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Big Data & AnalyticsInnovation SummitGain greater insight with data scienceAugust 5 & 6, 2015Renaissance Hotel, Kuala Lumpur

Confirmed SpeakersConfirmed Speakers Principal Data Scientist, MIMOS Berhad Lead, Business Intelligence, Lazada Group EVP, Head, Enterprise Architecture &Strategy, Maybank VP, Global Enterprise, Telekom Malaysia Head of Revenue Management, AirAsia VP, Decision Management, CIMB Bank Regional Manager, Insights & Intelligence,AirAsia Head of Business Intelligence, TwentyThree Fashion Vice President, WhereScape Director, Decision Management, Citibank Group CIO, PrasaranaMore speakers coming soon.

Who Will You Meet?There is no question that IE. provides thegold standard events in the industry and willconnect you with decision makers within theanalytics industry. You will be meetingsenior level executives from majorcorporations and innovative small tomedium size companies.Company Size Of Attendees1000 Employees300-999 Employees50-299 EmployeesLess than 49 Employees56%81%Job Title Of Attendees78%Attendees are at Directorlevel or r. Director/Director25%Attendees arecompanies with atleast 300employees13%Global Head/ Head8%Snr. Manager/Manager11%8%Academic (1%)Past Delegates includeAnalytics, Ask.com Director,Director,Insight, Red Bull Vice President, Senior Director,GoogleStarbucks Director,Analytics, Director, Insight, EACoca-ColaElectronic Arts F TI L

About The SummitThe Big Data & Analytics Innovation Summit bringstogether thought-leaders from the industry for an eventacclaimed for its interactive sessions and high-levelspeakers.As many organizations are now working withunmanageably large data sets, the importance of usingand maintaining an analytics platform which can cope withthis scale of information is essential. This presents both achallenge and opportunity as organizations must identifypatterns and gain actionable results in order to gain acrucial advantage over competitors. Illustratedintermittently with case studies, interactive panel sessionsand deep-dive discussions, this summit offers solutionsand insight from the leaders operating in the Big Data &Analytics space. Big Data & Analytics Innovation will helpyour business understand & utilize data-driven strategiesand discover what disciplines will change because of theadvent of data. With a vast amount of data now available,modern businesses are faced with the challenge ofstorage, management, analysis, visualization, security anddisruptive tools & technologies.Confirmed Speaker InformationGaurav TiwariLead, Business IntelligenceLazadaGaurav is currently working as BI Lead for Marketing andCommercial at Lazada Malaysia, one of the biggestecommerce groups in SEA having its mighty presenceacross 6 countries. An avid reader and a data lover,Gaurav received Masters with a specialization in DataManagement and Analytics from Singapore ManagementUniversity, Singapore and has been involved in a multitudekey projects ranging from multinational banks togovernment organizations.Gaurav’s field of interest lies in statistical data analysiswith a strong focus on its application to customerbehavioral analytics. He has a keen interest in learning andapplication of statistical modeling to various aspects ofecommerce such as Growth Forecast and MarketingChannel Optimization.Big Data Challenges and Strategies for anE-commerce Startup.1. Growth of big data at Lazada.2.Growth of challenges faced in terms of data volume.3.Growth of sales in terms of revenues and orders.4.Growth of marketing channel as a new customeracquisition tool to derive awareness among the onlinecustomers in Malaysia.5. Growth of Multiplatform channel sales at Lazada withan emphasis on mobile platforms.6.Big data revolution and the challenges that an ecommerce faces while tackling it.7. Redesigning data architecture to accommodate thedata burst and to make sure it won’t happen again.8. What the future is and where is it heading.9.Customers: the key to a sound, successful and a growingbusiness.10.How Lazada marketing is tackling new customeracquisition and also enabling reactivation amongexisting customer to increase sales.

