AUS002 AR Final Colours Section2 - Auspost .au

Transcription

Future ReadyAustralia PostAnnual Report 2012

This is the second year Australia Post has produced anintegrated annual report. It discusses our overall sustainabilityperformance including our financial, social and environmentalachievements for the 2012 financial year.The report provides information for our four primary stakeholders– our shareholder (the Australian Government), our people, ourcustomers and the broader community. The material issues wecover in this report, and our process for identifying these topicsthis year, are discussed on page 17.Our integrated report is prepared according to legislativerequirements, the Global Reporting Initiative (GRI) G3.1 Guidelinesand the GRI Transport and Logistics Sector Supplement, and theprinciples of the United Nations Global Compact.Connectingyour businessConnectingyour community3Connectingyour future5Contents1357Executive summary– Connecting your business– Connecting your community– Connecting your future323639PeopleCommunityEnvironment42GRI index88910121416Our businessChairman’s messageManaging Director and CEO’s messageFinancial reportAbout Australia PostBoard and leadership teamStakeholder management43Assurance statement44Corporate governance49Financial and statutory reports18182222242730Our performanceCustomersProducts and services– Multi-channel communications– Parcel and express services– Retail servicesNetwork136 About this report131 Australia Post – the statistics133 Index135 Glossary7

Digitising Australia PostThe digital economy is growing at a rapid pace, and Australianbusinesses, consumers and the broader community require servicesthat are relevant to how they live and work today – and how they willcommunicate and transact in the future.Our Future Ready business renewal program involves adapting ourproducts and services, in fact our whole business model, in responseto this trend. Australia Post is finding opportunities to better connectpeople, in both the physical and the digital world.This transformation journey is ongoing, but this year we have madeimportant progress in re-engineering our business by improvingdigital access and adding a range of new services.Australia Post Managing Director and CEO, Ahmed Fahour, is spearheading the corporation’s FutureReady business renewal program.Australia Post Annual Report 20121

77%of customers are verysatisfied with our serviceWe’ve improved the way we serve ourcustomers and our satisfaction resultsreflect this. All of our customers– consumers, small businesses andmid-to-large businesses – rated AustraliaPost positively for customer service thisyear, with 77* per cent rating us 7 outof 10 or higher.(*Average score across consumer andbusiness customer segments.)#1fresh business ideaIn December 2011, BRW magazine listedour 24/7 parcel lockers the “freshestbusiness idea” for 2012. Our 24/7 parcellockers are a convenient new way forcustomers to pick up their parcel – at atime and place that suits them. Parcellockers are available at six locationsacross the country, and there are plansfor many more in the future.24/7access for customersAn important focus this year has been ongiving our customers access to our servicesat a time that suits them. One way we aredoing this is by offering a 24/7 zone in ournew retail superstores, where customerscan pay a bill, pick up or post a parcel,withdraw cash from an ATM or purchasepostal products like Express Postenvelopes and stamps.2

Connecting your businessCustomers are central to our business. After all, ifthey don’t succeed, how can we? So being customerfocused and meeting the needs of Australianbusinesses are at the heart of all that we do.We recognise that the needs of our businesscustomers are changing, and we’re reshaping ourbusiness in response. Australia Post has manycustomers – from small-to-medium sized onlineretailers to large multinational enterprises andgovernment agencies. One thing is common tothem all: the digital economy is changing the waythey do business.Much of the work we’ve done this year has focusedon understanding the needs of our customers andoffering them greater choice and convenience. Newinitiatives like our Business Hubs, parcel lockers, 24/7Australia Post Annual Report 2012retail zones and delivery choices are all designed togive Australian businesses and their customers moreoptions for when and how they access our services.Australia Post has earned a reputation for deliveringtrusted services. For the second consecutive year wewere ranked the second most reputable brand inAustralia (2012 AMR RepTrack study). We cherish thatbrand value and we aim to honour the Australiancommunity’s faith in our service. We recognise that ourfuture success will be built on providing great serviceto all our customers. That means being easy to dealwith, having friendly and knowledgable staff and,importantly, offering relevant and secure productsand services that better connect your business.David Yin and Kenneth Chan, Directors of CrazySales, the first companyto offer Australia Post’s full suite of delivery choices.3

