Transcription
2021 WINNERSThe One Club for Creativity is pleased to present the winners of The One Show 2021.We wish to express our heartfelt appreciation to all our judges and entrants for theircommitment to the One Show during another unusual and challenging season. We hopeto see you all in person in 2022.This list includes all winning entries—Pencils and Merits.Pencil winning work can be viewed in the Awards Showcase atoneclub.org/theoneshow/showcase/.Congratulations to all of our winners! Thank you for your support of The One Show andThe One Club for Creativity.Special AwardsDisciplines in this releaseBranded Entertainment .Creative Effectiveness.Creative Use of Data.Design.Digital Craft.Direct Marketing.Experiential & Immersive.Film.Health, Wellness & Pharma .In-House .Integrated.Interactive & Online.IP & Products.Mobile.Moving Image Craft.Music & Sound Craft .Out of Home .Print.Public Relations.Radio & Audio.Social 4Cultural Driver .Fusion Pencil.Green Pencil.Penta Pencil.Sustainable Development Pencil.128129130131132
2021THE ONE SHOW – AWARDSGOLD // SILVER // BRONZE // MERITBRANDED ENTERTAINMENTBEST OF DISCIPLINE:BRANDED ENTERTAINMENTAMV BBDO / LondonEssity Bodyform/Libresse#wombstories72andSunny / AmsterdamShort Form Video –SingleThe Coca-ColaCompanyOpen LikeNever BeforeMeritAbby Priest / Stockholm New Land / StockholmMusic VideosThe SwedishHeartchild FoundationDante's HeartbeatsMeritAMV BBDO / LondonLong Form Video – SingleEssity Bodyform/Libresse#wombstoriesGoldAMV BBDO / LondonCraft – Art DirectionEssity Bodyform/Libresse#wombstoriesGoldAnomaly / Toronto AB InBev / Bud Light Canada / Toronto Vizeum Canada / Toronto Veritas Communications / TorontoFull Length Video –Single or Series / EpisodicAB InBev / Bud Light“Underplayed'' FeatureLength DocumentaryMeritApple SMUGGLER Work Editorial a52Innovation in LockdownAppleThe whole workingfrom-home thingMeritArea 23, An FCB Health NetworkCompany / New York Claire’s Place Foundation / RedondoBeach Woojer / HerzliyaCraft – Use of TechnologyWoojerSICK BEATSMeritArea 23, An FCB Health NetworkCompany / New York Insmed / Bridgewater Jamute / São Paulo Roof Studio / New YorkShort Form Video –SingleInsmed Incorporated/NTMFacts.comUnbreakableMeritArea 23, An FCB Health NetworkCompany / New York Insmed / Bridgewater Jamute / São Paulo Roof Studio / New YorkCraft – Art DirectionInsmed Incorporated/NTMFacts.comUnbreakableMeritBBDO / Moscow Petrik Animation Studio / Moscow Universal Music Russia / MoscowCraft – Art DirectionWWF Russia,Yandex.MusicBirds Records(Dich’ by Ivan Dorn)MeritBBDO Group Germany SehsuchtExperiential –Brand InstallationsWWF GermanyEurythenes plasticusSilver Back to Page 12
2021THE ONE SHOW – AWARDSGOLD // SILVER // BRONZE // MERITBRANDED ENTERTAINMENTBBH / New York Chief National Women's History MuseumExperiential –Brand InstallationsChief and NationalWomen's HistoryMuseumGlass Ceiling BreakerGoldBBH / New York Not to Scale / New York STATE / Los AngelesMusic VideosGoogleGoogle Black-OwnedFridayMeritBig Family Table / Los Angeles Hulu / Santa Monica Hungry Man Productions / Los AngelesInnovation in LockdownHuluHulu Has Live Sports:The DeepfakeMeritBig