitan Outdoor LLC

2011 ANNUAL REPORTdevelopment, and marketing.OfficersJoseph W. Stackhouse, PresidentCPA, Regional Director, Land O' LakesPatrick M. Klinger, Vice PresidentVice President of Marketing, Minnesota TwinsDaphne Rhodes, TreasurerHR Manager/Controller, The Moscoe GroupAnn E. Kemp, SecretaryProject Manager, Regulatory AffairsRegulatory and Clinical Research InstituteWilbur W. Castor, Ph.D.Chairman, Marymount College, Los Angeles, CACharles SlocumPresident, the Williston GroupReuel Nygaard, Vice PresidentFingerhut Companies Inc.(ret.); survivorRon Groat, M.D., Practicing PsychiatristRobert Gebbia, Executive Director, AmericanFoundation for Suicide Prevention (AFSP)DirectorsMark J. AndersonConsultant, Health Care & Human Rights PolicyOwen KaneVice President, First Union SecuritiesEric Bergh, M.A., L.P.Counselor, St Olaf CollegeBoard of ReferenceProviding input for SAVE’s programs andeducational material to ensure scientific andmedical accuracy.Mike Erickson, Senior ManagerGlobal Sustainment, Lockheed Martin MS2Pam GrimmCAO, Staging To GoDuane Halverson, Chairman of the BoardParadise Developers Costa RicaBill Metz, Director of Quality OperationsSurescripts LLCKarl Narveson, CaptainExcelsior Fire DistrictMartin F. NymanCorporate & Business Development ExecutiveMary Thomas, ManagerCorporate Real Estate Services,Carlson Companies, Inc.Lesley L. Zaun EsquireAttorney, Faegre & Benson LLPExecutive StaffDaniel J. Reidenberg, PSY.D., FAPAExecutive DirectorAdvisory BoardProviding direction and input on overall strategicdirection including business, advocacy,Charles Schulz, M.D., Chair Department ofPsychiatry, University of Minnesota, ChairJoseph Bebchuk, M.D.Park Nicollet ClinicWilliam Dikel, M.D.Independent Consulting PsychiatristJan Fawcett, M.D.University of New Mexico School of MedicineMacaran Baird, MD, MSProfessor and Head, University of MinnesotaFrederick K. Goodwin, M.D.The George Washington UniversityKay Redfield Jamison, M.D.Johns Hopkins University School of MedicineJudith Kashtan, M.D., Practicing PsychiatristEric Larson, M.D., Practicing PsychiatristCharles B. Nemeroff, M.D., Ph.D.Emory University School of MedicineDavid Schaffer, M.D.Columbia University Medical Center