Confirmed Speaker InformationBarry OoiPradeep PachigollaHead of Business IntelligenceTwenty Three FashionVice President, Decision ManagementCIMBBarry Ooi founded the company’s data department, and iscurrently overseeing the marketing department.Pradeep is currently the Vice President, DecisionManagement - Strategic Campaigns & GCPF Insights atCIMB Bank.His responsibilities & achievements include:- Recommended change in shipping rates using regressionmethods on trends in sales, return rates and location,leading to improvement in sales by more than 10% in thefirst month.- Identified the best landing pages by split-testingmarketing campaigns, causing an immediate 2200%jump in conversions over the previous month average.He has experience in helping firms formulate CustomerEngagement Strategies and make Strategic Decisionsby leveraging Statistical Techniques and Data DrivenRecommendations. He has worked in two startups andpost acquisition of the second by IBM, in IBM's strategyand analytics unit. Worked in India, US, Indonesia, HongKong, Australia, Philippines, Brazil, Singapore, Malaysia infinancial services space. Have exposure to Healthcare,Telecom, Agriculture and Government sectors.Keeratpal SinghMeraj M KhanPrincipal Data ScientistMIMOS BergadEVP, Head, Enterprise Architecture& StrategyMaybankDr. Keeratpal Singh, PhD in Electrical, Electronics andSystem Engineering, with 20 years of experience intelecommunications, software development for mobile anddevelopment of analytic solutions. As a principal datascientist, he has designed algorithm for simulatingpredictive and prescriptive analytics, incorporatedstatistical libraries such as time forecasting for big dataprocessing (processing HDFS stored data and visualizingthe result of billion rows within seconds in MIMOS's cloud)as part of software development for Business IntelligentSolution. He has worked as a research consultant forPhilips Consumer Electronics (USA), managed regionalradio and network operations for Celcom (Malaysia), andwas previously Chief Technology Officer for internationalorganizations that provided mobile applications, developedinteractive television platform and content aggregationplatform. In recent years he had contributed internationaljournals, presented research papers in engineering andusage of technology for crime prevention, filed threepatents pertaining to mobile enterprise platform, publicsafety and big data processing, obtained LTE certificationand was awarded gold medal for invention in the area oflocation-based services.Meraj is responsible for Enterprise Architecture,standards and strategy. Develops, maintains andfacilitates the use of IT to enable the company to achieveits business goals by linking IT and services to businessstrategy and objectives. Other responsibilities include:– Leads enterprise architecture group–Serves as decision body to resolve potentialarchitectural conflicts– Develops a highly skilled and motivated EAMorganization – Responsible for all components of EAM– Makes decisions on further development of EnterpriseArchitecture strategy based on overall IT strategydecisions (including new technologies)– Drives process to develop and transform into superiorEnterprise Architecture– Aligns overall Enterprise Architecture (includingdefinition of guidelines and standards)– Represents Enterprise Architecture in executive andstrategic business meetings

Confirmed Speaker InformationAzim KhanManager, Insights & IntelligenceAirAsiaMd. Azimuddin Khan is an experienced BusinessIntelligence & Analytics professional having spent almost10 years in this domain. In his span of career, he dealt withBI & analytics in different industries with includes Heath &Pharmaceuticals, Telecommunication, Aviation, Ecommerce etc. Currently, he is heading the Insights &Intelligence department in AirAsia Berhad, Malaysia.He did completed his MBA in Marketing from IBA,University of Dhaka, Bangladesh after finishing hisundergrad in Computer Science & IT from IslamicUniversity of Technology (IUT), Bangladesh. He started hiscareer in teaching and later he grew his expertise inBusiness Intelligence & Analytics. He has successfullyimplemented numerous innovative BI & Analytics projectsin his career which helped those companies to grow further.Importance of Organization Readinesstowards Analytics & Some Real Life UserCases SharingThe modern world business is really excited withemergence of analytics & big data for last few years.Rate of success and amount of effort is not that muchaligned so far.As a Business Intelligence professional, I always giveimportance on the readiness to adopt BI & analytics toensure maximum amount of success which may comewith some examples. Does my existing data sourcestrong enough to build a strong DW or not? Should Irevise it before I invest on BI? This questions are to beanswered before any step if BI & Analytics.So, it will have two parts How organization can beproperly ready before investing on BI & some successfulAnalytics use cases from real life.Fermin FautschMohd Haris AzizVP, Global EnterpriseTelekom MalaysiaGroup CIOPrasaranaFermin Fautsch is currently Vice-President for GlobalEnterprise for Telekom Malaysia responsible for the GlobalEnterprise and Real Estate businesses of TM Enterprise.He is also a Board Director and Chairman of the EUMalaysia Chamber of Commerce and Industry and afounding member of the EU ASEAN Business Councilbased in Singapore. Fermin is a Systems Engineer andholds a MBA with honors from the Wharton School of theUniversity of Pennsylvania and a MA in InternationalEconomics from John Hopkins University. Fermin alsotaught international Business at the University ofCalifornia, San Diego.Previously, Fermin was Vice-President of ICT for VADS (TMGroup) responsible for the ICT and carrier business ofVADS. Prior to joining the Telekom Malaysia Group, heserved as CEO, Partner and Company Director of LogicaSouth East Asia, Hong Kong and Taiwan. Before coming toAsia, Fermin was CEO of Logica South America based inSao Paulo, Brazil.Mohd Haris Aziz has 23 years industry experience & iscurrently the Group CIO / EVP of IT for Prasarana – anational public transportation company (LRT-Rail, Bus,Engineering Services, and Transit OrientedDevelopment). He is leading the IT Strategic, Operations& Projects team in delivering quality & secured IT-driventransportation services to the public. He was previouslythe RND IT Country Manager for Motorola, withresponsibilities spanning across Asia. He spent thesubsequent 6 years as the CIO for MIMOS, a CMMI Level5 RND organization – bringing local technologies tomarket.Haris holds an MBA, and attained double degrees – BSc.in Electrical Eng. (minor in Math) and BSc. in ComputerEng. He also achieved IT Security professionalcertifications of CISSP (Certified Information SystemSecurity Professional) & CEH (Certified Ethical Hacker).