Gordon Jones of Jones Potatoes is one of 70 Victorian producersexpanding their customer base by selling online throughFarmhouse Direct.4

73.4%employeeengagement scoreThis year we achieved an employeeengagement score of 73.4 per cent(this is an improvement of 4.6 per centon last year’s score). Future Ready is anambitious change program, so takingour people along the journey andmaintaining an engaged workforceare critical to our success. 165.2 millionspent meeting our CSOsAustralia Post delivers a reliable andaccessible mail service to all Australians,wherever they reside. But the cost of sendingsome items outweighs what we charge todeliver them. This year, the cost of meetingour community service obligations was14.2 per cent higher than last year.AFL Community CampsThis year we became the CommunityInclusion Partner of the AustralianFootball League, a long-term partnershipthat connects individuals and communitiesacross the nation through their love ofAustralian Rules football.Connecting your communityAustralia Post’s contribution to the Australiancommunity is broad and multi-faceted. As a serviceprovider, we are focused on offering products, servicesand initiatives that connect Australian communities.advantage of the growth in online retailing, throughnew products such as Pack and Track Internationaland by trialling new marketplace initiatives, suchas Farmhouse Direct.The most significant contribution we make is throughthe provision of a reliable and accessible mail serviceto all Australians – wherever they reside. We take thisresponsibility very seriously – because providing anessential community service has been the core roleof our business for more than 200 years. Every yearwe honour our community service commitments bymeeting all of the performance standards related toaccessing our networks and on-time mail delivery.Equally critical is our place in people’s lives asa reliable, familiar and trusted point of contact.We have the opportunity through our iconic brandand nationwide presence to galvanise people andoffer channels for communication and communitysupport – especially during times of emergencyor disaster.We also have an important role to play in helping thenation to become more productive and competitive.For instance, we’re helping Australian businesses takeAustralia Post Annual Report 2012Through our corporate community investment programwe are also striving to build vibrant communities.We have a diverse range of partnerships and initiativesthat are increasingly focused on connectingcommunities and promoting social cohesion.5

Australia PostDigital MailBoxa new way to connectThis year we announced the Australia PostDigital MailBox. This innovative new productwill revolutionise the mail industry and provideAustralian consumers with a way to manageall their information in a secure online portal.When we introduce the Australia Post DigitalMailBox in 2012, we’ll give consumers,businesses and government agenciesa secure, efficient and cost-effective wayto connect.5%reduction in greenhousegas emissionsThis year we reduced our greenhousegas emissions by a further 5 per cent(or 14,026 tonnes) thanks to a range offuel and energy-saving initiatives, suchas the introduction of more electric bikesto our delivery fleet. We’re tracking wellto meet our 25 per cent carbonreduction target by 2020. 281.2 millionprofit after taxDespite another challenging year, weincreased our profit after tax by 16.6 percent. This positive result is largely due togrowth in parcels and trusted servicesand effective cost management.6

Connecting your futureAustralia Post is the nation’s oldest, continuallyoperating organisation. For more than 200 years wehave serviced Australian communities, right acrossour vast nation.culture. A critical focus for us will be adapting ournetwork to cope with the continued trend of fewerletters, more parcels, and customer expectationsof digital access to our full range of services.Our business has always evolved to adapt to thechanging needs of Australians. Change has beena consistent theme throughout our history and it’sespecially important today as new technologiestransform the way we live, work and connect.Australia Post will set the benchmark as a modernand sustainable postal organisation that makes apositive contribution to Australian society, well intothe future. In doing so, we will preserve Australia Postas a vital piece of national infrastructure.Over the coming years we will work hard to maintainour high levels of service and community trust, whilecompleting the digitisation of our services andembedding a safe, efficient and customer-focusedBree Berg is one of the many Australians enjoying the choice andconvenience of buying online.Australia Post Annual Report 20127