Family Table / Los Angeles Hulu / Santa Monica The Den Editorial / Los Angeles Hungry Man Productions / Los AngelesMusic VideosHuluHulu Sellouts xDame D.O.L.L.A.MeritBig Family Table / Los Angeles Hulu / Santa Monica The Den Editorial / Los Angeles Hungry Man Productions / Los AngelesAudioHuluHulu Sellouts xDame D.O.L.L.A.MeritBiscuit Filmworks / Los Angeles Revolver / SydneyCraft – Art DirectionBrawl StarsStarr ParkMeritDDB / Chicago Alma DDB / Miami Connect ICF NextLong Form Video – SingleMiller LiteCantennaMeritDDB / Chicago Alma DDB / Miami Connect ICF NextInnovation inBranded EntertainmentMiller LiteCantennaMeritDDB / Chicago Connect Alison Brod Marketing Communications / New YorkInnovation inBranded EntertainmentCoors LightBig Game DreamMeritDDB / Chicago LIME Studios Arcade Arts & SciencesExperiential –Brand InstallationsMiller LiteFarewell, WorkHoliday PartiesBronzeDDB / Chicago LIME Studios Arcade Arts & SciencesCraft – Art DirectionMiller LiteFarewell, WorkHoliday PartiesGold Back to Page 13
2021THE ONE SHOW – AWARDSGOLD // SILVER // BRONZE // MERITBRANDED ENTERTAINMENTDDB Group Germany / Berlin DaHouse Audio / Berlin Blockworks / London MediaMonks / HilversumInnovation inBranded EntertainmentReporters WithoutBordersTHE UNCENSOREDLIBRARYBronzeDDB Group Germany / Berlin DaHouse Audio / Berlin Blockworks / London MediaMonks / HilversumGamesReporters WithoutBordersTHE UNCENSOREDLIBRARYGoldDDB Group Germany / Berlin DaHouse Audio / Berlin Blockworks / London MediaMonks / HilversumCraft – Art DirectionReporters WithoutBordersTHE UNCENSOREDLIBRARYMeritDDB Group Germany / Berlin DaHouse Audio / Berlin Blockworks / London MediaMonks / HilversumCraft – Use of TechnologyReporters WithoutBordersTHE UNCENSOREDLIBRARYSilverEdelman / New York Good Humor / Englewood CliffsAudioGood HumorA New Jingle for aNew EraSilverEnergy BBDO / Chicago Flare Chicago / Chicago Current Global / ChicagoExperiential –Virtual Events –LivestreamBrown-Forman, OldForesterKentucky Turtle DerbyMeritEnergy BBDO / Chicago Flare Chicago / Chicago Current Global / ChicagoInnovation in LockdownBrown-Forman, OldForesterKentucky Turtle DerbyMeritESPN CreativeWorks / New York Translation / Brooklyn ArtClass Content / New YorkCraft – Use of TechnologyESPN / State FarmThe Last DanceDeep FakeBronzeESPN CreativeWorks / New York Translation / Brooklyn ArtClass Content / New YorkShort Form Video – SingleESPN / State FarmThe Last DanceDeep FakeMeritESPN CreativeWorks / New York Translation / Brooklyn ArtClass Content / New YorkInnovation in LockdownESPN / State FarmThe Last DanceDeep FakeMeritFCB / Chicago Lord Thomas / ChicagoExperiential –Virtual Events –Pre-RecordedChicago Public LibraryLive from the LibraryMeritFCB / New YorkExperiential –Virtual Events –LivestreamMichelob ULTRA,Microsoft, NBAMichelob ULTRACourtsideGold Back to Page 14