Our businessChairman’s messageto collect their parcels at a time that was convenient for them.We also opened 23 Business Hubs to provide dedicatedcustomer service and distribution support to small- andmedium-sized businesses in their local area.Another highlight of this year was the March announcementof our Digital MailBox – a secure, online digital mail servicethat will be free for all Australians. By launching this newservice, we are embracing our customers’ preference for digitalcommunications and offering them a secure portal throughwhich to receive and manage all of their personal informationonline. When our Digital MailBox is launched in 2012, ourcombined physical and digital mail offering will be unique.Future-proofing our businessAll around the world digital communications technologyis changing the way that people communicate, shopand do business. This shift in customer behaviour ishaving a marked impact on a range of industries – andit’s particularly noticeable in the postal, distribution,logistics and retail sectors, which are all undergoingmajor structural change.At Australia Post, the impact of digital substitution on ourtraditional core business reached a tipping point in 2008–09,when the combination of the global financial crisis andelectronic substitution contributed to the first significantyear-on-year decline in the volume of mail posted byAustralians (up until 2000, our letter volumes had grown – orcontracted – in tandem with GDP). Unfortunately, Australianmail volumes have not recovered since – and this year ourtotal addressed mail volumes were 17 per cent lower thanthe mail peak of 2007–08. While the Internet and digitalcommunications are causing the steady erosion of our mailvolumes, we are also realising benefits from the emergingdigital economy – and there is clear potential for future growth.Just one example is the surge in parcel volumes that we haveenjoyed over the past two years as a growing number ofAustralians do their shopping online.In response to these market trends, we launched ourbusiness renewal program, Future Ready, in April 2010.In essence, Future Ready is about re-engineering AustraliaPost to be an enabler of the digital economy. It is underpinnedby a significant investment in building new digital capabilitiesand services and a relentless focus on the needs of ourcustomers. We now have three Future Ready strategic goals.We aim to: build a sustainable communications business – bothphysically and digitally build a world-class parcels business – with excellencein service performance build a multi-channel trusted services offer for consumers.A year of progress and achievementThis year we made important progress with strategicexecution by launching a range of new business initiativesthat will contribute to our business for many years to come.The opening of our flagship superstore at the Brisbane GPOin November 2011 was a landmark event – and we have sinceopened superstores in Cairns and Melbourne, with many moreto come. We successfully trialled 24/7 parcel lockers at threesites initially, and our customers clearly relished the opportunity8During this “rebuild” phase of Future Ready, the focus of theBoard of Directors has been on the capital investment requiredto meet our strategic objectives over the next three years,including the development and rollout of our new services.These are all important investments that are designed toprovide greater convenience and choice for our customers.Another big challenge for our business over the coming yearswill be the reconfiguration of our mail and parcel networks sothat we are equipped to efficiently handle the growing volumeof larger items, as Australian e-commerce takes off.Building a sustainable businessAt Australia Post, sustaining our assets, our operations andour services for the benefit of the Australian community isat the very core of what we do. We have again returned agood profit this year and our people, across all levels of thebusiness, are taking responsibility for actively managing ourbroader social impacts. We made some good progress withsafety (our incident rate was down by 21 per cent this year)but there is still much to do. We are also on track to meetour 25 per cent carbon reduction target by 2020, with ouremissions down by 14,026 tonnes this year.Thank youI have had the enormous privilege of serving on the AustraliaPost board, in the role of deputy chairman and chairman,for the past 11 years. This annual report marks my last asa director with my second term as chairman expiring on11 September this year. I believe we have made real progressover these years. The corporation is well placed to respondto the continuing challenges it faces as a rapidly growingbusiness in a fiercely competitive marketplace. I would liketo sincerely thank the many wonderful people I’ve met overthe years. I especially want to acknowledge Graeme John,Ahmed Fahour, my fellow directors and the executive teamwho have led Australia Post with passion, ambition and agenuine sense of community service. Finally, I want toacknowledge the nationwide team of 40,000-plus staff,licensees, franchisees and contractors who deliver essentialservices and keep Australia connected day in and day out.It has been an absolute pleasure to work with them.David A Mortimer AOChairman

Managing Director andCEO’s messageHelping small- and medium-sized Australian businessesto transact online (e-commerce) is an important part of ourparcels growth strategy. This year, we opened 23 BusinessHubs where we have co-located our transport and deliveryoperations and sales expertise to provide dedicated supportto our business customers in their local community.We continue to see declining customer visitations to our retailoutlets, as Australians send fewer letters and move to onlinebill payment and banking. However, we are continually findingnew ways to attract people to our stores by adding new,relevant and valued services. Prime examples of this in2011–12 were the introduction of the popular Load&Goreloadable Visa Prepaid card and in-store distributionpartnerships with American Express and Rural Bank.I’m proud to report that Australia Post has againachieved its important milestones this year for itscommunity service and commercial obligations.Balancing community service and commercial returnsOur business is unique in that it has a “dual purpose”:(1) we provide a very important community service to allAustralians, and (2) we run a competitive business that mustdeliver a commercial rate of return. I am very proud that,despite the difficult business environment and the structuraldecline in our traditional letters business, we have againachieved these objectives this year.We honoured our community service obligations, suchas delivering 95.6 per cent of domestic letters on time orearly (our target is 94 per cent) and increasing the numberof retail outlets that service metropolitan, regional and remotecommunities to 4,428 stores (up nine from last year).We also had a solid year commercially, with trading revenueup 2.8 per cent (to 5.1 billion) and our profit after taxincreasing by 16.6 per cent to 281.2 million. While this result ispleasing, the ongoing decline in domestic letter volumes (down4.4 per cent this year) continued to put significant pressure onthe corporation. The two-speed nature of our business wasagain evident this year with our regulated business returningan operating loss of 148.1 million, while our non-regulatedbusiness returned a strong operating result of 545.6 millionwith parcels and retail services both performing well. Overall,we achieved a satisfactory return on equity of 18.7 per cent(up from 13.4 per cent last year).Digitising our businessAustralia Post is uniquely positioned to enable connectionsbetween the physical and digital worlds, and we aretransforming our communications, parcels and retail businessesto deliver this. We are planning 1.6 billion of capital investmentover the next four years to ensure we remain relevant in a digitalworld and meet changing customer preferences, whilemaintaining our world-class mail service.With the continued decline in mail volumes, the greatestopportunity to make our communications businesssustainable is to add digital alternatives to our formidablephysical offerings for our customers. This year we announcedthe Australia Post Digital MailBox, which will be offered as afree service to all Australian consumers in 2012.We want to offer Australians more choice in how they interactwith our business, and we are delivering on this promise acrossall our customer touch points. Some examples this year includethe launch of our retail superstores with 24/7 zones whichfeature parcel lockers, self-service terminals for paying billsand lodging parcels and vending machines for purchasingpostage products.A safe and engaged workforceI am very proud that this year we have improved ouremployee engagement levels, with an engagement scoreof 73.4 per cent (up 4.6 per cent on last year). Safety remainsa priority and we continued to invest in programs to raiseawareness and change behaviour. While we have beensuccessful in lowering the number of workplace incidents, westill have a way to go to reduce the severity of those injuries.We will continue to focus on these important areas as westrive to embed a world-class safety culture, maintain anengaged workforce and achieve our sustainability targets.Looking forwardAustralia Post is a nationwide, community-based brand.Our role will continue to be to provide essential services thatconnect Australian businesses, government agencies andconsumers. However, our business continues to face greatchallenges. As a self-funding business, Australia Post returnsmost of its profit as a dividend to our shareholder, theAustralian Government. The rest of our profit is reinvested in ourbusiness for the benefit of our customers and the community.Over the coming year we move into the next phase ofFuture Ready, which involves growing our business so thatwe remain viable and can continue to fulfil our communityservice promise.On behalf of the board a

Post positively for customer service this year, with 77* per cent rating us 7 out of 10 or higher. (*Average score across consumer and business customer segments.) #1 fresh business idea In December 2011, BRW magazine listed our 24/7 parcel lockers the “freshest business idea” for 2