2021THE ONE SHOW – AWARDSGOLD // SILVER // BRONZE // MERITBRANDED ENTERTAINMENTFCB / New YorkInnovation in LockdownMichelob ULTRA,Microsoft, NBAMichelob ULTRACourtsideGoldFCB&FiRe / MadridExperiential –Virtual Events –LivestreamNetflix / PlayStationUNBOXINGMeritGoogle Brand Studio / San FranciscoLong Form Video – SingleGoogleCall Me BloodMeritGrey / London Smuggler / London Volvo Cars Wildfire / LondonShort Form Video – SingleVolvo Cars (Global)The UltimateSafety TestMeritGrey / London Volvo Cars Wildfire / London Smuggler / LondonCraft – Art DirectionVolvo Cars (Global)The UltimateSafety TestMeritInnocean Worldwide Europe / Berlin DaHouse Audio / São Paulo Le Tour Du Monde / São PauloAudioDaHouse Audio/ MusicProduction HouseThe Client Said NoMeritJohannes Leonardo / New York Builders Club / London BlinkInk / London Blink LA / New YorkInnovation in Lockdownadidas OriginalsThe ZXience NetworkMeritLuckie / Atlanta, Birmingham Bridge Senior Living / Orlando Boutwell Studios / Birmingham MKE Communications / AtlantaAudioBridge Senior LivingRadio ReclinerMeritMullenLowe Delta / QuitoExperiential –Live / In-Person EventsBanco PichinchaUnseen PlayersBronzeNORD DDB / StockholmExperiential –Brand InstallationsMcDonald'sScandinaviaMcDoBronzeNORD DDB / StockholmInnovation in LockdownMcDonald'sScandinaviaMcDoMeritOgilvy / Mumbai ITC - Savlon / Kolkata Good Morning / MumbaiShort Form Video –SingleSavlonThe ArtistMeritOgilvy / New York Blacksmith TV Epoch Films Work EditorialUser-Generated ContentInstagramEverydayMerit Back to Page 15
2021THE ONE SHOW – AWARDSGOLD // SILVER // BRONZE // MERITBRANDED ENTERTAINMENTOgilvy / Shanghai Nono Studio VisionmaxMobile AppsIlluma, WyethVoice DoodlerMeritOgilvy UK & Ogilvy Toronto Outsider Editorial / TorontoInnovation in LockdownUnilever / DoveCourage is BeautifulGoldOREO 360i / New YorkLong Form Video – SingleMondelez InternationalProud ParentMeritPublicis Conseil / Paris BIG / Paris OMD / ParisInnovation inBranded EntertainmentRenaultVillage ElectriqueMeritPublicis Conseil / Paris Jungler / Paris Prodigious / Paris Starcom / ParisShort Form Video –SingleFACE A L'INCESTETWO MONSTERS INMY STORYMeritPublicis Conseil / Paris Jungler / Paris Prodigious / Paris Starcom / ParisCraft – Art DirectionFACE A L'INCESTETWO MONSTERS INMY STORYMeritR/GA / New York Momentum Worldwide / New YorkInnovation in LockdownVerizonVerizon FortniteStadiumMeritR/GA / ShanghaiLong Form Video –Series / EpisodicNikeProject Dark HorseMeritRethink / Toronto/Montreal/Vancouver Kraft Heinz Canada / TorontoUser-Generated ContentHeinz KetchupDraw KetchupSilverRethink / Toronto/Montreal/Vancouver Kraft Heinz Canada / TorontoGamesKraft Heinz CanadaHeinz Ketchup PuzzleBronzeRoof Studio CRK / SwitzerlandCraft – Art DirectionCURAVIVA SchweizThe Eventful Lifeof RosemarieMeritRothco, Part of Accenture Interactive /Dublin Warner Music Group / LondonAudioWarner Music GroupSaylistsBronzeRothco, Part of Accenture Interactive /Dublin Warner Music Group / LondonCraft – Use of TechnologyWarner Music GroupSaylistsMeritSMUGGLER AppleLong Form Video – SingleAppleThe whole workingfrom-home thingMerit Back to Page 16
2021THE ONE SHOW – AWARDSGOLD // SILVER // BRONZE // MERITBRANDED ENTERTAINMENTStendahls / GoteborgInnovation in LockdownGoteborg Film FestivalThe Isolated CinemaBronzeStendahls / GoteborgExperiential –Live / In-Person EventsGoteborg Film FestivalThe Isolated CinemaMeritTBWA\Chiat\Day / Los Angeles The Youth Colossal Canja Audio Culture / CuritibaShort Form Video –SingleThe RecordingAcademyRecords of CreditMeritTBWA\Chiat\Day / New York MJZ / New York MTN DEW / New YorkGamesMTN DEWMTN DEWMajor MillionMeritTBWA\Chiat\Day / New York MTN DEW / New York Direct Focus / New York The Mill / New YorkFull Length Video –Single or Series / EpisodicMTN DEWBob RossMeritTBWA\Chiat\Day / New York Travelers Insurance / HartfordCraft – Art DirectionTravelers InsuranceZaadii's UnfinishedStoryMeritTBWA\Chiat\Day / New York Travelers Insurance / HartfordInnovation inBranded EntertainmentTravelers InsuranceZaadii's UnfinishedStoryMeritTBWA\HAKUHODO / Tokyo TYO PRO2 / TOKYO Birdman / TokyoCraft – Use of TechnologyNissan Motor Co.ProPILOT GOLF BALLBronzeTBWA\Media Arts Lab / LondonFull Length Video –Single or Series / EpisodicAppleShot on iPhone 11Pro—HermitageSilverTBWA\Media Arts Lab / Los AngelesLong Form Video – SingleAppleShot on iPhone byDamien Chazelle–Vertical CinemaSilverTBWA\Media Arts Lab / Los AngelesCraft – Art DirectionAppleShot on iPhone byDamien Chazelle–Vertical CinemaSilverTBWA\Media Arts Lab / Los AngelesInnovation inBranded EntertainmentAppleShot on iPhone byDamien Chazelle–Vertical CinemaSilverTBWA\Media Arts Lab / ShanghaiCraft – Art DirectionAppleShot on iPhone 12 ProMax I Chinese NewYear—NianBronzeTBWA\Media Arts Lab / ShanghaiLong Form Video – SingleAppleShot on iPhone 12 ProMax I Chinese NewYear—NianMerit Back to Page 17
2021THE ONE SHOW – AWARDSGOLD // SILVER // BRONZE // MERITBRANDED ENTERTAINMENTthe community / Miami OREO 360i / New York World War Seven / San FranciscoLong Form Video – SingleMondelez / OreoThe OREODoomsday VaultMeritthe community / Miami OREO 360i / New York World War Seven / San FranciscoInnovation in LockdownMondelez / OreoThe OREODoomsday VaultMeritthe community / Miami OREO 360i / New York World War Seven / San FranciscoExperiential –Brand InstallationsMondelez / OreoThe OREODoomsday VaultSilverTranslation / Brooklyn Beats by Dr. Dre / Los Angeles PRETTYBIRD / Los AngelesShort Form Video –SingleBeats by Dr. DreYou Love MeBronzeUnilever Entertainment /United Kingdom United Entertainment Group / New York Edelman / New York Dove Men Care / United KingdomFull Length Video –Single or Series / EpisodicDove Men CareChanging PapaCulture Through PopCulture with DadMeritVerizon Creative Marketing / New York Verizon / New York Unit9 / New YorkCraft – Use of TechnologyVerizonThe MET UnframedBronzeVerizon Creative Marketing / New York Verizon / New York Unit9 / New YorkAugmented, Virtual &Mixed Reality (AR, VR, MR)VerizonThe MET UnframedMeritVerizon Creative Marketing / New York Verizon / New York Unit9 / New YorkCraft – Art DirectionVerizonThe MET UnframedMeritVirtue Northern Europe / Copenhagen No Sleep / Copenhagen The DDR Museum / Berlin BaconX / CopenhagenAugmented, Virtual &Mixed Reality (AR, VR, MR)The DDR MuseumTeAR down this WALLMeritVMLY&R / Kansas City Wendy's Spark Foundry / New York Ketchum / ChicagoExperiential –Virtual Events –LivestreamWendy'sSuper Wendy's WorldMeritWe Believers / New YorkInnovation in LockdownCoronaThe Match of AgesBronzeWe Believers / New YorkExperiential –Virtual Events –LivestreamCoronaThe Match of AgesSilver Back to Page 18
2021THE ONE SHOW – AWARDSGOLD // SILVER // BRONZE // MERITBRANDED ENTERTAINMENTWieden Kennedy / Portland Joint Editorial Kevin Biscuit FilmworksShort Form Video – SingleMeow WolfOmega MartGrand OpeningMeritWieden Kennedy / Portland PRETTYBIRD Spot Welders Joint EditorialShort Form Video –SingleNikeKobe - BetterBronzeWieden Kennedy / Portland Pulse Films Joint Editorial a52Short Form Video –SingleNikeYou Can't Stop UsMeritWMcCann / Rio de Janeiro Globo Network / Rio de Janeiro Sonido Antro / Rio de Janeiro Craft / São PauloFull Length Video –Single or Series / EpisodicCoca-ColaBlack SantaMeritZulu Alpha Kilo / Toronto HomeEquity Bank / Toronto Zulubot / TorontoExperiential –Virtual Events –LivestreamHomeEquity BankWorld’s OldestE-sports TeamMerit Back to Page 19
2021THE ONE SHOW – AWARDSGOLD // SILVER // BRONZE // MERITCREATIVE EFFECTIVENESSBEST OF DISCIPLINE:CREATIVE EFFECTIVENESSBBDO / New YorkSandy Hook PromiseBack to SchoolEssentialsAirbnb / San Francisco Weber Shandwick / San FranciscoMulti-Country or Global –Consumer / BrandAirbnbGo Near:Celebrating LocalTravel Only On AirbnbMeritBBDO / New YorkCreative Effectiveness –Non-Profit / CharitySandy Hook PromiseBack to SchoolEssentialsGoldCheil Worldwide / Seoul Bounce Creative / Seoul Vision Holdings / SeoulSingle Country or Region –Non-Profit / CharityKorean NationalPolice AgencyHOPE TAPEMeritCrayola dentsumcgarrybowen / New YorkCreative Effectiveness –Consumer / BrandCrayolaColors of the WorldBronzeDAVID / Miami 1stAveMachine / Santa Monica draftLine / New YorkCreative Effectiveness –Consumer / BrandBudweiserBigger PictureMeritDAVID / Miami DAVID / Buenos AiresMulti-Country or Global –Consumer / BrandBudweiserOne TeamMeritDroga5 / New York Facebook / New York Wave Studios / New York Blacksmith / New YorkCreative Effectiveness –Consumer / BrandFacebookNever LostMeritEdelman / New York Good Humor / Englewood CliffsCreative Effectiveness –Consumer / BrandGood HumorA New Jingle for aNew EraMeritELVIS FreedomToDonate Hotwire Jack AgencyCreative Effectiveness –Non-Profit / CharityLADbible GroupThe Illegal Blood BankBronzeELVIS FreedomToDonate Hotwire Jack AgencySingle Country or Region –Non-Profit / CharityLADbible GroupThe Illegal Blood BankBronzeESPN CreativeWorks / New York Translation / Brooklyn ArtClass Content / New YorkCreative Effectiveness –Consumer / BrandESPN / State FarmThe Last DanceDeep FakeMeritFCB / Toronto Canadian Down Syndrome Society /TorontoMulti-Country or Global –Non-Profit / CharityCanadian DownSyndrome SocietyProject UnderstoodGold Back to Page 110
2021THE ONE SHOW – AWARDSGOLD // SILVER // BRONZE // MERITCREATIVE EFFECTIVENESSFCB / Toronto Canadian Down Syndrome Society /TorontoCreative Effectiveness –Non-Profit / CharityCanadian DownSyndrome SocietyProject UnderstoodSilverFCB / Chicago FCB / New York Lord Thomas / Chicago Myles Beeson / ChicagoSingle Country or Region –Consumer / BrandMichelob ULTRAContract for ChangeMeritFCB / New YorkSingle Country or Region –Consumer / BrandMichelob ULTRA,Microsoft, NBAMichelob ULTRACourtsideBronzeFCB / New YorkCreative Effectiveness –Consumer / BrandMichelob ULTRA,Microsoft, NBAMichelob ULTRACourtsideMeritFCB/SIX / TorontoCreative Effectiveness –Consumer / BrandBlack & AbroadGo Back To AfricaGoldFP7 McCann / Dubai Carat / Dubai Digitas LBI / DubaiCreative Effectiveness –Consumer / BrandMastercardAstronomical SalesMeritFP7 McCann / Dubai Carat / Dubai Digitas LBI / DubaiSingle Country or Region –Consumer / BrandMastercardAstronomical SalesMeritFP7 McCann / Dubai FP7 McCann / Beirut FP7 McCann / Cairo In Hype / DubaiCreative Effectiveness –Consumer / BrandBabyshopRephrasing ParenthoodMeritGREY Malaysia / Kuala Lumpur WWF / SingaporeMulti-Country or Global –Non-Profit / CharityWWFYour Plastic DietMeritMekanism Frida MomCreative Effectiveness –Consumer / BrandFrida MomStream of LactationMeritMullenLowe SSP3 / Bogotá AB InBev / BogotáCreative Effectiveness –Consumer / BrandAB InBev / Aguila BeerThe Beer Cap Project.BronzeOgilvy UK / London BrotherTV / Great GunsSingle Country or Region –Non-Profit / CharityGirl UpToday We RiseMeritPSOne / New York Funny or Die / Los Angeles GIPHY / New YorkCreative Effectiveness –Consumer / BrandThe J. M. SmuckerCompany / Jif#JifvsGIFMeritR/GA California / San FranciscoCreative Effectiveness –Consumer / BrandRedditSuperb OwlSilver Back to Page 111
2021THE ONE SHOW – AWARDSGOLD // SILVER // BRONZE // MERITCREATIVE EFFECTIVENESSRothco, Part of Accenture Interactive /Dublin O.N.E.Creative Effectiveness –Non-Profit / CharityO.N.E.Sleeping FlagsBronzeRothco, Part of Accenture Interactive /Dublin O.N.E.Single Country or Region –Non-Profit / CharityO.N.E.Sleeping FlagsMeritSid Lee / MontrealSingle Country or Region –Non-Profit / CharityRock the VoteBuild the VoteMeritSpecial Group / New Zealand SweetshopMulti-Country or Global –Consumer / BrandTourism New ZealandGood Morning WorldBronzeSpecial Group / New Zealand SweetshopCreative Effectiveness –Consumer / BrandTourism New ZealandGood Morning WorldMeritSpecial Group / New Zealand Sweetshop Poem / AustraliaCreative Effectiveness –Non-Profit / CharityEvery Kiwi VoteCountsMeddle in the NewZealand ElectionMeritSpecial Group / New Zealand Sweetshop Poem / AustraliaSingle Country or Region –Non-Profit / CharityEvery Kiwi VoteCountsMeddle in the NewZealand ElectionMeritThe Monkeys / Sydney Rabbit / Sydney Sonar Music / Sydney ARC EDIT / SydneySingle Country or Region –Non-Profit / CharityUN Women AustraliaWhen will she be right?MeritTranslation / Brooklyn Beats by Dr. Dre / Los Angeles PRETTYBIRD / Los AngelesCreative Effectiveness –Consumer / BrandBeats by Dr. DreYou Love MeMeritTranslation / Brooklyn ESPN CreativeWorks / New York ArtClass Content / New YorkSingle Country or Region –Consumer / BrandESPN / State FarmThe Last DanceDeep FakeBronzeWieden Kennedy / New York McDonald's Travis Scott The Narrative GroupSingle Country or Region –Consumer / BrandMcDonald'sThe Travis Scott MealSilverWieden Kennedy / PortlandCreative Effectiveness –Consumer / BrandNikeYou Can't Stop SportsSilverWMC Grey / Prague Grey / EuropeSingle Country or Region –Non-Profit / CharityZnamkamaradaThe AnticorruptionHackathonBronze Back to Page 112
The One Club for Creativity is pleased to present the winners of The One Show 2021. We wish to express our heartfelt appre
